The Campaign Podcast

<p>In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, <a href="https://www.campaignlive.co.uk/article/allwyn-launches-in-house-creative-content-studio/1952227" rel="noopener noreferrer" target="_blank">Allwyn</a> launched an in-house studio, <a href="https://www.campaignlive.co.uk/article/itv-shifts-retained-creative-account-uncommon-in-house/1949384" rel="noopener noreferrer" target="_blank">ITV shifted its retained creative account</a> from Uncommon to ITV Creative and Uncommon’s executive creative director <a href="https://www.campaignlive.co.uk/article/bbc-creative-hires-uncommons-richard-biggs-ecd/1948616" rel="noopener noreferrer" target="_blank">Richard Biggs</a> jumped to BBC Creative. </p><br><p>Campaign Red analysed this trend and last month produced an in-depth global report, <a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">The Inside Job</a>, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies. </p><br><p>In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named <a href="https://www.campaignlive.co.uk/article/1938142/campaign-in-house-agency-awards-winners-2025-in-house-agency-leader" rel="noopener noreferrer" target="_blank">In-house Agency Leader</a> at Campaign’s In-House agency awards last year.</p><br><p>Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">How to build a successful in-house agency</a></p><p><a href="https://www.campaignlive.co.uk/article/allwyns-media-director-in-house-shop-studio-59-aiming-%E2%80%9Cnewsroom-mentality%E2%80%9D/1952764" rel="noopener noreferrer" target="_blank">Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creative-appoints-natalie-lau-head-planning/1951721" rel="noopener noreferrer" target="_blank">BBC Creative appoints Natalie Lau as head of planning</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-creative-lead-dismisses-past-snobbery-aimed-in-house-agencies/1939692" rel="noopener noreferrer" target="_blank">ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-promotes-im-celebrity%E2%80%A6-south-africa-hand-drawn-animation/1951412" rel="noopener noreferrer" target="_blank">ITV promotes I’m a Celebrity… South Africa with hand-drawn animation</a></p><p><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-darker-side-water%E2%80%9D-behind-scenes-channel-4s-%E2%80%9Cthe-fountain-filth%E2%80%9D/1950070" rel="noopener noreferrer" target="_blank">“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”</a></p><p><a href="https://www.campaignlive.co.uk/article/lego-ad-calls-play-array-characters-performed-tom-holland/1930709" rel="noopener noreferrer" target="_blank">Lego ad calls 'play' with array of characters performed by Tom Holland</a></p><p><a href="https://www.campaignlive.co.uk/article/specsavers-highlights-audiology-services-rebranding/1913041" rel="noopener noreferrer" target="_blank">Specsavers highlights audiology services by 'rebranding'</a></p><p><a href="https://www.campaignlive.co.uk/article/four-10-in-house-agencies-want-brands-lead-agency-ihalc-research-finds/1939641" rel="noopener noreferrer" target="_blank">Over four in 10 in-house agencies want to be b

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?</p><p> </p><p>Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Will Whitehorn OBE</strong>, Seraphim Space Investment Trust</p><p><a href="https://www.linkedin.com/in/will-whitehorn-obe-aba80833/" rel="noopener noreferrer" target="_blank">Will Whitehorn OBE | LinkedIn</a></p><br><p><u>Key topics covered:</u></p><ul><li>UK satellite manufacture</li><li>UK universities</li><li>SpaceX valuation</li><li>Reuseable rockets</li><li>Agricultural management</li><li>Population pressure</li><li>Climate crisis</li><li>Solar power</li><li>Data centres in space</li><li>Industrialising in space</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's annual <a href="https://www.campaignlive.co.uk/article/school-reports-2026-full-list/1948997" rel="noopener noreferrer" target="_blank">School Reports</a> scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.</p><br><p>Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question. </p><br><p>For the last two years, no 9s were given, but this year, there were four awarded. </p><br><p>In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-holding-companies/1952096" rel="noopener noreferrer" target="_blank">School Reports 2026: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-100-creative-agencies/1952091" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 100 creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-50-media-agencies/1952095" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 50 media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-regional-agencies/1952100" rel="noopener noreferrer" target="_blank">School Reports 2026: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agency-billings-growth-slows-down-amid-industry-challenges/1952175" rel="noopener noreferrer" target="_blank">School Reports 2026: Agency billings growth slows down amid industry challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agencies-highest-marks/1952752" rel="noopener noreferrer" target="_blank">School Reports 2026: Which agencies got the highest marks?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a></p><p><a href="https://www.campaignlive.co.uk/article/holding-company-solutions-undermine-agency-brands/1908568" rel="noopener noreferrer" target="_blank">Do holding company solutions undermine agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">WPP launches new Elevate28 strategy with four core divisions and £500m savings</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.</p><br><p>These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London.</p><br><p>In this sponsored episode of <em>The Campaign Podcast</em>, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.</p><br><p>What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?</p><p> </p><p>Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.</p><p> </p><p>Contributors:</p><p><strong>Alice Bunn</strong>, President of UKspace </p><p><a href="https://www.linkedin.com/in/dr-alice-bunn-obe-fimeche-fraes-ceng-3b5141/" rel="noopener noreferrer" target="_blank">Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn</a></p><p><a href="https://www.linkedin.com/company/ukspace/" rel="noopener noreferrer" target="_blank">UKspace: Overview | LinkedIn</a></p><p> </p><p><strong>Jonathan Daves</strong>, The Karman Line</p><p><a href="https://www.linkedin.com/in/jonathan-davies-174673170/" rel="noopener noreferrer" target="_blank">Jonathan Daves | LinkedIn</a></p><p> </p><p><strong>Subscribe to The Karman Line</strong></p><p>Apple: <a href="https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462</a></p><p>Spotify: <a href="https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ" rel="noopener noreferrer" target="_blank">https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ</a></p><p>YouTube: <a href="https://www.youtube.com/@TheK%C3%A1rm%C3%A1nLineUK" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheKármánLineUK</a></p><br><p><strong>Key topics covered:</strong></p><p>Space-Comm Expo, London, March 2026</p><p>Conference overview</p><p>Sector integration</p><p>Insurance</p><p>Customer utility</p><p>Government role</p><p>Future outlook</p><p> </p><p><u>Technological advancements</u></p><p>· Telecoms</p><p>· Manufacturing</p><p> </p><p><u>Defence and security</u></p><p>· Satellite capabilities</p><p>· Current threats</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>If gaming is not to be considered a media channel, what is it? Campaign hosted the <a href="https://gaming-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Gaming Summit</a> this month, and many speakers at the event asserted that gaming should be considered more than just a channel to activate to make the most of its 3.5 billion global audience.</p><br><p>In this episode, Campaign's journalists from the event discuss why media should not be considered as as media channel, some of the mistakes brands make when approaching gaming and how to capitalise on the audience's active engagement.</p><br><p>Tech and multimedia editor Lucy Shelley is joined by the event’s host media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-taps-nostalgia-trading-card-promotion/1951900" rel="noopener noreferrer" target="_blank">McDonald's taps into nostalgia with trading card promotion</a></p><p><a href="https://www.campaignlive.co.uk/article/replacing-funnel-three-pillars-modern-gaming-marketing/1951896" rel="noopener noreferrer" target="_blank">Replacing the funnel: the three pillars of modern gaming marketing</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The quote “good artists copy, great artists steal” also applies to advertising. Some ads are paying homage while some simply rip others off when creatives spot a good idea.</p><br><p>In this episode, the Campaign team takes a look at some of the recent ads that look noticeably similar, including <a href="https://www.campaignlive.co.uk/article/british-heart-foundation-campaign-draws-comparison-work-charity/1945958" rel="noopener noreferrer" target="_blank">British Heart Foundation and Cancer Research</a>, <a href="https://www.campaignlive.co.uk/article/crocs-uses-dancing-mannequins-global-campaign/1946704" rel="noopener noreferrer" target="_blank">Crocs</a> and the <a href="https://www.campaignlive.co.uk/article/v-a-brings-mannequin-life-spot-showcasing-creativity/1754249" rel="noopener noreferrer" target="_blank">V&A</a>, <a href="https://www.campaignlive.co.uk/article/experian-helps-nursery-rhyme-characters-better-financial-decisions/1944249" rel="noopener noreferrer" target="_blank">Experian</a> and an <a href="https://www.campaignlive.co.uk/article/amazon-spotlights-insurance-store-nursery-rhyme-inspired-ad/1835202" rel="noopener noreferrer" target="_blank">Amazon</a> ad from 2023, <a href="https://www.campaignlive.co.uk/article/review-week-primark-tries-denim-dancing/1931061" rel="noopener noreferrer" target="_blank">Primark</a> and Levi's iconic denim ad and Apple Watch and Rebook's "Belly's going to get you" in 2000.</p><br><p>Some creatives argue that ads can get away with copying if it's "over five years old and 5000 miles away", while others suggest it is "lazy" and creatives should be "named and shamed".</p><br><p>Host tech and multimedia editor Lucy Shelley is joined by deputy creativity and culture editor Charlotte Rawlings, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/thing-original-ooh-idea/1913273" rel="noopener noreferrer" target="_blank">Is there such a thing as an original (OOH) idea?</a></p><p><a href="https://www.campaignlive.co.uk/article/pre-testing-no-brainer-martin-beverley/1910491" rel="noopener noreferrer" target="_blank">Is pre-testing a ‘no-brainer’? With Martin Beverley</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://influencer360.prweek.com/" rel="noopener noreferrer" target="_blank">Influencer360 on 28th April</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a break from the usual listen, we're bringing you The Karman Line, which is a new podcast on the British space industry from Haymarket Media Group, the owner of Campaign.</p><br><p>The UK space industry is a significant and strategic driver of the UK economy contributing over £19 billion in direct revenues. And it needs brilliant communicators to help tell its story.</p><br><p>For most people, space is about rockets and astronauts. But it's actually about sustainability, infrastructure, observation, communication and increasingly, manufacturing. Not a lot of people know that. </p><br><p>For the space industry to fully realise its potential it needs more of the right people to understand what’s happening and get involved. People like policy makers, investors, regulators, planners, lawyers and consultants.</p><br><p>In this first episode of The Karman Line, Dr Alice Bunn, the president of UK Space, and her panel of guests, Sam Alden co-CEO of Space Solar, Nick Shave managing director of Astroscale and Anushka Sharma founder of Naaut, discuss the surprising, awe inspiring business of space.