146. ISBA & Purpose Disruptors debate 'advertised emissions' | Latest ads reviewed

<p>In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA,&nbsp;<a href="https://www.campaignlive.co.uk/article/ad-chiefs-warn-advertised-emissions-wont-help-industry-reach-net-zero/1826398" rel="noopener noreferrer" target="_blank">wrote an opinion piece in&nbsp;<em>Campaign</em></a>&nbsp;that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then&nbsp;<a href="https://www.campaignlive.co.uk/article/why-advertised-emissions-matter-purpose-disruptors-hits-back-ad-trade-bodies/1828873" rel="noopener noreferrer" target="_blank">responded by explaining its emissions methodology.</a></p><br><p><em>Campaign</em>&nbsp;invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.</p><br><p><em>Campaign</em>&nbsp;creativity and culture editor Gurjit Degun also joins to&nbsp;<a href="https://www.campaignlive.co.uk/article/cost-pitching-%E2%80%93-brands-paying/1830456" rel="noopener noreferrer" target="_blank">talk about the cost of pitching,</a>&nbsp;using data gleaned from School Reports submissions.</p><br><p>Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads:&nbsp;<a href="https://www.campaignlive.co.uk/article/apple-battery-miles-in-house/1829695" rel="noopener noreferrer" target="_blank">Apple "Battery for miles" (in-house)</a>;&nbsp;<a href="https://www.campaignlive.co.uk/article/nike-what-football-wieden-kennedy-portland/1830318" rel="noopener noreferrer" target="_blank">Nike "What the football" by Wieden & Kennedy Portland</a>; and&nbsp;<a href="https://www.campaignlive.co.uk/article/nyx-professional-makeup-paints-covent-garden-pink-barbie-movie-partnership/1830264" rel="noopener noreferrer" target="_blank">NYX Professional Makeup "Beach club" by Backlash.</a></p><br><p>Stanway joins the&nbsp;<em>Campaign&nbsp;</em>Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has&nbsp;<a href="https://www.campaignlive.co.uk/article/xyz-sells-160over90/1829703" rel="noopener noreferrer" target="_blank">been acquired by 160over90,</a>&nbsp;the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ad-chiefs-warn-advertised-emissions-wont-help-industry-reach-net-zero/1826398" rel="noopener noreferrer" target="_blank"><strong><span class="ql-cursor"></span></strong>Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero</a></p><p><a href="https://www.campaignlive.co.uk/article/why-advertised-emissions-matter-purpose-disruptors-hits-back-ad-trade-bodies/1828873" rel="noopener noreferrer" target="_blank">Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies</a></p><p><a href="https://www.campaignlive.co.uk/article/cost-pitching-%E2%80%93-brands-paying/1830456" rel="noopener noreferrer" target="_blank">The cost of pitching - and how many brands are paying</a></p><p><a href="https://www.campaignlive.co.uk/article/xyz-sells-160over90/1829703" rel="noopener noreferrer" target="_blank">XYZ sells to 160over90</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>