155. Retro ads | Burberry confusion | Warburtons latest star turn | ad bombardment

<p>Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent&nbsp;<a href="https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680" rel="noopener noreferrer" target="_blank">fuss over Burberry's Bond Street</a>&nbsp;tube station takeover,&nbsp;<a href="https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847" rel="noopener noreferrer" target="_blank">Samuel L Jackson appearing in the latest Warburtons campaign</a>&nbsp;and a Credos report on the&nbsp;<a href="https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436" rel="noopener noreferrer" target="_blank">ad bombardment</a>&nbsp;fuelling&nbsp;mistrust among younger audiences.</p><br><p>Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller.</p><br><p>Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics?</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/bond-street-tube-station-becomes-burberry-street-draws-mixed-reaction/1837680" rel="noopener noreferrer" target="_blank">Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction</a></p><p><a href="https://www.campaignlive.co.uk/article/samuel-l-jackson-vents-anger-warburtons-spot/1837847" rel="noopener noreferrer" target="_blank">Samuel L Jackson vents his anger in Warburtons spot</a></p><p><a href="https://www.campaignlive.co.uk/article/ad-bombardment-biggest-cause-mistrust-younger-audiences/1837436" rel="noopener noreferrer" target="_blank">Ad bombardment biggest cause of mistrust for younger audiences</a></p><p><a href="https://www.campaignlive.co.uk/article/mcdonalds-travels-back-1990s-retro-campaign/1836891" rel="noopener noreferrer" target="_blank">McDonald’s travels back to 1990s in retro campaign</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>