The Campaign Podcast

<p>Commercial leaders from Sky Media, Channel 4 and ITV spoke openly about Origin, ISBA’s initiative to measure campaign reach across media, as part of <em>Campaign</em>'s 'TV: The next episode' summit earlier this month.</p><br><p><em>Campaign</em> revisits the panel session with Brett Aumuller, managing director, Sky Media, Veriça Djurdjevic, chief revenue officer, Channel 4, and Kelly Williams, managing director, commercial, ITV, and hosted by <em>Campaign</em> editor Maisie McCabe.</p><br><p><em>Campaign</em>'s reporter Shauna joins work and inspiration editor Imogen Watson in the studio to discuss job moves in the media industry, including Laura Fenton's promotion to UK chief executive of Omnicom Media Group as Dan Clays elevates to chief executive of OMG EMEA, Initiative's chief executive of UK James Shoreland decision to leave, and Clare Chapman returning to EssenceMediacom X as UK chief executive.</p><br><p><strong>Related articles:</strong></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-media-group-names-dan-clays-emea-chief-executive/1837122" rel="noopener noreferrer" target="_blank">Omnicom Media Group names Dan Clays EMEA chief executive </a></p><p><a href="https://www.campaignlive.co.uk/article/omnicom-media-group-names-dan-clays-emea-chief-executive/1837122" rel="noopener noreferrer" target="_blank">OMG UK appoints Laura Fenton chief executive </a></p><p><a href="https://www.campaignlive.co.uk/article/upward-talent-drain-pressure-juniors-gurus-depart/1836428" rel="noopener noreferrer" target="_blank">The upward talent drain: pressure on juniors as ‘gurus’ depart</a></p><p><a href="https://www.campaignlive.co.uk/article/ceo-james-shoreland-departs-ipg-mediabrands-initiative/1838564" rel="noopener noreferrer" target="_blank">CEO James Shoreland departs IPG Mediabrands' Initiative </a></p><p><a href="https://www.campaignlive.co.uk/article/ceo-james-shoreland-departs-ipg-mediabrands-initiative/1838564" rel="noopener noreferrer" target="_blank">Clare Chapman set to rejoin EssencMediacomX</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent <a href="https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680" rel="noopener noreferrer" target="_blank">fuss over Burberry's Bond Street</a> tube station takeover, <a href="https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847" rel="noopener noreferrer" target="_blank">Samuel L Jackson appearing in the latest Warburtons campaign</a> and a Credos report on the <a href="https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436" rel="noopener noreferrer" target="_blank">ad bombardment</a> fuelling mistrust among younger audiences.</p><br><p>Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.</p><br><p>Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680" rel="noopener noreferrer" target="_blank">Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction</a></p><p><a href="https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847" rel="noopener noreferrer" target="_blank">Samuel L Jackson vents his anger in Warburtons spot</a></p><p><a href="https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436" rel="noopener noreferrer" target="_blank">Ad bombardment biggest cause of mistrust for younger audiences</a></p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-travels-back-1990s-retro-campaign/1836891" rel="noopener noreferrer" target="_blank">McDonald’s travels back to 1990s in retro campaign</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join <em>Campaign</em>'s work and inspiration editor Imogen Watson to review some of the latest ads.</p><br><p>They critique: <a href="https://www.campaignlive.co.uk/article/vodafone-ireland-red-family-grey-london/1836415" rel="noopener noreferrer" target="_blank">Vodafone Ireland "Red family" </a>by Grey London;<a href="https://www.campaignlive.co.uk/article/f-f-makes-fashion-sense-bartle-bogle-hegarty/1836712" rel="noopener noreferrer" target="_blank"> F&F "Make fashion sense"</a> by Bartle Bogle Hegarty; <a href="https://www.campaignlive.co.uk/article/heinz-lick-red-htk-57-paint-wonderland/1836268" rel="noopener noreferrer" target="_blank">Heinz and Lick "Red HTK 57 paint"</a>; <a href="https://www.campaignlive.co.uk/article/canon-canon-pixma-printers-stuff-life-vccp/1835884" rel="noopener noreferrer" target="_blank">Canon "Canon Pixma printers. For the stuff of life"</a> by VCCP; <a href="https://www.campaignlive.co.uk/article/channel-4-everyones-excited-even-them-4creative/1835743%20" rel="noopener noreferrer" target="_blank">Channel 4 "Everyone is excited. Even them"</a> by 4Creative; and <a href="https://www.campaignlive.co.uk/article/guinness-dont-jinx-it-abbott-mead-vickers-bbdo/1835809" rel="noopener noreferrer" target="_blank">Guinness "Don't jinx it"</a> by Abbott Mead Vickers BBDO.</p><br><p><em>Campaign's </em>technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the <a href="https://www.campaignlive.co.uk/article/upward-talent-drain-pressure-juniors-gurus-depart/1836428" rel="noopener noreferrer" target="_blank">upward talent drain</a>, news about <a href="https://www.campaignlive.co.uk/article/asda-picks-taika-waititi-direct-michael-buble-fronted-christmas-ad/1836705" rel="noopener noreferrer" target="_blank">Taika Waititi directing Asda's Christmas ad</a> and what <a href="https://www.campaignlive.co.uk/article/big-brother-watching-you-will-viewers-watching-it/1837039" rel="noopener noreferrer" target="_blank">Big Brother’s return</a> might mean for advertisers.</p><br><p><strong>Further reading:</strong> </p><br><p><a href="https://www.campaignlive.co.uk/article/upward-talent-drain-pressure-juniors-gurus-depart/1836428" rel="noopener noreferrer" target="_blank">The upward talent drain: pressure on juniors as ‘gurus’ depart</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.</p><br><p>Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.</p><br><p>The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/adland-stop-using-outdoor-mock-ups/1836037" rel="noopener noreferrer" target="_blank">Should adland stop using outdoor mock-ups?</a></p><p><a href="https://www.campaignlive.co.uk/article/one-10-agency-staff-quit-job-due-stress-pitching/1836088%20" rel="noopener noreferrer" target="_blank">One in 10 agency staff has quit their job due to stress of pitching</a></p><p><a href="https://www.campaignlive.co.uk/article/channel-4-makes-international-debut-ad-supported-us-platforms/1836054" rel="noopener noreferrer" target="_blank">Channel 4 makes international debut on ad-supported US platforms</a></p><p><a href="https://www.campaignlive.co.uk/article/social-launches-ar-focused-agency/1833155%20" rel="noopener noreferrer" target="_blank">We Are Social launches AR-focused agency</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.</p><br><p>Thompson also discusses corporate changes at M&C Saatchi, with CEO<a href="https://www.campaignlive.co.uk/article/moray-maclennan-leave-m-c-saatchi-ceo/1830987" rel="noopener noreferrer" target="_blank"> Moray MacLennan leaving in September.</a> And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.</p><br><p>Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: <a href="https://www.campaignlive.co.uk/article/apple-pay-pay-apple-way/1833675" rel="noopener noreferrer" target="_blank">Apple Pay “Pay the Apple way” (in-house)</a>; <a href="https://www.campaignlive.co.uk/article/amazon-books-that-reading-feeling-droga5-london/1833668" rel="noopener noreferrer" target="_blank">Amazon Books “That reading feeling” by Droga5 London</a>; <a href="https://www.campaignlive.co.uk/article/mini-dogs-trust-travel-happy-mediamonks/1834863" rel="noopener noreferrer" target="_blank">Mini and Dogs Trust “Travel happy” by Media.Monks.</a></p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/moray-maclennan-leave-m-c-saatchi-ceo/1830987" rel="noopener noreferrer" target="_blank">Moray MacLennan to leave M&C Saatchi as CEO</a></p><p><a href="https://www.campaignlive.co.uk/article/apple-pay-pay-apple-way/1833675?bulletin=campaign_creativity_bulletin" rel="noopener noreferrer" target="_blank">Apple Pay "Pay the Apple way"</a></p><p><a href="https://www.campaignlive.co.uk/article/amazon-books-that-reading-feeling-droga5-london/1833668%20" rel="noopener noreferrer" target="_blank">Amazon Books "That reading feeling" by Droga5 London</a></p><p><a href="https://www.campaignlive.co.uk/article/mini-dogs-trust-travel-happy-mediamonks/1834863" rel="noopener noreferrer" target="_blank">Mini and Dogs Trust "Travel happy" by Media.Monks</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.</p><br><p>As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.