
Season 4 · Episode 41
Is burnout getting worse in advertising?
The Campaign Podcast · Campaign Magazine
May 13, 202541m 26s
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Show Notes
<p>The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign <a href="https://www.campaignlive.co.uk/article/most-people-sick-realise-work-pattern-harming-them/1714888" rel="noopener noreferrer" target="_blank">launched an investigation</a> into the darker side of agency work and <a href="https://www.campaignlive.co.uk/article/staring-carrot-beaten-stick-adlands-culture-overworking-persists/1903927" rel="noopener noreferrer" target="_blank">in this year’s follow up</a>, it seems little progress has been made.</p><br><p>This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity Nabs, and David Eakins, former art director and now mental health campaigner and founder of workplace wellbeing agency Happy Sapien.</p><br><p>Hosted by tech editor Lucy Shelley, Campaign's editor Maisie McCabe also joins the discussion. They explore why adland has not solved the issue of burnout and what can be done to protect its people.</p><br><p><em>Content warning: this episode contains references to suicide. If you have been affected by issues raised in this episode and need a number to call, you can reach Nabs at 0800 707 6607, Calm on 0800 1111 or Samaritans on 116 123. </em></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/1917344/open-letter-gatekeepers-creative-greatness" rel="noopener noreferrer" target="_blank">An open letter to the gatekeepers of creative greatness</a></p><p><a href="https://www.campaignlive.co.uk/article/nabs-helpline-calls-reach-annual-record-5200/1905926" rel="noopener noreferrer" target="_blank">Nabs helpline calls reach annual record of 5200</a></p><p><a href="https://www.campaignlive.co.uk/article/why-hasnt-adland-tackled-its-long-hours-culture/1908351" rel="noopener noreferrer" target="_blank">Why hasn’t adland tackled its long-hours culture?</a></p><p><a href="https://www.campaignlive.co.uk/article/does-adland-wish-severed/1911495" rel="noopener noreferrer" target="_blank">Does adland wish it was ‘Severed’?</a></p><br><p>Coming up in the Campaign calendar:</p><p><a href="https://media360.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">Campaign Live</a></p><p><a href="https://www.campaignbigawards.com/" rel="noopener noreferrer" target="_blank">Campaign Big Awards</a></p>
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