Do newsbrands matter to advertisers?

<p>Advertisers have been pulling investment from newsbrands and trusted journalism for years. The <a href="https://www.campaignlive.co.uk/article/aa-warc-uk-adspend-rise-73-q4/1937831" rel="noopener noreferrer" target="_blank">latest AA/Warc figures</a> show that national and regional newsbrands, along with magazines, have suffered the steepest declines in adspend across all channels, while tech platforms continue to claim a growing share of the market.</p><br><p>However, the figures suggest this decline will slow in 2026, and this year's <a href="https://www.campaignlive.co.uk/article/media-week-awards-2025-winners-revealed/1934103" rel="noopener noreferrer" target="_blank">Media Week Awards</a> was a successful night for many newsbrands, including <em>The Telegraph,</em> which took home the coveted <a href="https://www.campaignlive.co.uk/article/1934891/media-week-awards-winners-2025-sales-team-year" rel="noopener noreferrer" target="_blank">Sales Team of the Year</a>.</p><br><p>This episode of <em>The Campaign Podcast </em>asks whether advertisers are moving away from trusted journalism or alternatively whether newsbrands are fighting back and seeing a resurgence. James Bailey, UK chief executive of Dentsu’s iProspect, joins the episode alongside Adam Foley, chief executive of independent agency Bountiful Cow and former director of UK advertising for the <em>Guardian</em> as well as founder of the <a href="https://www.campaignlive.co.uk/article/news-alliance-launches-encourage-advertisers-support-trusted-journalism/1910962" rel="noopener noreferrer" target="_blank">News Alliance</a>, a cross-industry coalition to encourage advertisers to support trusted news and journalism.</p><br><p>Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes UK editor-in-chief Gideon Spanier and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/utterly-ruinous-media-agency-boss-impact-ad-blocking-news-brands/1911696" rel="noopener noreferrer" target="_blank">'Utterly ruinous': media agency boss on the impact of ad blocking on news brands</a></p><p><a href="https://www.campaignlive.co.uk/article/media-360-media-industry-sentencing-news-death-ignoring-its-effectiveness/1919369" rel="noopener noreferrer" target="_blank">Media 360: Media industry is ‘sentencing news to death’ and ignoring its effectiveness</a></p><p><a href="https://www.campaignlive.co.uk/article/majority-execs-believe-brand-safety-news-harms-advertisers/1903043" rel="noopener noreferrer" target="_blank">Majority of execs believe brand safety in news harms advertisers</a></p><p><a href="https://www.campaignlive.co.uk/article/ahead-trumps-second-term-meta-scrap-fact-checking-facebook-instagram/1901480" rel="noopener noreferrer" target="_blank">Ahead of Trump's second term, Meta to scrap fact-checking on Facebook and Instagram</a></p><p><a href="https://www.campaignlive.co.uk/article/news-needs/1934921" rel="noopener noreferrer" target="_blank">News needs you</a></p><p><a href="https://www.campaignlive.co.uk/article/mars-unilever-moral-business-responsibility-improve-online-safety/1588520" rel="noopener noreferrer" target="_blank">Mars and Unilever on 'moral and business responsibility' to improve online safety</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>