</p><br><p><em>Campaign</em> work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss <a href="https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641" rel="noopener noreferrer" target="_blank">Saatchi & Saatchi’s choice of Megaforce</a> to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren” <a href="https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548" rel="noopener noreferrer" target="_blank">bears a striking resemblance to creative pitched by former retained agency Droga5 London.</a></p><br><p><strong>Related articles:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548" rel="noopener noreferrer" target="_blank">BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch</a></p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641" rel="noopener noreferrer" target="_blank">John Lewis & Partners picks director for Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/mayor-londons-interactive-film-challenges-men-call-misogynistic-behaviour/1830793" rel="noopener noreferrer" target="_blank">Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour</a></p><p><a href="https://www.campaignlive.co.uk/article/maaate%E2%80%A6why-so-angry/1832225" rel="noopener noreferrer" target="_blank">Maaate…why are you so angry?</a></p><p><a href="https://www.campaignlive.co.uk/article/masculinity-shifting-advertising/1831755" rel="noopener noreferrer" target="_blank">How masculinity is shifting in advertising</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK.</p><br><p>Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, discuss the experiences of people from a South Asian background in the advertising and marketing industries.</p><br><p><em>Campaign</em>'s creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson discuss menopause and period policies.</p><br><p>Further reading:</p><p><a href="https://southasianheritage.org.uk/" rel="noopener noreferrer" target="_blank">South Asian Heritage Month</a></p><p><a href="https://www.campaignlive.co.uk/article/menopause-adland-i-thought-i-cant-job-anymore/1832604" rel="noopener noreferrer" target="_blank">Menopause in adland: 'I thought, I can’t do my job anymore'</a></p><p><a href="https://www.campaignlive.co.uk/article/putting-normal-hormonal-adland-implements-period-policies/1831920" rel="noopener noreferrer" target="_blank">Putting the normal in hormonal: adland implements more period policies</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week’s podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?”</p><br><p>The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative agency.</p><br><p>And, on the subject of the beautiful game, work and inspiration editor Imogen Watson interviews Katy Wright, chief executive of FCB London, Charlotte Thomson, head of women’s football at Copa90, and Viv Bowdler, strategy director at Dark Horses.</p><br><p>The four chat about the progress of the Lionesses down under and look at how brands are behaving around the tournament as the quarter-finals kick off this weekend.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/big-problem-abusive-client-behaviour/1832133" rel="noopener noreferrer" target="_blank">How big a problem is abusive client behaviour?</a></p><p><a href="https://www.campaignlive.co.uk/article/linkedin-just-pulled-anti-greenwash-film-why/1832423" rel="noopener noreferrer" target="_blank">LinkedIn just pulled our anti-greenwash film. Why?</a></p><p><a href="https://www.campaignlive.co.uk/article/raheem-sterling-launches-creative-agency/1832607" rel="noopener noreferrer" target="_blank">Raheem Sterling launches creative agency</a></p><p><a href="https://www.campaignlive.co.uk/article/womens-football-entered-new-era-its-time-marketers/1832540" rel="noopener noreferrer" target="_blank">Women’s football has entered a new era. It’s time for marketers to do the same</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our media Barbies and Kens discuss Media Week awards, X means death, Barbenheimer and the "jarring, 'Mickey Mouse' mid-roll". Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>When Dept opened a <a href="https://www.campaignlive.co.uk/article/dept-launches-gaming-division-finding-88-gen-z-gamers/1831187" rel="noopener noreferrer" target="_blank">games-focused division</a> called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division.</p><br><p><em>Campaign</em>’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We Are Social.</p><br><p>They discuss industry trends, favourite campaigns and why more agencies are dedicating entire teams and divisions towards gaming.</p><br><p><em>Campaign</em>'s creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson also comment on the latest articles on this website, including a <a href="https://www.campaignlive.co.uk/article/charlie-rudd-man-makes-want-buy/1831039" rel="noopener noreferrer" target="_blank">profile piece on Charlie Rudd</a>, group chief executive at Publicis.Poke, Leo Burnett and Fallon, and a <a href="https://www.campaignlive.co.uk/article/harassment-adland-agencies-hesitate-stamping-gagging-clauses/1831891" rel="noopener noreferrer" target="_blank">feature on non-disclosure agreements.</a></p><br><p>With Charlie Rudd at the helm, Leo Burnett UK achieved an <a href="https://www.campaignlive.co.uk/schoolreports/leoburnettuk" rel="noopener noreferrer" target="_blank">“excellent” score of eight</a> in <em>Campaign</em>'s School Reports this year – also taking home the <a href="https://www.campaignlive.co.uk/article/creative-agency-year-2022-leo-burnett/1816185" rel="noopener noreferrer" target="_blank">Creative Agency</a>, <a href="https://www.campaignlive.co.uk/article/creative-leader-year-2022-chaka-sobhani-chief-creative-officer-leo-burnett-uk-+-global/1816190" rel="noopener noreferrer" target="_blank">Creative Leader</a> and <a href="https://www.campaignlive.co.uk/article/strategic-leader-year-2022-josh-bullmore/1816259" rel="noopener noreferrer" target="_blank">Strategic Leader</a> trophies at <em>Campaign</em>’s Agency of the Year Awards.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/charlie-rudd-man-makes-want-buy/1831039" rel="noopener noreferrer" target="_blank">Charlie Rudd: the man who makes you want to buy</a></p><p><a href="https://www.campaignlive.co.uk/article/harassment-adland-agencies-hesitate-stamping-gagging-clauses/1831891" rel="noopener noreferrer" target="_blank">Harassment in adland: agencies hesitate in stamping out gagging clauses</a></p><p><a href="https://www.campaignlive.co.uk/article/dept-launches-gaming-division-finding-88-gen-z-gamers/1831187" rel="noopener noreferrer" target="_blank">Dept launches gaming division after finding '88% of Gen Z are gamers'</a></p><p><a href="https://www.campaignlive.co.uk/article/gaming-focused-agency-diva-launches-media-division/1822493" rel="noopener noreferrer" target="_blank">Gaming-focused agency Diva launches media division</a></p><p><a href="https://hbm.cms3.hbpl.co.uk/ArticleManager/1832246/We%20Are%20Social%20appoints%20global%20head%20of%20gaming%20division" rel="noopener noreferrer" target="_blank">We Are Social appoints global head of gaming division</a></p><p><a href="https://www.campaignlive.co.uk/article/dentsu-hires-electronic-arts-exec-head-global-gaming-ops/1806708" rel="noopener noreferrer" target="_blank">Dentsu hires Electronic Arts exec to head global gaming ops</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The <a href="https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847" rel="noopener noreferrer" target="_blank">Barbenheimer</a> phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.</p><br><p>The hope is that this week’s box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).</p><br><p><em>Campaign’s</em> feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.</p><br><p>Matt’s also joined by <em>Campaign’s</em> creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the <a href="https://www.campaignlive.co.uk/article/twitters-logo-becomes-x-bird-advertisers-care/1831145" rel="noopener noreferrer" target="_blank">Twitter rebranding</a> controversy and the mixed reactions to the Mayor of London’s <a href="https://www.campaignlive.co.uk/article/ogilvy-defends-maaate-campaign-against-patronising-backlash/1831259" rel="noopener noreferrer" target="_blank">“Maaate”</a> ad.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our media warriors discuss the trends and vibes from Cannes Lions. Does winning awards matter any more? Should Cannes move to Skegness? Plus why media execs should cosy up to Gen Zs, the benefits of surfing the AI wave and why you shouldn't bunk off work on charity days? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, <a href="https://www.campaignlive.co.uk/article/ad-chiefs-warn-advertised-emissions-wont-help-industry-reach-net-zero/1826398" rel="noopener noreferrer" target="_blank">wrote an opinion piece in <em>Campaign</em></a> that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then <a href="https://www.campaignlive.co.uk/article/why-advertised-emissions-matter-purpose-disruptors-hits-back-ad-trade-bodies/1828873" rel="noopener noreferrer" target="_blank">responded by explaining its emissions methodology.