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP announced <a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">a new strategy and structure</a> last week, on Thursday 26 February, as the company hopes to turn its fate around, while reporting its worst financial performance since the pandemic. </p><br><p>Campaign's editor-in-chief <a href="https://www.campaignlive.co.uk/article/cindy-rose-new-wpp-strategy-we-dont-want-holding-company-more/1949793" rel="noopener noreferrer" target="_blank">Gideon Spanier interviewed WPP's chief executive officer Cindy Rose</a> on the three-phrase plan "Elevate28" which includes £500m in cost savings and transitioning the business from a holding company structure to a single company with four core divisions – WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. These will be led across four regions globally.</p><br><p>In this episode, the Campaign team breaks down the announcements and what it means for WPP’s agencies, look at how the company compares to its competitors and discuss if Rose's plan will work. Tech and multimedia editor Lucy Shelley hosts the episode which includes Spanier alongside editor Maisie McCabe and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-vml-drive-8-uk-decline-wpp/1949750" rel="noopener noreferrer" target="_blank">WPP Media and VML drive 8% UK decline for WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-creative-will-not-sunset-agency-brands/1949711" rel="noopener noreferrer" target="_blank">WPP Creative will 'not sunset' agency brands</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign has released the <a href="https://www.campaignlive.co.uk/article/its-campaign-list-2026/1947847" rel="noopener noreferrer" target="_blank">A List</a> – a compilation of over 200 industry leaders and their musings on the year gone and year ahead. In 2025, the advertising and marketing industry underwent some huge organisational shifts. With revenue declines and share price drops, job cuts, leadership changes and legacy agencies changing their names, 2026 marks a new era for the industry.</p><br><p>In this episode, the Campaign team discuss some of the A Listers' perspectives, including how to be innovative in uncertain times, and what outfits they wear to a pitch.</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, this episode includes deputy editor Gemma Charles, editor-in-chief Gideon Spanier and deputy creativity and culture editor Charlotte Rawlings. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/2026-list-massive-fuckin-traitors-method-pitchers-ai-induced-boredom/1947428" rel="noopener noreferrer" target="_blank">The 2026 A List: 'Massive fuckin' traitors', 'Method Pitchers' and AI-induced boredom</a></p><p><a href="https://www.campaignlive.co.uk/article/half-vccps-current-jobs-didnt-exist-launch-ceo-says/1948351" rel="noopener noreferrer" target="_blank">Half of VCCP's current jobs didn't exist at launch, CEO says</a></p><p><a href="https://www.campaignlive.co.uk/article/list-its-completely-different-its-list/1906548" rel="noopener noreferrer" target="_blank">The A List and it’s completely different but it’s also still the A List</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-list-2026-leaders-planning-success-surprising-times/1948280" rel="noopener noreferrer" target="_blank">Campaign A List 2026: How leaders are planning for success in surprising times</a></p><p><a href="https://www.campaignlive.co.uk/article/talk-campaigns-2027-list/1948369" rel="noopener noreferrer" target="_blank">Can we talk about how you get into Campaign's 2027 A List?</a></p><p><a href="https://www.campaignlive.co.uk/article/pictures-campaign-list-party-2026/1948212" rel="noopener noreferrer" target="_blank">In Pictures: Campaign A List party 2026</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Media planners and buyers, like many in adland, have been tackling a period of immense change. AI, media fragmentation and budget restraints are all impacting the roles within media. </p><br><p>At the end of January Campaign hosted Media Week Live, a conference for media planners and buyers, discussing how their roles are changing and what the future of the media agency looks like. Leaders from X, Pinterest, Omnicom, WPP, Publicis and the National Theatre joined to share their perspectives from the top.</p><br><p>Campaign's media journalists hosted the event: media editor Beau Jackson and deputy media editor Shauna Lewis. The pair join tech and multimedia editor Lucy Shelley to discuss the future of the media planner and buyer, what part creativity plays in the media plan, how media planners work alongside AI and what challenges media agency leaders are facing this year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/does-media-agency-chief-investment-officer/1947415" rel="noopener noreferrer" target="_blank">What does it take to be a media agency chief investment officer?</a></p><p><a href="https://www.campaignlive.co.uk/article/frustrating-disappointing-media-buyers-googles-action-against-kantar-media-barb/1946678" rel="noopener noreferrer" target="_blank">'Frustrating' and 'disappointing': media buyers on Google's action against Kantar Media and Barb</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-10-media-buyers/1941990" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 10 media buyers</a></p><p><a href="https://www.campaignlive.co.uk/article/the-weather-changing-publishers-fret-google-ai-overviews/1930510" rel="noopener noreferrer" target="_blank">‘The weather is changing’: How much should publishers fret about Google AI Overviews?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of <em>The Campaign Podcast</em>. </p><br><p>Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from <a href="Following%20the%20Super%20Bowl%20LX%20over%20the%20weekend,%20David%20Kolbusz,%20chief%20creative%20officer%20at%20Orchard%20Creative;%20Helen%20Rhodes,%20chief%20creative%20officer%20at%20Grey%20London;%20and%20Josh%20Green,%20chief%20creative%20officer%20of%20Elvis%20review%20a%20selection%20of%20the%20ads. %20%20Hosted%20by%20Campaign’s%20creativity%20and%20culture%20editor%20Gurjit%20Degun,%20the%20trio%20critique%20work%20from%20Instacart,%20Anthropic,%20Squarespace,%20E.l.f%20cosmetics,%20Pringles,%20Dove%20and%20Bud%20Light. %20%20They%20also%20comment%20on%20whether%20this%20year’s%20ads%20are%20better%20than%20those%20of%20previous%20years." rel="noopener noreferrer" target="_blank">Instacart</a>, <a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/1947419" rel="noopener noreferrer" target="_blank">Anthropic</a>, <a href="https://www.campaignlive.com/article/turbotax-squarespace-bring-drama-super-bowl-lx-adrien-brody-emma-stone/1947393" rel="noopener noreferrer" target="_blank">Squarespace</a>, <a href="https://www.campaignlive.com/article/melissa-mccarthy-preps-halftime-elfs-telenovela-inspired-super-bowl-spot/1947201" rel="noopener noreferrer" target="_blank">E.l.f Cosmetics</a>, <a href="https://www.campaignlive.com/article/sabrina-carpenter-builds-ideal-boyfriend-pringles-super-bowl-lx/1947075" rel="noopener noreferrer" target="_blank">Pringles</a>, <a href="https://www.campaignlive.com/article/doves-super-bowl-lx-spot-for-girls/1947079" rel="noopener noreferrer" target="_blank">Dove</a> and <a href="https://www.youtube.com/watch?v=z-P6OzmgCyY" rel="noopener noreferrer" target="_blank">Bud Light</a>. </p><br><p>They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/super-bowl-2026-round-up-watch-ads/1947432" rel="noopener noreferrer" target="_blank">Super Bowl 2026 round-up: watch the ads</a></li><li><a href="https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849" rel="noopener noreferrer" target="_blank">Pringles "Can hands" by Grey London </a></li></ul><p><br></p><p>Campaign calendar:</p><ul><li><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The FIFA World Cup really is bigger this year, taking place in Summer across 39 days, taking place in 16 cities across the US, Mexico and Canada. While all the on-pitch fun is happening across the Atlantic, how can brands across the pond engage UK audiences effectively and authentically?</p><br><p>In this episode of <em>The Campaign Podcast</em>, Campaign welcomes guest Lizi Hamer, the global executive creative director at Octagon to discuss some of the biggest mistakes brands make when creating brand experiences around the World Cup, and why advertisers should be thinking community first, not country first.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode with Campaign's deputy editor Gemma Charles and creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/beyond-borders-why-countries-dont-define-modern-fandom/1944912" rel="noopener noreferrer" target="_blank">Beyond borders: why countries don’t define modern fandom</a></p><p><a href="https://www.campaignlive.co.uk/article/fifa-2026s-longer-tournament-window-presents-golden-opportunity-fan-activations/1942803" rel="noopener noreferrer" target="_blank">Fifa 2026’s longer tournament window presents a golden opportunity for fan activations</a></p><p><a href="https://www.campaignlive.co.uk/article/identity-launches-global-sports-proposition/1945965" rel="noopener noreferrer" target="_blank">Identity launches global sports proposition</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-experiences/1944555" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Experiences</a></p><br><p>Campaign calendar:</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's "agencies to watch" lists the top media, creative and new shops that are likely to have an impact in the next 12 months. This episode discusses the chosen agencies, how the lists have changed from 2025, and what makes an agency worth watching, or not.</p><br><p>While these lists are not an endorsement of each agency, they have been chosen because these shops went through big changes last year.</p><br><p>This episode of The Campaign Podcast is hosted by Lucy Shelley and features editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/eight-new-agencies-watch-2026/1945795" rel="noopener noreferrer" target="_blank">Eight new agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/seven-creative-agencies-watch-2026/1945593" rel="noopener noreferrer" target="_blank">Seven creative agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/eight-media-agencies-watch-2026/1944807" rel="noopener noreferrer" target="_blank">Eight media agencies to watch in 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/agencies-watch-grow-top-agencies-conundrums/1944320" rel="noopener noreferrer" target="_blank">If 'agencies to watch' grow into 'top agencies' and other conundrums</a></p><p><a href="https://www.campaignlive.co.uk/article/lepub-launches-london-led-gina-hood/1935297" rel="noopener noreferrer" target="_blank">LePub launches in London led by Gina Hood</a></p><p><a href="https://www.campaignlive.co.uk/article/the-grey-naissance-helen-rhodes-plans-dollop-stupidity-naivety-greys-return-creative-glory/1929839" rel="noopener noreferrer" target="_blank">‘The Grey-naissance’: Helen Rhodes plans ‘dollop of stupidity and naivety’ in Grey's return to creative glory</a></p><p><a href="https://www.campaignlive.co.uk/article/ace-hearts-dealing-adland-new-hand/1940730" rel="noopener noreferrer" target="_blank">Ace of Hearts: dealing adland a new hand</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>2025 saw an incredible amount of change and pressure for the industry and its agencies – steering the ship through heavy storms has become even tougher.</p><br><p>At Campaign's Year Ahead Breakfast Briefing in The National Gallery, editor Maisie McCabe led a discussion on leadership in a time of change, interviewing Dan Clays, CEO of Omnicom Media EMEA, Katie Mackay-Sinclair global chief brand officer at Mother, and Magnus Djaba, chief client officer and Publicis Groupe. </p><br><p>This bonus episode of The Campaign Podcast features the entire panel which discusses the impact of AI, structural shifts within agencies and how people should care for each other during timed of change.