The Campaign Podcast

<p>In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, <a href="https://www.campaignlive.co.uk/article/allwyn-launches-in-house-creative-content-studio/1952227" rel="noopener noreferrer" target="_blank">Allwyn</a> launched an in-house studio, <a href="https://www.campaignlive.co.uk/article/itv-shifts-retained-creative-account-uncommon-in-house/1949384" rel="noopener noreferrer" target="_blank">ITV shifted its retained creative account</a> from Uncommon to ITV Creative and Uncommon’s executive creative director <a href="https://www.campaignlive.co.uk/article/bbc-creative-hires-uncommons-richard-biggs-ecd/1948616" rel="noopener noreferrer" target="_blank">Richard Biggs</a> jumped to BBC Creative. </p><br><p>Campaign Red analysed this trend and last month produced an in-depth global report, <a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">The Inside Job</a>, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies. </p><br><p>In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named <a href="https://www.campaignlive.co.uk/article/1938142/campaign-in-house-agency-awards-winners-2025-in-house-agency-leader" rel="noopener noreferrer" target="_blank">In-house Agency Leader</a> at Campaign’s In-House agency awards last year.</p><br><p>Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">How to build a successful in-house agency</a></p><p><a href="https://www.campaignlive.co.uk/article/allwyns-media-director-in-house-shop-studio-59-aiming-%E2%80%9Cnewsroom-mentality%E2%80%9D/1952764" rel="noopener noreferrer" target="_blank">Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creative-appoints-natalie-lau-head-planning/1951721" rel="noopener noreferrer" target="_blank">BBC Creative appoints Natalie Lau as head of planning</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-creative-lead-dismisses-past-snobbery-aimed-in-house-agencies/1939692" rel="noopener noreferrer" target="_blank">ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-promotes-im-celebrity%E2%80%A6-south-africa-hand-drawn-animation/1951412" rel="noopener noreferrer" target="_blank">ITV promotes I’m a Celebrity… South Africa with hand-drawn animation</a></p><p><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-darker-side-water%E2%80%9D-behind-scenes-channel-4s-%E2%80%9Cthe-fountain-filth%E2%80%9D/1950070" rel="noopener noreferrer" target="_blank">“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”</a></p><p><a href="https://www.campaignlive.co.uk/article/lego-ad-calls-play-array-characters-performed-tom-holland/1930709" rel="noopener noreferrer" target="_blank">Lego ad calls 'play' with array of characters performed by Tom Holland</a></p><p><a href="https://www.campaignlive.co.uk/article/specsavers-highlights-audiology-services-rebranding/1913041" rel="noopener noreferrer" target="_blank">Specsavers highlights audiology services by 'rebranding'</a></p><p><a href="https://www.campaignlive.co.uk/article/four-10-in-house-agencies-want-brands-lead-agency-ihalc-research-finds/1939641" rel="noopener noreferrer" target="_blank">Over four in 10 in-house agencies want to be b

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's annual <a href="https://www.campaignlive.co.uk/article/school-reports-2026-full-list/1948997" rel="noopener noreferrer" target="_blank">School Reports</a> scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.</p><br><p>Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. </p><br><p>For the last two years, no 9s were given, but this year, there were four awarded. </p><br><p>In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-holding-companies/1952096" rel="noopener noreferrer" target="_blank">School Reports 2026: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-100-creative-agencies/1952091" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 100 creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-50-media-agencies/1952095" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 50 media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-regional-agencies/1952100" rel="noopener noreferrer" target="_blank">School Reports 2026: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agency-billings-growth-slows-down-amid-industry-challenges/1952175" rel="noopener noreferrer" target="_blank">School Reports 2026: Agency billings growth slows down amid industry challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agencies-highest-marks/1952752" rel="noopener noreferrer" target="_blank">School Reports 2026: Which agencies got the highest marks?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a></p><p><a href="https://www.campaignlive.co.uk/article/holding-company-solutions-undermine-agency-brands/1908568" rel="noopener noreferrer" target="_blank">Do holding company solutions undermine agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">WPP launches new Elevate28 strategy with four core divisions and £500m savings</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.</p><br><p>These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London.</p><br><p>In this sponsored episode of <em>The Campaign Podcast</em>, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>If gaming is not to be considered a media channel, what is it? Campaign hosted the <a href="https://gaming-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Gaming Summit</a> this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience.</p><br><p>In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement.</p><br><p>Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-taps-nostalgia-trading-card-promotion/1951900" rel="noopener noreferrer" target="_blank">McDonald's taps into nostalgia with trading card promotion</a></p><p><a href="https://www.campaignlive.co.uk/article/replacing-funnel-three-pillars-modern-gaming-marketing/1951896" rel="noopener noreferrer" target="_blank">Replacing the funnel: the three pillars of modern gaming marketing</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea.</p><br><p>In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including <a href="https://www.campaignlive.co.uk/article/british-heart-foundation-campaign-draws-comparison-work-charity/1945958" rel="noopener noreferrer" target="_blank">British Heart Foundation and Cancer Research</a>, <a href="https://www.campaignlive.co.uk/article/crocs-uses-dancing-mannequins-global-campaign/1946704" rel="noopener noreferrer" target="_blank">Crocs</a> and the <a href="https://www.campaignlive.co.uk/article/v-a-brings-mannequin-life-spot-showcasing-creativity/1754249" rel="noopener noreferrer" target="_blank">V&A</a>, <a href="https://www.campaignlive.co.uk/article/experian-helps-nursery-rhyme-characters-better-financial-decisions/1944249" rel="noopener noreferrer" target="_blank">Experian</a> and an <a href="https://www.campaignlive.co.uk/article/amazon-spotlights-insurance-store-nursery-rhyme-inspired-ad/1835202" rel="noopener noreferrer" target="_blank">Amazon</a> ad from 2023, <a href="https://www.campaignlive.co.uk/article/review-week-primark-tries-denim-dancing/1931061" rel="noopener noreferrer" target="_blank">Primark</a> and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000.