The Campaign Podcast

<p>This episode of <em>The Campaign Podcast</em> explores whether marketers are using AI to do work traditionally done by their agencies and examines what clients are – and aren’t – doing with AI.</p><br><p>It comes as Campaign launches the Power 100, the list of the most powerful marketers in the UK. This year they were asked questions designed to tease out where they are on their AI journeys.</p><br><p>Presented by deputy editor Gemma Charles, guests on the podcast were premium content editor Nicola Merrifield, acting commissioning editor Louise Ridley and Will Hanschell, the co-founder and chief executive of generative AI platform Pencil that was acquired by The Brandtech Group in 2023.</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-ai-%E2%80%93-giving-marketers-superpowers/1935820" rel="noopener noreferrer" target="_blank">Power 100 2025: AI – giving marketers 'superpowers'</a></li><li><a href="https://www.campaignlive.co.uk/article/power-100-2025-full-list/1934738#group-section-B-l3VR0SQooI" rel="noopener noreferrer" target="_blank">Power 100 2025: the full list</a></li><li><a href="https://www.campaignlive.co.uk/article/campaign-power-100-2025-hall-fame-revealed/1936594" rel="noopener noreferrer" target="_blank">Campaign Power 100 2025 Hall of Fame revealed</a></li><li><a href="https://www.campaignlive.co.uk/article/inside-job-when-power-100-marketers-going-in-house/1936057" rel="noopener noreferrer" target="_blank">An inside job: when and how Power 100 marketers are going in-house</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign published its <a href="https://www.campaignlive.co.uk/article/faces-watch-2025-full-list/1930764" rel="noopener noreferrer" target="_blank">Faces to Watch list for 2025</a> last month and also canvassed the cohort on a range of topics both on and off-the-record. From hybrid-working and salary through to the rise of AI and diversity, the Faces – all of whom have worked in adland for eight years or less – gave their views freely.</p><br><p>This episode not only dissects their thoughts but also offers the perspectives of adland leaders on the lot of their junior staff. Hosted by Campaign’s deputy editor Gemma Charles, this episode features deputy media editor Shauna Lewis, acting commissioning editor Louise Ridley and reporter Ezster Gurbicz.</p><br><p>Among other issues, they discuss why juniors may have missed out by not starting their careers in the office due to Covid, the younger generation’s embrace of AI and the demise of hierarchical structures from yesteryear.</p><p><br></p><ul><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-full-list/1930764" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: the full list</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-ai-adopters-focus-diversity/1933382" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: the AI adopters with a focus on diversity</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-proportion-very-worried-financial-situation-doubles/1934299" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Proportion 'very worried' about financial situation doubles</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-proportion-in-office-least-three-days-week-rises-80/1934601" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: proportion in-office at least three days a week rises to over 80%</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-drop-people-experiencing-bullying-harassment-work/1934652" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Drop in people experiencing bullying or harassment at work</a></li><li><a href="https://www.campaignlive.co.uk/article/faces-watch-2025-almost-half-think-increasing-use-ai-adland-positive/1935057" rel="noopener noreferrer" target="_blank">Faces to Watch 2025: Almost half think increasing use of AI in adland is positive</a></li><li><a href="https://www.campaignlive.co.uk/article/advice-years-faces-watch/1934463" rel="noopener noreferrer" target="_blank">What would be your advice for this year’s Faces to Watch?</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Neurodiversity exists in between 15 and 20% of UK adults, but recent All In data counts over half of adland’s UK workforce as neurodiverse, at 55%.</p><br><p>This week is dyslexia awareness week, and to mark the occasion this episode looks into neurodiversity in adland, and how the industry supports people with different ways of thinking, both internally and in the ads it produces. </p><br><p>Hosted by Campaign's tech and multimedia editor, this episode welcomes guest Wayne Deakin, former global executive creative director at Wolff Olins, as well as media editor Beau Jackson and deputy media editor Shauna Lewis from the Campaign.</p><br><p>They discuss why advertising attracts people with different ways of thinking, how it impacts the work and the barriers and taboos that still exist making agency life challenging for those with neurodiversity.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/more-just-clothes-vanish-builds-autism-awareness-work/1867110" rel="noopener noreferrer" target="_blank">‘More than just clothes’: Vanish builds on autism awareness work</a></p><p><a href="https://www.campaignlive.co.uk/article/leaders-build-neurodiversity-friendly-workplace/1915015" rel="noopener noreferrer" target="_blank">How leaders can build a neurodiversity-friendly workplace</a></p><p><a href="https://www.campaignlive.co.uk/article/i-diagnosed-adhd-age-38/1816132" rel="noopener noreferrer" target="_blank">How I got diagnosed with ADHD at age 38</a></p><p><a href="https://www.campaignlive.co.uk/article/great-minds-dont-think-alike-tap-neurodivergent-talent-pool/1706520" rel="noopener noreferrer" target="_blank">Great minds don’t think alike: How to tap the neurodivergent talent pool</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Ndidi Oteh, the new global chief executive of Accenture Song, was interview on stage by Campaign's editor-in-chief Gideon Spanier at Campaign Live in her first UK interview.</p><br><p>24 days into the new job, Oteh discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to the big holding companies. This episode features the full session from the event, with an introduction from Campaign's tech editor Lucy Shelley. </p><br><p>Oteh divulged Song's acquisition strategy, focusing on talent and partnerships, and how the creative shop is actually changing the consultancy giant. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/four-agency-groups-race-win-jaguar-land-rover-global-marketing-account/1927920" rel="noopener noreferrer" target="_blank">Four agency groups in race to win Jaguar Land Rover global marketing account</a></p><p><a href="https://www.campaignlive.co.uk/article/dentsu-appoints-bankers-seek-buyers-international-business/1930332" rel="noopener noreferrer" target="_blank">Dentsu appoints bankers to seek buyers for international business</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-wpp-discussed-potential-m-a-deal/1925334" rel="noopener noreferrer" target="_blank">Accenture and WPP have discussed potential M&A deal</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-hires-akqa-global-ceo-accenture/1925551" rel="noopener noreferrer" target="_blank">WPP hires AKQA global CEO from Accenture</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-song-dropped-tfl-creative-review-not-meeting-dei-criteria/1912081" rel="noopener noreferrer" target="_blank">Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'</a></p><p><a href="https://open.acast.com/networks/6177c468f62eb80013741030/shows/61543e348f80b9001378a427/episodes/Accenture%20Song%20appoints%20Ndidi%20Oteh%20as%20North%20America%20lead" rel="noopener noreferrer" target="_blank">Accenture Song appoints Ndidi Oteh as North America lead</a></p><p><a href="https://www.campaignlive.co.uk/article/david-droga-step-down-ceo-accenture-song/1919620" rel="noopener noreferrer" target="_blank">David Droga to step down as CEO of Accenture Song</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor? </p><br><p>In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/old-fashioned-irrelevant-dominance-retained-accounts-turn/1932195" rel="noopener noreferrer" target="_blank">‘Old-fashioned and irrelevant’: how the dominance of retained accounts is on the turn</a></p><p><a href="https://www.campaignlive.co.uk/article/take-learning-losses-fun-wins-%E2%80%93-agencies-deal-losing-lucrative-client/1870842" rel="noopener noreferrer" target="_blank">‘Take the learning from the losses and the fun from the wins’ – how agencies deal with losing a lucrative client</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><strong>Podcast: What will the next 70 years of commercial TV look like?</strong></p><p>This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.</p><br><p>A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.</p><br><p>In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how TV is adapting and defending its position in the media mix, how creativity has changed and what the next 70 years of TV will look like.</p><br><p>She is joined by UK editor Maisie McCabe, deputy creativity and culture editor Charlotte Rawlings and media editor Beau Jackson.</p><br><p>Watch some of the ads mentioned in this podcast below:</p><br><p><a href="https://www.youtube.com/watch?v=lIhhC1cldX0" rel="noopener noreferrer" target="_blank">Cadbury's Smash “Martians” </a></p><p><a href="https://www.youtube.com/watch?v=O7gin6fEiFE" rel="noopener noreferrer" target="_blank">Three “Pony”</a></p><p><a href="https://www.youtube.com/watch?v=R8VC0QpEtSk" rel="noopener noreferrer" target="_blank">John Lewis “The long wait”</a></p><p><a href="https://www.youtube.com/watch?v=gP92j-uEnps" rel="noopener noreferrer" target="_blank">John West “Bear”</a></p><p><a href="https://www.youtube.com/watch?v=w9ogzVyTtcw" rel="noopener noreferrer" target="_blank">Guinness “Surfer”</a></p><p><a href="https://www.youtube.com/watch?v=TnzFRV1LwIo" rel="noopener noreferrer" target="_blank">Cadbury's “Gorilla”</a></p><p><a href="https://www.youtube.com/watch?v=7R1TDZtNq9g" rel="noopener noreferrer" target="_blank">Marmite “End Marmite neglect”</a></p><p><a href="https://www.youtube.com/watch?v=0_bx8bnCoiU" rel="noopener noreferrer" target="_blank">Sony Bravia “Bouncy balls”</a></p><p><a href="https://youtu.be/lrThhNL0zBc?si=kJZVjN4KkZoPYgx-" rel="noopener noreferrer" target="_blank">Lloyds TSB “The journey to London 2012”</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Media platforms, including Meta, <a href="https://www.campaignlive.co.uk/article/tiktok-commercial-lead-we-dont-want-role-agency/1922329" rel="noopener noreferrer" target="_blank">TikTok</a>, X, <a href="https://www.campaignlive.co.uk/article/spotify-brings-genai-ads-offering-uk/1921394" rel="noopener noreferrer" target="_blank">Spotify</a>, <a href="https://www.campaignlive.co.uk/article/pinterest-md-diversification-media-spend-major-issue-clients-agencies/1923072" rel="noopener noreferrer" target="_blank">Pinterest</a> and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?</p><br><p>Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly <a href="https://www.campaignlive.co.uk/article/meta-aims-fully-automate-ad-creation-ai-2026/1920301" rel="noopener noreferrer" target="_blank">aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year</a>. After this was reported, Meta’s stock price went up, while Publicis, Omnicom, IPG and WPP’s all took a dip. Chief executive Mark Zuckerberg said: “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them.”</p><br><p>In this episode, the Campaign editorial team discusses how much of a threat media platform’s advancement of AI poses and how agencies are adapting to not lose their role in the advertising process.</p><br><p>Hosted by tech editor Lucy Shelley, the episode features deputy media editor Shauna Lewis and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/cant-just-tell-ai-create-ads-cco/1930095" rel="noopener noreferrer" target="_blank">You can’t just tell an AI to create ads like a CCO</a></p><p><a href="https://www.campaignlive.co.uk/article/why-principal-based-media-buying-so-controversial/1912273" rel="noopener noreferrer" target="_blank">Why is principal-based media buying so controversial?