</p><br><p>The Year Ahead Breakfast Briefing featured adland leaders talking about the trends and strategies for 2026, across creativity, technology, leadership, brands and media.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/agencies-need-ai-literate-keep-clients-gravity-road-global-ecd-warns/1945304" rel="noopener noreferrer" target="_blank">Agencies need to be AI literate to keep up with clients, Gravity Road global ECD warns</a></p><p><a href="https://www.campaignlive.co.uk/article/creativity-will-return-raw-human-honesty-2026-kyle-harman-turner-says/1945457" rel="noopener noreferrer" target="_blank">Creativity will see a return to ‘raw human honesty’ in 2026, Kyle Harman-Turner says</a></p><p><a href="https://www.campaignlive.co.uk/article/isnt-boring-spending-place-case-diverse-media-diet/1945067" rel="noopener noreferrer" target="_blank">'Isn't it boring spending in the same place?': the case for a diverse media diet</a></p><p><a href="https://www.campaignlive.co.uk/article/global-sentiment-towards-sustainability-fallen-off-cliff-trainline-marketer-says/1944999" rel="noopener noreferrer" target="_blank">Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-ad-agencies/1945148" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Ad agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-creativity/1944998" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-social/1944364" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Social</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-owners/1943846" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-brands/1944436" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Brands</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-technology/1943901" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Technology</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><br><p>Coming up in the Campaign Calendar:</p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 29 January</p><p><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: second entry deadline on 29th January, with multi-entry discounts</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank'

<p>Adland leaders announced their optimism at last week's Year Ahead Breakfast Briefing in The National Gallery, talking about the trends and strategies across creativity, technology, leadership, brands and media for 2026.</p><br><p>Martin Beverley, co-founder and chief startegist at Ace of Hearts spoke about the importance of joy, while Netflix's head of advertising sales Ed Couchman said 2026 will be the year of fandom as consumers are wanting more from brands. Gravity Road's global executive creative director said <a href="https://www.campaignlive.co.uk/article/agencies-need-ai-literate-keep-clients-gravity-road-global-ecd-warns/1945304" rel="noopener noreferrer" target="_blank">agencies need to be AI literate to keep up with clients</a>, while <a href="https://www.campaignlive.co.uk/article/creativity-will-return-raw-human-honesty-2026-kyle-harman-turner-says/1945457" rel="noopener noreferrer" target="_blank">creativity will see a return to "raw human honesty" in 2026, said Kyle Harman-Turner</a>, creative partner and executive creative director at FCB London.</p><br><p>In this episode, Campaign's journalists who were at the event and on the panels dig into what the industry’s leaders predict for 2026, and why. Tech and multimedia editor Lucy Shelley is joined by deputy editor Gemma Charles, premium content editor Nicola Merrifield and deputy creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/isnt-boring-spending-place-case-diverse-media-diet/1945067" rel="noopener noreferrer" target="_blank">'Isn't it boring spending in the same place?': the case for a diverse media diet</a></p><p><a href="https://www.campaignlive.co.uk/article/global-sentiment-towards-sustainability-fallen-off-cliff-trainline-marketer-says/1944999" rel="noopener noreferrer" target="_blank">Global sentiment towards sustainability has 'fallen off a cliff', Trainline marketer says</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-ad-agencies/1945148" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Ad agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-creativity/1944998" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-social/1944364" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Social</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-cultural-trends/1944661" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Cultural trends</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-owners/1943846" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-brands/1944436" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Brands</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-technology/1943901" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Technology</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/talk-ethics-ai-fuelled-advertising/1945223" rel="noopener noreferrer" target="_blank">Can we talk about the ethics of AI-fuelled advertising?</a></p><br><p>Coming up in the Campaign calendar: </p><p><a href="https://www.brandfilmawards.co.uk/" rel="noopener noreferrer" target="_blank">Brand Film Awards</a>: deadline on 29 January</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noref

<p>Campaign LOVES a pitch story, and the tail end of last year was very busy with many pitches taking place or being won right up to the final week. </p><br><p><a href="https://www.campaignlive.co.uk/article/uk-government-confirms-wpp-winner-15bn-media-pitch/1943702" rel="noopener noreferrer" target="_blank">WPP won the £1.5bn government media pitch</a> and the <a href="https://www.campaignlive.co.uk/article/jaguar-land-rover-picks-winner-expanded-global-agency-review/1943833" rel="noopener noreferrer" target="_blank">expanded review for Jaguar Land Rover</a>, as well as media for <a href="https://www.campaignlive.co.uk/article/kenvue-assigns-global-creative-duties-wpp-media-publicis/1943865" rel="noopener noreferrer" target="_blank">Kenvue</a>, while Publicis Groupe picked up the creative for the consumer healthcare company. <a href="https://www.campaignlive.co.uk/article/aviva-awards-creative-account-saatchi-saatchi/1943932" rel="noopener noreferrer" target="_blank">Aviva's creative account</a> went to Saatchi & Saatchi and the <a href="https://www.campaignlive.co.uk/article/ikea-creative-pitch-down-three-agencies/1943811" rel="noopener noreferrer" target="_blank">shortlist for IKEA</a> was announced with <a href="https://www.campaignlive.co.uk/article/just-eat-takeaway-reviews-global-creative-requirements/1938620" rel="noopener noreferrer" target="_blank">Just Eat also yet to conclude</a>. </p><br><p>In this episode, Campaign digs into the state of new business last year, and where the opportunities lie in 2026, examining which sectors and disciplines will likely see more pitches over the next 12 months.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode featuring Campaign's editor-in-chief Gideon Spanier, data journalist for Campaign Red Jamie Rossouw and deputy news editor, Marianne Calnan-Holland.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1942544/cmo-outlook-2026-marketing-spend-up-confidence-down" rel="noopener noreferrer" target="_blank">The CMO Outlook 2026</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-new-business-rankings-latest-2025/1944734" rel="noopener noreferrer" target="_blank">UK new-business rankings: latest 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/two-thirds-cmos-definitely-pitching-next-12-months/1939307" rel="noopener noreferrer" target="_blank">Two-thirds of CMOs 'definitely' pitching in next 12 months</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-switch-17bn-media-account-wpp/1921268" rel="noopener noreferrer" target="_blank">Mars to switch $1.7bn media account out of WPP</a></p><p><a href="https://www.campaignlive.co.uk/article/natwest-picks-ipg-consolidates-media-creative-account/1937161" rel="noopener noreferrer" target="_blank">NatWest picks IPG as it consolidates media and creative account</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/starling-banks-network-media-agency-three-way-contest/1935974" rel="noopener noreferrer" target="_blank">Starling banks on network media agency after three-way contest</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-agency-swipes-monzo-media-account-bbh-creative-win/1913406" rel="noopener noreferrer" target="_blank">Publicis agency swipes Monzo media account after BBH creative win</a></p><p><a href="https://www.campaignlive.co.uk/article/asda-confirms-media-creative-agency-appointments/1913744" rel="noopener noreferrer" target="_blank">Asda confirms media and creative agency appointments</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-scoops-coca-cola-media-north-america/1910207" rel="noopener noreferrer" target="_blank">Publicis scoops Coca-Cola media in North America</a><

<p>As the "happy new years" ring out, what resolutions are those in adland setting for 2026?</p><br><p>Last year unleashed a relentless wave of change across the advertising and media industry, from agency mergers and closing shops to restructures, the growing prominence of social and tech platforms, and some great creative work. </p><br><p>Now, in 2026, Campaign begins the year with a look at what adland’s new year resolutions should be, what the industry should give up and what is coming up in 2026. Over the next few weeks, Campaign is releasing <a href="https://www.campaignlive.co.uk/article/year-ahead-2026-strategy/1943818" rel="noopener noreferrer" target="_blank">essays on the year ahead</a> and the top agencies to watch.</p><br><p>Editor-in-chief Gideon Spanier, deputy creativity and culture editor Charlotte Rawlings and deputy media editor Shauna Lewis join the episode, hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-media-agencies/1943822" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2026-strategy/1943818" rel="noopener noreferrer" target="_blank">The Year Ahead 2026: Strategy</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-20-film-ads/1942784" rel="noopener noreferrer" target="_blank">The Lists 2025: Top 20 film ads</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-campaigns/1900103" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 campaigns</a></p><p><a href="https://www.campaignlive.co.uk/article/2025-year-independent-agencies/1941624" rel="noopener noreferrer" target="_blank">Has 2025 been the year for independent agencies?</a></p><p><a href="https://www.campaignlive.co.uk/article/traitor-faithful-%E2%80%93-will-adland-remember-2025/1943194" rel="noopener noreferrer" target="_blank">Traitor or faithful – what will adland remember about 2025?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-new-omnicom-work/1942574" rel="noopener noreferrer" target="_blank">Will the new Omnicom work?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? <em>Campaign’</em>s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.</p><br><p>In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode and is joined by Campaign UK media editor Beau Jackson, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/lucky-generals-a-creative-company-people-mission-north-star/1942676" rel="noopener noreferrer" target="_blank">Lucky Generals: ‘A creative company for people on a mission: that is still our north star’</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-recruits-microsoft-exec-cindy-rose-replace-mark-read-ceo/1924996" rel="noopener noreferrer" target="_blank">WPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEO</a></p><br><p>Campaign's top 10 most read stories:</p><p><a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">Group M tells staff about redundancies as restructure hits UK</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-mandates-four-days-per-week-office/1901422" rel="noopener noreferrer" target="_blank">WPP mandates four days per week in office</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-reveals-huge-agency-shake-up-unveils-new-leadership-cuts-4000-jobs/1941561" rel="noopener noreferrer" target="_blank">Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs</a></p><p><a href="https://www.campaignlive.co.uk/article/agency-pay-revealed-squeezed-middle-boost-bosses/1928411" rel="noopener noreferrer" target="_blank">Agency pay revealed: a squeezed middle and a boost for bosses</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-z/1910251" rel="noopener noreferrer" target="_blank">School Reports 2025: A to Z</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-employees-push-back-return-to-office-policy-petition/1901838" rel="noopener noreferrer" target="_blank">WPP employees push back on return-to-office policy with petition</a></p><p><a href="https://www.campaignlive.co.uk/article/revealed-latest-hybrid-working-policies-across-big-six-agency-groups/1903206" rel="noopener noreferrer" target="_blank">Revealed: Latest hybrid working policies across 'big six' agency groups</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-unveils-new-uk-leadership-structure-brian-lesser-overhaul/1931721" rel="noopener noreferrer" target="_blank">WPP Media unveils new UK leadership structure under Brian Lesser overhaul</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">Group M axes global agency CEO roles in major centralisation push</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-set-drop-group-m