</p><br><p>Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed".</p><br><p>Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/thing-original-ooh-idea/1913273" rel="noopener noreferrer" target="_blank">Is there such a thing as an original (OOH) idea?</a></p><p><a href="https://www.campaignlive.co.uk/article/pre-testing-no-brainer-martin-beverley/1910491" rel="noopener noreferrer" target="_blank">Is pre-testing a ‘no-brainer’? With Martin Beverley</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://influencer360.prweek.com/" rel="noopener noreferrer" target="_blank">Influencer360 on 28th April</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you The Karman Line, which is a new podcast on the British space industry from Haymarket Media Group, the owner of Campaign.</p><br><p>The UK space industry is a significant and strategic driver of the UK economy contributing over £19 billion in direct revenues. And it needs brilliant communicators to help tell its story.</p><br><p>For most people, space is about rockets and astronauts. But it's actually about sustainability, infrastructure, observation, communication and increasingly, manufacturing. Not a lot of people know that. </p><br><p>For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, lawyers and consultants.</p><br><p>In this first episode of The Karman Line, Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP announced <a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">a new strategy and structure</a> last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic. </p><br><p>Campaign's editor-in-chief <a href="https://www.campaignlive.co.uk/article/cindy-rose-new-wpp-strategy-we-dont-want-holding-company-more/1949793" rel="noopener noreferrer" target="_blank">Gideon Spanier interviewed WPP's chief executive officer Cindy Rose</a> on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.</p><br><p>In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-vml-drive-8-uk-decline-wpp/1949750" rel="noopener noreferrer" target="_blank">WPP Media and VML drive 8% UK decline for WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-creative-will-not-sunset-agency-brands/1949711" rel="noopener noreferrer" target="_blank">WPP Creative will 'not sunset' agency brands</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign has released the <a href="https://www.campaignlive.co.uk/article/its-campaign-list-2026/1947847" rel="noopener noreferrer" target="_blank">A List</a> – a compilation of over 200 industry leaders and their musings on the year gone and year ahead. In 2025, the advertising and marketing industry underwent some huge organisational shifts. With revenue declines and share price drops, job cuts, leadership changes and legacy agencies changing their names, 2026 marks a new era for the industry.</p><br><p>In this episode, the Campaign team discuss some of the A Listers' perspectives, including how to be innovative in uncertain times, and what outfits they wear to a pitch.</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, editor-in-chief Gideon Spanier and deputy creativity and culture editor Charlotte Rawlings. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/2026-list-massive-fuckin-traitors-method-pitchers-ai-induced-boredom/1947428" rel="noopener noreferrer" target="_blank">The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom</a></p><p><a href="https://www.campaignlive.co.uk/article/half-vccps-current-jobs-didnt-exist-launch-ceo-says/1948351" rel="noopener noreferrer" target="_blank">Half of VCCP's current jobs didn't exist at launch, CEO says</a></p><p><a href="https://www.campaignlive.co.uk/article/list-its-completely-different-its-list/1906548" rel="noopener noreferrer" target="_blank">The A List and it’s completely different but it’s also still the A List</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-list-2026-leaders-planning-success-surprising-times/1948280" rel="noopener noreferrer" target="_blank">Campaign A List 2026: How leaders are planning for success in surprising times</a></p><p><a href="https://www.campaignlive.co.uk/article/talk-campaigns-2027-list/1948369" rel="noopener noreferrer" target="_blank">Can we talk about how you get into Campaign's 2027 A List?</a></p><p><a href="https://www.campaignlive.co.uk/article/pictures-campaign-list-party-2026/1948212" rel="noopener noreferrer" target="_blank">In Pictures: Campaign A List party 2026</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. </p><br><p>At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.</p><br><p>Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/does-media-agency-chief-investment-officer/1947415" rel="noopener noreferrer" target="_blank">What does it take to be a media agency chief investment officer?</a></p><p><a href="https://www.campaignlive.co.uk/article/frustrating-disappointing-media-buyers-googles-action-against-kantar-media-barb/1946678" rel="noopener noreferrer" target="_blank">'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and Barb</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-10-media-buyers/1941990" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 10 media buyers</a></p><p><a href="https://www.campaignlive.co.uk/article/the-weather-changing-publishers-fret-google-ai-overviews/1930510" rel="noopener noreferrer" target="_blank">‘The weather is changing’: How much should publishers fret about Google AI Overviews?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of <em>The Campaign Podcast</em>. </p><br><p>Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from <a href="Following%20the%20Super%20Bowl%20LX%20over%20the%20weekend,%20David%20Kolbusz,%20chief%20creative%20officer%20at%20Orchard%20Creative;%20Helen%20Rhodes,%20chief%20creative%20officer%20at%20Grey%20London;%20and%20Josh%20Green,%20chief%20creative%20officer%20of%20Elvis%20review%20a%20selection%20of%20the%20ads. %20%20Hosted%20by%20Campaign’s%20creativity%20and%20culture%20editor%20Gurjit%20Degun,%20the%20trio%20critique%20work%20from%20Instacart,%20Anthropic,%20Squarespace,%20E.l.f%20cosmetics,%20Pringles,%20Dove%20and%20Bud%20Light. %20%20They%20also%20comment%20on%20whether%20this%20year’s%20ads%20are%20better%20than%20those%20of%20previous%20years." rel="noopener noreferrer" target="_blank">Instacart</a>, <a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/1947419" rel="noopener noreferrer" target="_blank">Anthropic</a>, <a href="https://www.campaignlive.com/article/turbotax-squarespace-bring-drama-super-bowl-lx-adrien-brody-emma-stone/1947393" rel="noopener