</a></p><p><a href="https://www.campaignlive.co.uk/article/buckle-ride-agency-world-will-look-significantly-different-two-years/1930387" rel="noopener noreferrer" target="_blank">Buckle up for the ride as agency world will look significantly different in two years</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-tv-commercial-chiefs-radical-collaboration-bullishness-face-lhf/1923737" rel="noopener noreferrer" target="_blank">UK TV commercial chiefs on 'radical collaboration' and ‘bullishness’ in the face of LHF</a></p><p><a href="https://www.campaignlive.co.uk/article/sir-martin-sorrell-tech-platforms-encroaching-clients-large-agencies/1875526" rel="noopener noreferrer" target="_blank">Sir Martin Sorrell: Tech platforms are encroaching on clients of large agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p><p><a href="https://www.campaignlive.co.uk/article/googles-emea-president-urges-adland-dont-wait-magic-ai-moment-%E2%80%93-its-here/1922943" rel="noopener noreferrer" target="_blank">Google’s EMEA president urges adland: ‘Don’t wait for magic AI moment – it’s here’</a></p><p><a href="https://www.campaignlive.co.uk/article/microsoft-ai-ceo-bigger-organisations-starting-feel-pressure-ai/1923108" rel="noopener noreferrer" target="_blank">Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history. </p><br><p>Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with <a href="https://www.campaignlive.co.uk/article/omnicoms-acquisition-interpublic-group-green-lit-uk-watchdog/1928078" rel="noopener noreferrer" target="_blank">UK watchdog the CMA, in early August</a>. Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9 December, as the stock prices of both companies have fallen. But the actual price will only be decided once the deal is finalised.</p><br><p>In this episode, the Campaign team discuss what’s next for Omnicom’s takeover of IPG, how it fares against its holding company peers and the priorities for the current chief executives John Wren and Philippe Krakowsky, plus what it means for the agencies and people within the soon-to-be biggest holding company in advertising. </p><br><p>This discussion follows on from a previous episode which asked: <a href="https://www.campaignlive.co.uk/article/will-omnicom-ipg-merger-really-happen/1902122" rel="noopener noreferrer" target="_blank">Will the Omnicom-IPG merger really happen?</a></p><br><p>Hosted by tech editor Lucy Shelley, this episode features Campaign’s editor-in-chief Gideon Spanier, editor Maisie McCabe and media editor Beau Jackson.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipgs-leaders-learn-wpps-2025/1929425" rel="noopener noreferrer" target="_blank">Omnicom and IPG’s leaders could learn from WPP’s 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-cuts-2400-jobs-first-half-2025-ahead-omnicom-takeover/1928031" rel="noopener noreferrer" target="_blank">IPG cuts 2400 jobs in first half of 2025 ahead of Omnicom takeover</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-profits-drop-uk-growth-falls-97/1926451" rel="noopener noreferrer" target="_blank">IPG profits drop as UK growth falls 9.7%</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicoms-duncan-painter-lead-data-reorganisation-ahead-ipg-takeover/1926321" rel="noopener noreferrer" target="_blank">Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeover</a></p><p><a href="https://www.campaignlive.co.uk/article/james-temperley-leaves-ipg-part-restructure/1924389" rel="noopener noreferrer" target="_blank">James Temperley leaves IPG as part of restructure</a></p><p><a href="https://www.campaignlive.co.uk/article/andrea-suarez-becomes-latest-media-agency-chief-leave-ipg-mediabrands/1924036" rel="noopener noreferrer" target="_blank">Andrea Suarez becomes latest media agency chief to leave IPG Mediabrands</a></p><p><a href="https://www.campaignlive.co.uk/article/john-wren-vision-bigger-better-omnicom/1922882" rel="noopener noreferrer" target="_blank">John Wren on his vision for a bigger, better Omnicom</a></p><p><a href="https://www.campaignlive.co.uk/article/ipg-downgrades-uk-ad-market-growth-64-2025/1921827" rel="noopener noreferrer" target="_blank">IPG downgrades UK ad market growth to 6.4% in 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/troy-ruhanen-i-wouldnt-taken-oag-job-efficiency-smashing-things/1905674" rel="noopener noreferrer" target="_blank">Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-chiefs-visit-uk-sell-merger-staff-pitch-consultants/1903551" rel="noopener noreferrer" target="_blank">Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/p

<p>Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. </p><br><p>Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are <a href="https://www.campaignlive.co.uk/article/ex-unilever-cfo-says-its-harder-justify-marketing-media-spend-investors/1890717" rel="noopener noreferrer" target="_blank">interviewed on stage by Campaign’s editor-in-chief Gideon Spanier</a>. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."</p><br><p>Coming up in the campaign calendar:</p><p><a href="https://liveconference.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaigninhouseagencyawards.com/" rel="noopener noreferrer" target="_blank">The In-House Agency Awards</a></p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It is the summer of women’s sport, or ‘simply sport’ as Campaign's <a href="https://www.campaignlive.co.uk/article/summer-womens-sport-simply-sport/1923287" rel="noopener noreferrer" target="_blank">deputy editor Gemma Charles put it</a>, and records are being broken both on and off the pitch.</p><br><p>The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the <a href="https://www.campaignlive.co.uk/article/lionesses-success-euro-2025-paying-off-sponsors/1926877" rel="noopener noreferrer" target="_blank">most commercially successful football tournament ever</a> — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus just under 18 million in 2021, but the board expect it to be nearer 100 million.</p><br><p>In this episode, the Campaign team is joined by Laura Weston, co-founder of sports consultancy See You At Jeanies and a member of the board of trustees for Liverpool FC. Alongside Campaign's deputy editor Gemma Charles and Campaign Red's data journalist Jamie Rossouw, they discuss what’s next for women’s sport and its sponsorships, the gaps that still exist and ask if this is the moment that brands finally get on board.</p><br><p>This episode is hosted by Campaign's tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1892533/greatest-growth-opportunity-sport" rel="noopener noreferrer" target="_blank">Women’s sport is the greatest growth opportunity for the sports industry.</a></p><p><a href="https://www.campaignlive.co.uk/article/roundup-brands-celebrating-englands-euros-win/1926996" rel="noopener noreferrer" target="_blank">Roundup: How brands are celebrating England’s Euros win</a></p><p><a href="https://www.campaignlive.co.uk/article/soon-brands-build-own-womens-football-teams/1926961" rel="noopener noreferrer" target="_blank">How soon before brands build their own women’s football teams?</a></p><p><a href="https://www.campaignlive.co.uk/article/womens-euro-2025-round-up-watch-ads/1923984" rel="noopener noreferrer" target="_blank">Women’s Euro 2025 round-up: Watch the ads</a></p><p><a href="https://www.campaignlive.co.uk/article/tesco-%E2%80%9Creceipts%E2%80%9D-bbh-london/1924525" rel="noopener noreferrer" target="_blank">Tesco “Receipts” by BBH London</a></p><p><a href="https://www.campaignlive.co.uk/article/sports-direct-womens-euros-ad-enlists-stars-park-football-match/1923429" rel="noopener noreferrer" target="_blank">Sports Direct Women's Euros ad enlists stars for park football match</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creates-stop-motion-ad-uefa-womens-euro-2025/1922906" rel="noopener noreferrer" target="_blank">BBC creates stop-motion ad for Uefa Women’s Euro 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-names-will-made-bbc-creative/1922902" rel="noopener noreferrer" target="_blank">BBC "Names will be made" by BBC Creative</a></p><p><a href="https://www.campaignlive.co.uk/article/itvs-uefa-womens-euros-film-travels-history-womens-football/1920504" rel="noopener noreferrer" target="_blank">ITV's Uefa Women’s Euros film travels through history of women’s football</a></p><p><a href="https://www.campaignlive.co.uk/article/making-sports-ads-interesting-again/1927445" rel="noopener noreferrer" target="_blank">Making sports ads interesting again</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The long-term row between independent production companies and those that sit within holding companies has resurfaced in recent weeks over best practice when it comes to bidding and being selected for work. </p><br><p>Production craft festival <a href="https://www.campaignlive.co.uk/article/ciclope-bans-holding-company-sponsorship-production-company-revolt/1924301" rel="noopener noreferrer" target="_blank">Ciclope ended its sponsorship contracts with holding companies</a>, which began an online debate between the Advertising Producers Association and the IPA on LinkedIn. The APA’s chief executive Steve Davies suggested a forum to establish best practice in bidding, while the IPA’s head of production, Eliot Liss, said “There is no need for an industry forum of the type the APA are suggesting”. He added “we don’t accept there is an issue with transparency or propriety in how IPA members are providing their production services to clients.” </p><br><p>In this episode, Campaign's editorial team dig deeper into the debate, what has been leading up to it and question whether independent and in-house production companies can co-exist alongside each other.</p><br><p>Tech editor Lucy Shelley hosts the episode with Campaign's editor Maisie McCabe, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings. </p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/apa-brands-wont-content-ipa-rejection-forum-production-company-bidding/1925830" rel="noopener noreferrer" target="_blank">APA: Brands 'won't be content' with IPA rejection of forum for production company bidding</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-rejects-apas-call-best-practice-forum-production-company-bidding/1925125" rel="noopener noreferrer" target="_blank">IPA rejects APA's call for best practice forum for production company bidding</a></p><p><a href="https://www.campaignlive.co.uk/article/apa-launches-initiative-bring-brands-production-companies-together/1907946" rel="noopener noreferrer" target="_blank">APA launches initiative to bring brands and production companies together</a></p><p><a href="https://www.campaignlive.co.uk/article/apa-report-finds-agencies-withhold-production-partners-information-brands/1892637" rel="noopener noreferrer" target="_blank">APA report finds agencies withhold production partners information from brands</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-takes-exception-erroneous-idea-gatekeeping-apa-report/1893605" rel="noopener noreferrer" target="_blank">IPA ‘takes exception to the erroneous idea of gatekeeping’ in APA report</a></p><p><a href="https://www.campaignlive.co.uk/article/ipa-apa-isba-launch-production-pitch-process-initiative/1880809" rel="noopener noreferrer" target="_blank">IPA, APA and ISBA launch Production Pitch Process Initiative</a></p><p><a href="https://www.campaignlive.co.uk/article/does-rattling-sticks-low-cost-arm-signal-trouble-production-sector/1820932" rel="noopener noreferrer" target="_blank">Does Rattling Stick’s low-cost arm signal trouble in the production sector?</a></p><p><a href="https://www.campaignlive.co.uk/article/lights-camera-action-production-companies-fighting-back/1838061" rel="noopener noreferrer" target="_blank">Lights, camera, action: how production companies are fighting back</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>WPP announced this month that <a href="https://www.campaignlive.co.uk/article/wpp-recruits-microsoft-exec-cindy-rose-replace-mark-read-ceo/1924996" rel="noopener noreferrer" target="_blank">Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read</a>. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP’s third CEO and the first female leader of a major agency holding company. </p><br><p>The announcement, which came sooner than expected, came one day after the holding company issued a <a href="https://www.campaignlive.co.uk/article/wpp-issues-shock-profit-warning-revenues-set-plunge-5/1924832" rel="noopener noreferrer" target="_blank">shock profit warning</a> to the stock market, and follows major losses for WPP including the Mars account and a portion of the Coca-Cola business.</p><br><p><a href="https://www.campaignlive.co.uk/article/analysts-react-positively-incoming-wpp-ceo-cindy-rose/1925108" rel="noopener noreferrer" target="_blank">Analysts have responded</a> to the appointment saying that the Rose era “has to be transformational” and “WPP knows it needs a reboot”.</p><br><p>In this episode, the Campaign editorial team will discuss the reaction to Rose’s appointment, what WPP needs from its new CEO, or whether <a href="https://www.campaignlive.co.uk/article/sir-martin-sorrell-says-wpp-may-too-far-gone-rose-turn-around/1925205" rel="noopener noreferrer" target="_blank">WPP is “too far gone”</a> as former CEO Sir Martin Sorrel has suggested. The chat features Campaign’s editor in chief Gideon Spanier, editor Maisie McCabe and deputy media editor Shauna Lewis. The episode is hosted by tech editor Lucy Shelley.</p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://liveconference.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaignbigawards.com/" rel="noopener noreferrer" target="_blank">Campaign Big Awards</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/new-ceo-cindy-rose-bring-wpp-does-need/1925222" rel="noopener noreferrer" target="_blank">What can new CEO Cindy Rose bring to WPP and what does it need?</a></p><p><a href="https://www.campaignlive.co.uk/article/accenture-wpp-discussed-potential-m-a-deal/1925334" rel="noopener noreferrer" target="_blank">Accenture and WPP have discussed potential M&A deal</a></p><p><a href="https://www.campaignlive.co.uk/article/wpps-pretty-grim-profit-warning-stock-market-analysts-react/1924939" rel="noopener noreferrer" target="_blank">WPP's 'pretty grim' profit warning: stock market analysts react</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-closes-new-ceo-big-names-ruled/1924679" rel="noopener noreferrer" target="_blank">WPP closes in on new CEO as some big names ruled out</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy. In the weeks that have followed Cannes Festival of Creativity, the integrity of advertising awards has been questioned and what was once widely accepted in advertising awards, has now been exposed.</p><br><p><a href="https://www.campaignlive.co.uk/article/brazilian-agency-dm9s-grand-prix-winning-cannes-campaign-officially-withdrawn/1923754" rel="noopener noreferrer" target="_blank">DM9's “Efficient way to pay” was the most notable withdrawal</a> as it won the Grand Prix in the Creative Data Lions. The DDB agency was caught using AI to fabricate news coverage in the case study and misleading the jury. Two other DM9 awards were also withdrawn. The agency’s co-president and CCO <a href="https://www.campaignlive.co.uk/article/icaro-doria-steps-down-co-president-cco-dm9-following-cannes-controversy/1923579" rel="noopener noreferrer" target="_blank">Icaro Doria stepped down</a>. Following the Cannes news, <a href="https://www.campaignlive.co.uk/article/d-ad-removes-pencils-dm9-ad-following-cannes-controversy/1923964" rel="noopener noreferrer" target="_blank">D&AD removed two pencils from the shop</a>.</p><br><p>However, DM9 were not alone in the scandal as other awards have also since been questioned.</p><br><p>While the industry has been rocked by the news, many have acknowledged that embellishment, exaggeration and fabrication within awards entries is a common occurrence within adland. This episode features Campaign editor Maisie McCabe, deputy editor Gemma Charles and creativity and culture editor Gurjit Degun, who discuss what has led to this behaviour and what happens next for awards.</p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-ban-agencies-submit-wilfully-false-campaigns/1925104" rel="noopener noreferrer" target="_blank">Cannes Lions has since responded with new "integrity standards"</a> to ban agencies that submit "wilfully false" campaigns</p><br><p>This episode was hosted by Campaign's tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/adlands-new-years-resolution-revive-its-integrity-cannes-lions/1924827" rel="noopener noreferrer" target="_blank">Adland’s ‘New Year's’ resolution should be to revive its integrity at Cannes Lions</a></p><p><a href="https://www.campaignlive.co.uk/article/lepub-takes-disciplinary-action-following-scrutiny-cannes-lion-winning-campaign/1925196" rel="noopener noreferrer" target="_blank">LePub takes disciplinary action following scrutiny of Cannes Lion-winning campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-costa-ricas-cannes-lions-winning-ad-lessons-shame-needs-lessons-legitimacy/1925167" rel="noopener noreferrer" target="_blank">Havas Costa Rica’s Cannes Lions-winning ad, Lessons of Shame, needs lessons of legitimacy</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-world-visions-lessons-shame-scrutiny-cannes-lions-win/1924366" rel="noopener noreferrer" target="_blank">Havas and World Vision’s Lessons of Shame under scrutiny after Cannes Lions win</a></p><p><a href="https://www.campaignlive.co.uk/article/dont-hate-player-hate-game/1923913" rel="noopener noreferrer" target="_blank">Don’t hate the player, hate the game</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-rocked-controversies-ai-authenticity-licensing/1923742" rel="noopener noreferrer" target="_blank">Cannes Lions rocked by controversies over AI, authenticity and licensing</a></p><p><a href="https://www.campaignlive.co.uk/article/dm9-admits-faults-case-study-grand-prix-winning-work/1923426" rel="noopener noreferrer" target="_blank">DM9 admits faults in case study for Grand Prix-winning work</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

From custom emotes to immersive live streams, this sponsored episode of The Campaign Podcast explores how Twitch is enabling brands to participate in culture firsthand versus watching it happen. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As 2025's Pride Month comes to a close, Campaign reflects on how the global DEI rollback has impacted the way brands show up for LGBTQIA+ communities.</p><br><p>Gay Times' chief executive <a href="https://www.campaignlive.co.uk/article/gay-times-lost-eight-10-advertisers-2024/1923120" rel="noopener noreferrer" target="_blank">Tag Warner said the news outlet has lost £5m in ad revenue</a> this year due to eight of its top ten advertisers pulling their contracts, and Thinkbox's head of marketing Chris Dunne, who is also chief executive of Outvertising, also commented on the noticeable drawback by brands. While it might on the surface seem like the changes to DEI this year have impacted brands' support for LGBTQ+ communities, the drawback actually begun years before, and this year was more a "nail in the coffin".</p><br><p>Hosted by tech editor Lucy Shelley, Campaign's media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings discuss what has led to brands stepping back, as well as highlighting some of the work that continues to celebrate Pride and raise awareness to wider LGBTQ+ issues. This includes <a href="https://www.campaignlive.co.uk/article/transactual-uk-%E2%80%9Cthird-toilet%E2%80%9D-bbh-london/1919136" rel="noopener noreferrer" target="_blank">TransActual UK's "Third toilet" by BBH London</a>, Tesco's internal policies and sponsorship of Pride, Lush donating 75% of profits from the Liberation bath bomb and Marks and Spencer's partnership with AKT.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/pride-needs-action-not-allies/1922463" rel="noopener noreferrer" target="_blank">Pride needs action, not allies</a></p><p><a href="https://www.campaignlive.co.uk/article/amnesty-pride-campaign-promotes-bracelets-badge-allyship/1921088" rel="noopener noreferrer" target="_blank">Amnesty Pride campaign promotes bracelets as 'badge of allyship'</a></p><p><a href="https://www.campaignlive.co.uk/article/e45-unveils-ad-highlighting-trans-skin-won-c4-diversity-award/1873135" rel="noopener noreferrer" target="_blank">E45 unveils ad highlighting trans skin that won C4 diversity award</a></p><p><a href="https://www.prweek.co.uk/article/1920411/lgbtq+-pr-pros-think-brands-will-show-up-pride-2025" rel="noopener noreferrer" target="_blank">Do LGBTQ+ PR pros think brands will ‘show up’ for Pride 2025?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.</p><br><p>One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a <a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">feature exploring the industry’s love of old ads.</a></p><br><p>This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and shares the industry’s view on whether there is any recent work that will be talked about in years to come.</p><br><p>Deputy editor Gemma Charles hosts the episode which features editor Maisie McCabe and creativity and culture editor Gurjit Degun alongside Gurbicz.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">A Listers on their favourite TV ads of all time</a></p><p><a href="https://www.campaignlive.co.uk/article/start-new-era-advertising-awards/1922890" rel="noopener noreferrer" target="_blank">Are we at the start of a new era of advertising awards?</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-loreal-paris-scoop-film-lions-grands-prix/1922705" rel="noopener noreferrer" target="_blank">Channel 4 and L’Oreal Paris scoop Film Lions Grands Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-making-guinness-surfer/1718803" rel="noopener noreferrer" target="_blank">My Campaign: the making of Guinness ‘Surfer’</a></p><br><p>Ads mentioned in the show include:</p><br><p><a href="https://www.youtube.com/watch?v=aZrks-BPeLQ" rel="noopener noreferrer" target="_blank">The Martin Agency's Quiznos subs’ rats (chosen by Mother's Felix Richter)</a> </p><p>DDB Chicago's Bud Light "Real men of genius: really bad toupee wearer" (chosen by TheOr's Charlene Chandrasekaran)</p><p><a href="https://www.youtube.com/watch?v=6cDj1T-7KaA" rel="noopener noreferrer" target="_blank">AMV BBDO's Guinness "Dreamer"</a> </p><p>BBH London's "Three little pigs" for The Guardian</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.</p><br><p>We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.</p><br><p>Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.</p><br><p>Further reading about the work and stories on this podcast:</p><br><p><a href="https://www.campaignlive.co.uk/article/wpp-ddb-publicis-conseil-win-creative-company-network-agency-year-cannes-lions-2025/1922801" rel="noopener noreferrer" target="_blank">WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-loreal-paris-scoop-film-lions-grands-prix/1922705" rel="noopener noreferrer" target="_blank">Channel 4 and L’Oréal Paris scoop Film Lions Grands Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-conseil-lands-titanium-grand-prix-axa-campaign-helping-women-escape-abuse/1922708" rel="noopener noreferrer" target="_blank">Publicis Conseil lands Titanium Grand Prix for Axa campaign helping women escape abuse</a></p><p><a href="https://www.campaignlive.co.uk/article/great-work-swim-against-current-creative-chiefs-say/1922679" rel="noopener noreferrer" target="_blank">Great work should swim against the current, creative chiefs say</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.</p><br><p>Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.</p><br><p>We talk about the buzz at the midway point during the festival, including the first Grand Prix winners, how the awards juries reach their decision and speculation about the search for a new WPP chief executive, plus we discuss some of our favourite sessions at Campaign House, our dedicated venue at Canopy by Hilton.