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Will government AI regulation harm creative industries? With Omnicom's Michael Horn
Season 4 · Episode 37

Will government AI regulation harm creative industries? With Omnicom's Michael Horn

The Campaign Podcast · Campaign Magazine

April 15, 202526m 17s

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Show Notes

<p>In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.</p><br><p>It was met with harsh criticism, rallying <a href="UK newsbrands launch ‘Make it fair’ ad takeover in fightback against AI bill" rel="noopener noreferrer" target="_blank">"Make it fair"</a> campaigns and rejections from both creatives and tech platforms alike, albeit for opposite reasons. Google and OpenAI responded to the consultation saying that it would cause developers to "deprioritise the market" and that "training on the open web must be free" while creative industries including Alex Mahon, chief executive of Channel 4, said that the lack of transparency and compensation would "scrape the value" from quality content.</p><br><p>Campaign questions if&nbsp;UK regulation will harm creative industries and how it will impact the country’s own advancements in AI. This episode welcomes guest Michael Horn, global head of AI at Omnicom Advertising Group. Hosted by tech editor Lucy Shelley, the Campaign team includes creativty and culture editor Alessandra Scotto di Santolo and deputy media editor Shauna Lewis.</p><br><p>This episode includes an excerpt from Mahon's speech in Parliament where she addresses her concerns.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/mark-read-ai-will-unlock-adlands-productivity-challenge/1910536" rel="noopener noreferrer" target="_blank">Mark Read: 'AI will unlock adland's productivity challenge'</a></p><p><a href="https://www.campaignlive.co.uk/article/ai-copyright-creative-economy-debate-cant-afford-lose/1908453" rel="noopener noreferrer" target="_blank">AI, copyright and the creative economy: the debate we can't afford to lose</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>