The Campaign Podcast

<p>As increasing numbers of brands tap into Ramadan, this <em>Campaign</em> Podcast explores how to get it right.</p><br><p>Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.</p><br><p>Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, <a href="https://www.campaignlive.co.uk/article/tbwa-london-appoints-ecd-tasked-improving-output/1820779" rel="noopener noreferrer" target="_blank">TBWA\London's new ECD</a> dialled in to review some recent ads: <a href="https://www.campaignlive.co.uk/article/pick-week-marmites-wry-mock-documentary-lover-not-hater/1820959" rel="noopener noreferrer" target="_blank">Marmite "Baby scan"</a> by Adam & Eve/DDB, <a href="https://www.campaignlive.co.uk/article/punchy-bbc-film-hypes-fans-eurovision-2023-coverage/1820935" rel="noopener noreferrer" target="_blank">BBC "Eurovision 2023"</a> by BBC Creative, <a href="https://www.campaignlive.co.uk/article/butterkist-pops-uk-giant-ooh-microwave-installations/1820494" rel="noopener noreferrer" target="_blank">Butterkist "Microwave"</a> by St Luke's, <a href="https://www.campaignlive.co.uk/article/pets-home-rebrands-rock-opera-homage-animals/1820450" rel="noopener noreferrer" target="_blank">Pets at Home "We're all for pets"</a> by Nomad and The & Partnership.</p><br><p><em> Campaign'</em>s Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what <a href="https://www.campaignlive.co.uk/article/does-rattling-sticks-low-cost-arm-signal-trouble-production-sector/1820932" rel="noopener noreferrer" target="_blank">this means for the production sector.</a> Also up for discussion is Spike Lee's honorary <a href="https://www.campaignlive.co.uk/article/spike-lee-wins-honorary-creative-maker-year-cannes-lions/1821157" rel="noopener noreferrer" target="_blank">creative maker of the year award</a> at Cannes Lions.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.</p><br><p>The trio discuss British <em>Vogue's</em> editor-in-chief <a href="https://www.campaignlive.co.uk/article/editor-in-chief-british-vogue-turned-down-ads-inclusivity/1820446" rel="noopener noreferrer" target="_blank">Edward Enninful's comments</a> about adverts and inclusivity and the launch of the <a href="https://www.campaignlive.co.uk/article/lexus-online-game-offers-chance-win-hoverboard-nft/1820660" rel="noopener noreferrer" target="_blank">Lexus "Crack the case" campaign,</a> an online gaming experiece created with The & Parternship and creative studio Coffee & TV.</p><br><p>Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2023-winners-revealed/1819167" rel="noopener noreferrer" target="_blank"><em>Campaign</em> Media Awards.</a></p><br><p>Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including<em> </em><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-winners-2023-agency-team-year/1819169" rel="noopener noreferrer" target="_blank">Agency Team of the Year,</a></p><br><p> They're joined by EssenceMediacom’s creative futures lead Holly Carters, following the agency’s four awards for its work with eBay and ITV’s Love Island, including the Grand Prix for <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-winners-2023-campaign-year-grand-prix/1819263" rel="noopener noreferrer" target="_blank">Campaign of the Year.</a></p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2023-winners-revealed/1819167" rel="noopener noreferrer" target="_blank"><strong><em>Campaign</em> Media Awards: winners revealed</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/editor-in-chief-british-vogue-turned-down-ads-inclusivity/1820446" rel="noopener noreferrer" target="_blank"><strong>Editor-in-chief of British Vogue has 'turned down ads' over inclusivity</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/lexus-online-game-offers-chance-win-hoverboard-nft/1820660" rel="noopener noreferrer" target="_blank"><strong>Lexus online game offers chance to win ‘hoverboard’ NFT</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the<em> Campaign</em> podcast to critique some recent creative work.</p><br><p>The two <a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392" rel="noopener noreferrer" target="_blank">discuss the look of EA Sports FC</a>, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.</p><br><p>Also up for discussion, Robinson and Da Costa contemplate <a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea's recent ad "Show off your savvy" by Mother London</a> and <a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329#:~:text=One%20in%20two%20(56%25),be%20affected%20by%20chronic%20pain." rel="noopener noreferrer" target="_blank">Nurofen's "Seen my pain" by McCann London.