noreferrer" target="_blank">Squarespace</a>, <a href="https://www.campaignlive.com/article/melissa-mccarthy-preps-halftime-elfs-telenovela-inspired-super-bowl-spot/1947201" rel="noopener noreferrer" target="_blank">E.l.f Cosmetics</a>, <a href="https://www.campaignlive.com/article/sabrina-carpenter-builds-ideal-boyfriend-pringles-super-bowl-lx/1947075" rel="noopener noreferrer" target="_blank">Pringles</a>, <a href="https://www.campaignlive.com/article/doves-super-bowl-lx-spot-for-girls/1947079" rel="noopener noreferrer" target="_blank">Dove</a> and <a href="https://www.youtube.com/watch?v=z-P6OzmgCyY" rel="noopener noreferrer" target="_blank">Bud Light</a>. </p><br><p>They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/super-bowl-2026-round-up-watch-ads/1947432" rel="noopener noreferrer" target="_blank">Super Bowl 2026 round-up: watch the ads</a></li><li><a href="https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849" rel="noopener noreferrer" target="_blank">Pringles "Can hands" by Grey London </a></li></ul><p><br></p><p>Campaign calendar:</p><ul><li><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The FIFA World Cup really is bigger this year, taking place in Summer across 39 days, taking place in 16 cities across the US, Mexico and Canada. While all the on-pitch fun is happening across the Atlantic, how can brands across the pond engage UK audiences effectively and authentically?</p><br><p>In this episode of <em>The Campaign Podcast</em>, Campaign welcomes guest Lizi Hamer, the global executive creative director at Octagon to discuss some of the biggest mistakes brands make when creating brand experiences around the World Cup, and why advertisers should be thinking community first, not country first.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode with Campaign's deputy editor Gemma Charles and creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/beyond-borders-why-countries-dont-define-modern-fandom/1944912" rel="noopener noreferrer" target="_blank">Beyond borders: why countries don’t define modern fandom</a></p><p><a href="https://www.campaignlive.co.uk/article/fifa-2026s-longer-tournament-window-presents-golden-opportunity-fan-activations/1942803" rel="noopener noreferrer" target="_blank">Fifa 2026’s longer tournament window presents a golden opportunity for fan activations</a></p><p><a href="https://www.campaignlive.co.uk/article/identity-launches-global-sports-proposition/1945965" rel="noopener noreferrer" target="_blank">Identity launches global sports proposition</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-experiences/1944555" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Experiences</a></p><br><p>Campaign calendar:</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's "agencies to watch" lists the top media, creative and new shops that are likely to have an impact in the next 12 months. This episode discusses the chosen agencies, how the lists have changed from 2025, and what makes an agency worth watching, or not.</p><br><p>While these lists are not an endorsement of each agency, they have been chosen because these shops went through big changes last year.</p><br><p>This episode of The Campaign Podcast is hosted by Lucy Shelley and features editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/eight-new-agencies-watch-2026/1945795" rel="noopener noreferrer" target="_blank">Eight new agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/seven-creative-agencies-watch-2026/1945593" rel="noopener noreferrer" target="_blank">Seven creative agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/eight-media-agencies-watch-2026/1944807" rel="noopener noreferrer" target="_blank">Eight media agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/agencies-watch-grow-top-agencies-conundrums/1944320" rel="noopener noreferrer" target="_blank">If 'agencies to watch' grow into 'top agencies' and other conundrums</a></p><p><a href="https://www.campaignlive.co.uk/article/lepub-launches-london-led-gina-hood/1935297" rel="noopener noreferrer" target="_blank">LePub launches in London led by Gina Hood</a></p><p><a href="https://www.campaignlive.co.uk/article/the-grey-naissance-helen-rhodes-plans-dollop-stupidity-naivety-greys-return-creative-glory/1929839" rel="noopener noreferrer" target="_blank">‘The Grey-naissance’: Helen Rhodes plans ‘dollop of stupidity and naivety’ in Grey's return to creative glory</a></p><p><a href="https://www.campaignlive.co.uk/article/ace-hearts-dealing-adland-new-hand/1940730" rel="noopener noreferrer" target="_blank">Ace of Hearts: dealing adland a new hand</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.</p><br><p>At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe. </p><br><p>This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.</p><br><p>The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/agencies-need-ai-literate-keep-clients-gravity-road-global-ecd-warns/1945304" rel="noopener noreferrer" target="_blank">Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns</a></p><p><a href="https://www.campaignlive.co.uk/article/creativity-will-return-raw-human-honesty-2026-kyle-harman-turner-says/1945457" rel="noopener noreferrer" target="_blank">Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says</a></p><p><a href="https://www.campaignlive.co.uk/article/isnt-boring-spending-place-case-diverse-media-diet/1945067" rel="noopener noreferrer" target="_blank">'Isn't it boring spending in the same place?': the case for a diverse media diet</a></p><p><a href="https://www.campaignlive.co.uk/article/global-sentiment-towards-sustainability-fallen-off-cliff-trainline-marketer-says/1944999" rel="noopener noreferrer" target="_blank">Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-ad-agencies/1945148" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Ad agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-creativity/1944998" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-social/1944364" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Social</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-owners/1943846" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-brands/1944436" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Brands</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-technology/1943901" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Technology</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><br><p>Coming up in the Campaign Calendar:</p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 29 January</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: second entry deadline on 29th January, with multi-entry discounts</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank'