</a></p><br><p><em>Campaign</em> invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.</p><br><p><em>Campaign</em> creativity and culture editor Gurjit Degun also joins to <a href="https://www.campaignlive.co.uk/article/cost-pitching-%E2%80%93-brands-paying/1830456" rel="noopener noreferrer" target="_blank">talk about the cost of pitching,</a> using data gleaned from School Reports submissions.</p><br><p>Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: <a href="https://www.campaignlive.co.uk/article/apple-battery-miles-in-house/1829695" rel="noopener noreferrer" target="_blank">Apple "Battery for miles" (in-house)</a>; <a href="https://www.campaignlive.co.uk/article/nike-what-football-wieden-kennedy-portland/1830318" rel="noopener noreferrer" target="_blank">Nike "What the football" by Wieden & Kennedy Portland</a>; and <a href="https://www.campaignlive.co.uk/article/nyx-professional-makeup-paints-covent-garden-pink-barbie-movie-partnership/1830264" rel="noopener noreferrer" target="_blank">NYX Professional Makeup "Beach club" by Backlash.</a></p><br><p>Stanway joins the <em>Campaign </em>Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has <a href="https://www.campaignlive.co.uk/article/xyz-sells-160over90/1829703" rel="noopener noreferrer" target="_blank">been acquired by 160over90,</a> the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ad-chiefs-warn-advertised-emissions-wont-help-industry-reach-net-zero/1826398" rel="noopener noreferrer" target="_blank"><strong><span class="ql-cursor"> </span></strong>Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero</a></p><p><a href="https://www.campaignlive.co.uk/article/why-advertised-emissions-matter-purpose-disruptors-hits-back-ad-trade-bodies/1828873" rel="noopener noreferrer" target="_blank">Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies</a></p><p><a href="https://www.campaignlive.co.uk/article/cost-pitching-%E2%80%93-brands-paying/1830456" rel="noopener noreferrer" target="_blank">The cost of pitching - and how many brands are paying</a></p><p><a href="https://www.campaignlive.co.uk/article/xyz-sells-160over90/1829703" rel="noopener noreferrer" target="_blank">XYZ sells to 160over90</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following a flurry of M&A news this week, including <a href="https://www.campaignlive.co.uk/article/uncommon-creative-studio-sells-majority-stake-havas-deal-worth-120m/1829588" rel="noopener noreferrer" target="_blank">Uncommon Creative Studios</a> selling a majority stake to Havas and <a href="https://www.campaignlive.co.uk/article/xyz-sells-160over90/1829703" rel="noopener noreferrer" target="_blank">XYZ being acquired by 160over90</a>, <em>Campaign</em>'s editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.</p><br><p>Matt Barker, features editor at <em>Campaign</em>, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.</p><br><p>Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: <a href="https://www.campaignlive.co.uk/article/pringles-can-hands-grey-london/1828849" rel="noopener noreferrer" target="_blank">Pringles "Can hands"</a> by Grey London; <a href="https://www.campaignlive.co.uk/article/thefork-youre-set-droga5-london/1829055" rel="noopener noreferrer" target="_blank">TheFork "You're all set"</a> by Droga5 London; <a href="https://www.campaignlive.co.uk/article/yorkshire-tea-pack-yer-bags-lucky-generals/1829095" rel="noopener noreferrer" target="_blank">Yorkshire Tea "Pack yer bags"</a> by Lucky Generals; and <a href="https://www.campaignlive.co.uk/article/coors-fresh-ride-havas-london/1829200" rel="noopener noreferrer" target="_blank">Coors "Fresh ride"</a> by Havas London. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The media gang runs the rule over Zuckerberg's Threads and gets all Kim and Aggie over Cleantok. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign </em>is diving into agency reviews and the state of new business in 2023.</p><br><p>The latest <a href="https://www.campaignlive.co.uk/article/emea-agency-rankings-havas-shoots-creative-table-four-new-media-entries/1826014" rel="noopener noreferrer" target="_blank">EMEA </a>and <a href="https://www.campaignlive.co.uk/article/global-agency-rankings-iprospect-mediahub-dentsu-creative-among-new-entries/1826897" rel="noopener noreferrer" target="_blank">global </a>agency rankings, produced by <a href="https://www.campaignlive.co.uk/campaign-intelligence" rel="noopener noreferrer" target="_blank"><em>Campaign</em> Advertising Intelligence</a>, reveal which shops have achieved the highest new-business net billings so far this year.</p><br><p>To discuss how their agencies are performing, Tracey Barber, global chief transformation and growth officer at Havas Creative, and Lisa Humphreys, chief operating officer at GroupM EMEA, join the podcast. </p><br><p>From the <em>Campaign</em> editorial team, this episode also includes Maria Iu, intelligence editor, who oversees <em>Campaign</em> AI, and Nicola Merrifield, premium content editor.</p><br><p>Also joining is Coral Cripps, <em>Campaign</em>’s technology and gaming editor, and Gideon Spanier, UK editor in chief, for a round-up of the latest news and events.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/emea-agency-rankings-havas-shoots-creative-table-four-new-media-entries/1826014" rel="noopener noreferrer" target="_blank"><strong>EMEA agency rankings: Havas shoots up creative table; four new media entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/global-agency-rankings-iprospect-mediahub-dentsu-creative-among-new-entries/1826897" rel="noopener noreferrer" target="_blank"><strong>Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wpromote-enters-media-list-number-one/1827837" rel="noopener noreferrer" target="_blank"><strong>Global indie agency rankings: Wieden & Kennedy still dominant in creative</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/churn-concern-agencies-staff-exits-junior-level-exodus-slower-hiring/1828538" rel="noopener noreferrer" target="_blank"><strong>Churn concern: Agencies on staff exits, junior-level exodus and slower hiring</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/jacki-kelley-quits-dentsu-return-ipg-chief-client-chief-business-officer/1827655" rel="noopener noreferrer" target="_blank"><strong>Jacki Kelley quits Dentsu to return to IPG as chief client and chief business officer</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>We look back on the highlights of Cannes Lions 2023 with our top editors who attended the global festival: Maisie McCabe, UK editor of <em>Campaign, </em>Gideon Spanier, UK editor-in-chief of <em>Campaign, </em>Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing<em> Campaign Asia, </em>Alison Weissbrot, editor of<em> Campaign US, </em>and<em> </em>Raahil Chopra, editor of<em> Campaign India.</em></p><br><p>We discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois, whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.</p><br><p>Plus we talk exclusively to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year — as well as three Grands Prix.</p><br><p>Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.</p><br><p><em>Campaign</em> hosted the daily podcast during the five-day festival – with a different mix of editors and journalists who were on the ground in Cannes talking each day.</p><br><p><a href="https://www.campaignlive.co.uk/resources/podcasts" rel="noopener noreferrer" target="_blank">Find the rest of the episodes here</a> or where you get your podcasts.</p><br><p><strong>More:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-grand-prix-winners/1827053" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023: see all the Grand Prix winners</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/dove-claims-media-grand-prix-turn-back/1827260" rel="noopener noreferrer" target="_blank"><strong>Dove claims Media Grand Prix with ‘Turn your back’</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ba-uncommon-bag-outdoor-grand-prix-cannes-lions-2023/1826850" rel="noopener noreferrer" target="_blank"><strong>BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-leads-uk-push-cannes-monday-shortlists/1826823" rel="noopener noreferrer" target="_blank"><strong>Adam & Eve/DDB leads UK push in Cannes Monday shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-1-festival-predictions-6-rise-entries/1826740" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ogilvy-london-adam-eve-ddb-dominate-uks-sunday-cannes-shortlists/1826794" rel="noopener noreferrer" target="_blank"><strong>Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients.</p><p> </p><p>For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Maisie McCabe, UK editor of <em>Campaign,</em> and Robert Sawatzky, editorial director of Haymarket Business Media, representing <em>Campaign Asia</em>, join Gideon Spanier, UK editor-in-chief of <em>Campaign,</em> to discuss the awards from the fourth night of Cannes Lions.</p><br><p>There were two big football-themed wins: Apple and EA Sports’ Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery.</p><br><p>Plus we have the lowdown on the Saatchi & Saatchi New Creators showcase and an on-the-spot report from the <em>Campaign</em> party at Carlton Beach.</p><br><p>The next episode in our series of <em>Campaign</em> Cannes global podcasts will be next week when we will report on the fifth and final evening of the awards and have a round-up of the whole Lions festival.</p><br><p><strong>More:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-grand-prix-winners/1827053" rel="noopener noreferrer" target="_blank"><strong><span class="ql-cursor"> </span>Cannes Lions: see all the Grand Prix winners</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ba-uncommon-bag-outdoor-grand-prix-cannes-lions-2023/1826850" rel="noopener noreferrer" target="_blank"><strong>BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-leads-uk-push-cannes-monday-shortlists/1826823" rel="noopener noreferrer" target="_blank"><strong>Adam & Eve/DDB leads UK push in Cannes Monday shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-2-ba-wins-big-nz-does-double/1826742" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 2: BA wins big and NZ does the double</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-1-festival-predictions-6-rise-entries/1826740" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ogilvy-london-adam-eve-ddb-dominate-uks-sunday-cannes-shortlists/1826794" rel="noopener noreferrer" target="_blank"><strong>Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Nicola Merrifield, premium content editor of<em> Campaign</em> <em>UK</em>, Alison Weissbrot editor of <em>Campaign US</em>, and Raahil Chopra, editor of <em>Campaign India, </em>join Gideon Spanier, UK editor-in-chief of <em>Campaign</em>, to report on the award wins from the third night of Cannes Lions.</p><br><p><a href="https://www.campaignlive.co.uk/article/dove-claims-media-grand-prix-turn-back/1827260" rel="noopener noreferrer" target="_blank">Dove and Ogilvy London, David Madrid and Mindshare won the Media Lions Grand Prix</a> for its “#turnyourback” campaign and there were two wins for independent agency network Gut.</p><br><p>Stella Artois and Gut Buenos Aries won for The Artois Probability in Creative Data and DoorDash and Gut Los Angeles won the PR Lion for Self Love Bouquet.</p><br><p>Plus the big theme of the day has been inclusion from Unilever’s presentations on representation to IPG’s Inclusion Breakfast.</p><br><p>We are hosting the daily podcast all this week – with a different mix of <em>Campaign</em> editors and journalists who are on the ground in Cannes talking each day.</p><br><p>Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the <em>Campaign</em> podcast wherever you listen to your podcasts.</p><br><p><strong>More:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-grand-prix-winners/1827053" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions: see all the Grand Prix winners</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ba-uncommon-bag-outdoor-grand-prix-cannes-lions-2023/1826850" rel="noopener noreferrer" target="_blank"><strong>BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-leads-uk-push-cannes-monday-shortlists/1826823" rel="noopener noreferrer" target="_blank"><strong>Adam & Eve/DDB leads UK push in Cannes Monday shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-2-ba-wins-big-nz-does-double/1826742" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 2: BA wins big and NZ does the double</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-1-festival-predictions-6-rise-entries/1826740" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ogilvy-london-adam-eve-ddb-dominate-uks-sunday-cannes-shortlists/1826794" rel="noopener noreferrer" target="_blank"><strong>Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Imogen Watson, work and inspiration editor of<em> Campaign</em> UK, Alison Weissbrot editor of <em>Campaign</em> US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing <em>Campaign Asia, </em>join Gideon Spanier, UK editor-in-chief of <em>Campaign</em>, to report on the award wins from the second night of Cannes Lions.</p><br><p>Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their <a href="https://www.campaignlive.co.uk/article/nike-akqa-win-digital-craft-grand-prix-serena-williams-project/1827064" rel="noopener noreferrer" target="_blank">50th anniversary campaign featuring Serena Williams</a> and Kendrick Lamar‘s short film We Cry Together <a href="https://www.campaignlive.co.uk/article/director-kim-gehrig-crowns-kendrick-lamars-short-film-film-craft-grand-prix/1827032" rel="noopener noreferrer" target="_blank">won the Grand Prix for film craft.</a></p><br><p>There was also a <a href="https://www.campaignlive.co.uk/article/apple-michael-kiwanuka-jointly-win-entertainment-lions-music-grand-prix/1827091" rel="noopener noreferrer" target="_blank">double win for Clash of Clans</a> and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films <a href="https://www.campaignlive.co.uk/article/apple-michael-kiwanuka-jointly-win-entertainment-lions-music-grand-prix/1827091" rel="noopener noreferrer" target="_blank">jointly won the Entertainment Lions for Music Grand Prix.</a></p><br><p>Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of <em>Saturday Night Live</em>.</p><br><p>We are hosting the daily podcast all this week – with a different mix of <em>Campaign</em> editors and journalists who are on the ground in Cannes talking each day.</p><br><p>Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the <em>Campaign</em> podcast wherever you listen to your podcasts.</p><br><p><strong>More:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ba-uncommon-bag-outdoor-grand-prix-cannes-lions-2023/1826850" rel="noopener noreferrer" target="_blank"><strong> BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-leads-uk-push-cannes-monday-shortlists/1826823" rel="noopener noreferrer" target="_blank"><strong>Adam & Eve/DDB leads UK push in Cannes Monday shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-2-ba-wins-big-nz-does-double/1826742" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 2: BA wins big and NZ does the double</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-1-festival-predictions-6-rise-entries/1826740" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gurjit Degun, creativity and culture editor of <em>Campaign </em>in the UK, Raahil Chopra, editor of <em>Campaign India</em>, Maisie McCabe, UK editor of <em>Campaign</em>, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing <em>Campaign Asia</em>, join Gideon Spanier, UK editor-in-chief of <em>Campaign</em>, to discuss the first night of awards.</p><br><p>The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland for radio and audio – one of two wins for New Zealand. Publicis Groupe won for Working With Cancer in Health for Good, plus the big theme at many of the talks and sessions has been AI.</p><br><p>We are hosting the daily podcast all this week – with a different mix of <em>Campaign</em> editors and journalists who are on the ground in Cannes talking each day.</p><br><p>Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the <em>Campaign</em> podcast wherever you listen to your podcasts.</p><br><p><strong>More:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ba-uncommon-bag-outdoor-grand-prix-cannes-lions-2023/1826850" rel="noopener noreferrer" target="_blank"><strong>BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-leads-uk-push-cannes-monday-shortlists/1826823" rel="noopener noreferrer" target="_blank"><strong>Adam & Eve/DDB leads UK push in Cannes Monday shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-daily-global-podcast-episode-1-festival-predictions-6-rise-entries/1826740" rel="noopener noreferrer" target="_blank"><strong>Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/ogilvy-london-adam-eve-ddb-dominate-uks-sunday-cannes-shortlists/1826794" rel="noopener noreferrer" target="_blank"><strong>Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Alison Weissbrot, editor of <em>Campaign US</em>, Maisie McCabe, UK editor of <em>Campaign</em>, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing <em>Campaign Asia</em>, join Gideon Spanier, UK editor-in-chief of <em>Campaign</em>, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.</p><br><p>We also speak to Simon Cook, chief executive of Cannes Lions, about a <a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-records-6-increase-entries/1826714" rel="noopener noreferrer" target="_blank">6% annual increase in award entries</a> and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.