Can a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme Pitkethly

<p>Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. </p><br><p>Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are <a href="https://www.campaignlive.co.uk/article/ex-unilever-cfo-says-its-harder-justify-marketing-media-spend-investors/1890717" rel="noopener noreferrer" target="_blank">interviewed on stage by Campaign’s editor-in-chief Gideon Spanier</a>. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides.&nbsp;Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."</p><br><p>Coming up in the campaign calendar:</p><p><a href="https://liveconference.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaigninhouseagencyawards.com/" rel="noopener noreferrer" target="_blank">The In-House Agency Awards</a></p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>