<p>Adland leaders announced their optimism at last week's Year Ahead Breakfast Briefing in The National Gallery, talking about the trends and strategies across creativity, technology, leadership, brands and media for 2026.</p><br><p>Martin Beverley, co-founder and chief startegist at Ace of Hearts spoke about the importance of joy, while Netflix's head of advertising sales Ed Couchman said 2026 will be the year of fandom as consumers are wanting more from brands. Gravity Road's global executive creative director said <a href="https://www.campaignlive.co.uk/article/agencies-need-ai-literate-keep-clients-gravity-road-global-ecd-warns/1945304" rel="noopener noreferrer" target="_blank">agencies need to be AI literate to keep up with clients</a>, while <a href="https://www.campaignlive.co.uk/article/creativity-will-return-raw-human-honesty-2026-kyle-harman-turner-says/1945457" rel="noopener noreferrer" target="_blank">creativity will see a return to "raw human honesty" in 2026, said Kyle Harman-Turner</a>, creative partner and executive creative director at FCB London.</p><br><p>In this episode, Campaign's journalists who were at the event and on the panels dig into what the industry’s leaders predict for 2026, and why. Tech and multimedia editor Lucy Shelley is joined by deputy editor Gemma Charles, premium content editor Nicola Merrifield and deputy creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/isnt-boring-spending-place-case-diverse-media-diet/1945067" rel="noopener noreferrer" target="_blank">'Isn't it boring spending in the same place?': the case for a diverse media diet</a></p><p><a href="https://www.campaignlive.co.uk/article/global-sentiment-towards-sustainability-fallen-off-cliff-trainline-marketer-says/1944999" rel="noopener noreferrer" target="_blank">Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-ad-agencies/1945148" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Ad agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-creativity/1944998" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-social/1944364" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Social</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-owners/1943846" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-brands/1944436" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Brands</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-technology/1943901" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Technology</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/talk-ethics-ai-fuelled-advertising/1945223" rel="noopener noreferrer" target="_blank">Can we talk about the ethics of AI-fuelled advertising?</a></p><br><p>Coming up in the Campaign calendar: </p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 29 January</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noref

<p>Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. </p><br><p><a href="https://www.campaignlive.co.uk/article/uk-government-confirms-wpp-winner-15bn-media-pitch/1943702" rel="noopener noreferrer" target="_blank">WPP won the £1.5bn government media pitch</a> and the <a href="https://www.campaignlive.co.uk/article/jaguar-land-rover-picks-winner-expanded-global-agency-review/1943833" rel="noopener noreferrer" target="_blank">expanded review for Jaguar Land Rover</a>, as well as media for <a href="https://www.campaignlive.co.uk/article/kenvue-assigns-global-creative-duties-wpp-media-publicis/1943865" rel="noopener noreferrer" target="_blank">Kenvue</a>, while Publicis Groupe picked up the creative for the consumer healthcare company. <a href="https://www.campaignlive.co.uk/article/aviva-awards-creative-account-saatchi-saatchi/1943932" rel="noopener noreferrer" target="_blank">Aviva's creative account</a> went to Saatchi & Saatchi and the <a href="https://www.campaignlive.co.uk/article/ikea-creative-pitch-down-three-agencies/1943811" rel="noopener noreferrer" target="_blank">shortlist for IKEA</a> was announced with <a href="https://www.campaignlive.co.uk/article/just-eat-takeaway-reviews-global-creative-requirements/1938620" rel="noopener noreferrer" target="_blank">Just Eat also yet to conclude</a>. </p><br><p>In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1942544/cmo-outlook-2026-marketing-spend-up-confidence-down" rel="noopener noreferrer" target="_blank">The CMO Outlook 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-new-business-rankings-latest-2025/1944734" rel="noopener noreferrer" target="_blank">UK new-business rankings: latest 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/two-thirds-cmos-definitely-pitching-next-12-months/1939307" rel="noopener noreferrer" target="_blank">Two-thirds of CMOs 'definitely' pitching in next 12 months</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-switch-17bn-media-account-wpp/1921268" rel="noopener noreferrer" target="_blank">Mars to switch $1.7bn media account out of WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/natwest-picks-ipg-consolidates-media-creative-account/1937161" rel="noopener noreferrer" target="_blank">NatWest picks IPG as it consolidates media and creative account</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/starling-banks-network-media-agency-three-way-contest/1935974" rel="noopener noreferrer" target="_blank">Starling banks on network media agency after three-way contest</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-agency-swipes-monzo-media-account-bbh-creative-win/1913406" rel="noopener noreferrer" target="_blank">Publicis agency swipes Monzo media account after BBH creative win</a></p><p><a href="https://www.campaignlive.co.uk/article/asda-confirms-media-creative-agency-appointments/1913744" rel="noopener noreferrer" target="_blank">Asda confirms media and creative agency appointments</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-scoops-coca-cola-media-north-america/1910207" rel="noopener noreferrer" target="_blank">Publicis scoops Coca-Cola media in North America</a><