</a></p><br><p>Da Costa tunes in after he announced <a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">his departure from Now</a> earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.</p><br><p><em>Campaign</em>'s Charlotte Rawlings joins the podcast to chat about the <a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379" rel="noopener noreferrer" target="_blank">enduring power of street art</a>, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.</p><br><p>Also up for discussion, <a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751" rel="noopener noreferrer" target="_blank">TSB recently introduced a new mascot</a> in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/art-controversial-power-street-art-digital-age/1819379%20" rel="noopener noreferrer" target="_blank">'Art is controversial': the power of street art in the digital age</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ea-sports-plays-triangles-post-fifa-rebrand/1819392%20" rel="noopener noreferrer" target="_blank">EA Sports FC plays with triangles for post-Fifa rebrand</a></p><br><p><a href="https://www.campaignlive.co.uk/article/cco-ben-da-costa-departs/1819807" rel="noopener noreferrer" target="_blank">Now CCO Ben da Costa departs</a></p><br><p><a href="https://www.campaignlive.co.uk/article/ikea-celebrates-highs-saving-money-new-ad-campaign/1819577" rel="noopener noreferrer" target="_blank">Ikea celebrates highs of saving money in new ad campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/daisy-may-cooper-voices-elephant-mascot-tsb-campaign/1819751%20" rel="noopener noreferrer" target="_blank">Daisy May Cooper voices elephant mascot in TSB campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/nurofen-packaging-reflects-everyday-dismissals-women-pain-receive/1819329" rel="noopener noreferrer" target="_blank">Nurofen packaging reflects everyday dismissals women in pain receive</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media discuss Chat GPT's perfect media plan, Gucci Town v Vans World, how to wriggle out of a client pitch, the social rise of Lemon8 and what to do when you fancy your boss. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?</p><br><p>There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. </p><br><p>ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join <em>Campaign</em> media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.</p><br><p><em>Campaign</em>'s Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/labour-attack-ads-keir-starmers-focus-negativity-shows-gloves-off/1819235" rel="noopener noreferrer" target="_blank">Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’</a></p><br><p><a href="https://www.campaignlive.co.uk/article/lets-hope-pitch-frenzy-leads-energised-client-agency-relationships/1815000" rel="noopener noreferrer" target="_blank">Let's hope the pitch frenzy leads to some energised client-agency relationships</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pitching-frenzy-back-last-years-slump/1814271" rel="noopener noreferrer" target="_blank">Is a pitching frenzy back after last year’s slump?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Winners from the <a href="https://www.campaignlive.co.uk/article/campaign-experience-awards-2023-winners-revealed/1817241" rel="noopener noreferrer" target="_blank">Campaign Experience Awards 2023</a> – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry.</p><br><p>Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: <a href="https://www.campaignlive.co.uk/article/vanish-me-autism-i-havas-london/1818291" rel="noopener noreferrer" target="_blank">Vanish "Me, my autism & I" by Havas London</a>, <a href="https://www.campaignlive.co.uk/article/british-airways-uncommon-dramatise-zipping-london-city-airport/1818540" rel="noopener noreferrer" target="_blank">British Airways "Cityflyer" by Uncommon Creative Studio</a> and <a href="https://www.campaignlive.co.uk/article/icelandair-easy-stop-hard-leave-pablo-london/1817142" rel="noopener noreferrer" target="_blank">Icelandair "Easy to stop, hard to leave" by Pablo</a>.