<p>Waitrose, John Lewis, Tesco... the Christmas ads are all out and it's time for them to start selling. But what do adland's creative leaders make of the campaigns?</p><br><p>Creativity and culture editor Gurjit Degun hosts this extra Private View episode of The Campaign Podcast, reviewing the top festive ads with David Kolbusz, chief creative officer at Orchard, Chaka Sobhani, the newly appointed global chief creative officer at TBWA\Worldwide, Richard Brim, founder and chief creative officer of Ace of Hearts, and Campaign’s UK editor Maisie McCabe. </p><br><p>Talking through the craft, creative and ideas behind the ads, they discuss the following campaigns:</p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-christmas-ad-focuses-father-son-connection-via-1990s-rave/1938210" rel="noopener noreferrer" target="_blank">John Lewis & Partners "Where love lives" by Saatchi & Saatchi</a></p><p><a href="https://www.campaignlive.co.uk/article/waitrose-partners-taps-keira-knightley-2025-christmas-ad/1939239" rel="noopener noreferrer" target="_blank">Waitrose "The perfect gift" by Wonderhood Studios</a></p><p><a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco "That's what makes it Christmas" by BBH</a></p><p><a href="https://www.campaignlive.co.uk/article/asdas-festive-ad-converts-grinchs-hatred-christmas/1938056" rel="noopener noreferrer" target="_blank">Asda "A very merry Grinchmas" by Lucky Generals</a></p><p><a href="https://www.campaignlive.co.uk/article/apple-uses-nine-handmade-puppets-musical-festive-ad/1941291" rel="noopener noreferrer" target="_blank">Apple “A critter carol” by TBWA\Media Arts Lab</a></p><p><a href="https://www.campaignlive.co.uk/article/petas-festive-ad-tells-story-blood-splattered-christmas-dinner/1939612" rel="noopener noreferrer" target="_blank">Peta "Happy Christmassacre" by Grey London</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Omnicom <a href="https://www.campaignlive.co.uk/article/omnicom-closes-interpublic-acquisition-final-purchase-price-9bn/1941006" rel="noopener noreferrer" target="_blank">completed its acquisition of IPG on Wednesday 26 November</a> after <a href="https://www.campaignlive.co.uk/article/eu-clears-omnicom-ipg-26bn-mega-merger/1940627" rel="noopener noreferrer" target="_blank">clearing EU regulation</a>. On the Monday that followed (1 December) the new holding company <a href="Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs" rel="noopener noreferrer" target="_blank">revealed a huge restructure including 4000 job cuts</a> to happen by the end of the year, agencies merging, new leadership announced and some networks ceasing to exist.</p><br><p>In this episode of <em>The Campaign Podcast</em>, Campaign's editorial team discuss the shape of the new holding company, which agencies are left and what chief executive John Wren is hoping will make it succeed against its competitors. </p><br><p>Hosted by tech and multimedia editor Lucy Shelley, the episode features editor-in-chief Gideon Spanier, editor Maisie McCabe and news editor Will Green.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/john-wrens-defining-moment-last-king-madison-avenue-new-omnicom-work/1941169" rel="noopener noreferrer" target="_blank">John Wren’s ‘defining moment’: can the last King of Madison Avenue make the new Omnicom work?</a></p><p><a href="https://www.campaignlive.co.uk/article/john-wren-omnicom-will-succeed-collaboration-new-bonuses-big-job-cuts/1941811" rel="noopener noreferrer" target="_blank">John Wren on how Omnicom ‘will succeed’: more collaboration, new bonuses, big job cuts</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-consolidates-global-advertising-agencies-tbwa-mccann-bbdo/1941576" rel="noopener noreferrer" target="_blank">Omnicom consolidates global advertising agencies into TBWA, McCann and BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-keeps-six-media-networks-switches-global-ceos-brand-presidents/1941566" rel="noopener noreferrer" target="_blank">Omnicom keeps six media networks but switches global CEOs to brand presidents</a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-merge-tbwa-london-fcb-fold-amv-bbdo/1941606" rel="noopener noreferrer" target="_blank">Adam & Eve/DDB to merge with TBWA\London and FCB to fold into AMV BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-media-promotes-natalie-bell-katrina-bozicevich-following-ipg-deal/1942243" rel="noopener noreferrer" target="_blank">Omnicom Media promotes Natalie Bell and Katrina Bozicevich following IPG deal</a></p><p><a href="https://www.campaignlive.co.uk/article/fcbs-tyler-turnbull-set-appointed-ceo-mccann-worldgroup/1941545" rel="noopener noreferrer" target="_blank">FCB's Tyler Turnbull set to be appointed CEO of McCann Worldgroup</a></p><p><a href="https://www.campaignlive.co.uk/article/chaka-sobhani-set-new-role-omnicom-acquires-ipg/1941513" rel="noopener noreferrer" target="_blank">Chaka Sobhani set for new role after Omnicom acquires IPG</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-merger-will-reshape-competition/1940989" rel="noopener noreferrer" target="_blank">Omnicom-IPG: How merger will reshape the competition</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>At the start of the year, 2025 was predicted by some adland commentators to be the year for independent agencies. Omnicom was beginning to acquire IPG to make the largest holding company, redundancies occurred across some of the networks and WPP had a more-than-difficult year on top of a new chief executive.</p><br><p>2025 has seen the launch of many independent agencies including <a href="https://www.campaignlive.co.uk/article/richard-brim-martin-beverley-polly-mcmorrow-launch-ace-hearts/1921287" rel="noopener noreferrer" target="_blank">Ace of Hearts</a>, <a href="https://www.campaignlive.co.uk/article/former-akqa-boss-ajaz-ahmed-launches-shop-rival-slow-bureaucratic-agencies/1915628" rel="noopener noreferrer" target="_blank">Studio.One</a> and <a href="https://www.campaignlive.co.uk/article/lynsey-atkin-chris-watling-rebecca-lewis-launch-start-up-baby-teeth/1917043" rel="noopener noreferrer" target="_blank">Baby Teeth</a>, while <a href="https://www.campaignlive.co.uk/article/former-adam-eve-ddb-chief-executive-mat-goff-unveils-new-agency/1876857" rel="noopener noreferrer" target="_blank">Ark Agency</a> and <a href="https://www.campaignlive.co.uk/article/laura-jordan-bambach-hannah-matthews-fern-miller-unveil-advanced-creative-agency/1866718" rel="noopener noreferrer" target="_blank">Uncharted</a> came into their second year. Plus, <a href="https://www.campaignlive.co.uk/article/its-tools-taste-r-gas-creative-chiefs-creativity-tech-return-independence/1912623" rel="noopener noreferrer" target="_blank">IPG sold R/GA</a> and Huge separately to private equity, also becoming independent. </p><br><p>So now the year is almost up, Campaign's editorial team discuss whether independent media and creative agencies have benefited from distraction caused by the holding companies. Tech and multimedia editor Lucy Shelley hosts the episode and is joined by creativity and culture editor Gurjit Degun, media editor Beau Jackson and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/omnicom-reveals-huge-agency-shake-up-unveils-new-leadership-cuts-4000-jobs/1941561" rel="noopener noreferrer" target="_blank">Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4000 jobs</a></p><p><a href="https://www.campaignlive.co.uk/article/ace-hearts-dealing-adland-new-hand/1940730" rel="noopener noreferrer" target="_blank">Ace of Hearts: dealing adland a new hand</a></p><p><a href="https://www.campaignlive.co.uk/article/troy-ruhanen-i-wouldnt-taken-oag-job-efficiency-smashing-things/1905674" rel="noopener noreferrer" target="_blank">Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">Group M tells staff about redundancies as restructure hits UK</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-cut-3000-roles-during-2024-ahead-ipg-takeover-move/1905570" rel="noopener noreferrer" target="_blank">Omnicom cut 3000 roles during 2024 ahead of IPG takeover move</a></p><p><a href="https://www.campaignlive.co.uk/article/mega-merger-adds-existing-questions-interpublic/1904327" rel="noopener noreferrer" target="_blank">Mega merger adds to existing questions for Interpublic</a></p><p><a href="https://www.campaignlive.co.uk/article/global-agency-groups-2024-report-card-performances-staff-numbers-decline-restructures-continue/1909724" rel="noopener noreferrer" target="_blank">Global agency groups 2024 report card: Performances and staff numbers decline as restructures continue</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Christmas ads keep snowing down across TV, social, live experiences and digital channels. With the multiplicity of formats and audiences fragmenting, does TV still reign as the top channel for festive films?</p><br><p>In this episode of <em>The Campaign Podcast, </em>Campaign's editorial team gather to discuss the next round of Christmas ads, including <a href="https://www.campaignlive.co.uk/article/pick-week-waitrose-partners-serves-slice-romance-christmas/1939614" rel="noopener noreferrer" target="_blank">Waitrose's "The perfect gift" by Wonderhood Studios</a>, <a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco's "That's what makes it Christmas" by BBH</a> and <a href="https://www.campaignlive.co.uk/article/disney-christmas-ad-tells-story-doodle-looking-mouth/1938934" rel="noopener noreferrer" target="_blank">Disney's holiday short by Adam&Eve/DDB</a>. Tesco and <a href="https://www.campaignlive.co.uk/article/m-s-fashion-home-beauty-festive-campaign-moves-away-one-hero-ad/1938195" rel="noopener noreferrer" target="_blank">M&S Fashion, Home and Beauty</a> replaced their longer TV ad with a series of shorter videos, while Waitrose produced a four minute rom-com style short film.</p><br><p>Campaign's creativity team, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings, join editor Maisie McCabe to discuss why brands have altered the ‘typical’ Christmas ad format and it's role in the wider channel mix alongside social. Tech and multimedia editor Lucy Shelley hosted the episode.