<p>As the "happy new years" ring out, what resolutions are those in adland setting for 2026?</p><br><p>Last year unleashed a relentless wave of change across the advertising and media industry, from agency mergers and closing shops to restructures, the growing prominence of social and tech platforms, and some great creative work. </p><br><p>Now, in 2026, Campaign begins the year with a look at what adland’s new year resolutions should be, what the industry should give up and what is coming up in 2026. Over the next few weeks, Campaign is releasing <a href="https://www.campaignlive.co.uk/article/year-ahead-2026-strategy/1943818" rel="noopener noreferrer" target="_blank">essays on the year ahead</a> and the top agencies to watch.</p><br><p>Editor-in-chief Gideon Spanier, deputy creativity and culture editor Charlotte Rawlings and deputy media editor Shauna Lewis join the episode, hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-strategy/1943818" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Strategy</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-20-film-ads/1942784" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 20 film ads</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-campaigns/1900103" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 campaigns</a></p><p><a href="https://www.campaignlive.co.uk/article/2025-year-independent-agencies/1941624" rel="noopener noreferrer" target="_blank">Has 2025 been the year for independent agencies?</a></p><p><a href="https://www.campaignlive.co.uk/article/traitor-faithful-%E2%80%93-will-adland-remember-2025/1943194" rel="noopener noreferrer" target="_blank">Traitor or faithful – what will adland remember about 2025?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-new-omnicom-work/1942574" rel="noopener noreferrer" target="_blank">Will the new Omnicom work?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? <em>Campaign’</em>s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.</p><br><p>In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode and is joined by Campaign UK media editor Beau Jackson, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/lucky-generals-a-creative-company-people-mission-north-star/1942676" rel="noopener noreferrer" target="_blank">Lucky Generals: ‘A creative company for people on a mission: that is still our north star’</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-recruits-microsoft-exec-cindy-rose-replace-mark-read-ceo/1924996" rel="noopener noreferrer" target="_blank">WPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEO</a></p><br><p>Campaign's top 10 most read stories:</p><p><a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">Group M tells staff about redundancies as restructure hits UK</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-mandates-four-days-per-week-office/1901422" rel="noopener noreferrer" target="_blank">WPP mandates four days per week in office</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-reveals-huge-agency-shake-up-unveils-new-leadership-cuts-4000-jobs/1941561" rel="noopener noreferrer" target="_blank">Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs</a></p><p><a href="https://www.campaignlive.co.uk/article/agency-pay-revealed-squeezed-middle-boost-bosses/1928411" rel="noopener noreferrer" target="_blank">Agency pay revealed: a squeezed middle and a boost for bosses</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-z/1910251" rel="noopener noreferrer" target="_blank">School Reports 2025: A to Z</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-employees-push-back-return-to-office-policy-petition/1901838" rel="noopener noreferrer" target="_blank">WPP employees push back on return-to-office policy with petition</a></p><p><a href="https://www.campaignlive.co.uk/article/revealed-latest-hybrid-working-policies-across-big-six-agency-groups/1903206" rel="noopener noreferrer" target="_blank">Revealed: Latest hybrid working policies across 'big six' agency groups</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-unveils-new-uk-leadership-structure-brian-lesser-overhaul/1931721" rel="noopener noreferrer" target="_blank">WPP Media unveils new UK leadership structure under Brian Lesser overhaul</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">Group M axes global agency CEO roles in major centralisation push</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-set-drop-group-m

<p>Waitrose, John Lewis, Tesco... the Christmas ads are all out and it's time for them to start selling. But what do adland's creative leaders make of the campaigns?</p><br><p>Creativity and culture editor Gurjit Degun hosts this extra Private View episode of The Campaign Podcast, reviewing the top festive ads with David Kolbusz, chief creative officer at Orchard, Chaka Sobhani, the newly appointed global chief creative officer at TBWA\Worldwide, Richard Brim, founder and chief creative officer of Ace of Hearts, and Campaign’s UK editor Maisie McCabe. </p><br><p>Talking through the craft, creative and ideas behind the ads, they discuss the following campaigns:</p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-christmas-ad-focuses-father-son-connection-via-1990s-rave/1938210" rel="noopener noreferrer" target="_blank">John Lewis & Partners "Where love lives" by Saatchi & Saatchi</a></p><p><a href="https://www.campaignlive.co.uk/article/waitrose-partners-taps-keira-knightley-2025-christmas-ad/1939239" rel="noopener noreferrer" target="_blank">Waitrose "The perfect gift" by Wonderhood Studios</a></p><p><a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco "That's what makes it Christmas" by BBH</a></p><p><a href="https://www.campaignlive.co.uk/article/asdas-festive-ad-converts-grinchs-hatred-christmas/1938056" rel="noopener noreferrer" target="_blank">Asda "A very merry Grinchmas" by Lucky Generals</a></p><p><a href="https://www.campaignlive.co.uk/article/apple-uses-nine-handmade-puppets-musical-festive-ad/1941291" rel="noopener noreferrer" target="_blank">Apple “A critter carol” by TBWA\Media Arts Lab</a></p><p><a href="https://www.campaignlive.co.uk/article/petas-festive-ad-tells-story-blood-splattered-christmas-dinner/1939612" rel="noopener noreferrer" target="_blank">Peta "Happy Christmassacre" by Grey London</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Omnicom <a href="https://www.campaignlive.co.uk/article/omnicom-closes-interpublic-acquisition-final-purchase-price-9bn/1941006" rel="noopener noreferrer" target="_blank">completed its acquisition of IPG on Wednesday 26 November</a> after <a href="https://www.campaignlive.co.uk/article/eu-clears-omnicom-ipg-26bn-mega-merger/1940627" rel="noopener noreferrer" target="_blank">clearing EU regulation</a>. On the Monday that followed (1 December) the new holding company <a href="Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs" rel="noopener noreferrer" target="_blank">revealed a huge restructure including 4000 job cuts</a> to happen by the end of the year, agencies merging, new leadership announced and some networks ceasing to exist.</p><br><p>In this episode of <em>The Campaign Podcast</em>, Campaign's editorial team discuss the shape of the new holding company, which agencies are left and what chief executive John Wren is hoping will make it succeed against its competitors. </p><br><p>Hosted by tech and multimedia editor Lucy Shelley, the episode features editor-in-chief Gideon Spanier, editor Maisie McCabe and news editor Will Green.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/john-wrens-defining-moment-last-king-madison-avenue-new-omnicom-work/1941169" rel="noopener noreferrer" target="_blank">John Wren’s ‘defining moment’: can the last King of Madison Avenue make the new Omnicom work?