</p><br><p>Imogen Watson, work and inspiration editor, also discusses the <a href="https://www.campaignlive.co.uk/article/gal-dem-closes-brand-budget-cuts-toll/1818413" rel="noopener noreferrer" target="_blank">closure of</a> <em>Gal-Dem</em> and <a href="https://www.campaignlive.co.uk/article/john-lewis-adam-eve-ddb-win-excitable-edgar-case/1818652" rel="noopener noreferrer" target="_blank">John Lewis' court case win</a>.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/campaign-experience-awards-2023-winners-revealed/1817241" rel="noopener noreferrer" target="_blank">Campaign Experience Awards winners</a></p><p><a href="https://www.campaignlive.co.uk/article/meet-straight-talking-gal-dem-founder-liv-little/1525007" rel="noopener noreferrer" target="_blank">Interview with Liv Little, founder of <em>Gal-Dem</em></a></p><p><a href="https://www.campaignlive.co.uk/article/really-own-idea/1748676" rel="noopener noreferrer" target="_blank">Can you really own any idea?</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the <a href="https://www.campaignlive.co.uk/article/school-reports-z/1815409" rel="noopener noreferrer" target="_blank">School Reports 2023.</a></p><br><p>Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The <a href="https://www.campaignlive.co.uk/schoolreports2023" rel="noopener noreferrer" target="_blank">resulting report</a> gives a snapshot of the UK advertising industry. </p><br><p>More on this subject:</p><br><p><a href="https://www.campaignlive.co.uk/article/school-reports-z/1815409" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/school-reports-z/1815409</a></p><br><p><a href="https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619</a></p><br><p><a href="https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653</a></p><br><p><a href="https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670</a></p><br><p><a href="https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652</a></p><br><p><a href="https://www.instagram.com/acreativesaga/?hl=en" rel="noopener noreferrer" target="_blank">https://www.instagram.com/acreativesaga/?hl=en</a> </p><br><p><a href="https://twitter.com/TheRichTea74" rel="noopener noreferrer" target="_blank">https://twitter.com/TheRichTea74</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It was an eventful day at The Brewery last Thursday (16 March), as <em>Campaign</em>’s <a href="https://www.femalefrontiers.co.uk/" rel="noopener noreferrer" target="_blank">Female Frontier Awards</a> and <a href="https://www.aoyawardsuk.co.uk/" rel="noopener noreferrer" target="_blank">Agency of the Year Awards </a>returned for 2023.</p><p>Digital Cinema Media’s Karen Stacey took home <a href="https://www.campaignlive.co.uk/article/female-frontier-awards-2023-winners-ceo-year/1815604" rel="noopener noreferrer" target="_blank">CEO of the year</a> at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized <a href="https://www.campaignlive.co.uk/article/creative-agency-year-2022-leo-burnett/1816185#:~:text=A%20beacon%20of%20populist%20creativity,its%20relationship%20spans%20four%20decades." rel="noopener noreferrer" target="_blank">Creative Agency of the Year accolade.</a></p><br><p>Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising. </p><p>Later in the podcast, Dan Fisher, global executive creative director, Unilever and special projects at Ogilvy, and Noel Hamilton, executive creative director at Neverland dial in to review some recent work: <a href="https://www.campaignlive.co.uk/article/apple-quiet-noise-tbwa-media-arts-lab/1816994" rel="noopener noreferrer" target="_blank">Apple “Quiet the noise” by TBWA\Media Arts Lab</a>; <a href="https://www.youtube.com/watch?v=VGa1imApfdg" rel="noopener noreferrer" target="_blank">Coca-Cola “Masterpiece” by Blitzwork</a>; <a href="https://www.campaignlive.co.uk/article/amazon-tache-wieden-kennedy-london/1816266" rel="noopener noreferrer" target="_blank">Amazon Prime “Tache” by Wieden & Kennedy London</a>; and <a href="https://www.campaignlive.co.uk/article/guinness-make-st-patricks-day-remember-abbott-mead-vickers-bbdo/1815929" rel="noopener noreferrer" target="_blank">Guinness “Make it a St Patrick’s Day to remember” by Abbott Mead Vickers BBDO</a>.