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/waitroses-festive-film-watched-8pm-slot-tv-12-november/1939651" rel="noopener noreferrer" target="_blank">Waitrose’s festive film the most watched 8pm slot on TV on 12 November</a></p><p><a href="https://www.campaignlive.co.uk/article/why-waitroses-the-perfect-gift-went-rom-com-christmas-cut-through/1940256" rel="noopener noreferrer" target="_blank">Why Waitrose's 'The perfect gift' went rom-com for Christmas cut-through</a></p><p><a href="https://www.campaignlive.co.uk/article/waitrose-partners-turns-bfi-imax-piemax/1940317" rel="noopener noreferrer" target="_blank">Waitrose & Partners turns BFI Imax into 'Piemax'</a></p><p><a href="https://www.campaignlive.co.uk/article/give-people-want-strategy-behind-waitrose-partners-christmas-campaign/1940361" rel="noopener noreferrer" target="_blank">Give the people what they want: the strategy behind Waitrose & Partners' Christmas campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/m-s-celebrates-beauty-hosting-next-phase-festive-campaign/1939140" rel="noopener noreferrer" target="_blank">M&S celebrates beauty of hosting in next phase of festive campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star Aimee Lou Wood will no longer appear in M&S Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/lhf-restrictions-affecting-christmas-ads-beyond/1940033" rel="noopener noreferrer" target="_blank">How are the LHF restrictions affecting Christmas ads and beyond?</a></p><p><a href="https://www.campaignlive.co.uk/article/trends-shaping-years-christmas-ads-season/1939218" rel="noopener noreferrer" target="_blank">What trends are shaping this year's Christmas ads season?</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Where are all the mince pies? Still in Christmas advertising it seems, despite the Less Healthy Food and drink (LHF) restrictions.</p><br><p>The voluntary period banning foods that are high in fat, salt and sugar (HFSS) began on 1 October this year for paid online ads and TV with a 9pm watershed, just in time for a snowstorm of Christmas advertising. As of 5 January 2026, the voluntary period ends and it will be compulsory for brands.</p><br><p>In this episode, Campaign's editorial team discuss the festive ads from big brands like <a href="https://www.campaignlive.co.uk/article/pick-week-waitrose-partners-serves-slice-romance-christmas/1939614" rel="noopener noreferrer" target="_blank">Waitrose</a>, <a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco</a> and <a href="https://www.campaignlive.co.uk/article/dawn-french-returns-2025-m-s-food-christmas-ad-cameo-tom-kerridge/1938170" rel="noopener noreferrer" target="_blank">M&S Food</a>, and how the restrictions have impacted their creative campaigns and media plans. Are the ads devoid of Christmas food, or have brands found loopholes to feature their less healthy food products?</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, this episode includes creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/selling-whats-kitchen-table-adland-predicts-lhf-ban-will-impact-christmas/1933157" rel="noopener noreferrer" target="_blank">‘Selling more than what’s on the kitchen table’: Adland predicts how the LHF ban will impact Christmas</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/adland-ready-less-healthy-food-ad-restrictions/1933238" rel="noopener noreferrer" target="_blank">Is adland ready for the less healthy food ad restrictions?</a></p><p><a href="https://www.campaignlive.co.uk/article/avoid-detention-less-healthy-food-ad-rules/1930857" rel="noopener noreferrer" target="_blank">How to avoid detention over less healthy food ad rules</a></p><p><a href="https://www.campaignlive.co.uk/article/isba-warns-nhs-10-year-health-plan-mean-products-may-covered-lhf-rules/1924449" rel="noopener noreferrer" target="_blank">ISBA warns NHS' 10 Year Health Plan could mean more products may be covered by LHF rules</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Christmas has hit adland like a snowball in the face, with the festive ads coming in thick and fast, so what can be gleaned from the first phase of holiday advertising?</p><br><p>In this episode of <em>The Campaign Podcast</em>, the editorial team break down the themes that emerged in the first batch of Christmas ads and the industry’s reaction to the campaigns so far. Tech and multimedia editor Lucy Shelley is joined in the studio by creativity and culture editor Gurjit Degun, deputy creativity and culture editor Charlotte Rawlings and editor Maisie McCabe.</p><br><p>This episode was recorded last week, and discusses the following ads:</p><p><a href="https://www.campaignlive.co.uk/article/review-week-john-lewis-partners-spins-track/1938702" rel="noopener noreferrer" target="_blank">John Lewis & Partners “Where love lives” by Saatchi & Saatchi</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-bfg-help-defeat-greedy-giant-2025-christmas-spot/1938071" rel="noopener noreferrer" target="_blank">Sainsbury’s “The unexpected guest” by New Commercial Arts</a></p><p><a href="https://www.campaignlive.co.uk/article/dawn-french-returns-2025-m-s-food-christmas-ad-cameo-tom-kerridge/1938170" rel="noopener noreferrer" target="_blank">Marks & Spencer Food “Traffic jamming” (in-house)</a></p><p><a href="https://www.campaignlive.co.uk/article/m-s-fashion-home-beauty-festive-campaign-moves-away-one-hero-ad/1938195" rel="noopener noreferrer" target="_blank">M&S Fashion, Home and Beauty "Give the gift" by Mother</a></p><p><a href="https://www.campaignlive.co.uk/article/farm-animals-look-fabulous-tk-maxx-festive-ad/1846092" rel="noopener noreferrer" target="_blank">TK Maxx "Festive Farm" by Wieden & Kennedy London (2023)</a></p><p><a href="https://www.campaignlive.co.uk/article/turkey-week-amazon-joy-ride/1847497" rel="noopener noreferrer" target="_blank">Amazon "Joy ride" (in-house) (2023)</a></p><p><a href="https://www.campaignlive.co.uk/article/asdas-festive-ad-converts-grinchs-hatred-christmas/1938056" rel="noopener noreferrer" target="_blank">Asda “A very merry Grinchmas” by Lucky Generals</a></p><p><a href="https://www.campaignlive.co.uk/article/boots-puts-puss-boots-centre-christmas-campaign/1937925" rel="noopener noreferrer" target="_blank">Boots “Gift happily ever after” by VML/The Pharm</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-christmas-ad-reaction-soft-nostalgia-middle-pack-copy-magic/1938602" rel="noopener noreferrer" target="_blank">John Lewis Christmas ad reaction: 'Soft nostalgia', 'middle of the pack', 'copy magic'</a></p><p><a href="https://www.campaignlive.co.uk/article/we-made-music-gift-saatchis-john-lewis-nostalgia-emotion-1990s-bangers/1938281" rel="noopener noreferrer" target="_blank">‘We made the music the gift’: Saatchis and John Lewis on nostalgia, emotion and 1990s bangers</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-bfg-help-defeat-greedy-giant-2025-christmas-spot/1938071" rel="noopener noreferrer" target="_blank">'Brilliant brand fit' BFG stars in Sainsbury’s Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/think-first-wave-christmas-ads/1938957" rel="noopener noreferrer" target="_blank">What do you think of the first wave of Christmas ads?</a></p><p><a href="https://www.campaignlive.co.uk/article/hopes-years-crop-christmas-ads/1936597" rel="noopener noreferrer" target="_blank">What are your hopes for this year’s crop of Christmas ads?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertisers have been pulling investment from newsbrands and trusted journalism for years. The <a href="https://www.campaignlive.co.uk/article/aa-warc-uk-adspend-rise-73-q4/1937831" rel="noopener noreferrer" target="_blank">latest AA/Warc figures</a> show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.</p><br><p>However, the figures suggest this decline will slow in 2026, and this year's <a href="https://www.campaignlive.co.uk/article/media-week-awards-2025-winners-revealed/1934103" rel="noopener noreferrer" target="_blank">Media Week Awards</a> was a successful night for many newsbrands, including <em>The Telegraph,</em> which took home the coveted <a href="https://www.campaignlive.co.uk/article/1934891/media-week-awards-winners-2025-sales-team-year" rel="noopener noreferrer" target="_blank">Sales Team of the Year</a>.</p><br><p>This episode of <em>The Campaign Podcast </em>asks whether advertisers are moving away from trusted journalism or alternatively whether newsbrands are fighting back and seeing a resurgence. James Bailey, UK chief executive of Dentsu’s iProspect, joins the episode alongside Adam Foley, chief executive of independent agency Bountiful Cow and former director of UK advertising for the <em>Guardian</em> as well as founder of the <a href="https://www.campaignlive.co.uk/article/news-alliance-launches-encourage-advertisers-support-trusted-journalism/1910962" rel="noopener noreferrer" target="_blank">News Alliance</a>, a cross-industry coalition to encourage advertisers to support trusted news and journalism.</p><br><p>Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes UK editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/utterly-ruinous-media-agency-boss-impact-ad-blocking-news-brands/1911696" rel="noopener noreferrer" target="_blank">'Utterly ruinous': media agency boss on the impact of ad blocking on news brands</a></p><p><a href="https://www.campaignlive.co.uk/article/media-360-media-industry-sentencing-news-death-ignoring-its-effectiveness/1919369" rel="noopener noreferrer" target="_blank">Media 360: Media industry is ‘sentencing news to death’ and ignoring its effectiveness</a></p><p><a href="https://www.campaignlive.co.uk/article/majority-execs-believe-brand-safety-news-harms-advertisers/1903043" rel="noopener noreferrer" target="_blank">Majority of execs believe brand safety in news harms advertisers</a></p><p><a href="https://www.campaignlive.co.uk/article/ahead-trumps-second-term-meta-scrap-fact-checking-facebook-instagram/1901480" rel="noopener noreferrer" target="_blank">Ahead of Trump's second term, Meta to scrap fact-checking on Facebook and Instagram</a></p><p><a href="https://www.campaignlive.co.uk/article/news-needs/1934921" rel="noopener noreferrer" target="_blank">News needs you</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-unilever-moral-business-responsibility-improve-online-safety/1588520" rel="noopener noreferrer" target="_blank">Mars and Unilever on 'moral and business responsibility' to improve online safety</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP, Publicis Groupe, Omnicom, Interpublic, Havas and Dentsu have hitherto been known to adland as the "big six". However, the past year has brought the announcement of a proposed merger between Omnicom and IPG, while Havas and Dentsu have become comparatively smaller.</p><br><p>So, the "big six" become the "big three", but is there another challenger? Accenture Song's latest results reported revenues of $20bn (£15bn) in the 12 months to August, putting it on par with Omnicom’s $16bn, Publicis’ €16bn ($19bn) and WPP’s £15bn ($20bn). The business has picked up the $42m media account for Optus in Australia and remains in the running for <a href="https://www.campaignlive.co.uk/article/jaguar-land-rover-shortens-pitch-list-three-global-review-hots/1937113" rel="noopener noreferrer" target="_blank">Jaguar Land Rover’s global integrated marketing account</a>.</p><br><p>With significant changes among the biggest holding companies continuing to shift the advertising landscape, some have questioned whether it is the end of the "big six", heralding the start of a new "big four". In this week's episode of <em>The Campaign Podcast, </em>Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson, examine the potential outcomes. The episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/accenture-crossroads-its-global-agency-ambitions/1936216" rel="noopener noreferrer" target="_blank">Accenture is at a crossroads for its global agency ambitions</a></p><p><a href="https://www.campaignlive.co.uk/article/whats-next-accenture-song-ceo-ndidi-oteh-campaign-live/1934059" rel="noopener noreferrer" target="_blank">What's next for Accenture Song? CEO Ndidi Oteh at Campaign Live</a></p><p><a href="https://www.campaignlive.co.uk/article/song-changing-accenture-ceo-ndidi-oteh-media-m-a-big-four-agency-rivalry/1933578" rel="noopener noreferrer" target="_blank">‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-confident-ipg-deal-will-close-november-eu-approval-nears/1936810" rel="noopener noreferrer" target="_blank">Omnicom now ‘confident’ IPG deal will close in November as EU approval nears</a></p><p><a href="https://www.campaignlive.co.uk/article/yannick-bollore-havas-q3-acceleration-dentsus-assets-open-m-a/1936215" rel="noopener noreferrer" target="_blank">Yannick Bolloré on Havas’ Q3 ‘acceleration’, Dentsu’s assets and being ‘open’ to M&A</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-could-interested-buy-partner-dentsus-international-assets/1936183" rel="noopener noreferrer" target="_blank">Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets</a></p><p><a href="https://www.campaignlive.co.uk/article/arthur-sadoun-why-publicis-winning-struggling-rivals-dragged-down-agency-valuations/1935978" rel="noopener noreferrer" target="_blank">Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This episode of <em>The Campaign Podcast</em> explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.