</a></p><p><a href="https://www.campaignlive.co.uk/article/john-wren-omnicom-will-succeed-collaboration-new-bonuses-big-job-cuts/1941811" rel="noopener noreferrer" target="_blank">John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-consolidates-global-advertising-agencies-tbwa-mccann-bbdo/1941576" rel="noopener noreferrer" target="_blank">Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-keeps-six-media-networks-switches-global-ceos-brand-presidents/1941566" rel="noopener noreferrer" target="_blank">Omnicom keeps six media networks but switches global CEOs to brand presidents</a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-merge-tbwa-london-fcb-fold-amv-bbdo/1941606" rel="noopener noreferrer" target="_blank">Adam & Eve/DDB to merge with TBWA\London and FCB to fold into AMV BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-media-promotes-natalie-bell-katrina-bozicevich-following-ipg-deal/1942243" rel="noopener noreferrer" target="_blank">Omnicom Media promotes Natalie Bell and Katrina Bozicevich following IPG deal</a></p><p><a href="https://www.campaignlive.co.uk/article/fcbs-tyler-turnbull-set-appointed-ceo-mccann-worldgroup/1941545" rel="noopener noreferrer" target="_blank">FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup</a></p><p><a href="https://www.campaignlive.co.uk/article/chaka-sobhani-set-new-role-omnicom-acquires-ipg/1941513" rel="noopener noreferrer" target="_blank">Chaka Sobhani set for new role after Omnicom acquires IPG</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-merger-will-reshape-competition/1940989" rel="noopener noreferrer" target="_blank">Omnicom-IPG: How merger will reshape the competition</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>At the start of the year, 2025 was predicted by some adland commentators to be the year for independent agencies. Omnicom was beginning to acquire IPG to make the largest holding company, redundancies occurred across some of the networks and WPP had a more-than-difficult year on top of a new chief executive.</p><br><p>2025 has seen the launch of many independent agencies including <a href="https://www.campaignlive.co.uk/article/richard-brim-martin-beverley-polly-mcmorrow-launch-ace-hearts/1921287" rel="noopener noreferrer" target="_blank">Ace of Hearts</a>, <a href="https://www.campaignlive.co.uk/article/former-akqa-boss-ajaz-ahmed-launches-shop-rival-slow-bureaucratic-agencies/1915628" rel="noopener noreferrer" target="_blank">Studio.One</a> and <a href="https://www.campaignlive.co.uk/article/lynsey-atkin-chris-watling-rebecca-lewis-launch-start-up-baby-teeth/1917043" rel="noopener noreferrer" target="_blank">Baby Teeth</a>, while <a href="https://www.campaignlive.co.uk/article/former-adam-eve-ddb-chief-executive-mat-goff-unveils-new-agency/1876857" rel="noopener noreferrer" target="_blank">Ark Agency</a> and <a href="https://www.campaignlive.co.uk/article/laura-jordan-bambach-hannah-matthews-fern-miller-unveil-advanced-creative-agency/1866718" rel="noopener noreferrer" target="_blank">Uncharted</a> came into their second year. Plus, <a href="https://www.campaignlive.co.uk/article/its-tools-taste-r-gas-creative-chiefs-creativity-tech-return-independence/1912623" rel="noopener noreferrer" target="_blank">IPG sold R/GA</a> and Huge separately to private equity, also becoming independent. </p><br><p>So now the year is almost up, Campaign's editorial team discuss whether independent media and creative agencies have benefited from distraction caused by the holding companies. Tech and multimedia editor Lucy Shelley hosts the episode and is joined by creativity and culture editor Gurjit Degun, media editor Beau Jackson and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/omnicom-reveals-huge-agency-shake-up-unveils-new-leadership-cuts-4000-jobs/1941561" rel="noopener noreferrer" target="_blank">Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs</a></p><p><a href="https://www.campaignlive.co.uk/article/ace-hearts-dealing-adland-new-hand/1940730" rel="noopener noreferrer" target="_blank">Ace of Hearts: dealing adland a new hand</a></p><p><a href="https://www.campaignlive.co.uk/article/troy-ruhanen-i-wouldnt-taken-oag-job-efficiency-smashing-things/1905674" rel="noopener noreferrer" target="_blank">Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">Group M tells staff about redundancies as restructure hits UK</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-cut-3000-roles-during-2024-ahead-ipg-takeover-move/1905570" rel="noopener noreferrer" target="_blank">Omnicom cut 3000 roles during 2024 ahead of IPG takeover move</a></p><p><a href="https://www.campaignlive.co.uk/article/mega-merger-adds-existing-questions-interpublic/1904327" rel="noopener noreferrer" target="_blank">Mega merger adds to existing questions for Interpublic</a></p><p><a href="https://www.campaignlive.co.uk/article/global-agency-groups-2024-report-card-performances-staff-numbers-decline-restructures-continue/1909724" rel="noopener noreferrer" target="_blank">Global agency groups 2024 report card: Performances and staff numbers decline as restructures continue</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Christmas ads keep snowing down across TV, social, live experiences and digital channels. With the multiplicity of formats and audiences fragmenting, does TV still reign as the top channel for festive films?</p><br><p>In this episode of <em>The Campaign Podcast, </em>Campaign's editorial team gather to discuss the next round of Christmas ads, including <a href="https://www.campaignlive.co.uk/article/pick-week-waitrose-partners-serves-slice-romance-christmas/1939614" rel="noopener noreferrer" target="_blank">Waitrose's "The perfect gift" by Wonderhood Studios</a>, <a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco's "That's what makes it Christmas" by BBH</a> and <a href="https://www.campaignlive.co.uk/article/disney-christmas-ad-tells-story-doodle-looking-mouth/1938934" rel="noopener noreferrer" target="_blank">Disney's holiday short by Adam&Eve/DDB</a>. Tesco and <a href="https://www.campaignlive.co.uk/article/m-s-fashion-home-beauty-festive-campaign-moves-away-one-hero-ad/1938195" rel="noopener noreferrer" target="_blank">M&S Fashion, Home and Beauty</a> replaced their longer TV ad with a series of shorter videos, while Waitrose produced a four minute rom-com style short film.</p><br><p>Campaign's creativity team, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings, join editor Maisie McCabe to discuss why brands have altered the ‘typical’ Christmas ad format and it's role in the wider channel mix alongside social. Tech and multimedia editor Lucy Shelley hosted the episode.