</p><br><p>Further reading about the work and stories on the podcast:</p><br><p><a href="https://www.campaignlive.co.uk/article/arthur-sadoun-agencies-optimistic-not-scared-future/1922033" rel="noopener noreferrer" target="_blank">Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future</a></p><p><a href="https://www.campaignlive.co.uk/article/laura-jordan-bambach-vicki-maguire-kay-hsu-cannes-lack-diversity-shut-down-incredible-ideas/1922109" rel="noopener noreferrer" target="_blank">Laura Jordan Bambach, Vicki Maguire and Kay Hsu at Cannes: ‘Lack of diversity can shut down incredible ideas’</a></p><p><a href="https://www.campaignlive.co.uk/article/scrutiny-media-trading-will-top-story-next-year-campaign-editors-say/1922107" rel="noopener noreferrer" target="_blank">Scrutiny over media trading will be a top story in next year, Campaign editors say</a></p><p><a href="https://www.campaignlive.co.uk/article/1922097/vaseline-wins-cannes-lions-health-wellness-grand-prix-verified-campaign" rel="noopener noreferrer" target="_blank">Vaseline’s “Vaseline Verified” by Ogilvy Singapore wins Health & Wellness Lions Grand Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/1922252/entertainment-lions-round-up-hyundai-scoops-grand-prix" rel="noopener noreferrer" target="_blank">Rimas Music’s “Tracking bad bunny” by DDB Latina Puerto Rico wins Entertainment Lions for Music Grand Prix</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.</p><br><p>We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. </p><p>Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.</p><br><p>We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take <a href="https://www.campaignlive.co.uk/article/arthur-sadoun-calls-different-approach-cannes-amid-economic-challenges/1918082" rel="noopener noreferrer" target="_blank">a “different” approach at Cannes this year</a> and the <a href="https://www.campaignlive.co.uk/article/cannes-lions-introduces-safe-zones/1919570" rel="noopener noreferrer" target="_blank">introduction of new “safe zones” at the festival</a>.</p><br><p>Further reading about the work and stories on this podcast</p><ul><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-kfc/1920477" rel="noopener noreferrer" target="_blank">KFC “Believe in Chicken” by Mother London</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-channel-4/1920690" rel="noopener noreferrer" target="_blank">Channel 4 “Considering What?” by 4Creative</a></li><li><a href="https://www.campaignlive.co.uk/article/cannes-contenders-apple-tv+/1920879" rel="noopener noreferrer" target="_blank">Apple TV+ “Severance in Grand Central” by Kamp Grizzly</a></li><li><a href="https://www.youtube.com/watch?v=Z_Inr_tlESs" rel="noopener noreferrer" target="_blank">KFC “Uncle KFC’s Rice Bowl” by Wolf BKK</a></li><li><a href="https://www.campaigncanada.ca/article/1907221/why-ikea-sent-late-night-dms-sleepless-canadians" rel="noopener noreferrer" target="_blank">IKEA “U Up?” by Rethink</a></li><li><a href="https://www.campaigncanada.ca/article/1910730/maple-leaf-shines-light-canadian-brands" rel="noopener noreferrer" target="_blank">Maple Leaf “Look for the Leaf” by NFA</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", <a href="https://www.campaignlive.co.uk/article/group-m-officially-rebrands-wpp-media/1919662" rel="noopener noreferrer" target="_blank">re-emerging as WPP Media</a>. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.</p><br><p>In February this year, The Campaign Podcast asked '<a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a>' and in the three months since, the group has <a href="https://www.campaignlive.co.uk/article/group-m-merge-agency-brands-single-p-l/1916875" rel="noopener noreferrer" target="_blank">merged agency brands into a single P&L</a>, got rid of agency specific jobs titles and begun <a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">making roles redundant</a> around the world. More recently, WPP's chief executive Mark Read <a href="https://www.campaignlive.co.uk/article/mark-read-step-down-wpp-ceo-seven-years/1921013" rel="noopener noreferrer" target="_blank">announced on Monday (9 June) he was stepping down</a>.</p><br><p>In this episode, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is "simpler".</p><br><p>Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/somethings-gone-horribly-wrong-new-chair-faces-calls-fix-wpp-agm/1919735" rel="noopener noreferrer" target="_blank">‘Something’s gone horribly wrong’: new chair faces calls to ‘fix’ WPP at AGM</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-data-solution-open-intelligence/1920376" rel="noopener noreferrer" target="_blank">WPP launches data solution Open Intelligence</a></p><p><a href="https://www.campaignlive.co.uk/article/we-know-simpler-brian-lesser-lays-group-m-plans/1908498" rel="noopener noreferrer" target="_blank">'We know that we have to be simpler': Brian Lesser lays out Group M plans</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">Group M axes global agency CEO roles in major centralisation push</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.</p><br><p>Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and Noel Bunting, juror on Digital Craft Lions and chief creative officer at Publicis London.</p><br><p>The judging trio talk about the importance of instinct, why Cannes serves as a reminder of the "art of the possible" and how the connection between creativity and technology is used to hack the algorithm in advertising. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-focused-practical-business-solutions/1919120" rel="noopener noreferrer" target="_blank">Should Cannes Lions be more focused on practical business solutions?</a></p><p><a href="https://www.campaignlive.co.uk/article/arthur-sadoun-calls-different-approach-cannes-amid-economic-challenges/1918082" rel="noopener noreferrer" target="_blank">Arthur Sadoun calls for ‘different approach’ at Cannes amid economic challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/apple-named-cannes-lions-creative-marketer-year/1911016" rel="noopener noreferrer" target="_blank">Apple named Cannes Lions Creative Marketer of the Year</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-announces-agenda-debut-campaign-house-cannes-lions-2025/1919992" rel="noopener noreferrer" target="_blank">Campaign announces agenda for debut of Campaign House at Cannes Lions 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-introduces-safe-zones/1919570" rel="noopener noreferrer" target="_blank">Cannes Lions introduces safe zones</a></p><p><a href="https://www.campaignlive.co.uk/article/rewarding-work-accepting-suffering-ipa-d-ad-cannes-lions-respond/1919577" rel="noopener noreferrer" target="_blank">'Rewarding work while accepting suffering': IPA, D&AD and Cannes Lions respond</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.</p><br><p>Andrew explains why <a href="https://www.campaignlive.co.uk/article/vccp-leave-victoria-offices-behind-23-years/1916729" rel="noopener noreferrer" target="_blank">VCCP are moving out of their home in London’s Victoria after 23 years</a> and heading over to Fitzrovia, prompting a conversation among the quartet around the role that <a href="https://www.campaignlive.co.uk/article/offices-tangible-draw-talent/1917831" rel="noopener noreferrer" target="_blank">offices – and crucially, office cultures – have to play in attracting talent.</a></p><br><p>That then leads to further chat about socio-economic factors, career development and other motivating factors that come into play when choosing to work for a particular agency.</p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.</p><br><p>Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.</p><br><p>In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/media-360-lloyds-banking-groups-marketing-lead-breaking-ground-gaming/1918885" rel="noopener noreferrer" target="_blank">Media 360: Lloyds Banking Group’s marketing lead on breaking ground in gaming</a></p><p><a href="https://www.campaignlive.co.uk/article/media-360-marketers-currys-reckitt-estee-lauder-media-drives-growth/1918728" rel="noopener noreferrer" target="_blank">Media 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growth</a></p><p><a href="https://www.campaignlive.co.uk/article/media-360-jamie-laing-why-brands-always-north-star/1918693" rel="noopener noreferrer" target="_blank">Media 360: Jamie Laing on why brands should 'always have a North Star'</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In this special episode of <em>The Campaign Podcast</em>, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads. </p><br><p>Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has transformed into a loving husband.</p><br><p>Listen to their opinions on British Gas, Warburtons, KFC and more. </p><br><p>Further reading: </p><ul><li><a href="https://www.campaignlive.co.uk/article/pg-tips-brings-back-monkey-campaign-featuring-emily-atack/1916908" rel="noopener noreferrer" target="_blank">PG Tips brings back Monkey in campaign featuring Emily Atack</a></li><li><a href="https://www.campaignlive.co.uk/article/british-gas-launches-brand-platform-cosy-characters/1917244" rel="noopener noreferrer" target="_blank">British Gas launches brand platform with cosy characters</a></li><li><a href="https://www.campaignlive.co.uk/article/olivia-colman-takes-crumpet-duty-seriously-warburtons-campaign/1915983" rel="noopener noreferrer" target="_blank">Olivia Colman takes crumpet duty seriously in Warburtons campaign</a></li><li><a href="https://www.campaignlive.co.uk/article/warburtons-radio-ads-feature-olivia-colman-denying-crumpet-heist/1917446" rel="noopener noreferrer" target="_blank">Warburtons radio ads feature Olivia Colman denying 'crumpet heist'</a></li><li><a href="https://www.campaignlive.co.uk/article/kfc-spot-launches-burger-cult-like-dinner-ceremony/1917047" rel="noopener noreferrer" target="_blank">KFC spot launches burger with cult-like dinner ceremony</a></li><li><a href="https://www.campaignlive.co.uk/article/confusedcom-spot-turns-people-helium-filled-inflatables/1917529" rel="noopener noreferrer" target="_blank">Confused.com spot turns people into helium-filled inflatables</a></li></ul> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign <a href="https://www.campaignlive.co.uk/article/most-people-sick-realise-work-pattern-harming-them/1714888" rel="noopener noreferrer" target="_blank">launched an investigation</a> into the darker side of agency work and <a href="https://www.campaignlive.co.uk/article/staring-carrot-beaten-stick-adlands-culture-overworking-persists/1903927" rel="noopener noreferrer" target="_blank">in this year’s follow up</a>, it seems little progress has been made.</p><br><p>This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien.</p><br><p>Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people.</p><br><p><em>Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123. </em></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/1917344/open-letter-gatekeepers-creative-greatness" rel="noopener noreferrer" target="_blank">An open letter to the gatekeepers of creative greatness</a></p><p><a href="https://www.campaignlive.co.uk/article/nabs-helpline-calls-reach-annual-record-5200/1905926" rel="noopener noreferrer" target="_blank">Nabs helpline calls reach annual record of 5200</a></p><p><a href="https://www.campaignlive.co.uk/article/why-hasnt-adland-tackled-its-long-hours-culture/1908351" rel="noopener noreferrer" target="_blank">Why hasn’t adland tackled its long-hours culture?</a></p><p><a href="https://www.campaignlive.co.uk/article/does-adland-wish-severed/1911495" rel="noopener noreferrer" target="_blank">Does adland wish it was ‘Severed’?</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://media360.