</p><br><p>It comes as Campaign launches the Power 100, the list of the most powerful marketers in the UK. This year they were asked questions designed to tease out where they are on their AI journeys.</p><br><p>Presented by deputy editor Gemma Charles, guests on the podcast were premium content editor Nicola Merrifield, acting commissioning editor Louise Ridley and Will Hanschell, the co-founder and chief executive of generative AI platform Pencil that was acquired by The Brandtech Group in 2023.</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-ai-%E2%80%93-giving-marketers-superpowers/1935820" rel="noopener noreferrer" target="_blank">Power 100 2025: AI – giving marketers 'superpowers'</a></li><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-full-list/1934738#group-section-B-l3VR0SQooI" rel="noopener noreferrer" target="_blank">Power 100 2025: the full list</a></li><li><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2025-hall-fame-revealed/1936594" rel="noopener noreferrer" target="_blank">Campaign Power 100 2025 Hall of Fame revealed</a></li><li><a href="https://www.campaignlive.co.uk/article/inside-job-when-power-100-marketers-going-in-house/1936057" rel="noopener noreferrer" target="_blank">An inside job: when and how Power 100 marketers are going in-house</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign published its <a href="https://www.campaignlive.co.uk/article/faces-watch-2025-full-list/1930764" rel="noopener noreferrer" target="_blank">Faces to Watch list for 2025</a> last month and also canvassed the cohort on a range of topics both on and off-the-record. From hybrid-working and salary through to the rise of AI and diversity, the Faces – all of whom have worked in adland for eight years or less – gave their views freely.</p><br><p>This episode not only dissects their thoughts but also offers the perspectives of adland leaders on the lot of their junior staff. Hosted by Campaign’s deputy editor Gemma Charles, this episode features deputy media editor Shauna Lewis, acting commissioning editor Louise Ridley and reporter Ezster Gurbicz.</p><br><p>Among other issues, they discuss why juniors may have missed out by not starting their careers in the office due to Covid, the younger generation’s embrace of AI and the demise of hierarchical structures from yesteryear.</p><p><br></p><ul><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-full-list/1930764" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: the full list</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-ai-adopters-focus-diversity/1933382" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: the AI adopters with a focus on diversity</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-proportion-very-worried-financial-situation-doubles/1934299" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Proportion 'very worried' about financial situation doubles</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-proportion-in-office-least-three-days-week-rises-80/1934601" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: proportion in-office at least three days a week rises to over 80%</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-drop-people-experiencing-bullying-harassment-work/1934652" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Drop in people experiencing bullying or harassment at work</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-almost-half-think-increasing-use-ai-adland-positive/1935057" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Almost half think increasing use of AI in adland is positive</a></li><li><a href="https://www.campaignlive.co.uk/article/advice-years-faces-watch/1934463" rel="noopener noreferrer" target="_blank">What would be your advice for this year’s Faces to Watch?</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Neurodiversity exists in between 15 and 20% of UK adults, but recent All In data counts over half of adland’s UK workforce as neurodiverse, at 55%.</p><br><p>This week is dyslexia awareness week, and to mark the occasion this episode looks into neurodiversity in adland, and how the industry supports people with different ways of thinking, both internally and in the ads it produces. </p><br><p>Hosted by Campaign's tech and multimedia editor, this episode welcomes guest Wayne Deakin, former global executive creative director at Wolff Olins, as well as media editor Beau Jackson and deputy media editor Shauna Lewis from the Campaign.</p><br><p>They discuss why advertising attracts people with different ways of thinking, how it impacts the work and the barriers and taboos that still exist making agency life challenging for those with neurodiversity.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/more-just-clothes-vanish-builds-autism-awareness-work/1867110" rel="noopener noreferrer" target="_blank">‘More than just clothes’: Vanish builds on autism awareness work</a></p><p><a href="https://www.campaignlive.co.uk/article/leaders-build-neurodiversity-friendly-workplace/1915015" rel="noopener noreferrer" target="_blank">How leaders can build a neurodiversity-friendly workplace</a></p><p><a href="https://www.campaignlive.co.uk/article/i-diagnosed-adhd-age-38/1816132" rel="noopener noreferrer" target="_blank">How I got diagnosed with ADHD at age 38</a></p><p><a href="https://www.campaignlive.co.uk/article/great-minds-dont-think-alike-tap-neurodivergent-talent-pool/1706520" rel="noopener noreferrer" target="_blank">Great minds don’t think alike: How to tap the neurodivergent talent pool</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.</p><br><p>24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. </p><br><p>Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/four-agency-groups-race-win-jaguar-land-rover-global-marketing-account/1927920" rel="noopener noreferrer" target="_blank">Four agency groups in race to win Jaguar Land Rover global marketing account</a></p><p><a href="https://www.campaignlive.co.uk/article/dentsu-appoints-bankers-seek-buyers-international-business/1930332" rel="noopener noreferrer" target="_blank">Dentsu appoints bankers to seek buyers for international business</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-wpp-discussed-potential-m-a-deal/1925334" rel="noopener noreferrer" target="_blank">Accenture and WPP have discussed potential M&A deal</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-hires-akqa-global-ceo-accenture/1925551" rel="noopener noreferrer" target="_blank">WPP hires AKQA global CEO from Accenture</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-song-dropped-tfl-creative-review-not-meeting-dei-criteria/1912081" rel="noopener noreferrer" target="_blank">Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'</a></p><p><a href="https://open.acast.com/networks/6177c468f62eb80013741030/shows/61543e348f80b9001378a427/episodes/Accenture%20Song%20appoints%20Ndidi%20Oteh%20as%20North%20America%20lead" rel="noopener noreferrer" target="_blank">Accenture Song appoints Ndidi Oteh as North America lead</a></p><p><a href="https://www.campaignlive.co.uk/article/david-droga-step-down-ceo-accenture-song/1919620" rel="noopener noreferrer" target="_blank">David Droga to step down as CEO of Accenture Song</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor? </p><br><p>In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/old-fashioned-irrelevant-dominance-retained-accounts-turn/1932195" rel="noopener noreferrer" target="_blank">‘Old-fashioned and irrelevant’: how the dominance of retained accounts is on the turn</a></p><p><a href="https://www.campaignlive.co.uk/article/take-learning-losses-fun-wins-%E2%80%93-agencies-deal-losing-lucrative-client/1870842" rel="noopener noreferrer" target="_blank">‘Take the learning from the losses and the fun from the wins’ – how agencies deal with losing a lucrative client</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><strong>Podcast: What will the next 70 years of commercial TV look like?</strong></p><p>This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.</p><br><p>A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.</p><br><p>In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how TV is adapting and defending its position in the media mix, how creativity has changed and what the next 70 years of TV will look like.</p><br><p>She is joined by UK editor Maisie McCabe, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.</p><br><p>Watch some of the ads mentioned in this podcast below:</p><br><p><a href="https://www.youtube.com/watch?v=lIhhC1cldX0" rel="noopener noreferrer" target="_blank">Cadbury's Smash “Martians” </a></p><p><a href="https://www.youtube.com/watch?v=O7gin6fEiFE" rel="noopener noreferrer" target="_blank">Three “Pony”</a></p><p><a href="https://www.youtube.com/watch?v=R8VC0QpEtSk" rel="noopener noreferrer" target="_blank">John Lewis “The long wait”</a></p><p><a href="https://www.youtube.com/watch?v=gP92j-uEnps" rel="noopener noreferrer" target="_blank">John West “Bear”</a></p><p><a href="https://www.youtube.com/watch?v=w9ogzVyTtcw" rel="noopener noreferrer" target="_blank">Guinness “Surfer”</a></p><p><a href="https://www.youtube.com/watch?v=TnzFRV1LwIo" rel="noopener noreferrer" target="_blank">Cadbury's “Gorilla”</a></p><p><a href="https://www.youtube.com/watch?v=7R1TDZtNq9g" rel="noopener noreferrer" target="_blank">Marmite “End Marmite neglect”</a></p><p><a href="https://www.youtube.com/watch?v=0_bx8bnCoiU" rel="noopener noreferrer" target="_blank">Sony Bravia “Bouncy balls”</a></p><p><a href="https://youtu.be/lrThhNL0zBc?si=kJZVjN4KkZoPYgx-" rel="noopener noreferrer" target="_blank">Lloyds TSB “The journey to London 2012”</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Media platforms, including Meta, <a href="https://www.campaignlive.co.uk/article/tiktok-commercial-lead-we-dont-want-role-agency/1922329" rel="noopener noreferrer" target="_blank">TikTok</a>, X, <a href="https://www.campaignlive.co.uk/article/spotify-brings-genai-ads-offering-uk/1921394" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://www.campaignlive.co.uk/article/pinterest-md-diversification-media-spend-major-issue-clients-agencies/1923072" rel="noopener noreferrer" target="_blank">Pinterest</a> and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?</p><br><p>Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly <a href="https://www.campaignlive.co.uk/article/meta-aims-fully-automate-ad-creation-ai-2026/1920301" rel="noopener noreferrer" target="_blank">aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year</a>. After this was reported, Meta’s stock price went up, while Publicis, Omnicom, IPG and WPP’s all took a dip. Chief executive Mark Zuckerberg said: “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them.”</p><br><p>In this episode, the Campaign editorial team discusses how much of a threat media platform’s advancement of AI poses and how agencies are adapting to not lose their role in the advertising process.