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/waitroses-festive-film-watched-8pm-slot-tv-12-november/1939651" rel="noopener noreferrer" target="_blank">Waitrose’s festive film the most watched 8pm slot on TV on 12 November</a></p><p><a href="https://www.campaignlive.co.uk/article/why-waitroses-the-perfect-gift-went-rom-com-christmas-cut-through/1940256" rel="noopener noreferrer" target="_blank">Why Waitrose's 'The perfect gift' went rom-com for Christmas cut-through</a></p><p><a href="https://www.campaignlive.co.uk/article/waitrose-partners-turns-bfi-imax-piemax/1940317" rel="noopener noreferrer" target="_blank">Waitrose & Partners turns BFI Imax into 'Piemax'</a></p><p><a href="https://www.campaignlive.co.uk/article/give-people-want-strategy-behind-waitrose-partners-christmas-campaign/1940361" rel="noopener noreferrer" target="_blank">Give the people what they want: the strategy behind Waitrose & Partners' Christmas campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/m-s-celebrates-beauty-hosting-next-phase-festive-campaign/1939140" rel="noopener noreferrer" target="_blank">M&S celebrates beauty of hosting in next phase of festive campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/lhf-restrictions-affecting-christmas-ads-beyond/1940033" rel="noopener noreferrer" target="_blank">How are the LHF restrictions affecting Christmas ads and beyond?</a></p><p><a href="https://www.campaignlive.co.uk/article/trends-shaping-years-christmas-ads-season/1939218" rel="noopener noreferrer" target="_blank">What trends are shaping this year's Christmas ads season?</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Where are all the mince pies? Still in Christmas advertising it seems, despite the Less Healthy Food and drink (LHF) restrictions.</p><br><p>The voluntary period banning foods that are high in fat, salt and sugar (HFSS) began on 1 October this year for paid online ads and TV with a 9pm watershed, just in time for a snowstorm of Christmas advertising. As of 5 January 2026, the voluntary period ends and it will be compulsory for brands.</p><br><p>In this episode, Campaign's editorial team discuss the festive ads from big brands like <a href="https://www.campaignlive.co.uk/article/pick-week-waitrose-partners-serves-slice-romance-christmas/1939614" rel="noopener noreferrer" target="_blank">Waitrose</a>, <a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco</a> and <a href="https://www.campaignlive.co.uk/article/dawn-french-returns-2025-m-s-food-christmas-ad-cameo-tom-kerridge/1938170" rel="noopener noreferrer" target="_blank">M&S Food</a>, and how the restrictions have impacted their creative campaigns and media plans. Are the ads devoid of Christmas food, or have brands found loopholes to feature their less healthy food products?</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, this episode includes creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/selling-whats-kitchen-table-adland-predicts-lhf-ban-will-impact-christmas/1933157" rel="noopener noreferrer" target="_blank">‘Selling more than what’s on the kitchen table’: Adland predicts how the LHF ban will impact Christmas</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/adland-ready-less-healthy-food-ad-restrictions/1933238" rel="noopener noreferrer" target="_blank">Is adland ready for the less healthy food ad restrictions?</a></p><p><a href="https://www.campaignlive.co.uk/article/avoid-detention-less-healthy-food-ad-rules/1930857" rel="noopener noreferrer" target="_blank">How to avoid detention over less healthy food ad rules</a></p><p><a href="https://www.campaignlive.co.uk/article/isba-warns-nhs-10-year-health-plan-mean-products-may-covered-lhf-rules/1924449" rel="noopener noreferrer" target="_blank">ISBA warns NHS' 10 Year Health Plan could mean more products may be covered by LHF rules</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Christmas has hit adland like a snowball in the face, with the festive ads coming in thick and fast, so what can be gleaned from the first phase of holiday advertising?</p><br><p>In this episode of <em>The Campaign Podcast</em>, the editorial team break down the themes that emerged in the first batch of Christmas ads and the industry’s reaction to the campaigns so far. Tech and multimedia editor Lucy Shelley is joined in the studio by creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and editor Maisie McCabe.</p><br><p>This episode was recorded last week, and discusses the following ads:</p><p><a href="https://www.campaignlive.co.uk/article/review-week-john-lewis-partners-spins-track/1938702" rel="noopener noreferrer" target="_blank">John Lewis & Partners “Where love lives” by Saatchi & Saatchi</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-bfg-help-defeat-greedy-giant-2025-christmas-spot/1938071" rel="noopener noreferrer" target="_blank">Sainsbury’s “The unexpected guest” by New Commercial Arts</a></p><p><a href="https://www.campaignlive.co.uk/article/dawn-french-returns-2025-m-s-food-christmas-ad-cameo-tom-kerridge/1938170" rel="noopener noreferrer" target="_blank">Marks & Spencer Food “Traffic jamming” (in-house)</a></p><p><a href="https://www.campaignlive.co.uk/article/m-s-fashion-home-beauty-festive-campaign-moves-away-one-hero-ad/1938195" rel="noopener noreferrer" target="_blank">M&S Fashion, Home and Beauty "Give the gift" by Mother</a></p><p><a href="https://www.campaignlive.co.uk/article/farm-animals-look-fabulous-tk-maxx-festive-ad/1846092" rel="noopener noreferrer" target="_blank">TK Maxx "Festive Farm" by Wieden & Kennedy London (2023)</a></p><p><a href="https://www.campaignlive.co.uk/article/turkey-week-amazon-joy-ride/1847497" rel="noopener noreferrer" target="_blank">Amazon "Joy ride" (in-house) (2023)</a></p><p><a href="https://www.campaignlive.co.uk/article/asdas-festive-ad-converts-grinchs-hatred-christmas/1938056" rel="noopener noreferrer" target="_blank">Asda “A very merry Grinchmas” by Lucky Generals</a></p><p><a href="https://www.campaignlive.co.uk/article/boots-puts-puss-boots-centre-christmas-campaign/1937925" rel="noopener noreferrer" target="_blank">Boots “Gift happily ever after” by VML/The Pharm</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-christmas-ad-reaction-soft-nostalgia-middle-pack-copy-magic/1938602" rel="noopener noreferrer" target="_blank">John Lewis Christmas ad reaction: 'Soft nostalgia', 'middle of the pack', 'copy magic'</a></p><p><a href="https://www.campaignlive.co.uk/article/we-made-music-gift-saatchis-john-lewis-nostalgia-emotion-1990s-bangers/1938281" rel="noopener noreferrer" target="_blank">‘We made the music the gift’: Saatchis and John Lewis on nostalgia, emotion and 1990s bangers</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-bfg-help-defeat-greedy-giant-2025-christmas-spot/1938071" rel="noopener noreferrer" target="_blank">'Brilliant brand fit' BFG stars in Sainsbury’s Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/think-first-wave-christmas-ads/1938957" rel="noopener noreferrer" target="_blank">What do you think of the first wave of Christmas ads?