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Show Notes
<p>Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", <a href="https://www.campaignlive.co.uk/article/group-m-officially-rebrands-wpp-media/1919662" rel="noopener noreferrer" target="_blank">re-emerging as WPP Media</a>. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.</p><br><p>In February this year, The Campaign Podcast asked '<a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What is Group M?</a>' and in the three months since, the group has <a href="https://www.campaignlive.co.uk/article/group-m-merge-agency-brands-single-p-l/1916875" rel="noopener noreferrer" target="_blank">merged agency brands into a single P&L</a>, got rid of agency specific jobs titles and begun <a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">making roles redundant</a> around the world. More recently, WPP's chief executive Mark Read <a href="https://www.campaignlive.co.uk/article/mark-read-step-down-wpp-ceo-seven-years/1921013" rel="noopener noreferrer" target="_blank">announced on Monday (9 June) he was stepping down</a>.</p><br><p>In this episode, Campaign's editorial team ask a simple question and dig deeper into why WPP has made the change, what will happen to the individual agencies within it, and whether it really is "simpler".</p><br><p>Tech editor Lucy Shelley hosts the episode which features Spanier alongside media editor Beau Jackson and deputy media editor Shauna Lewis.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/somethings-gone-horribly-wrong-new-chair-faces-calls-fix-wpp-agm/1919735" rel="noopener noreferrer" target="_blank">‘Something’s gone horribly wrong’: new chair faces calls to ‘fix’ WPP at AGM</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-data-solution-open-intelligence/1920376" rel="noopener noreferrer" target="_blank">WPP launches data solution Open Intelligence</a></p><p><a href="https://www.campaignlive.co.uk/article/we-know-simpler-brian-lesser-lays-group-m-plans/1908498" rel="noopener noreferrer" target="_blank">'We know that we have to be simpler': Brian Lesser lays out Group M plans</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">Group M axes global agency CEO roles in major centralisation push</a></p>
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