</p><br><p>Hosted by tech editor Lucy Shelley, the episode features deputy media editor Shauna Lewis and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/cant-just-tell-ai-create-ads-cco/1930095" rel="noopener noreferrer" target="_blank">You can’t just tell an AI to create ads like a CCO</a></p><p><a href="https://www.campaignlive.co.uk/article/why-principal-based-media-buying-so-controversial/1912273" rel="noopener noreferrer" target="_blank">Why is principal-based media buying so controversial?</a></p><p><a href="https://www.campaignlive.co.uk/article/buckle-ride-agency-world-will-look-significantly-different-two-years/1930387" rel="noopener noreferrer" target="_blank">Buckle up for the ride as agency world will look significantly different in two years</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-tv-commercial-chiefs-radical-collaboration-bullishness-face-lhf/1923737" rel="noopener noreferrer" target="_blank">UK TV commercial chiefs on 'radical collaboration' and ‘bullishness’ in the face of LHF</a></p><p><a href="https://www.campaignlive.co.uk/article/sir-martin-sorrell-tech-platforms-encroaching-clients-large-agencies/1875526" rel="noopener noreferrer" target="_blank">Sir Martin Sorrell: Tech platforms are encroaching on clients of large agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p><p><a href="https://www.campaignlive.co.uk/article/googles-emea-president-urges-adland-dont-wait-magic-ai-moment-%E2%80%93-its-here/1922943" rel="noopener noreferrer" target="_blank">Google’s EMEA president urges adland: ‘Don’t wait for magic AI moment – it’s here’</a></p><p><a href="https://www.campaignlive.co.uk/article/microsoft-ai-ceo-bigger-organisations-starting-feel-pressure-ai/1923108" rel="noopener noreferrer" target="_blank">Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history. </p><br><p>Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with <a href="https://www.campaignlive.co.uk/article/omnicoms-acquisition-interpublic-group-green-lit-uk-watchdog/1928078" rel="noopener noreferrer" target="_blank">UK watchdog the CMA, in early August</a>. Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9 December, as the stock prices of both companies have fallen. But the actual price will only be decided once the deal is finalised.</p><br><p>In this episode, the Campaign team discuss what’s next for Omnicom’s takeover of IPG, how it fares against its holding company peers and the priorities for the current chief executives John Wren and Philippe Krakowsky, plus what it means for the agencies and people within the soon-to-be biggest holding company in advertising. </p><br><p>This discussion follows on from a previous episode which asked: <a href="https://www.campaignlive.co.uk/article/will-omnicom-ipg-merger-really-happen/1902122" rel="noopener noreferrer" target="_blank">Will the Omnicom-IPG merger really happen?</a></p><br><p>Hosted by tech editor Lucy Shelley, this episode features Campaign’s editor-in-chief Gideon Spanier, editor Maisie McCabe and media editor Beau Jackson.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipgs-leaders-learn-wpps-2025/1929425" rel="noopener noreferrer" target="_blank">Omnicom and IPG’s leaders could learn from WPP’s 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-cuts-2400-jobs-first-half-2025-ahead-omnicom-takeover/1928031" rel="noopener noreferrer" target="_blank">IPG cuts 2400 jobs in first half of 2025 ahead of Omnicom takeover</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-profits-drop-uk-growth-falls-97/1926451" rel="noopener noreferrer" target="_blank">IPG profits drop as UK growth falls 9.7%</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicoms-duncan-painter-lead-data-reorganisation-ahead-ipg-takeover/1926321" rel="noopener noreferrer" target="_blank">Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeover</a></p><p><a href="https://www.campaignlive.co.uk/article/james-temperley-leaves-ipg-part-restructure/1924389" rel="noopener noreferrer" target="_blank">James Temperley leaves IPG as part of restructure</a></p><p><a href="https://www.campaignlive.co.uk/article/andrea-suarez-becomes-latest-media-agency-chief-leave-ipg-mediabrands/1924036" rel="noopener noreferrer" target="_blank">Andrea Suarez becomes latest media agency chief to leave IPG Mediabrands</a></p><p><a href="https://www.campaignlive.co.uk/article/john-wren-vision-bigger-better-omnicom/1922882" rel="noopener noreferrer" target="_blank">John Wren on his vision for a bigger, better Omnicom</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-downgrades-uk-ad-market-growth-64-2025/1921827" rel="noopener noreferrer" target="_blank">IPG downgrades UK ad market growth to 6.4% in 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/troy-ruhanen-i-wouldnt-taken-oag-job-efficiency-smashing-things/1905674" rel="noopener noreferrer" target="_blank">Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-chiefs-visit-uk-sell-merger-staff-pitch-consultants/1903551" rel="noopener noreferrer" target="_blank">Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/p

<p>Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. </p><br><p>Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are <a href="https://www.campaignlive.co.uk/article/ex-unilever-cfo-says-its-harder-justify-marketing-media-spend-investors/1890717" rel="noopener noreferrer" target="_blank">interviewed on stage by Campaign’s editor-in-chief Gideon Spanier</a>. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."</p><br><p>Coming up in the campaign calendar:</p><p><a href="https://liveconference.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaigninhouseagencyawards.com/" rel="noopener noreferrer" target="_blank">The In-House Agency Awards</a></p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It is the summer of women’s sport, or ‘simply sport’ as Campaign's <a href="https://www.campaignlive.co.uk/article/summer-womens-sport-simply-sport/1923287" rel="noopener noreferrer" target="_blank">deputy editor Gemma Charles put it</a>, and records are being broken both on and off the pitch.</p><br><p>The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the <a href="https://www.campaignlive.co.uk/article/lionesses-success-euro-2025-paying-off-sponsors/1926877" rel="noopener noreferrer" target="_blank">most commercially successful football tournament ever</a> — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus just under 18 million in 2021, but the board expect it to be nearer 100 million.</p><br><p>In this episode, the Campaign team is joined by Laura Weston, co-founder of sports consultancy See You At Jeanies and a member of the board of trustees for Liverpool FC. Alongside Campaign's deputy editor Gemma Charles and Campaign Red's data journalist Jamie Rossouw, they discuss what’s next for women’s sport and its sponsorships, the gaps that still exist and ask if this is the moment that brands finally get on board.</p><br><p>This episode is hosted by Campaign's tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1892533/greatest-growth-opportunity-sport" rel="noopener noreferrer" target="_blank">Women’s sport is the greatest growth opportunity for the sports industry.</a></p><p><a href="https://www.campaignlive.co.uk/article/roundup-brands-celebrating-englands-euros-win/1926996" rel="noopener noreferrer" target="_blank">Roundup: How brands are celebrating England’s Euros win</a></p><p><a href="https://www.campaignlive.co.uk/article/soon-brands-build-own-womens-football-teams/1926961" rel="noopener noreferrer" target="_blank">How soon before brands build their own women’s football teams?</a></p><p><a href="https://www.campaignlive.co.uk/article/womens-euro-2025-round-up-watch-ads/1923984" rel="noopener noreferrer" target="_blank">Women’s Euro 2025 round-up: Watch the ads</a></p><p><a href="https://www.campaignlive.co.uk/article/tesco-%E2%80%9Creceipts%E2%80%9D-bbh-london/1924525" rel="noopener noreferrer" target="_blank">Tesco “Receipts” by BBH London</a></p><p><a href="https://www.campaignlive.co.uk/article/sports-direct-womens-euros-ad-enlists-stars-park-football-match/1923429" rel="noopener noreferrer" target="_blank">Sports Direct Women's Euros ad enlists stars for park football match</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creates-stop-motion-ad-uefa-womens-euro-2025/1922906" rel="noopener noreferrer" target="_blank">BBC creates stop-motion ad for Uefa Women’s Euro 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-names-will-made-bbc-creative/1922902" rel="noopener noreferrer" target="_blank">BBC "Names will be made" by BBC Creative</a></p><p><a href="https://www.campaignlive.co.uk/article/itvs-uefa-womens-euros-film-travels-history-womens-football/1920504" rel="noopener noreferrer" target="_blank">ITV's Uefa Women’s Euros film travels through history of women’s football</a></p><p><a href="https://www.campaignlive.co.uk/article/making-sports-ads-interesting-again/1927445" rel="noopener noreferrer" target="_blank">Making sports ads interesting again</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The long-term row between independent production companies and those that sit within holding companies has resurfaced in recent weeks over best practice when it comes to bidding and being selected for work. </p><br><p>Production craft festival <a href="https://www.campaignlive.co.uk/article/ciclope-bans-holding-company-sponsorship-production-company-revolt/1924301" rel="noopener noreferrer" target="_blank">Ciclope ended its sponsorship contracts with holding companies</a>, which began an online debate between the Advertising Producers Association and the IPA on LinkedIn. The APA’s chief executive Steve Davies suggested a forum to establish best practice in bidding, while the IPA’s head of production, Eliot Liss, said “There is no need for an industry forum of the type the APA are suggesting”. He added “we don’t accept there is an issue with transparency or propriety in how IPA members are providing their production services to clients.” </p><br><p>In this episode, Campaign's editorial team dig deeper into the debate, what has been leading up to it and question whether independent and in-house production companies can co-exist alongside each other.</p><br><p>Tech editor Lucy Shelley hosts the episode with Campaign's editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings. </p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/apa-brands-wont-content-ipa-rejection-forum-production-company-bidding/1925830" rel="noopener noreferrer" target="_blank">APA: Brands 'won't be content' with IPA rejection of forum for production company bidding</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-rejects-apas-call-best-practice-forum-production-company-bidding/1925125" rel="noopener noreferrer" target="_blank">IPA rejects APA's call for best practice forum for production company bidding</a></p><p><a href="https://www.campaignlive.co.uk/article/apa-launches-initiative-bring-brands-production-companies-together/1907946" rel="noopener noreferrer" target="_blank">APA launches initiative to bring brands and production companies together</a></p><p><a href="https://www.campaignlive.co.uk/article/apa-report-finds-agencies-withhold-production-partners-information-brands/1892637" rel="noopener noreferrer" target="_blank">APA report finds agencies withhold production partners information from brands</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-takes-exception-erroneous-idea-gatekeeping-apa-report/1893605" rel="noopener noreferrer" target="_blank">IPA ‘takes exception to the erroneous idea of gatekeeping’ in APA report</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-apa-isba-launch-production-pitch-process-initiative/1880809" rel="noopener noreferrer" target="_blank">IPA, APA and ISBA launch Production Pitch Process Initiative</a></p><p><a href="https://www.campaignlive.co.uk/article/does-rattling-sticks-low-cost-arm-signal-trouble-production-sector/1820932" rel="noopener noreferrer" target="_blank">Does Rattling Stick’s low-cost arm signal trouble in the production sector?