</p><br><p>We are hosting the daily podcast running all this week – with a different mix of <em>Campaign</em> editors and journalists who are on the ground in Cannes talking each day.</p><br><p>Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.</p><br><p>Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the <em>Campaign</em> podcast wherever you listen to your podcasts.</p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-live-blog-award-winners-festival-news/1825322" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2023 live blog: all the award winners and festival news</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/heres-ensure-youre-not-sexually-harassing-someone-cannes/1826595" rel="noopener noreferrer" target="_blank"><strong>Here’s how to ensure you’re not sexually harassing someone in Cannes</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine.</p><br><p>They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech.</p><br><p><a href="https://www.campaignlive.co.uk/article/campaigns-annual-special-global-creativity-issue/1825906" rel="noopener noreferrer" target="_blank">The latest issue of Campaign is out now.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The <a href="https://www.campaignlive.co.uk/cannes" rel="noopener noreferrer" target="_blank">Cannes Lions International Festival of Creativity</a> takes place between 19 and 23 June. Richard Brim, global chief creative officer at Adam & Eve/DDB, Larissa Vince, chief executive of TBWA\London and David Wigglesworth, executive creative director at Grey London, share their thoughts on what to expect from this year's event.</p><br><p>The trio also discuss the latest work: <a href="https://www.campaignlive.co.uk/article/rekorderlig-invites-cider-fans-more-fruity-new-campaign/1825025" rel="noopener noreferrer" target="_blank">Rekorderlig "Be a little fruktig"</a> by Havas London, <a href="https://www.campaignlive.co.uk/article/new-cadbury-ad-explores-bond-father-son/1825016" rel="noopener noreferrer" target="_blank">Cadbury with "Speakerphone"</a> by VCCP London and <a href="https://www.campaignlive.co.uk/article/branston-resurrects-1970s-bring-branston-slogan/1824864" rel="noopener noreferrer" target="_blank">Branston "Bring out the Branston"</a> by Wonderhood Studios.</p><br><p>Charlotte Rawlings, reporter at <em>Campaign</em>, and Gurjit Degun, creativity and culture editor at <em>Campaign</em>, also discuss the Cannes Lions <a href="https://www.campaignlive.co.uk/article/cannes-lions-reveals-shortlists-titanium-glass-innovation-categories/1825303" rel="noopener noreferrer" target="_blank">shortlisted entries for the Titanium, Glass and Innovation categories,</a> as well as brands bringing back slogans.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-reveals-shortlists-titanium-glass-innovation-categories/1825303" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions reveals shortlists for Titanium, Glass and Innovation categories</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-uk-second-successful-country-2018/1824674" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions performance spotlight: UK is second most successful country since 2018 (The Knowledge)</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-amv-lands-grands-prix-2018/1824342" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions: Which agencies are the big winners since 2018? (The Knowledge)</strong></a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign's</em> features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast.</p><br><p>The pair kick things off with a discussion of <a href="https://www.campaignlive.co.uk/article/unilever-calls-production-crews-inclusive-disability-community/1824562" rel="noopener noreferrer" target="_blank">Unilever's recent call</a> for production crews to be more inclusive when it comes to members of the disability community.</p><br><p>They then look at <a href="https://www.campaignlive.co.uk/article/dentsu-creative-hires-caroline-pay-chief-creative-officer/1824114" rel="noopener noreferrer" target="_blank">Caroline Pay joining Dentsu Creative</a> as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.</p><br><p>Matt interviews the six founding members of New Commerical Arts (along with relative newby Hannah White, managing director) to mark the agency's third anniversary. The team look back on the earliest days, famously under lockdown, reflect on some recent big-name successes and look forward to the next three years.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/unilever-calls-production-crews-inclusive-disability-community/1824562" rel="noopener noreferrer" target="_blank"><strong>Unilever calls for production crews to be more inclusive of disability community</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/dentsu-creative-hires-caroline-pay-chief-creative-officer/1824114" rel="noopener noreferrer" target="_blank"><strong>Dentsu Creative hires Caroline Pay as chief creative officer</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2023-new-commercial-arts/1816563" rel="noopener noreferrer" target="_blank"><strong>School Reports 2023: New Commercial Arts</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/nationwide-unveils-debut-work-new-commercial-arts/1823748" rel="noopener noreferrer" target="_blank"><strong>Nationwide unveils debut work by New Commercial Arts</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-picks-new-commercial-arts-ad-account/1820291" rel="noopener noreferrer" target="_blank"><strong>Sainsbury's picks New Commercial Arts for ad account</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Amazon provides a large opportunity for advertisers to engage with customers across 180 countries. Find out how Amazon can help make your brand more compelling and assist with your business grow.</p><br><p>In this special podcast, we learn lessons from Amazon partners’ award-winning work who triumphed in the Amazon Ads Partner Awards and hear about the innovations and opportunities that exist for advertisers across Amazon.</p><br><p>Featuring: Jean-Luc Nahon, Director of Consumer Advertising Experience at Amazon Ads, Holly Dewsbury, head of UK for the WPP business at Amazon Ads and Dave Katz, Tech Advocate for Advertising API at Amazon.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.</p><br><p>This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.</p><br><p>To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.</p><br><p>To read more about some of the panels discussed, click on the links below.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/media360-highlights-feeling-good-fix-medias-broken-bits-next-decade/1824109" rel="noopener noreferrer" target="_blank"><strong>My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/media360-dont-go-in-house-just-save-cost-pepsico-marketer-says/1823213" rel="noopener noreferrer" target="_blank"><strong>How the cost-of-living crisis informed Asda's Elf Christmas ad</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/media360-dont-go-in-house-just-save-cost-pepsico-marketer-says/1823213" rel="noopener noreferrer" target="_blank"><strong>Don’t go in-house just to save cost, PepsiCo marketer says</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/media360-rightmove-cmo-identifying-audience-segments-changing-world/1823378" rel="noopener noreferrer" target="_blank"><strong>Rightmove CMO on identifying audience segments in a changing world</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/cost-of-living-crisis-drives-viewers-ad-supported-tv/1823678" rel="noopener noreferrer" target="_blank"><strong>Cost-of-living crisis drives more viewers to ad-supported TV</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/bauers-george-butler-wins-campaigns-annual-media360-challenge/1823593" rel="noopener noreferrer" target="_blank"><strong>Bauer's George Butler wins Campaign’s annual Media360 challenge</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/adland-scrap-cvs-salary-questions-attract-diverse-talent/1823410" rel="noopener noreferrer" target="_blank"><strong>Adland should scrap CVs and salary questions to attract diverse talent</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/media360-natwest-cmo-criticises-broadcaster-scepticism-isbas-origin/1823201" rel="noopener noreferrer" target="_blank"><strong>NatWest CMO criticises broadcaster scepticism of ISBA’S Origin</strong></a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the <a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-picks-saatchi-saatchi-london-ad-account/1822747" rel="noopener noreferrer" target="_blank">retailer's pitch process </a>and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.