</p><br><p>Gurjit Degun, <em>Campaign</em>'s creativity and culture editor, discusses the <a href="https://www.campaignlive.co.uk/article/john-lewis-partnership-shortlists-three-agencies-creative-review/1817011" rel="noopener noreferrer" target="_blank">John Lewis Partnership shortlist</a> and <a href="https://www.campaignlive.co.uk/article/frightening-tesco-ad-draws-58-complaints-asa/1816253" rel="noopener noreferrer" target="_blank">Bartle Bogle Hegarty’s “frightening” Tesco ad</a>, which has received 58 Advertising Standards Authority complaints. </p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>We report from this week's <a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank"><em>Campaign</em> Gaming Summit</a> where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.</p><br><p>Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss <a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">whether working from home chips away at creativity</a> — a hot topic exactly three years after the first Covid lockdown began in March 2020.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity-part-two/1816533" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part two – junior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/does-wfh-chip-away-peoples-creativity/1815526" rel="noopener noreferrer" target="_blank">Does WFH chip away at people’s creativity?: part one – senior adlanders</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-gaming-summit-advertisers-ignoring-older-gamers-peril/1816500" rel="noopener noreferrer" target="_blank">Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?</p><br><p>As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.</p><br><p>Could retail media be part of the solution?</p><br><p>Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.</p><p>Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.</p><br><p>#PartnerContent</p><br><p>Campaign’s commercial editor Suzanne Bidlake is joined by <strong>Uche Ofili, head of media agency at Dunnhumby </strong>and<strong> Kiessé Lamour, global head of media, commerce at Wunderman Thompson</strong> to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join <em>Campaign</em>'s creativity and culture editor Gurjit Degun to talk about how they came up with the <a href="https://www.campaignlive.co.uk/article/mcdonalds-campaign-raises-few-eyebrows/1810084" rel="noopener noreferrer" target="_blank">McDonald's "Raise your arches" ad.</a></p><br><p>Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:</p><br><p><a href="https://www.campaignlive.co.uk/article/paddy-power-fires-starting-gun-bbh-partnership-cheltenham-spot/1814466" rel="noopener noreferrer" target="_blank">Paddy Power "Cheltenham 2023"</a> by Bartle Bogle Hegarty London</p><p><a href="https://www.campaignlive.co.uk/article/romaine-calm-asda-reassures-consumers-empty-supermarket-shelves/1814621" rel="noopener noreferrer" target="_blank">Asda "Romaine calm"</a> by Havas London</p><p><a href="https://www.campaignlive.co.uk/article/nandos-revamps-brand-platform-launches-ad-cameo-bukayo-saka/1814859" rel="noopener noreferrer" target="_blank">Nando's "This must be the place"</a> by New Commercial Arts</p><p><a href="https://www.campaignlive.co.uk/article/richard-ayoade-drops-f-bomb-hsbcs-latest-tv-spot/1814887" rel="noopener noreferrer" target="_blank">HSBC "F word"</a> by Wunderman Thompson</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sir Martin Sorrell joins the <em>Campaign</em> podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.</p><p>The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.</p><p><em>Campaign</em> reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.</p><p>The <em>Campaign </em>podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the <em>Campaign </em>podcast team.</p><p>Email questions labelled, ‘Media Mailbox’, to: <a href="mailto:[email protected]" rel="noopener noreferrer" target="_blank">[email protected]</a></p><br><p><strong>Further reading</strong></p><br><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-gender-pay-gap-closes-ethnicity-gap-stalls/1814753" rel="noopener noreferrer" target="_blank">gender pay gap closes, ethnicity gap stalls</a></p><p>IPA Agency Census: <a href="https://www.campaignlive.co.uk/article/ipa-agency-census-diversity-march-industry-workforce-breaks-record/1814726" rel="noopener noreferrer" target="_blank">diversity on the march as industry workforce breaks record</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going.</p><br><p>In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house).