</a></p><p><a href="https://www.campaignlive.co.uk/article/lights-camera-action-production-companies-fighting-back/1838061" rel="noopener noreferrer" target="_blank">Lights, camera, action: how production companies are fighting back</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP announced this month that <a href="https://www.campaignlive.co.uk/article/wpp-recruits-microsoft-exec-cindy-rose-replace-mark-read-ceo/1924996" rel="noopener noreferrer" target="_blank">Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read</a>. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP’s third CEO and the first female leader of a major agency holding company. </p><br><p>The announcement, which came sooner than expected, came one day after the holding company issued a <a href="https://www.campaignlive.co.uk/article/wpp-issues-shock-profit-warning-revenues-set-plunge-5/1924832" rel="noopener noreferrer" target="_blank">shock profit warning</a> to the stock market, and follows major losses for WPP including the Mars account and a portion of the Coca-Cola business.</p><br><p><a href="https://www.campaignlive.co.uk/article/analysts-react-positively-incoming-wpp-ceo-cindy-rose/1925108" rel="noopener noreferrer" target="_blank">Analysts have responded</a> to the appointment saying that the Rose era “has to be transformational” and “WPP knows it needs a reboot”.</p><br><p>In this episode, the Campaign editorial team will discuss the reaction to Rose’s appointment, what WPP needs from its new CEO, or whether <a href="https://www.campaignlive.co.uk/article/sir-martin-sorrell-says-wpp-may-too-far-gone-rose-turn-around/1925205" rel="noopener noreferrer" target="_blank">WPP is “too far gone”</a> as former CEO Sir Martin Sorrel has suggested. The chat features Campaign’s editor in chief Gideon Spanier, editor Maisie McCabe and deputy media editor Shauna Lewis. The episode is hosted by tech editor Lucy Shelley.</p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://liveconference.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaignbigawards.com/" rel="noopener noreferrer" target="_blank">Campaign Big Awards</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/new-ceo-cindy-rose-bring-wpp-does-need/1925222" rel="noopener noreferrer" target="_blank">What can new CEO Cindy Rose bring to WPP and what does it need?</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-wpp-discussed-potential-m-a-deal/1925334" rel="noopener noreferrer" target="_blank">Accenture and WPP have discussed potential M&A deal</a></p><p><a href="https://www.campaignlive.co.uk/article/wpps-pretty-grim-profit-warning-stock-market-analysts-react/1924939" rel="noopener noreferrer" target="_blank">WPP's 'pretty grim' profit warning: stock market analysts react</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-closes-new-ceo-big-names-ruled/1924679" rel="noopener noreferrer" target="_blank">WPP closes in on new CEO as some big names ruled out</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy. In the weeks that have followed Cannes Festival of Creativity, the integrity of advertising awards has been questioned and what was once widely accepted in advertising awards, has now been exposed.</p><br><p><a href="https://www.campaignlive.co.uk/article/brazilian-agency-dm9s-grand-prix-winning-cannes-campaign-officially-withdrawn/1923754" rel="noopener noreferrer" target="_blank">DM9's “Efficient way to pay” was the most notable withdrawal</a> as it won the Grand Prix in the Creative Data Lions. The DDB agency was caught using AI to fabricate news coverage in the case study and misleading the jury. Two other DM9 awards were also withdrawn. The agency’s co-president and CCO <a href="https://www.campaignlive.co.uk/article/icaro-doria-steps-down-co-president-cco-dm9-following-cannes-controversy/1923579" rel="noopener noreferrer" target="_blank">Icaro Doria stepped down</a>. Following the Cannes news, <a href="https://www.campaignlive.co.uk/article/d-ad-removes-pencils-dm9-ad-following-cannes-controversy/1923964" rel="noopener noreferrer" target="_blank">D&AD removed two pencils from the shop</a>.</p><br><p>However, DM9 were not alone in the scandal as other awards have also since been questioned.</p><br><p>While the industry has been rocked by the news, many have acknowledged that embellishment, exaggeration and fabrication within awards entries is a common occurrence within adland. This episode features Campaign editor Maisie McCabe, deputy editor Gemma Charles and creativity and culture editor Gurjit Degun, who discuss what has led to this behaviour and what happens next for awards.</p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-ban-agencies-submit-wilfully-false-campaigns/1925104" rel="noopener noreferrer" target="_blank">Cannes Lions has since responded with new "integrity standards"</a> to ban agencies that submit "wilfully false" campaigns</p><br><p>This episode was hosted by Campaign's tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/adlands-new-years-resolution-revive-its-integrity-cannes-lions/1924827" rel="noopener noreferrer" target="_blank">Adland’s ‘New Year's’ resolution should be to revive its integrity at Cannes Lions</a></p><p><a href="https://www.campaignlive.co.uk/article/lepub-takes-disciplinary-action-following-scrutiny-cannes-lion-winning-campaign/1925196" rel="noopener noreferrer" target="_blank">LePub takes disciplinary action following scrutiny of Cannes Lion-winning campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-costa-ricas-cannes-lions-winning-ad-lessons-shame-needs-lessons-legitimacy/1925167" rel="noopener noreferrer" target="_blank">Havas Costa Rica’s Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacy</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-world-visions-lessons-shame-scrutiny-cannes-lions-win/1924366" rel="noopener noreferrer" target="_blank">Havas and World Vision’s Lessons of Shame under scrutiny after Cannes Lions win</a></p><p><a href="https://www.campaignlive.co.uk/article/dont-hate-player-hate-game/1923913" rel="noopener noreferrer" target="_blank">Don’t hate the player, hate the game</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-rocked-controversies-ai-authenticity-licensing/1923742" rel="noopener noreferrer" target="_blank">Cannes Lions rocked by controversies over AI, authenticity and licensing</a></p><p><a href="https://www.campaignlive.co.uk/article/dm9-admits-faults-case-study-grand-prix-winning-work/1923426" rel="noopener noreferrer" target="_blank">DM9 admits faults in case study for Grand Prix-winning work</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

From custom emotes to immersive live streams, this sponsored episode of The Campaign Podcast explores how Twitch is enabling brands to participate in culture firsthand versus watching it happen. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As 2025's Pride Month comes to a close, Campaign reflects on how the global DEI rollback has impacted the way brands show up for LGBTQIA+ communities.</p><br><p>Gay Times' chief executive <a href="https://www.campaignlive.co.uk/article/gay-times-lost-eight-10-advertisers-2024/1923120" rel="noopener noreferrer" target="_blank">Tag Warner said the news outlet has lost £5m in ad revenue</a> this year due to eight of its top ten advertisers pulling their contracts, and Thinkbox's head of marketing Chris Dunne, who is also chief executive of Outvertising, also commented on the noticeable drawback by brands. While it might on the surface seem like the changes to DEI this year have impacted brands' support for LGBTQ+ communities, the drawback actually begun years before, and this year was more a "nail in the coffin".</p><br><p>Hosted by tech editor Lucy Shelley, Campaign's media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings discuss what has led to brands stepping back, as well as highlighting some of the work that continues to celebrate Pride and raise awareness to wider LGBTQ+ issues. This includes <a href="https://www.campaignlive.co.uk/article/transactual-uk-%E2%80%9Cthird-toilet%E2%80%9D-bbh-london/1919136" rel="noopener noreferrer" target="_blank">TransActual UK's "Third toilet" by BBH London</a>, Tesco's internal policies and sponsorship of Pride, Lush donating 75% of profits from the Liberation bath bomb and Marks and Spencer's partnership with AKT.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/pride-needs-action-not-allies/1922463" rel="noopener noreferrer" target="_blank">Pride needs action, not allies</a></p><p><a href="https://www.campaignlive.co.uk/article/amnesty-pride-campaign-promotes-bracelets-badge-allyship/1921088" rel="noopener noreferrer" target="_blank">Amnesty Pride campaign promotes bracelets as 'badge of allyship'</a></p><p><a href="https://www.campaignlive.co.uk/article/e45-unveils-ad-highlighting-trans-skin-won-c4-diversity-award/1873135" rel="noopener noreferrer" target="_blank">E45 unveils ad highlighting trans skin that won C4 diversity award</a></p><p><a href="https://www.prweek.co.uk/article/1920411/lgbtq+-pr-pros-think-brands-will-show-up-pride-2025" rel="noopener noreferrer" target="_blank">Do LGBTQ+ PR pros think brands will ‘show up’ for Pride 2025?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.</p><br><p>One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a <a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">feature exploring the industry’s love of old ads.</a></p><br><p>This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and shares the industry’s view on whether there is any recent work that will be talked about in years to come.</p><br><p>Deputy editor Gemma Charles hosts the episode which features editor Maisie McCabe and creativity and culture editor Gurjit Degun alongside Gurbicz.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">A Listers on their favourite TV ads of all time</a></p><p><a href="https://www.campaignlive.co.uk/article/start-new-era-advertising-awards/1922890" rel="noopener noreferrer" target="_blank">Are we at the start of a new era of advertising awards?</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-loreal-paris-scoop-film-lions-grands-prix/1922705" rel="noopener noreferrer" target="_blank">Channel 4 and L’Oreal Paris scoop Film Lions Grands Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-making-guinness-surfer/1718803" rel="noopener noreferrer" target="_blank">My Campaign: the making of Guinness ‘Surfer’</a></p><br><p>Ads mentioned in the show include:</p><br><p><a href="https://www.youtube.com/watch?v=aZrks-BPeLQ" rel="noopener noreferrer" target="_blank">The Martin Agency's Quiznos subs’ rats (chosen by Mother's Felix Richter)</a> </p><p>DDB Chicago's Bud Light "Real men of genius: really bad toupee wearer" (chosen by TheOr's Charlene Chandrasekaran)</p><p><a href="https://www.youtube.com/watch?v=6cDj1T-7KaA" rel="noopener noreferrer" target="_blank">AMV BBDO's Guinness "Dreamer"</a> </p><p>BBH London's "Three little pigs" for The Guardian</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.</p><br><p>We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.</p><br><p>Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.</p><br><p>Further reading about the work and stories on this podcast:</p><br><p><a href="https://www.campaignlive.co.uk/article/wpp-ddb-publicis-conseil-win-creative-company-network-agency-year-cannes-lions-2025/1922801" rel="noopener noreferrer" target="_blank">WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-loreal-paris-scoop-film-lions-grands-prix/1922705" rel="noopener noreferrer" target="_blank">Channel 4 and L’Oréal Paris scoop Film Lions Grands Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-conseil-lands-titanium-grand-prix-axa-campaign-helping-women-escape-abuse/1922708" rel="noopener noreferrer" target="_blank">Publicis Conseil lands Titanium Grand Prix for Axa campaign helping women escape abuse</a></p><p><a href="https://www.campaignlive.co.uk/article/great-work-swim-against-current-creative-chiefs-say/1922679" rel="noopener noreferrer" target="_blank">Great work should swim against the current, creative chiefs say</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>