151. Deconstructing masculinity | BrewDog vs Droga5 | John Lewis & Megaforce

<p>A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.</p><br><p>As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.</p><br><p><em>Campaign</em>&nbsp;work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss&nbsp;<a href="https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641" rel="noopener noreferrer" target="_blank">Saatchi & Saatchi’s choice of Megaforce</a>&nbsp;to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren”&nbsp;<a href="https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548" rel="noopener noreferrer" target="_blank">bears a striking resemblance to creative pitched by former retained agency Droga5 London.</a></p><br><p><strong>Related articles:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/brewdogs-beer-grandchildren-faces-claims-similarity-droga5-pitch/1834548" rel="noopener noreferrer" target="_blank">BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch</a></p><p><a href="https://www.campaignlive.co.uk/article/john-lewis-partners-picks-director-christmas-ad/1834641" rel="noopener noreferrer" target="_blank">John Lewis & Partners picks director for Christmas ad</a></p><p><a href="https://www.campaignlive.co.uk/article/mayor-londons-interactive-film-challenges-men-call-misogynistic-behaviour/1830793" rel="noopener noreferrer" target="_blank">Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour</a></p><p><a href="https://www.campaignlive.co.uk/article/maaate%E2%80%A6why-so-angry/1832225" rel="noopener noreferrer" target="_blank">Maaate…why are you so angry?</a></p><p><a href="https://www.campaignlive.co.uk/article/masculinity-shifting-advertising/1831755" rel="noopener noreferrer" target="_blank">How masculinity is shifting in advertising</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>