</p><br><p>Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: <a href="https://www.campaignlive.co.uk/article/slimfast-shakes-messaging-first-ad-mother/1822152" rel="noopener noreferrer" target="_blank">Slim Fast “Ooomph for your boomph”</a> by Mother London; <a href="https://www.campaignlive.co.uk/article/itv-no-silence-please-uncommon-creative-studio/1822891" rel="noopener noreferrer" target="_blank">ITV "No silence please"</a> by Uncommon Creative Studio; <a href="https://www.campaignlive.co.uk/article/tommys-lets-bring-home-vmly-r/1822568" rel="noopener noreferrer" target="_blank">Tommy's "Let's bring them home" </a>by VMLY&R; and <a href="https://www.campaignlive.co.uk/article/eurovision-round-up-brands-getting-nation-singing/1822609" rel="noopener noreferrer" target="_blank">BBC "Eurovision effect"</a> by BBC Creative.</p><br><p>Gurjit Degun, <em>Campaign</em>'s creativity and culture editor, and Charlotte Rawlings, <em>Campaign</em>'s reporter, discuss Brand Experience 360 and <a href="https://www.campaignlive.co.uk/article/why-quitting-job-maternity-leave-right-decision/1822862" rel="noopener noreferrer" target="_blank">parental leave.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/energy-fizz-saatchi-saatchi-london-won-john-lewis-partnership/1823302" rel="noopener noreferrer" target="_blank"><strong>'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-picks-saatchi-saatchi-london-ad-account/1822747" rel="noopener noreferrer" target="_blank"><strong>John Lewis Partnership picks Saatchi & Saatchi London for ad account</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/why-quitting-job-maternity-leave-right-decision/1822862" rel="noopener noreferrer" target="_blank"><strong>Why quitting my job after maternity leave was the right decision</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The guests on this week's <em>Campaign</em> Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work.</p><br><p>The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it <a href="https://www.campaignlive.co.uk/article/aldis-cheeky-caterpillar-cake-ad-goes-viral-tiktok/1821628" rel="noopener noreferrer" target="_blank">poked fun at the copyright dispute</a> between the supermarket and Marks & Spencer over the design of the former's caterpillar cake.</p><br><p>Also up for review, Simon and Hulley consider <a href="https://www.campaignlive.co.uk/article/pick-week-harrys-beautiful-orange-tale-elegantly-told/1822424" rel="noopener noreferrer" target="_blank">Harry's "Feel good, fella" by The Or</a> and <a href="https://www.campaignlive.co.uk/article/kitkat-campaign-leaves-people-fill-blanks/1821620" rel="noopener noreferrer" target="_blank">KitKat's "Have a..." by Wunderman Thompson UK.</a></p><br><p><em>Campaign</em>'s Shauna Lewis then talks about the best brand responses to the <a href="https://www.campaignlive.co.uk/article/coronation-round-up-tescos-pub-pg-tips-anthem-buckingsand-palace-unmemorabilia/1821913" rel="noopener noreferrer" target="_blank">Coronation of King Charles III.</a></p><br><p>The conversation also takes an analysis from <a href="https://www.campaignlive.co.uk/article/best-places-work-2023-top-employers-give-staff-need/1822153" rel="noopener noreferrer" target="_blank">Campaign's Best Places to Work 2023</a>, which details how companies won a place on the list.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As increasing numbers of brands tap into Ramadan, this <em>Campaign</em> Podcast explores how to get it right.</p><br><p>Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.</p><br><p>Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, <a href="https://www.campaignlive.co.uk/article/tbwa-london-appoints-ecd-tasked-improving-output/1820779" rel="noopener noreferrer" target="_blank">TBWA\London's new ECD</a> dialled in to review some recent ads: <a href="https://www.campaignlive.co.uk/article/pick-week-marmites-wry-mock-documentary-lover-not-hater/1820959" rel="noopener noreferrer" target="_blank">Marmite "Baby scan"</a> by Adam & Eve/DDB, <a href="https://www.campaignlive.co.uk/article/punchy-bbc-film-hypes-fans-eurovision-2023-coverage/1820935" rel="noopener noreferrer" target="_blank">BBC "Eurovision 2023"</a> by BBC Creative, <a href="https://www.campaignlive.co.uk/article/butterkist-pops-uk-giant-ooh-microwave-installations/1820494" rel="noopener noreferrer" target="_blank">Butterkist "Microwave"</a> by St Luke's, <a href="https://www.campaignlive.co.uk/article/pets-home-rebrands-rock-opera-homage-animals/1820450" rel="noopener noreferrer" target="_blank">Pets at Home "We're all for pets"</a> by Nomad and The & Partnership.</p><br><p><em> Campaign'</em>s Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what <a href="https://www.campaignlive.co.uk/article/does-rattling-sticks-low-cost-arm-signal-trouble-production-sector/1820932" rel="noopener noreferrer" target="_blank">this means for the production sector.</a> Also up for discussion is Spike Lee's honorary <a href="https://www.campaignlive.co.uk/article/spike-lee-wins-honorary-creative-maker-year-cannes-lions/1821157" rel="noopener noreferrer" target="_blank">creative maker of the year award</a> at Cannes Lions.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.</p><br><p>The trio discuss British <em>Vogue's</em> editor-in-chief <a href="https://www.campaignlive.co.uk/article/editor-in-chief-british-vogue-turned-down-ads-inclusivity/1820446" rel="noopener noreferrer" target="_blank">Edward Enninful's comments</a> about adverts and inclusivity and the launch of the <a href="https://www.campaignlive.co.uk/article/lexus-online-game-offers-chance-win-hoverboard-nft/1820660" rel="noopener noreferrer" target="_blank">Lexus "Crack the case" campaign,</a> an online gaming experiece created with The & Parternship and creative studio Coffee & TV.</p><br><p>Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2023-winners-revealed/1819167" rel="noopener noreferrer" target="_blank"><em>Campaign</em> Media Awards.</a></p><br><p>Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including<em> </em><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-winners-2023-agency-team-year/1819169" rel="noopener noreferrer" target="_blank">Agency Team of the Year,</a></p><br><p> They're joined by EssenceMediacom’s creative futures lead Holly Carters, following the agency’s four awards for its work with eBay and ITV’s Love Island, including the Grand Prix for <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-winners-2023-campaign-year-grand-prix/1819263" rel="noopener noreferrer" target="_blank">Campaign of the Year.</a></p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2023-winners-revealed/1819167" rel="noopener noreferrer" target="_blank"><strong><em>Campaign</em> Media Awards: winners revealed</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/editor-in-chief-british-vogue-turned-down-ads-inclusivity/1820446" rel="noopener noreferrer" target="_blank"><strong>Editor-in-chief of British Vogue has 'turned down ads' over inclusivity</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/lexus-online-game-offers-chance-win-hoverboard-nft/1820660" rel="noopener noreferrer" target="_blank"><strong>Lexus online game offers chance to win ‘hoverboard’ NFT</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the<em> Campaign</em> podcast to critique some recent creative work.</p><br><p>The two <a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392" rel="noopener noreferrer" target="_blank">discuss the look of EA Sports FC</a>, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.</p><br><p>Also up for discussion, Robinson and Da Costa contemplate <a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea's recent ad "Show off your savvy" by Mother London</a> and <a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329#:~:text=One%20in%20two%20(56%25),be%20affected%20by%20chronic%20pain." rel="noopener noreferrer" target="_blank">Nurofen's "Seen my pain" by McCann London.</a></p><br><p>Da Costa tunes in after he announced <a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">his departure from Now</a> earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.</p><br><p><em>Campaign</em>'s Charlotte Rawlings joins the podcast to chat about the <a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379" rel="noopener noreferrer" target="_blank">enduring power of street art</a>, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.