</p><br><p>And,<em> Campaign</em> reporter Charlotte Rawlings joined to unpack <a href="https://www.campaignlive.co.uk/article/camilla-kemp-exits-m-c-saatchi-london/1813989" rel="noopener noreferrer" target="_blank">Camilla Kemp's decision to leave her CEO role at M&C Saatchi London</a> and whether <a href="https://www.campaignlive.co.uk/article/will-agencies-walk-away-repitches/1813673" rel="noopener noreferrer" target="_blank">"walking away" from repitching</a> will become the norm in adland.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://artarmor.org/en/an-exhibition-of-the-artarmor-project-was-opened-in-kyiv/" rel="noopener noreferrer" target="_blank">Art Armour initiative</a></p><br><p><a href="https://www.campaignlive.co.uk/article/camilla-kemp-exits-m-c-saatchi-london/1813989#:~:text=Kemp%20leaves%20after%20three%20years,cost%2Dof%2Dliving%20crisis.&text=Camilla%20Kemp%2C%20the%20chief%20executive,to%20focus%20on%20her%20family%22." rel="noopener noreferrer" target="_blank">Camilla Kemp exits M&C Saatchi London</a></p><br><p><a href="https://www.campaignlive.co.uk/article/i-learned-leaning/1800774" rel="noopener noreferrer" target="_blank">What I learned from leaning out</a></p><br><p><a href="https://www.campaignlive.co.uk/article/will-agencies-walk-away-repitches/1813673" rel="noopener noreferrer" target="_blank">Will more agencies walk away from repitches?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pringles-changes-recipe-wonderfully-different-ad/1813492" rel="noopener noreferrer" target="_blank">Pringles changes up the recipe with 'wonderfully different' ad</a></p><br><p><a href="https://www.campaignlive.co.uk/article/burberry-goes-back-british-roots-wiping-slate-clean/1812393" rel="noopener noreferrer" target="_blank">Burberry goes back to British roots after wiping slate clean</a></p><br><p><a href="https://www.campaignlive.co.uk/article/thats-smoooth-paris-hilton-stars-y2k-inspired-klarna-campaign/1812501" rel="noopener noreferrer" target="_blank">'That's smoooth': Paris Hilton stars in Y2K-inspired Klarna campaign</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.</p><br><p>Super Bowl ads reviewed:</p><ul><li>M&M's "<a href="https://www.youtube.com/watch?v=kV2ARgWiGok" rel="noopener noreferrer" target="_blank">They're back for good</a>" by BBDO New York</li><li>Michelob Ultra "<a href="https://www.youtube.com/watch?v=OUGW1kEMwL0" rel="noopener noreferrer" target="_blank">New Members Day</a>" by Wieden and Kennedy</li><li>Uber “<a href="https://www.youtube.com/watch?v=QKZ7asNNhcI" rel="noopener noreferrer" target="_blank">One Hit</a>” by Special Group</li><li>Bud Light “<a href="https://www.youtube.com/watch?v=EuaA_Efu_3U" rel="noopener noreferrer" target="_blank">Hold</a>” by Anomaly</li><li>Pepsi “<a href="https://www.youtube.com/watch?v=ok38Xuc5UTE" rel="noopener noreferrer" target="_blank">Great Acting or Great Taste?</a>” by VaynerMedia</li><li>Doritos “<a href="https://www.youtube.com/watch?v=GYPYfEVU62U" rel="noopener noreferrer" target="_blank">Jack's New Angle</a>” by Goodby Silverstein & Partners</li></ul> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,.</p><p>Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research findings with Campaign's premium content editor Nicola Merrifield.</p><p>Also, EssenceMediacom's global CEO Nick Lawson talks about the merger of Essence and Mediacom and what it means in the UK where the agency will operate as two separate entities to avoid client conflicts.</p><br><p><strong>Running order</strong></p><p>1 min - Agency pay</p><p>27:12 - Adam & Eve/DDB splits up with John Lewis</p><p>33.50 - EssenceMediacom’s Nick Lawson</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the <em>Campaign</em> podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.</p><br><p>In addition, <em>Campaign</em> creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings <a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">discuss the UK government’s decision to resist legal changes</a> that could protect the rights of people experiencing menopause and what people in adland can do about it.</p><br><p>The podcast also <a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">breaks down a recent VCCP study</a>, which identified six barriers to young people from diverse backgrounds applying to work in the industry. </p><br><p>Lastly, <em>Campaign</em> discusses campaigns that have stood out recently: <a href="https://www.campaignlive.co.uk/article/pick-week-playstation-takes-fantasy-real-world/1812077" rel="noopener noreferrer" target="_blank">Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB</a>; <a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios;</a> and <a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford “Go break it in” by Abbott Mead Vickers BBDO.