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaignbigawards.com/" rel="noopener noreferrer" target="_blank">Campaign Big Awards</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of <a href="https://www.campaignlive.co.uk/article/experiential-antidote-gen-zs-dying-third-place/1913000" rel="noopener noreferrer" target="_blank">declining third spaces</a>, consumers need to be wowed if they are to venture out their homes to attend an event.</p><br><p>Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them feel like the ultimate wedding.</p><br><p>Hosted by Campaign's tech editor Lucy Shelley, this episode also features deputy creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/experiential-antidote-gen-zs-dying-third-place/1913000" rel="noopener noreferrer" target="_blank">The experiential antidote to Gen Z’s dying third place</a></p><p><a href="https://www.campaignlive.co.uk/article/uk-firms-cut-marketing-budgets-first-time-four-years-ipa-bellwether/1914332" rel="noopener noreferrer" target="_blank">UK firms cut marketing budgets for first time in four years: IPA Bellwether</a></p><p><a href="https://www.campaignlive.co.uk/article/a-tough-start-year-ipa-bellwether-adland-reaction/1914746" rel="noopener noreferrer" target="_blank">‘A tough start to the year’: IPA Bellwether adland reaction</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% in 2024.</p><br><p>This episode welcomes Laura Jordan Bambach to the studio, founder and chief creative officer of female founded Uncharted. Alongside editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, they discuss why it’s got worse, if there was any improvement seen in the first place and what needs to be done to amend the issue.</p><br><p>Jordan Bambach, who launched <a href="https://www.campaignlive.co.uk/article/great-british-diversity-experiment-2016-top-5-findings/1396603" rel="noopener noreferrer" target="_blank">The Great British Diversity Experiment</a> nine years ago, explained that when agencies feel under pressure from economic and other external storms, they return to "muscle memory", and rely on behaviours of the past. The industry needs to reframe what it is to be a successful creative leader and adjust perceptions, she said. </p><br><p>This episode was hosted by tech editor Lucy Shelley.</p><br><p>Further reading: </p><p><a href="https://www.campaignlive.co.uk/article/i-cant-believe-i-write-columns-shit/1909051" rel="noopener noreferrer" target="_blank">I can’t believe I still have to write columns about this shit</a></p><p><a href="https://www.campaignlive.co.uk/article/under-appreciated-overlooked-misunderstood-life-female-creative/1868474" rel="noopener noreferrer" target="_blank">Under-appreciated, overlooked and misunderstood: the life of a female creative</a></p><p><a href="https://www.campaignlive.co.uk/article/3-great-ads-i-nothing-%E2%80%93-68-laura-jordan-bambach/1840940" rel="noopener noreferrer" target="_blank">3 great ads I had nothing to do with – #68 with Laura Jordan Bambach</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-snapshot-laura-jordan-bambach/1875945" rel="noopener noreferrer" target="_blank">My Cannes Snapshot: Laura Jordan Bambach</a></p><p><a href="https://www.campaignlive.co.uk/article/laura-jordan-bambach-hannah-matthews-fern-miller-unveil-advanced-creative-agency/1866718" rel="noopener noreferrer" target="_blank">Laura Jordan Bambach, Hannah Matthews and Fern Miller unveil 'advanced' creative agency</a></p><h1><br></h1><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Last week, the greats of UK media gathered in London to celebrate the <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2025-winners-revealed/1912025" rel="noopener noreferrer" target="_blank">Campaign Media Awards 2025</a>. The coveted <a href="https://www.campaignlive.co.uk/article/1913628/campaign-media-awards-winners-2025-commercial-team-year" rel="noopener noreferrer" target="_blank">Commercial Team of the Year</a> award went to LADbible while Spark Foundry’s Mondelez Team took home <a href="https://www.campaignlive.co.uk/article/1913709/campaign-media-awards-winners-2025-agency-team-year" rel="noopener noreferrer" target="_blank">Agency Team of the Year</a>.</p><br><p>The winning <a href="https://www.campaignlive.co.uk/article/1913710/campaign-media-awards-winners-2025-campaign-year" rel="noopener noreferrer" target="_blank">Campaign of the Year</a> was awarded to PHD and "Stream of (un)consciousness" for the British Heart Foundation. The gaming campaign worked with Twitch creators, interrupting their streams to teach viewers how to do CPR, and the results were powerful, with someone’s life being saved after a viewer saw one streamer’s CPR segment. Judges said they couldn’t “wish or hope for more for a client in this sector.”</p><br><p>In this bonus episode we are chatting to the brains behind the campaign, Tess Gullis, gaming business director at PHD. We discuss how the campaign is successful in its simplicity, the misconceptions that still exist from advertisers and answer why brands are overcomplicating gaming.</p><br><p>Hosted by Campaign tech editor Lucy Shelley, this episode also features deputy media editor Shauna Lewis.</p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2025-winners-revealed/1912025" rel="noopener noreferrer" target="_blank">View all the winners here</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.</p><br><p>It was met with harsh criticism, rallying <a href="UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill" rel="noopener noreferrer" target="_blank">"Make it fair"</a> campaigns and rejections from both creatives and tech platforms alike, albeit for opposite reasons. Google and OpenAI responded to the consultation saying that it would cause developers to "deprioritise the market" and that "training on the open web must be free" while creative industries including Alex Mahon, chief executive of Channel 4, said that the lack of transparency and compensation would "scrape the value" from quality content.</p><br><p>Campaign questions if UK regulation will harm creative industries and how it will impact the country’s own advancements in AI. This episode welcomes guest Michael Horn, global head of AI at Omnicom Advertising Group. Hosted by tech editor Lucy Shelley, the Campaign team includes creativty and culture editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.</p><br><p>This episode includes an excerpt from Mahon's speech in Parliament where she addresses her concerns.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mark-read-ai-will-unlock-adlands-productivity-challenge/1910536" rel="noopener noreferrer" target="_blank">Mark Read: 'AI will unlock adland's productivity challenge'</a></p><p><a href="https://www.campaignlive.co.uk/article/ai-copyright-creative-economy-debate-cant-afford-lose/1908453" rel="noopener noreferrer" target="_blank">AI, copyright and the creative economy: the debate we can't afford to lose</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What links <a href="https://www.campaignlive.co.uk/article/mcdonalds-%E2%80%9Ciconic-needs-no-explanation%E2%80%9D-leo-burnett/1911243" rel="noopener noreferrer" target="_blank">McDonald's "Iconic needs no explanation"</a> by Leo Burnett, KFC's gravy take over of the BFI and <a href="https://www.campaignlive.co.uk/article/kelloggs-%E2%80%9Csee-morning%E2%80%9D-leo-burnett-uk/1904219" rel="noopener noreferrer" target="_blank">Kellogg's "See you in the morning"</a> also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. <a href="https://www.campaignlive.co.uk/article/pick-week-tescos-gamified-billboard-shows-trust-brand-its-audience/1894156" rel="noopener noreferrer" target="_blank">Tesco</a>, <a href="https://www.campaignlive.co.uk/article/heinz-campaign-homes-perfect-food-pairings-twist-it-be-line/1904190" rel="noopener noreferrer" target="_blank">Heinz</a> and <a href="https://www.campaignlive.co.uk/article/b-q-ad-uses-macro-shots-show-diy-drama/1911319" rel="noopener noreferrer" target="_blank">B&Q</a> have also created similar ads.</p><br><p>While this might be a trend, it certainly isn't new. A <a href="https://www.campaignlive.co.uk/article/best-ads-50-years-silk-cut-showed-paul-ardens-genius/1496678" rel="noopener noreferrer" target="_blank">1990 Silk Cut ad "Slash"</a> by Saatchi & Saatchi also had a similar minimalist style and more recently in 2023, Barbie released an entirely pink billboard with only "July 21" in the corner to promote the release of the film.</p><br><p>Campaign's editorial team discuss if original ideas still exist in outdoor ads and if all the good ideas have been taken. Hosted by tech editor Lucy Shelley, this episode features editor Maisie McCabe, creativity and culture editor Alessandra Scotto di Santolo and deputy creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/art-out-of-home-copywriting-threat/1912928" rel="noopener noreferrer" target="_blank">Is the art of out-of-home copywriting under threat?</a></p><p><a href="https://www.campaignlive.co.uk/article/playing-logo-nothing-new-signal-return-intelligent-advertising/1909407" rel="noopener noreferrer" target="_blank">Playing with the logo is nothing new; but it might signal a return to intelligent advertising</a></p><p><a href="https://www.campaignlive.co.uk/article/distinctive-brand-asset-room/1826987" rel="noopener noreferrer" target="_blank">The distinctive asset in the room</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.</p><br><p>This episode chats to three of the big winners: Mother, who took home <a href="https://www.campaignlive.co.uk/article/1911104/creative-agency-year-2024" rel="noopener noreferrer" target="_blank">Creative Agency of the Year</a>, MG OMD which won <a href="https://www.campaignlive.co.uk/article/1911103/media-agency-year-2024" rel="noopener noreferrer" target="_blank">Media Agency</a> and Rapp which celebrated five awards with three golds: <a href="https://www.campaignlive.co.uk/article/1911088/performance-marketing-agency-year-2024" rel="noopener noreferrer" target="_blank">Performance Marketing Agency</a>, New Business Leader and Customer Engagement Agency Leader.</p><br><p>MG OMG's CEO Natalie Bell talked about the importance of an entrepreneurial spirit while Rapp's CMO Tracey Barber discussed how to protect employees from being poached after award wins. Mother's chief communications officer Tom Wong spoke about the importance of independence and the agency's triad of success: make the best work, have fun, and make a living not a killing.</p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-uk-agency-year-awards-2024-winners-revealed/1907788" rel="noopener noreferrer" target="_blank">View all the winners here. </a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://www.campaignadnetzeroawards.com/" rel="noopener noreferrer" target="_blank">Ad Net Zero Awards open for entries</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. </p><br><p>In March this year, <a href="https://www.campaignlive.co.uk/article/isba-updates-media-services-framework-tackle-tension-proprietary-media/1908966" rel="noopener noreferrer" target="_blank">ISBA updated its media services framework</a> calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. The <a href="https://www.campaignlive.co.uk/article/ipa-hits-back-isba-suggesting-systemic-malpractice-inventory-media/1909799" rel="noopener noreferrer" target="_blank">IPA hit back at ISBA</a> for suggesting "systemic malpractice" in principal-based media and painting “a misleading picture of how agencies operate”, serving "only to perpetuate the myth that agencies are acting against the interests of their clients”.</p><br><p>In this episode, Campaign's editorial team discuss why this topic is so controversial, shedding light on concerns that exist and the reasons that it remains so obscure. Hosted by tech editor Lucy Shelley, the chat features UK editor-in-chief Gideon Spanier, UK editor Maisie McCabe and media editor Beau Jackson.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/will-big-six-become-big-three/1910934" rel="noopener noreferrer" target="_blank">Will the 'big six' become the 'big three'?