How do creatives rate the Super Bowl LX ads?

<p>Following the Super Bowl LX over the weekend, David Kolbusz, chief creative officer at Orchard Creative; Helen Rhodes, chief creative officer at Grey London; and Josh Green, chief creative officer of Elvis review a selection of the ads in this week's episode of <em>The Campaign Podcast</em>.&nbsp;</p><br><p>Hosted by Campaign’s creativity and culture editor Gurjit Degun, the trio critique work from <a href="Following%20the%20Super%20Bowl%20LX%20over%20the%20weekend,%20David%20Kolbusz,%20chief%20creative%20officer%20at%20Orchard%20Creative;%20Helen%20Rhodes,%20chief%20creative%20officer%20at%20Grey%20London;%20and%20Josh%20Green,%20chief%20creative%20officer%20of%20Elvis%20review%20a%20selection%20of%20the%20ads.&nbsp;%20%20Hosted%20by%20Campaign’s%20creativity%20and%20culture%20editor%20Gurjit%20Degun,%20the%20trio%20critique%20work%20from%20Instacart,%20Anthropic,%20Squarespace,%20E.l.f%20cosmetics,%20Pringles,%20Dove%20and%20Bud%20Light.&nbsp;%20%20They%20also%20comment%20on%20whether%20this%20year’s%20ads%20are%20better%20than%20those%20of%20previous%20years." rel="noopener noreferrer" target="_blank">Instacart</a>, <a href="https://www.campaignlive.co.uk/article/anthropic-super-bowl-ad-highlights-its-ai-assistant-claude/1947419" rel="noopener noreferrer" target="_blank">Anthropic</a>, <a href="https://www.campaignlive.com/article/turbotax-squarespace-bring-drama-super-bowl-lx-adrien-brody-emma-stone/1947393" rel="noopener noreferrer" target="_blank">Squarespace</a>, <a href="https://www.campaignlive.com/article/melissa-mccarthy-preps-halftime-elfs-telenovela-inspired-super-bowl-spot/1947201" rel="noopener noreferrer" target="_blank">E.l.f Cosmetics</a>, <a href="https://www.campaignlive.com/article/sabrina-carpenter-builds-ideal-boyfriend-pringles-super-bowl-lx/1947075" rel="noopener noreferrer" target="_blank">Pringles</a>, <a href="https://www.campaignlive.com/article/doves-super-bowl-lx-spot-for-girls/1947079" rel="noopener noreferrer" target="_blank">Dove</a> and <a href="https://www.youtube.com/watch?v=z-P6OzmgCyY" rel="noopener noreferrer" target="_blank">Bud Light</a>.&nbsp;</p><br><p>They also comment on whether this year’s ads are better than those of previous years. Kolbusz said: "The theme for me this year was that people are starting to figure out the Super Bowl again. I think the last five or so years have just been an absolute tragedy."</p><br><p>Further reading:</p><ul><li><a href="https://www.campaignlive.co.uk/article/super-bowl-2026-round-up-watch-ads/1947432" rel="noopener noreferrer" target="_blank">Super Bowl 2026 round-up: watch the ads</a></li><li><a href="https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849" rel="noopener noreferrer" target="_blank">Pringles "Can hands" by Grey London&nbsp;</a></li></ul><p><br></p><p>Campaign calendar:</p><ul><li><a href="https://audioadvertisingawards.com/audioadvertisingawards2026/en/page/home" rel="noopener noreferrer" target="_blank">Audio Advertising Awards</a>: final entry deadline on 12th February, with multi-entry discounts</li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>