162. Xmas special: Sobhani and Kolbusz on Asda, Coke, M&S and more

<p><em>Campaign</em>&nbsp;UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads.</p><br><p>The trio starts off with a review of&nbsp;<a href="https://www.campaignlive.co.uk/article/etsy-your-mission-orchard-creative/1845724" rel="noopener noreferrer" target="_blank">Etsy’s holiday ad campaign</a>&nbsp;(courtesy of Kolbusz’s Orchard), before chatting about&nbsp;<a href="https://www.campaignlive.co.uk/article/morrisons-reveals-first-christmas-ad-leo-burnett/1846247" rel="noopener noreferrer" target="_blank">Morrisons</a>&nbsp;(one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack.</p><br><p>Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah Waddingham masks and&nbsp;<em>The Golden Girls</em>&nbsp;(while some of the language becomes a tad&nbsp;<em>Get Gotti</em>&nbsp;in places).</p><br><p>The ads reviewed include Marks & Spencer Clothing & Home, M&S Food, Coca-Cola, Sainsbury’s, Asda and Boots.</p><br><p>Look out for the second part of our Christmas ads podcast spectacular next week.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/christmas-2023-round-up-watch-festive-ads/1846470" rel="noopener noreferrer" target="_blank">Christmas 2023 round-up: Watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2023-round-up-watch-festive-ads/1846470" rel="noopener noreferrer" target="_blank">Pick of the Week: Orchard's Etsy campaign is the perfect present</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>