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-key-battleground-agency-giants-new-world-order/1908673" rel="noopener noreferrer" target="_blank">Media is key battleground for agency giants in new world order</a></p><p><a href="https://www.campaignlive.co.uk/article/mark-read-wpps-creative-agencies-slump-big-clients-spending-four-day-office-mandate/1908187" rel="noopener noreferrer" target="_blank">Mark Read on WPP’s creative agencies slump, big clients spending more and four-day office mandate</a></p><p><a href="https://www.campaignlive.co.uk/article/latest-holding-company-results-signify-shift-towards-media-first/1907084" rel="noopener noreferrer" target="_blank">Do the latest holding company results signify a shift towards media first?</a></p><p><a href="https://www.campaignlive.co.uk/article/31bn-omnicom-ipg-deal-industrial-logic-caveats/1899779" rel="noopener noreferrer" target="_blank">The $31bn Omnicom-IPG deal has industrial logic but also many caveats</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for <a href="https://www.campaignlive.co.uk/schoolreports2025" rel="noopener noreferrer" target="_blank">Campaign's 2025 School Reports</a>, in partnership with Nielsen.</p><br><p>In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by <a href="https://www.campaignlive.co.uk/article/school-reports-2025-signs-growth-advertising-landscape-remains-tough/1910384" rel="noopener noreferrer" target="_blank">analysing the billings</a> across media and creative and how <a href="https://www.campaignlive.co.uk/article/school-reports-2025-broken-pipeline-diverse-leadership/1910173" rel="noopener noreferrer" target="_blank">diversity has been impacted</a> in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media pitches (<a href="https://www.campaignlive.co.uk/article/amazon-splits-global-media-two-networks-competitive-review/1887191" rel="noopener noreferrer" target="_blank">Amazon</a>, <a href="https://www.campaignlive.co.uk/article/loreal-uk-ireland-switches-220m-media-account-new-agency/1874857" rel="noopener noreferrer" target="_blank">L'Oreal</a> and <a href="https://www.campaignlive.co.uk/article/ebay-appoints-global-media-agency/1887156" rel="noopener noreferrer" target="_blank">Ebay</a>, to name a few).</p><br><p>Hosted by tech editor Lucy Shelley, this chat includes editor Maisie McCabe, deputy editor Gemma Charles and features editor Matt Barker. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-100-creative-agencies/1910458" rel="noopener noreferrer" target="_blank">School Reports 2025: Top creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-50-media-agencies/1910271" rel="noopener noreferrer" target="_blank">School Reports 2025: Top media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-holding-companies/1910250" rel="noopener noreferrer" target="_blank">School Reports 2025: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-tables-top-30-regional-agencies/1910453" rel="noopener noreferrer" target="_blank">School Reports 2025: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-agencies-highest-marks/1910756" rel="noopener noreferrer" target="_blank">School Reports 2025: Which agencies got the highest marks?</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-agencies-improved-marks/1911025" rel="noopener noreferrer" target="_blank">School Reports 2025: Which agencies improved their marks?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, <a href="https://www.campaignlive.co.uk/article/richard-brim-martin-beverley-leave-adam-eve-ddb-launch-start-up/1897644" rel="noopener noreferrer" target="_blank">former chief strategy officer at Adam & Eve/DDB</a>.</p><br><p>Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it’s a sure method to improve advertising effectiveness.</p><br><p>Marketing professor Mark Ritson said it wasn’t divisive but actually a "no-brainer", that it’s essentially infallible, and we now live in a different age of pre-testing. Beverley discusses this argument alongside Campaign editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, hosted by tech editor Lucy Shelley. The team consider how creatives and strategists should look at the bigger picture, what certainty does for creativity and if pre-testing denies originality.</p><br><p>Plus, at the end of the episode, Campaign tests the pre-testing, with Rawlings and Shelley testing their own ad ideas for Liquid Death using Kantar's Link AI early stage testing tool.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/solve-problem-like%E2%80%A6-pre-testing/1897846" rel="noopener noreferrer" target="_blank">How do you solve a problem like… pre-testing?</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-campaign/1903171" rel="noopener noreferrer" target="_blank">The Year Ahead for Campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/big-data-driving-short-term-view/1187669" rel="noopener noreferrer" target="_blank">Is big data driving a short-term view?</a></p><p><a href="https://www.campaignlive.co.uk/article/troy-ruhanen-i-wouldnt-taken-oag-job-efficiency-smashing-things/1905674" rel="noopener noreferrer" target="_blank">Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'</a></p><p><a href="https://www.campaignlive.co.uk/article/former-amazon-cco-simon-morris-appointed-chair-new-audience-insight-platform/1907269" rel="noopener noreferrer" target="_blank">Former Amazon CCO Simon Morris appointed chair of new audience insight platform</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus. </p><br><p>Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?</p><br><p>In this episode, the campaign team will answer the question if adland has indeed changed for the better, how hybrid working has affected creative and media teams, what has happened to DEI and the impact that new ways of working has had on young people.</p><br><p>Hosted by Campaign tech editor Lucy Shelley, the episode includes editor-in-chief Gideon Spanier, deputy editor Gemma Charles and deputy creativity and culture editor Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/five-years-covid-live-events-thriving-%E2%80%93-whats-fuelling-resurgence/1908556" rel="noopener noreferrer" target="_blank">Five years after Covid, live events are thriving – what’s fuelling the resurgence?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-return-to-office-mandates-push-back-inclusion/1905308" rel="noopener noreferrer" target="_blank">Will return-to-office mandates push back inclusion?</a></p><p><a href="https://www.campaignlive.co.uk/article/when-will-adland-go-back-five-days-office/1904826" rel="noopener noreferrer" target="_blank">When will adland go back to five days in office?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-employees-push-back-return-to-office-policy-petition/1901838" rel="noopener noreferrer" target="_blank">WPP employees push back on return-to-office policy with petition</a></p><p><a href="https://www.campaignlive.co.uk/article/year-changed-ad-industry-better/1701767" rel="noopener noreferrer" target="_blank">A year that has changed the ad industry for the better</a></p><p><a href="https://www.campaignlive.co.uk/article/coronavirus-crisis-countdown-fastest-advertising-downturn-history/1680103" rel="noopener noreferrer" target="_blank">The coronavirus crisis: countdown to the fastest advertising downturn in history</a></p><p><a href="https://www.campaignlive.co.uk/article/read-campaigns-may-2020-issue-full/1682409" rel="noopener noreferrer" target="_blank">Read Campaign's May 2020 issue in full</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. </p><br><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe</a> to its global creative and media business. Ongoing pitches include <a href="https://www.campaignlive.co.uk/article/natwest-kicks-off-integrated-media-creative-review/1906030" rel="noopener noreferrer" target="_blank">Natwest</a> which is also looking for a single holding company to take on its media and creative business.</p><br><p>Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these solutions really work? And what becomes of the individual agency brands when amalgamated into one solution? Campaign's journalists gather in the studio to discuss.</p><br><p>This episode features editor-in-chief Gideon Spanier, creativity and culture editor Alessandra Scotto di Santolo and media editor Beau Jackson. It is hosted by tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/santander-its-shift-one-global-agency-why-picked-publicis-data-key/1906385" rel="noopener noreferrer" target="_blank">Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’</a></p><p><a href="https://www.campaignlive.co.uk/article/will-agencies-move-holding-company-solution-biggest-clients/1868405" rel="noopener noreferrer" target="_blank">Will more agencies move to a holding company solution for their biggest clients?</a></p><p><a href="https://www.campaignlive.co.uk/article/pfizer-moves-creative-ipg-publicis-just-10-months/1867004" rel="noopener noreferrer" target="_blank">Pfizer moves creative from IPG to Publicis after just 10 months</a></p><p><a href="https://www.campaignlive.co.uk/article/wpps-mark-read-client-demand-ai-fewer-agency-partners/1821201" rel="noopener noreferrer" target="_blank">WPP’s Mark Read on client demand for AI and fewer agency partners</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-triumphs-publicis-groupe-win-centricas-integrated-review/1590439" rel="noopener noreferrer" target="_blank">WPP triumphs over Publicis Groupe to win Centrica's integrated review</a></p><p><a href="https://www.campaignlive.co.uk/article/british-gas-turns-heat-media-creative-below-the-line-review/1751068" rel="noopener noreferrer" target="_blank">British Gas turns up the heat with media, creative and below-the-line review</a></p><p><a href="https://www.campaignlive.co.uk/article/british-gas-appoints-media-creative-agencies/1795143" rel="noopener noreferrer" target="_blank">British Gas appoints media and creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-wins-majority-4-billion-coca-cola-business/1732599" rel="noopener noreferrer" target="_blank">WPP wins majority of $4 billion Coca-Cola business</a></p><p><a href="https://www.campaignlive.co.uk/article/100m-question-agencies/1593135" rel="noopener noreferrer" target="_blank">The $100m question for agencies</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.</p><br><p>Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including <a href="https://www.campaignlive.co.uk/article/sky-set-switch-agencies-following-european-media-review/1880348" rel="noopener noreferrer" target="_blank">losing Sky</a>, the <a href="https://www.campaignlive.co.uk/article/essencemediacom-x-brand-axed-ceo-departs-uk-shake-up/1886695" rel="noopener noreferrer" target="_blank">closure of EssenceMediacom X</a> and <a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">axing its global agency CEO roles</a>, and what it is now. The team examines Group M's relationship with its agency brands, their identity, and what the future holds for the media group.</p><br><p>This episode features media editor Beau Jackson, deputy media editor Shauna Lewis and editor Maisie McCabe. It is hosted by tech editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/henkel-assigns-%E2%82%AC500m-expanded-european-media-account/1892199" rel="noopener noreferrer" target="_blank">Henkel assigns €500m expanded European media account</a></p><p><a href="https://www.campaignlive.co.uk/article/unilever-announces-result-global-media-review-six-rivals-sharing-duties/1890492" rel="noopener noreferrer" target="_blank">Unilever announces result of global media review with six rivals sharing duties</a></p><p><a href="https://www.campaignlive.co.uk/article/former-group-m-china-executives-face-shanghai-court-bribery-allegations/1900621" rel="noopener noreferrer" target="_blank">Former Group M China executives to face Shanghai court over bribery allegations</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-upgrades-uk-advertising-growth-forecast-44-77-2025/1899058" rel="noopener noreferrer" target="_blank">Group M upgrades UK advertising growth forecast from 4.4% to 7.7% in 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-wants-ncas-midas-touch-battles-revive-fortunes/1891948" rel="noopener noreferrer" target="_blank">WPP wants NCA's Midas touch as it battles to revive fortunes</a></p><p><a href="https://www.campaignlive.co.uk/article/important-agency-brands/1890445" rel="noopener noreferrer" target="_blank">How important are agency brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/amazon-splits-global-media-two-networks-competitive-review/1887191" rel="noopener noreferrer" target="_blank">Amazon splits global media between two networks after competitive review</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-builds-new-global-growth-marketing-team-toby-jenner/1882824" rel="noopener noreferrer" target="_blank">Group M builds new global growth and marketing team under Toby Jenner</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?