</a></p><p><a href="https://www.campaignlive.co.uk/article/hopes-years-crop-christmas-ads/1936597" rel="noopener noreferrer" target="_blank">What are your hopes for this year’s crop of Christmas ads?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertisers have been pulling investment from newsbrands and trusted journalism for years. The <a href="https://www.campaignlive.co.uk/article/aa-warc-uk-adspend-rise-73-q4/1937831" rel="noopener noreferrer" target="_blank">latest AA/Warc figures</a> show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.</p><br><p>However, the figures suggest this decline will slow in 2026, and this year's <a href="https://www.campaignlive.co.uk/article/media-week-awards-2025-winners-revealed/1934103" rel="noopener noreferrer" target="_blank">Media Week Awards</a> was a successful night for many newsbrands, including <em>The Telegraph,</em> which took home the coveted <a href="https://www.campaignlive.co.uk/article/1934891/media-week-awards-winners-2025-sales-team-year" rel="noopener noreferrer" target="_blank">Sales Team of the Year</a>.</p><br><p>This episode of <em>The Campaign Podcast </em>asks whether advertisers are moving away from trusted journalism or alternatively whether newsbrands are fighting back and seeing a resurgence. James Bailey, UK chief executive of Dentsu’s iProspect, joins the episode alongside Adam Foley, chief executive of independent agency Bountiful Cow and former director of UK advertising for the <em>Guardian</em> as well as founder of the <a href="https://www.campaignlive.co.uk/article/news-alliance-launches-encourage-advertisers-support-trusted-journalism/1910962" rel="noopener noreferrer" target="_blank">News Alliance</a>, a cross-industry coalition to encourage advertisers to support trusted news and journalism.</p><br><p>Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes UK editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/utterly-ruinous-media-agency-boss-impact-ad-blocking-news-brands/1911696" rel="noopener noreferrer" target="_blank">'Utterly ruinous': media agency boss on the impact of ad blocking on news brands</a></p><p><a href="https://www.campaignlive.co.uk/article/media-360-media-industry-sentencing-news-death-ignoring-its-effectiveness/1919369" rel="noopener noreferrer" target="_blank">Media 360: Media industry is ‘sentencing news to death’ and ignoring its effectiveness</a></p><p><a href="https://www.campaignlive.co.uk/article/majority-execs-believe-brand-safety-news-harms-advertisers/1903043" rel="noopener noreferrer" target="_blank">Majority of execs believe brand safety in news harms advertisers</a></p><p><a href="https://www.campaignlive.co.uk/article/ahead-trumps-second-term-meta-scrap-fact-checking-facebook-instagram/1901480" rel="noopener noreferrer" target="_blank">Ahead of Trump's second term, Meta to scrap fact-checking on Facebook and Instagram</a></p><p><a href="https://www.campaignlive.co.uk/article/news-needs/1934921" rel="noopener noreferrer" target="_blank">News needs you</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-unilever-moral-business-responsibility-improve-online-safety/1588520" rel="noopener noreferrer" target="_blank">Mars and Unilever on 'moral and business responsibility' to improve online safety</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.</p><br><p>So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom’s $16bn, Publicis’ €16bn ($19bn) and WPP’s £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for <a href="https://www.campaignlive.co.uk/article/jaguar-land-rover-shortens-pitch-list-three-global-review-hots/1937113" rel="noopener noreferrer" target="_blank">Jaguar Land Rover’s global integrated marketing account</a>.</p><br><p>With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of <em>The Campaign Podcast, </em>Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/accenture-crossroads-its-global-agency-ambitions/1936216" rel="noopener noreferrer" target="_blank">Accenture is at a crossroads for its global agency ambitions</a></p><p><a href="https://www.campaignlive.co.uk/article/whats-next-accenture-song-ceo-ndidi-oteh-campaign-live/1934059" rel="noopener noreferrer" target="_blank">What's next for Accenture Song? CEO Ndidi Oteh at Campaign Live</a></p><p><a href="https://www.campaignlive.co.uk/article/song-changing-accenture-ceo-ndidi-oteh-media-m-a-big-four-agency-rivalry/1933578" rel="noopener noreferrer" target="_blank">‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-confident-ipg-deal-will-close-november-eu-approval-nears/1936810" rel="noopener noreferrer" target="_blank">Omnicom now ‘confident’ IPG deal will close in November as EU approval nears</a></p><p><a href="https://www.campaignlive.co.uk/article/yannick-bollore-havas-q3-acceleration-dentsus-assets-open-m-a/1936215" rel="noopener noreferrer" target="_blank">Yannick Bolloré on Havas’ Q3 ‘acceleration’, Dentsu’s assets and being ‘open’ to M&A</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-could-interested-buy-partner-dentsus-international-assets/1936183" rel="noopener noreferrer" target="_blank">Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets</a></p><p><a href="https://www.campaignlive.co.uk/article/arthur-sadoun-why-publicis-winning-struggling-rivals-dragged-down-agency-valuations/1935978" rel="noopener noreferrer" target="_blank">Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This episode of <em>The Campaign Podcast</em> explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.</p><br><p>It comes as Campaign launches the Power 100, the list of the most powerful marketers in the UK. This year they were asked questions designed to tease out where they are on their AI journeys.</p><br><p>Presented by deputy editor Gemma Charles, guests on the podcast were premium content editor Nicola Merrifield, acting commissioning editor Louise Ridley and Will Hanschell, the co-founder and chief executive of generative AI platform Pencil that was acquired by The Brandtech Group in 2023.</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-ai-%E2%80%93-giving-marketers-superpowers/1935820" rel="noopener noreferrer" target="_blank">Power 100 2025: AI – giving marketers 'superpowers'</a></li><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-full-list/1934738#group-section-B-l3VR0SQooI" rel="noopener noreferrer" target="_blank">Power 100 2025: the full list</a></li><li><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2025-hall-fame-revealed/1936594" rel="noopener noreferrer" target="_blank">Campaign Power 100 2025 Hall of Fame revealed</a></li><li><a href="https://www.campaignlive.co.uk/article/inside-job-when-power-100-marketers-going-in-house/1936057" rel="noopener noreferrer" target="_blank">An inside job: when and how Power 100 marketers are going in-house</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>