Is TV still the main channel for Christmas ads?

<p>Christmas ads keep snowing down across TV, social, live experiences and digital channels. With the multiplicity of formats and audiences fragmenting, does TV still reign as the top channel for festive films?</p><br><p>In this episode of <em>The Campaign Podcast, </em>Campaign's editorial team gather to discuss the next round of Christmas ads, including <a href="https://www.campaignlive.co.uk/article/pick-week-waitrose-partners-serves-slice-romance-christmas/1939614" rel="noopener noreferrer" target="_blank">Waitrose's "The perfect gift" by Wonderhood Studios</a>, <a href="https://www.campaignlive.co.uk/article/tesco-moves-away-one-hero-spot-2025-christmas-campaign/1939238" rel="noopener noreferrer" target="_blank">Tesco's "That's what makes it Christmas" by BBH</a> and <a href="https://www.campaignlive.co.uk/article/disney-christmas-ad-tells-story-doodle-looking-mouth/1938934" rel="noopener noreferrer" target="_blank">Disney's holiday short by Adam&Eve/DDB</a>. Tesco and <a href="https://www.campaignlive.co.uk/article/m-s-fashion-home-beauty-festive-campaign-moves-away-one-hero-ad/1938195" rel="noopener noreferrer" target="_blank">M&S Fashion, Home and Beauty</a> replaced their longer TV ad with a series of shorter videos, while Waitrose produced a four minute rom-com style short film.</p><br><p>Campaign's creativity team, creativity and culture editor Gurjit Degun and deputy creativity and culture editor Charlotte Rawlings, join editor Maisie McCabe to discuss why brands have altered the ‘typical’ Christmas ad format and it's role in the wider channel mix alongside social. Tech and multimedia editor Lucy Shelley hosted the episode.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/waitroses-festive-film-watched-8pm-slot-tv-12-november/1939651" rel="noopener noreferrer" target="_blank">Waitrose’s&nbsp;festive film the most watched 8pm slot on TV on 12 November</a></p><p><a href="https://www.campaignlive.co.uk/article/why-waitroses-the-perfect-gift-went-rom-com-christmas-cut-through/1940256" rel="noopener noreferrer" target="_blank">Why&nbsp;Waitrose's&nbsp;'The perfect gift' went rom-com for Christmas cut-through</a></p><p><a href="https://www.campaignlive.co.uk/article/waitrose-partners-turns-bfi-imax-piemax/1940317" rel="noopener noreferrer" target="_blank">Waitrose&nbsp;& Partners turns BFI Imax into 'Piemax'</a></p><p><a href="https://www.campaignlive.co.uk/article/give-people-want-strategy-behind-waitrose-partners-christmas-campaign/1940361" rel="noopener noreferrer" target="_blank">Give the people what they want: the strategy behind&nbsp;Waitrose&nbsp;& Partners' Christmas campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/m-s-celebrates-beauty-hosting-next-phase-festive-campaign/1939140" rel="noopener noreferrer" target="_blank">M&S&nbsp;celebrates beauty of hosting in next phase of festive campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/white-lotus-star-aimee-lou-wood-will-no-longer-appear-m-s-christmas-ad/1938841" rel="noopener noreferrer" target="_blank">White Lotus star Aimee Lou Wood will no longer appear in&nbsp;M&S&nbsp;Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/lhf-restrictions-affecting-christmas-ads-beyond/1940033" rel="noopener noreferrer" target="_blank">How are the LHF restrictions affecting Christmas ads and beyond?</a></p><p><a href="https://www.campaignlive.co.uk/article/trends-shaping-years-christmas-ads-season/1939218" rel="noopener noreferrer" target="_blank">What trends are shaping this year's Christmas ads season?</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2025-round-up-watch-festive-ads/1937880" rel="noopener noreferrer" target="_blank">Christmas 2025 round-up: watch all the festive ads</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>