</p><br><p>In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.</p><br><p>Before we speak to Stephen, Campaign's journalists gather to discuss media's varying impact, what happens to agencies with fossil fuel clients, and AI's impact on the environment. Hosted by tech editor Lucy Shelley, this episode features creativity and culture editor Alessandra Scotto di Santolo, media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Coming up in the Campaign calendar: </p><p><a href="https://www.aoyglobalawards.com/" rel="noopener noreferrer" target="_blank">Campaign Agency of the Year Global Awards deadline</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/vodafone-cuts-media-carbon-footprint-third/1901496" rel="noopener noreferrer" target="_blank">Vodafone cuts media carbon footprint by a third</a></p><p><a href="https://www.campaignlive.co.uk/article/reputational-damage-comes-hypocrisy-why-agencies-pulling-back-fossil-fuel-clients-%E2%80%93-others-not/1889009" rel="noopener noreferrer" target="_blank">‘Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not</a></p><p><a href="https://www.campaignlive.co.uk/article/half-adland-believes-advertising-negative-environmental-impact/1872849" rel="noopener noreferrer" target="_blank">Half of adland believes advertising has negative environmental impact</a></p><p><a href="https://www.campaignlive.co.uk/article/no-lights-cameras-action-adland-adapting-production-interruption/1679608" rel="noopener noreferrer" target="_blank">No lights, cameras or action: how adland is adapting to production interruption</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February. </p><br><p>Rawlings and McCabe are joined by Lynsey Atkin, <a href="https://www.campaignlive.co.uk/article/mccann-london-appoints-cco-lynsey-atkin-departs/1905292" rel="noopener noreferrer" target="_blank">outgoing</a> chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard. </p><br><p>The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the Super Bowl formula of celebrity cameos is truly effective. Listen to their opinions on <a href="https://www.campaignlive.co.uk/article/super-bowl-conspiracy-feast-uber-eats-thinks-so/1905190" rel="noopener noreferrer" target="_blank">Uber Eats</a>, Squarespace, Stella Artois and more. </p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.com/article/fast-furious-stars-chill-haagen-dazs-super-bowl-spot/1905082" rel="noopener noreferrer" target="_blank">‘Fast and Furious’ stars chill out in Häagen-Dazs’ Super Bowl spot</a></li><li><a href="https://www.campaignlive.co.uk/article/dont-study-super-bowl-ads-study-fandom/1905577" rel="noopener noreferrer" target="_blank">Don’t study the Super Bowl ads, study the fandom</a></li><li><a href="https://www.campaignlive.co.uk/article/nike-uses-its-first-platform-super-bowl-stage-27-years-challenge-double-standard-womens-sports/1905620" rel="noopener noreferrer" target="_blank">Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports</a></li><li><a href="https://www.campaignlive.co.uk/article/channel-4-ad-takes-super-bowl-literally/1905571" rel="noopener noreferrer" target="_blank">Channel 4 ad takes Super Bowl literally</a></li><li><a href="https://www.campaignlive.co.uk/article/advertisers-over-investing-super-bowl/1905389" rel="noopener noreferrer" target="_blank">Are advertisers over-investing in the Super Bowl?</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.</p><br><p>Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business."</p><br><p>Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. </p><br><p>Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included <a href="https://open.acast.com/networks/6177c468f62eb80013741030/shows/61543e348f80b9001378a427/episodes/Natalie%20Cummins%20named%20EssenceMediacom%20CEO" rel="noopener noreferrer" target="_blank">Natalie Cummins, who</a> left Publicis Media after 17 years to become CEO of EssenceMediacom, and <a href="https://www.campaignlive.co.uk/article/mediacom-shake-up-nick-lawson-josh-krichefski-kate-rowlinson-promoted/1591447" rel="noopener noreferrer" target="_blank">Kate Rowlinson, who </a>became Group M CEO. <a href="https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383" rel="noopener noreferrer" target="_blank">Xavier Rees</a> left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign’s <a href="https://www.campaignlive.co.uk/article/lists-2024-top-five-people-moves/1897757" rel="noopener noreferrer" target="_blank">Top people move of the year</a>, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.</p><br><p>So how does a new agency leader make their mark, and how much change is too much?</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/advice-give-adlands-new-crop-ceos/1896048" rel="noopener noreferrer" target="_blank">What advice would you give adland’s new crop of CEOs?</a></p><p><a href="https://www.campaignlive.co.uk/article/essencemediacom-uk-ceo-says-media-clients-want-answers-not-theory/1902364" rel="noopener noreferrer" target="_blank">EssenceMediacom UK CEO says media clients want answers, not theory</a></p><p><a href="T&Pm appointed Victoria Appleby as UK CEO" rel="noopener noreferrer" target="_blank">T&Pm appointed Victoria Appleby as UK CEO</a></p><p><a href="Neverland promoted Josh Harris to CEO" rel="noopener noreferrer" target="_blank">Neverland promoted Josh Harris to CEO</a></p><p><a href="Saatchi & Saatchi hired Claire Hollands as CEO" rel="noopener noreferrer" target="_blank">Saatchi & Saatchi hired Claire Hollands as CEO</a></p><p><a href="https://www.campaignlive.co.uk/article/paul-knight-named-chief-executive-phd-uk-ali-reed-departs/1895061" rel="noopener noreferrer" target="_blank">Paul Knight named CEO at PHD UK</a>.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.</p><br><p>After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up).</p><br><p>Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/revealed-latest-hybrid-working-policies-across-big-six-agency-groups/1903206" rel="noopener noreferrer" target="_blank">Revealed: Latest hybrid working policies across 'big six' agency groups</a></p><p><a href="https://www.campaignlive.co.uk/article/does-adland-wpps-four-office-days-per-week-mandate/1901736" rel="noopener noreferrer" target="_blank">What does adland make of WPP’s four office days per week mandate?</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-dismissal-staff-return-to-office-violations-sign-things-come/1894134" rel="noopener noreferrer" target="_blank">Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-boss-mark-read-hits-back-employee-vitriol-back-to-office-mandate/1902540" rel="noopener noreferrer" target="_blank">WPP boss Mark Read hits back at employee vitriol over back-to-office mandate</a></p><p><a href="https://www.campaignlive.co.uk/article/one-six-agencies-increased-number-office-days-2023/1884869" rel="noopener noreferrer" target="_blank">One in six agencies increased number of office days in 2023</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.</p><br><p>In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. </p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/ahead-trumps-second-term-meta-scrap-fact-checking-facebook-instagram/1901480" rel="noopener noreferrer" target="_blank">Meta scraps fact-checking on Facebook and Instagram </a></li><li><a href="https://www.campaignlive.co.uk/article/metas-alarming-conduct-policy/1902475" rel="noopener noreferrer" target="_blank">Outvertising announces it will no longer work with Meta</a></li><li><a href="https://www.campaignlive.co.uk/article/advertisers-need-not-fear-heightened-political-climate/1902876" rel="noopener noreferrer" target="_blank">Advertisers need not fear a heightened political climate </a></li><li><a href="https://www.campaignlive.co.uk/article/short-sightedness-caving-culture-war/1903160" rel="noopener noreferrer" target="_blank">The short-sightedness of caving to the culture war</a></li><li><a href="https://www.campaignlive.co.uk/article/inauguration-insight-brands-bridge-divides-polarised-world/1902968" rel="noopener noreferrer" target="_blank">From inauguration to insight: how brands can bridge divides in a polarised world</a></li><li><a href="https://www.campaignlive.co.uk/article/uk-adland-champion-de-i-donald-trump-era/1903619" rel="noopener noreferrer" target="_blank">How can UK adland champion DE&I in the Donald Trump era? </a></li><li><a href="https://www.campaignlive.co.uk/article/year-ahead-2025-brands/1901102" rel="noopener noreferrer" target="_blank">The Year Ahead 2025: Brands</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>"It's time to ditch the 'R' word," said Nik Wheatley last year in an <a href="https://www.campaignlive.co.uk/article/london-its-time-ditch-r-word/1892210" rel="noopener noreferrer" target="_blank">article on Campaign</a> that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'. </p><br><p>It was revealed that <a href="https://www.campaignlive.co.uk/article/why-north-west-lost-250m-media-spend-london-shops/1893334" rel="noopener noreferrer" target="_blank">£250m in billings has been lost</a> from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies.</p><br><p>In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/popping-london-bubble/1862346" rel="noopener noreferrer" target="_blank">Popping the London bubble</a></p><p><a href="https://www.campaignlive.co.uk/article/manchesters-media-boom-mancs-genuinely-believe-change-world/1593118" rel="noopener noreferrer" target="_blank">Manchester's media boom: 'Mancs genuinely believe they can change the world'</a></p><p><a href="https://www.campaignlive.co.uk/article/london-media-wake-power-regions/1432952" rel="noopener noreferrer" target="_blank">London media should wake up to the power of the regions</a></p><p><a href="https://www.campaignlive.co.uk/article/why-brands-look-outside-london-bubble/1439726?bulletin=campaign_media_bulletin&utm_medium=EMAIL&utm_campaign=eNews%20Bulletin&utm_source=20170718&utm_content=Campaign%20Media%20(358)::www_campaignlive_co_uk_ar_6&email_hash=" rel="noopener noreferrer" target="_blank">Why brands should look outside the London bubble</a></p><p><a href="https://www.campaignlive.co.uk/article/brexit-its-time-london-bubble-understand-nation/1400394" rel="noopener noreferrer" target="_blank">Brexit: It's time to get out of your London bubble and understand the nation</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.</p><br><p>This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.</p><br><p>The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/tap-desire-individuals-individual-year-aheads-creativity-panel-2025-ideas/1902262" rel="noopener noreferrer" target="_blank">'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideas</a></p><p><a href="https://www.campaignlive.co.uk/article/why-2025-year-brands-move-away-meta/1902271" rel="noopener noreferrer" target="_blank">Why 2025 could be the year brands move away from Meta</a></p><p><a href="https://www.campaignlive.co.uk/article/essencemediacom-uk-ceo-says-media-clients-want-answers-not-theory/1902364" rel="noopener noreferrer" target="_blank">EssenceMediacom UK CEO says media clients want answers, not theory</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.