</p><br><p>Also up for discussion, <a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751" rel="noopener noreferrer" target="_blank">TSB recently introduced a new mascot</a> in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379%20" rel="noopener noreferrer" target="_blank">'Art is controversial': the power of street art in the digital age</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392%20" rel="noopener noreferrer" target="_blank">EA Sports FC plays with triangles for post-Fifa rebrand</a></p><br><p><a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">Now CCO Ben da Costa departs</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea celebrates highs of saving money in new ad campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751%20" rel="noopener noreferrer" target="_blank">Daisy May Cooper voices elephant mascot in TSB campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329" rel="noopener noreferrer" target="_blank">Nurofen packaging reflects everyday dismissals women in pain receive</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media discuss Chat GPT's perfect media plan, Gucci Town v Vans World, how to wriggle out of a client pitch, the social rise of Lemon8 and what to do when you fancy your boss. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?</p><br><p>There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. </p><br><p>ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join <em>Campaign</em> media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.</p><br><p><em>Campaign</em>'s Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/labour-attack-ads-keir-starmers-focus-negativity-shows-gloves-off/1819235" rel="noopener noreferrer" target="_blank">Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’</a></p><br><p><a href="https://www.campaignlive.co.uk/article/lets-hope-pitch-frenzy-leads-energised-client-agency-relationships/1815000" rel="noopener noreferrer" target="_blank">Let's hope the pitch frenzy leads to some energised client-agency relationships</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pitching-frenzy-back-last-years-slump/1814271" rel="noopener noreferrer" target="_blank">Is a pitching frenzy back after last year’s slump?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Winners from the <a href="https://www.campaignlive.co.uk/article/campaign-experience-awards-2023-winners-revealed/1817241" rel="noopener noreferrer" target="_blank">Campaign Experience Awards 2023</a> – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry.</p><br><p>Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: <a href="https://www.campaignlive.co.uk/article/vanish-me-autism-i-havas-london/1818291" rel="noopener noreferrer" target="_blank">Vanish "Me, my autism & I" by Havas London</a>, <a href="https://www.campaignlive.co.uk/article/british-airways-uncommon-dramatise-zipping-london-city-airport/1818540" rel="noopener noreferrer" target="_blank">British Airways "Cityflyer" by Uncommon Creative Studio</a> and <a href="https://www.campaignlive.co.uk/article/icelandair-easy-stop-hard-leave-pablo-london/1817142" rel="noopener noreferrer" target="_blank">Icelandair "Easy to stop, hard to leave" by Pablo</a>.</p><br><p>Imogen Watson, work and inspiration editor, also discusses the <a href="https://www.campaignlive.co.uk/article/gal-dem-closes-brand-budget-cuts-toll/1818413" rel="noopener noreferrer" target="_blank">closure of</a> <em>Gal-Dem</em> and <a href="https://www.campaignlive.co.uk/article/john-lewis-adam-eve-ddb-win-excitable-edgar-case/1818652" rel="noopener noreferrer" target="_blank">John Lewis' court case win</a>.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/campaign-experience-awards-2023-winners-revealed/1817241" rel="noopener noreferrer" target="_blank">Campaign Experience Awards winners</a></p><p><a href="https://www.campaignlive.co.uk/article/meet-straight-talking-gal-dem-founder-liv-little/1525007" rel="noopener noreferrer" target="_blank">Interview with Liv Little, founder of <em>Gal-Dem</em></a></p><p><a href="https://www.campaignlive.co.uk/article/really-own-idea/1748676" rel="noopener noreferrer" target="_blank">Can you really own any idea?</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the <a href="https://www.campaignlive.co.uk/article/school-reports-z/1815409" rel="noopener noreferrer" target="_blank">School Reports 2023.</a></p><br><p>Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The <a href="https://www.campaignlive.co.uk/schoolreports2023" rel="noopener noreferrer" target="_blank">resulting report</a> gives a snapshot of the UK advertising industry. </p><br><p>More on this subject:</p><br><p><a href="https://www.campaignlive.co.uk/article/school-reports-z/1815409" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/school-reports-z/1815409</a></p><br><p><a href="https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619</a></p><br><p><a href="https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653</a></p><br><p><a href="https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670</a></p><br><p><a href="https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652</a></p><br><p><a href="https://www.instagram.com/acreativesaga/?hl=en" rel="noopener noreferrer" target="_blank">https://www.instagram.com/acreativesaga/?hl=en</a> </p><br><p><a href="https://twitter.com/TheRichTea74" rel="noopener noreferrer" target="_blank">https://twitter.com/TheRichTea74</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It was an eventful day at The Brewery last Thursday (16 March), as <em>Campaign</em>’s <a href="https://www.femalefrontiers.co.uk/" rel="noopener noreferrer" target="_blank">Female Frontier Awards</a> and <a href="https://www.aoyawardsuk.co.uk/" rel="noopener noreferrer" target="_blank">Agency of the Year Awards </a>returned for 2023.</p><p>Digital Cinema Media’s Karen Stacey took home <a href="https://www.campaignlive.co.uk/article/female-frontier-awards-2023-winners-ceo-year/1815604" rel="noopener noreferrer" target="_blank">CEO of the year</a> at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized <a href="https://www.campaignlive.co.uk/article/creative-agency-year-2022-leo-burnett/1816185#:~:text=A%20beacon%20of%20populist%20creativity,its%20relationship%20spans%20four%20decades." rel="noopener noreferrer" target="_blank">Creative Agency of the Year accolade.</a></p><br><p>Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising. </p><p>Later in the podcast, Dan Fisher, global executive creative director, Unilever and special projects at Ogilvy, and Noel Hamilton, executive creative director at Neverland dial in to review some recent work: <a href="https://www.campaignlive.co.uk/article/apple-quiet-noise-tbwa-media-arts-lab/1816994" rel="noopener noreferrer" target="_blank">Apple “Quiet the noise” by TBWA\Media Arts Lab</a>; <a href="https://www.youtube.com/watch?v=VGa1imApfdg" rel="noopener noreferrer" target="_blank">Coca-Cola “Masterpiece” by Blitzwork</a>; <a href="https://www.campaignlive.co.uk/article/amazon-tache-wieden-kennedy-london/1816266" rel="noopener noreferrer" target="_blank">Amazon Prime “Tache” by Wieden & Kennedy London</a>; and <a href="https://www.campaignlive.co.uk/article/guinness-make-st-patricks-day-remember-abbott-mead-vickers-bbdo/1815929" rel="noopener noreferrer" target="_blank">Guinness “Make it a St Patrick’s Day to remember” by Abbott Mead Vickers BBDO</a>.</p><br><p>Gurjit Degun, <em>Campaign</em>'s creativity and culture editor, discusses the <a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-shortlists-three-agencies-creative-review/1817011" rel="noopener noreferrer" target="_blank">John Lewis Partnership shortlist</a> and <a href="https://www.campaignlive.co.uk/article/frightening-tesco-ad-draws-58-complaints-asa/1816253" rel="noopener noreferrer" target="_blank">Bartle Bogle Hegarty’s “frightening” Tesco ad</a>, which has received 58 Advertising Standards Authority complaints. </p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>We report from this week's <a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank"><em>Campaign</em> Gaming Summit</a> where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.</p><br><p>Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss <a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">whether working from home chips away at creativity</a> — a hot topic exactly three years after the first Covid lockdown began in March 2020.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part two – junior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity/1815526" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part one – senior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank">Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?</p><br><p>As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.</p><br><p>Could retail media be part of the solution?</p><br><p>Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.</p><p>Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.</p><br><p>#PartnerContent</p><br><p>Campaign’s commercial editor Suzanne Bidlake is joined by <strong>Uche Ofili, head of media agency at Dunnhumby </strong>and<strong> Kiessé Lamour, global head of media, commerce at Wunderman Thompson</strong> to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join <em>Campaign</em>'s creativity and culture editor Gurjit Degun to talk about how they came up with the <a href="https://www.campaignlive.co.uk/article/mcdonalds-campaign-raises-few-eyebrows/1810084" rel="noopener noreferrer" target="_blank">McDonald's "Raise your arches" ad.