Traitor or faithful – what will adland remember about 2025?

<p>Does January feel like a week ago or five years? The past 12 months have brought with them a lot – a mega-deal, cyber attacks, agencies renamed, new chief executives, trends fading in and out, redundancies and, of course, AI.</p><br><p>In the final podcast episode of the year, Campaign takes a look back over 2025 at some of the most memorable moments of the year, revisiting the top stories, reviewing who was the most talked about and picking out those moments that would be better forgotten.</p><br><p>Tech and multimedia editor Lucy Shelley hosts the episode and is joined by Campaign UK media editor Beau Jackson, reporter Eszter Gurbicz and editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/lucky-generals-a-creative-company-people-mission-north-star/1942676" rel="noopener noreferrer" target="_blank">Lucky&nbsp;Generals: ‘A creative company for people on a mission: that is still our north star’</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star&nbsp;Aimee&nbsp;Lou&nbsp;Wood&nbsp;will no longer appear in M&S Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/santander-appoints-publicis-global-creative-media-business/1903965" rel="noopener noreferrer" target="_blank">Santander&nbsp;appoints Publicis to global creative and media business</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-recruits-microsoft-exec-cindy-rose-replace-mark-read-ceo/1924996" rel="noopener noreferrer" target="_blank">WPP recruits Microsoft exec&nbsp;Cindy&nbsp;Rose&nbsp;to replace Mark Read as CEO</a></p><br><p>Campaign's top 10 most read stories:</p><p><a href="https://www.campaignlive.co.uk/article/group-m-tells-staff-redundancies-restructure-hits-uk/1918857" rel="noopener noreferrer" target="_blank">Group&nbsp;M&nbsp;tells&nbsp;staff&nbsp;about redundancies as restructure hits UK</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-mandates-four-days-per-week-office/1901422" rel="noopener noreferrer" target="_blank">WPP&nbsp;mandates&nbsp;four&nbsp;days per week in office</a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-reveals-huge-agency-shake-up-unveils-new-leadership-cuts-4000-jobs/1941561" rel="noopener noreferrer" target="_blank">Omnicom&nbsp;reveals&nbsp;huge&nbsp;agency shake-up, unveils new leadership, cuts 4000 jobs</a></p><p><a href="https://www.campaignlive.co.uk/article/agency-pay-revealed-squeezed-middle-boost-bosses/1928411" rel="noopener noreferrer" target="_blank">Agency&nbsp;pay&nbsp;revealed: a squeezed middle and a boost for bosses</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2025-z/1910251" rel="noopener noreferrer" target="_blank">School&nbsp;Reports&nbsp;2025: A to&nbsp;Z</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-employees-push-back-return-to-office-policy-petition/1901838" rel="noopener noreferrer" target="_blank">WPP&nbsp;employees&nbsp;push&nbsp;back on return-to-office policy with petition</a></p><p><a href="https://www.campaignlive.co.uk/article/revealed-latest-hybrid-working-policies-across-big-six-agency-groups/1903206" rel="noopener noreferrer" target="_blank">Revealed:&nbsp;Latest&nbsp;hybrid&nbsp;working policies across 'big six' agency groups</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-media-unveils-new-uk-leadership-structure-brian-lesser-overhaul/1931721" rel="noopener noreferrer" target="_blank">WPP&nbsp;Media&nbsp;unveils&nbsp;new&nbsp;UK&nbsp;leadership structure under Brian Lesser overhaul</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-axes-global-agency-ceo-roles-major-centralisation-push/1903120" rel="noopener noreferrer" target="_blank">Group&nbsp;M&nbsp;axes&nbsp;global&nbsp;agency CEO roles in major centralisation push</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-set-drop-group-m-brand-media-shake-up/1916715" rel="noopener noreferrer" target="_blank">WPP&nbsp;set&nbsp;to&nbsp;drop&nbsp;Group M brand in media shake-up</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>