</p><br><p>Campaign's editor-in-chief Gideon Spanier sat down in a <a href="https://www.campaignlive.co.uk/article/omnicom-ipg-chiefs-merger-moving-beyond-legacy-advertising-750m-synergies-succession/1899274" rel="noopener noreferrer" target="_blank">global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG</a>, after they announced the <a href="https://www.campaignlive.co.uk/article/omnicom-agrees-buy-interpublic-deal-create-worlds-biggest-agency-group/1899141" rel="noopener noreferrer" target="_blank">all-stock deal on 9 December to create the world's biggest agency group</a>. Since then, the <a href="https://www.campaignlive.co.uk/article/publicis-stock-top-agency-riser-2024-omnicom-ipg-fell/1901600" rel="noopener noreferrer" target="_blank">share price of Omnicom declined 15%</a>.</p><br><p>In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?</p><br><p>Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/31bn-omnicom-ipg-deal-industrial-logic-caveats/1899779" rel="noopener noreferrer" target="_blank">The $31bn Omnicom-IPG deal has industrial logic but also many caveats</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-merger-holdcos-stack-uk/1899149" rel="noopener noreferrer" target="_blank">Omnicom-IPG merger: how the holdcos stack up in the UK</a></p><p><a href="https://www.campaignlive.co.uk/article/interpublic-sells-digital-experiences-agency-huge/1899198" rel="noopener noreferrer" target="_blank">Interpublic sells digital experiences agency Huge</a></p><p><a href="https://www.campaignlive.co.uk/article/the-industry-doesnt-need-behemoth-stagwell-ceo-omnicom-ipg/1900136" rel="noopener noreferrer" target="_blank">'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPG</a></p><p><a href="https://www.campaignlive.co.uk/article/publicis-groupe-ceo-arthur-sadoun-says-omnicom-ipg-deal-real-opportunity/1899625" rel="noopener noreferrer" target="_blank">Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-ipg-huddling-together-cold-winds-blow-martin-sorrell/1899606" rel="noopener noreferrer" target="_blank">Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell</a></p><p><a href="https://www.campaignlive.co.uk/article/everything-know-so-far-omnicom-ipg-mega-merger/1899125" rel="noopener noreferrer" target="_blank">Everything we know so far about the Omnicom-IPG mega merger</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://mediaweeklive.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Media Week Live</a>, 29 January</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How is adland going to change this year?</p><br><p>To get listeners ready for the year ahead, Campaign's editorial team give a taste of adland's predictions for the next 12 months, including which resolutions to give up and which take on in 2025.</p><br><p>Tech editor Lucy Shelley hosts the episode alongside editor Maisie McCabe, culture and creativity editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.</p><br><p>After revealing their personal resolutions for the year, the team asks adland to give up cheesy collaborations for 2025 as well as the dream of certainty. McCabe hopes that brands might reconsider where they put their media spend and questions if "be bolder" is a good enough resolution.</p><br><p>Campaign will be releasing more Year Ahead content and agencies to watch over the coming weeks.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2025-media-owners/1900688" rel="noopener noreferrer" target="_blank">The Year Ahead 2025: Media owners</a></p><p><a href="https://www.campaignlive.co.uk/article/eight-media-agencies-watch-2025/1900928" rel="noopener noreferrer" target="_blank">Eight media agencies to watch in 2025</a></p><p><a href="https://www.campaignlive.co.uk/article/snog-marry-avoid-kind-year-2024/1900574" rel="noopener noreferrer" target="_blank">Snog, marry, avoid: what kind of year was 2024?</a></p><p><a href="https://www.campaignlive.co.uk/article/2024-year-ai/1899209" rel="noopener noreferrer" target="_blank">Was 2024 the year of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/favourite-campaign-barclaycard-series-credit-advertising/510006?src_site=mediaweek" rel="noopener noreferrer" target="_blank">Barclaycard series was a credit to advertising</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://year-ahead.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Year Ahead Breakfast Briefing, 14 January</a></p><p><a href="https://mediaweeklive.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Media Week Live, 29 January</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>"A lukewarm snog" might be how one Campaign journalist describes 2024, but how would you?</p><br><p>In the final episode of the year for The Campaign Podcast, the editorial team gathers one last time to recap the year and answer a very important, hard-hitting question: would you snog, marry or avoid 2024?</p><br><p>From the <a href="https://www.campaignlive.co.uk/article/campaign-podcast-mr-bates-vs-post-office-changed-tv-landscape/1863348" rel="noopener noreferrer" target="_blank">Post Office scandal</a> and dartsman Luke Littler, to the <a href="https://www.campaignlive.co.uk/article/jaguars-rebrand-actually-masterstroke/1897304" rel="noopener noreferrer" target="_blank">Jaguar rebrand</a> and a year of elections, a lot has happened in the past 12 months both inside and outside adland's walls.</p><br><p>Features editor Matt Barker tells us of his appreciation for (non-<em>Saltburn</em>) Barry Keoghan in Adidas' "You can't beat original" by Homeground. Premium content editor Nicola Merrifield recounts the year's most controversial moments including the <a href="https://www.campaignlive.co.uk/article/calvin-klein-fka-twigs-ad-banned-objectifying-women/1856840" rel="noopener noreferrer" target="_blank">banning of a Calvin Klein ad featuring FKA Twigs</a>. Deputy editor Gemma Charles gets ready to sell her soul to Cadbury's and AI while editor Maisie McCabe remembers the brilliance of Channel 4's "Considering what?" campaign for the Paris Paralympics.</p><br><p>This episode was hosted by tech editor Lucy Shelley.</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-20-film-ads/1899536" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 20 film ads</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-five-advertisers/1900249" rel="noopener noreferrer" target="_blank">The Lists 2024: Top five advertisers</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-campaigns/1900103" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 campaigns</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-five-people-moves/1897757" rel="noopener noreferrer" target="_blank">The Lists 2024: Top five people moves</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-brands/1899194" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 brands</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-commercial-chiefs/1899803" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 commercial chiefs</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-10-mishaps/1899674" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 10 mishaps</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-20-creative-leaders/1899871" rel="noopener noreferrer" target="_blank">The Lists 2024: Top 20 creative leaders</a></li><li><a href="https://www.campaignlive.co.uk/article/lists-2024-top-four-digital-innovations/1899651" rel="noopener noreferrer" target="_blank">The Lists 2024: Top four digital innovations</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Maisie McCabe, editor of Campaign UK and David Droga, founder of Droga5 and chief executive of Accenture Song, sat together on stage at Ciclope last month to discuss creativity, the evolving landscape of advertising and how to build meaningful connections between brands and audiences in the digital age.</p><br><p>"Creative to the bone," said Droga describing himself and how he feels holding a CEO role. He explained how the job of an advertising creative is to "do more" with the briefs they are given, creating transformative work.</p><br><p>In the 50-minute chat they discuss why Droga took the "stupid job" as chief executive being a creative, how adland should let AI be a part of what we do and who inspires him today.</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/creative-people-world-worth-living-in-david-droga-advertisings-future/1892132" rel="noopener noreferrer" target="_blank">'Creative people make the world worth living in': David Droga on advertising's future</a></li><li><a href="https://www.campaignlive.co.uk/article/expanding-in-house-production-wont-rescue-ad-agencies-drowning-business-models/1892064" rel="noopener noreferrer" target="_blank">Expanding in-house production won't rescue ad agencies' drowning business models</a></li><li><a href="https://www.campaignlive.co.uk/article/droga5-appoints-mark-green-global-ceo-adds-monkeys-network/1886437" rel="noopener noreferrer" target="_blank">Droga5 appoints Mark Green as global CEO and adds The Monkeys to network</a></li><li><a href="https://www.campaignlive.co.uk/article/david-droga-moving-creative-business-building-business-creativity/1879081" rel="noopener noreferrer" target="_blank"> David Droga on moving from being a creative in business to building a business on creativity</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>2024 had big expectations when it came to artificial intelligence, but did the year live up to the hype... was it a year of "AI in action" as the IAB predicted or AI inaction?</p><br><p>Campaign's editorial team gathers in the studio in an episode hosted by Maisie McCabe, UK editor, while tech editor Lucy Shelley (and usual host) swaps over to be in the hot seat.</p><br><p>Also joined by features editor Matt Barker and deputy media editor Shauna Lewis, the four discuss the highs and lows of AI this year, including <a href="https://www.campaignlive.co.uk/article/coca-cola-unveils-holidays-coming-ad-made-ai/1896065" rel="noopener noreferrer" target="_blank">Coca-Cola's Christmas ad made by AI</a>, which was <a href="https://www.campaignlive.co.uk/article/turkey-week-coca-colas-ai-christmas-spots-ghost-christmas-past/1897649" rel="noopener noreferrer" target="_blank">Campaign's Turkey of the Week</a>. They compare it to <a href="https://www.campaignlive.co.uk/article/behind-scenes-sebastian-strasser-directing-ai-only-ad-vodafone/1898326" rel="noopener noreferrer" target="_blank">Vodafone's AI Christmas ad</a> and recount other controversial AI moments from the year including <a href="https://www.campaignlive.co.uk/article/publicis-mocking-taking-bs-ai-film-goes-down-badly-agency-rivals/1877222" rel="noopener noreferrer" target="_blank">Publicis' AI BS Bot</a> and Under Armour's AI ad with Anthony Joshua.</p><br><p>The team discuss how AI has shaped the adland this year – Lewis reveals insights from her <a href="https://www.campaignlive.co.uk/article/t-pms-johnny-hornby-selling-agency-why-cynicism-makes-british-advertising-better/1897360" rel="noopener noreferrer" target="_blank">interview with Johnny Hornby, founder and chief executive at T&Pm</a>, after it was fully <a href="https://www.campaignlive.co.uk/article/wpp-takes-total-ownership-t-pm/1895834" rel="noopener noreferrer" target="_blank">acquired by WPP last month</a>. He cited AI as a main driver for the sale.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/will-coca-cola-ad-deter-brands-using-ai-film/1897135" rel="noopener noreferrer" target="_blank">Will the Coca-Cola ad deter brands from using AI in film?</a></p><p><a href="https://www.campaignlive.co.uk/article/will-media-buyers-first-victims-ai/1877613" rel="noopener noreferrer" target="_blank">Will media buyers be the first victims of AI?</a></p><p><a href="https://www.campaignlive.co.uk/article/media-buying-among-first-areas-go-rise-ai-says-mediamonks-co-founder/1875753" rel="noopener noreferrer" target="_blank">Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder</a></p><p><a href="https://www.campaignlive.co.uk/article/2024-vintage-year-christmas-ads/1896569" rel="noopener noreferrer" target="_blank">Is 2024 a vintage year for Christmas ads?</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>