</a></p><br><p>Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:</p><br><p><a href="https://www.campaignlive.co.uk/article/paddy-power-fires-starting-gun-bbh-partnership-cheltenham-spot/1814466" rel="noopener noreferrer" target="_blank">Paddy Power "Cheltenham 2023"</a> by Bartle Bogle Hegarty London</p><p><a href="https://www.campaignlive.co.uk/article/romaine-calm-asda-reassures-consumers-empty-supermarket-shelves/1814621" rel="noopener noreferrer" target="_blank">Asda "Romaine calm"</a> by Havas London</p><p><a href="https://www.campaignlive.co.uk/article/nandos-revamps-brand-platform-launches-ad-cameo-bukayo-saka/1814859" rel="noopener noreferrer" target="_blank">Nando's "This must be the place"</a> by New Commercial Arts</p><p><a href="https://www.campaignlive.co.uk/article/richard-ayoade-drops-f-bomb-hsbcs-latest-tv-spot/1814887" rel="noopener noreferrer" target="_blank">HSBC "F word"</a> by Wunderman Thompson</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sir Martin Sorrell joins the <em>Campaign</em> podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.</p><p>The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.</p><p><em>Campaign</em> reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.</p><p>The <em>Campaign </em>podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the <em>Campaign </em>podcast team.</p><p>Email questions labelled, ‘Media Mailbox’, to: <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></p><br><p><strong>Further reading</strong></p><br><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-gender-pay-gap-closes-ethnicity-gap-stalls/1814753" rel="noopener noreferrer" target="_blank">gender pay gap closes, ethnicity gap stalls</a></p><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-diversity-march-industry-workforce-breaks-record/1814726" rel="noopener noreferrer" target="_blank">diversity on the march as industry workforce breaks record</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going.</p><br><p>In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house).</p><br><p>And,<em> Campaign</em> reporter Charlotte Rawlings joined to unpack <a href="https://www.campaignlive.co.uk/article/camilla-kemp-exits-m-c-saatchi-london/1813989" rel="noopener noreferrer" target="_blank">Camilla Kemp's decision to leave her CEO role at M&C Saatchi London</a> and whether <a href="https://www.campaignlive.co.uk/article/will-agencies-walk-away-repitches/1813673" rel="noopener noreferrer" target="_blank">"walking away" from repitching</a> will become the norm in adland.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://artarmor.org/en/an-exhibition-of-the-artarmor-project-was-opened-in-kyiv/" rel="noopener noreferrer" target="_blank">Art Armour initiative</a></p><br><p><a href="https://www.campaignlive.co.uk/article/camilla-kemp-exits-m-c-saatchi-london/1813989#:~:text=Kemp%20leaves%20after%20three%20years,cost%2Dof%2Dliving%20crisis.&text=Camilla%20Kemp%2C%20the%20chief%20executive,to%20focus%20on%20her%20family%22." rel="noopener noreferrer" target="_blank">Camilla Kemp exits M&C Saatchi London</a></p><br><p><a href="https://www.campaignlive.co.uk/article/i-learned-leaning/1800774" rel="noopener noreferrer" target="_blank">What I learned from leaning out</a></p><br><p><a href="https://www.campaignlive.co.uk/article/will-agencies-walk-away-repitches/1813673" rel="noopener noreferrer" target="_blank">Will more agencies walk away from repitches?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pringles-changes-recipe-wonderfully-different-ad/1813492" rel="noopener noreferrer" target="_blank">Pringles changes up the recipe with 'wonderfully different' ad</a></p><br><p><a href="https://www.campaignlive.co.uk/article/burberry-goes-back-british-roots-wiping-slate-clean/1812393" rel="noopener noreferrer" target="_blank">Burberry goes back to British roots after wiping slate clean</a></p><br><p><a href="https://www.campaignlive.co.uk/article/thats-smoooth-paris-hilton-stars-y2k-inspired-klarna-campaign/1812501" rel="noopener noreferrer" target="_blank">'That's smoooth': Paris Hilton stars in Y2K-inspired Klarna campaign</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.</p><br><p>Super Bowl ads reviewed:</p><ul><li>M&M's "<a href="https://www.youtube.com/watch?v=kV2ARgWiGok" rel="noopener noreferrer" target="_blank">They're back for good</a>" by BBDO New York</li><li>Michelob Ultra "<a href="https://www.youtube.com/watch?v=OUGW1kEMwL0" rel="noopener noreferrer" target="_blank">New Members Day</a>" by Wieden and Kennedy</li><li>Uber “<a href="https://www.youtube.com/watch?v=QKZ7asNNhcI" rel="noopener noreferrer" target="_blank">One Hit</a>” by Special Group</li><li>Bud Light “<a href="https://www.youtube.com/watch?v=EuaA_Efu_3U" rel="noopener noreferrer" target="_blank">Hold</a>” by Anomaly</li><li>Pepsi “<a href="https://www.youtube.com/watch?v=ok38Xuc5UTE" rel="noopener noreferrer" target="_blank">Great Acting or Great Taste?</a>” by VaynerMedia</li><li>Doritos “<a href="https://www.youtube.com/watch?v=GYPYfEVU62U" rel="noopener noreferrer" target="_blank">Jack's New Angle</a>” by Goodby Silverstein & Partners</li></ul> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,.</p><p>Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research findings with Campaign's premium content editor Nicola Merrifield.</p><p>Also, EssenceMediacom's global CEO Nick Lawson talks about the merger of Essence and Mediacom and what it means in the UK where the agency will operate as two separate entities to avoid client conflicts.</p><br><p><strong>Running order</strong></p><p>1 min - Agency pay</p><p>27:12 - Adam & Eve/DDB splits up with John Lewis</p><p>33.50 - EssenceMediacom’s Nick Lawson</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the <em>Campaign</em> podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.</p><br><p>In addition, <em>Campaign</em> creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings <a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">discuss the UK government’s decision to resist legal changes</a> that could protect the rights of people experiencing menopause and what people in adland can do about it.</p><br><p>The podcast also <a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">breaks down a recent VCCP study</a>, which identified six barriers to young people from diverse backgrounds applying to work in the industry. </p><br><p>Lastly, <em>Campaign</em> discusses campaigns that have stood out recently: <a href="https://www.campaignlive.co.uk/article/pick-week-playstation-takes-fantasy-real-world/1812077" rel="noopener noreferrer" target="_blank">Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB</a>; <a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios;</a> and <a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford “Go break it in” by Abbott Mead Vickers BBDO.</a></p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">Adland inaccessible to young, diverse talent, VCCP study finds</a></p><p><a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">I'm furious the government rejected menopause law changes</a></p><p><a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford "Go break it in" by Abbott Mead Vickers BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/sony-entices-new-players-ps5-restock-global-livefromps5-campaign/1811799" rel="noopener noreferrer" target="_blank">Sony entices new players after PS5 restock with global #LiveFromPS5 campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Princess of Wales launches short film to spotlight childhood development</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. </p><p>Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.</p><p>Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting. </p><p>Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.</p><br><p>This podcast references the following work:</p><br><p><strong>Online safety:</strong> <a href="https://www.campaignlive.co.uk/article/threatening-prison-best-tech-companies-protect-children/1811381" rel="noopener noreferrer" target="_blank">Is threatening prison the best way to get tech companies to protect children?</a></p><br><p><strong>Sustainable ads: </strong>Bupa's <a href="https://www.campaignlive.co.uk/article/bupa-appoints-amv-bbdo-create-sustainability-campaign/1804651" rel="noopener noreferrer" target="_blank">'Healthy People, Healthy Planet'</a> campaign</p><br><p><strong>Jingles in advertising:</strong> <a href="https://www.campaignlive.co.uk/article/nation-singing-jingles-again/1811028" rel="noopener noreferrer" target="_blank">Get the nation singing (jingles), again</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>