What makes an ad long-lasting?

<p>Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.</p><br><p>One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a <a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">feature exploring the industry’s love of old ads.</a></p><br><p>This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and shares the industry’s view on whether there is any recent work that will be talked about in years to come.</p><br><p>Deputy editor Gemma Charles hosts the episode which features editor Maisie McCabe and&nbsp;creativity and culture editor Gurjit Degun alongside Gurbicz.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/i-thought-wow-i-probably-this-listers-favourite-tv-ads-time/1917954" rel="noopener noreferrer" target="_blank">A Listers on their favourite TV ads of all time</a></p><p><a href="https://www.campaignlive.co.uk/article/start-new-era-advertising-awards/1922890" rel="noopener noreferrer" target="_blank">Are we at the start of a new era of advertising awards?</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-loreal-paris-scoop-film-lions-grands-prix/1922705" rel="noopener noreferrer" target="_blank">Channel 4 and L’Oreal Paris scoop Film Lions Grands Prix</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-making-guinness-surfer/1718803" rel="noopener noreferrer" target="_blank">My Campaign: the making of Guinness ‘Surfer’</a></p><br><p>Ads mentioned in the show include:</p><br><p><a href="https://www.youtube.com/watch?v=aZrks-BPeLQ" rel="noopener noreferrer" target="_blank">The Martin Agency's Quiznos subs’ rats (chosen by Mother's Felix Richter)</a> </p><p>DDB Chicago's Bud Light "Real men of genius: really bad toupee wearer" (chosen by TheOr's Charlene Chandrasekaran)</p><p><a href="https://www.youtube.com/watch?v=6cDj1T-7KaA" rel="noopener noreferrer" target="_blank">AMV BBDO's Guinness "Dreamer"</a> </p><p>BBH London's "Three little pigs" for The Guardian</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>