</a></p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/adland-inaccessible-young-diverse-talent-vccp-study-finds/1810152?bulletin=campaign_breakfast_briefing" rel="noopener noreferrer" target="_blank">Adland inaccessible to young, diverse talent, VCCP study finds</a></p><p><a href="https://www.campaignlive.co.uk/article/im-furious-government-rejected-menopause-law-changes/1811387" rel="noopener noreferrer" target="_blank">I'm furious the government rejected menopause law changes</a></p><p><a href="https://www.campaignlive.co.uk/article/ford-go-break-in-abbott-mead-vickers-bbdo/1810956" rel="noopener noreferrer" target="_blank">Ford "Go break it in" by Abbott Mead Vickers BBDO</a></p><p><a href="https://www.campaignlive.co.uk/article/sony-entices-new-players-ps5-restock-global-livefromps5-campaign/1811799" rel="noopener noreferrer" target="_blank">Sony entices new players after PS5 restock with global #LiveFromPS5 campaign</a></p><p><a href="https://www.campaignlive.co.uk/article/princess-wales-launches-short-film-spotlight-childhood-development/1811739" rel="noopener noreferrer" target="_blank">Princess of Wales launches short film to spotlight childhood development</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. </p><p>Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.</p><p>Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting. </p><p>Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.</p><br><p>This podcast references the following work:</p><br><p><strong>Online safety:</strong> <a href="https://www.campaignlive.co.uk/article/threatening-prison-best-tech-companies-protect-children/1811381" rel="noopener noreferrer" target="_blank">Is threatening prison the best way to get tech companies to protect children?</a></p><br><p><strong>Sustainable ads: </strong>Bupa's <a href="https://www.campaignlive.co.uk/article/bupa-appoints-amv-bbdo-create-sustainability-campaign/1804651" rel="noopener noreferrer" target="_blank">'Healthy People, Healthy Planet'</a> campaign</p><br><p><strong>Jingles in advertising:</strong> <a href="https://www.campaignlive.co.uk/article/nation-singing-jingles-again/1811028" rel="noopener noreferrer" target="_blank">Get the nation singing (jingles), again</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the <em>Campaign</em> podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.</p><br><p>The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.</p><br><p><em>Campaign</em> reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.</p><br><p>Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.</p><br><p><strong>Further reading</strong></p><br><p>PwC/ISBA study: <a href="https://www.campaignlive.co.uk/article/unknown-delta-discovered-programmatic-supply-chain-transparency-improves/1810452" rel="noopener noreferrer" target="_blank">‘Unknown delta’ discovered as programmatic supply chain transparency improves</a></p><br><p><a href="https://www.campaignlive.co.uk/article/phd-ceos-describe-lessons-2022-marketing-needs-2023/1809509" rel="noopener noreferrer" target="_blank">PHD CEOs describe the lessons of 2022 and the marketing needs of 2023</a></p><br><p><a href="https://www.campaignlive.co.uk/article/sainsburys-pulls-clothing-ad-complaints-around-womens-safety/1810246" rel="noopener noreferrer" target="_blank">Sainsbury's pulls clothing ad after complaints around women's safety</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.</p><br><p>The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in <a href="https://www.campaignlive.co.uk/article/campaigns-winter-2022-23-issue/1806865" rel="noopener noreferrer" target="_blank">print and online</a> form the basis of this week’s podcast. </p><br><p><a href="https://www.campaignlive.co.uk/article/agency-leaders-express-worry-employee-morale-2023/1809402" rel="noopener noreferrer" target="_blank">Staff morale</a>, the role of the chief marketing officer and <a href="https://www.campaignlive.co.uk/article/year-ahead-ad-agencies-confidence-cross-industry-support/1808472" rel="noopener noreferrer" target="_blank">adland’s lack of swagger</a> were among the issues discussed by the host, <em>Campaign’s</em> creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.</p><br><p>The trio went on to review <a href="https://www.campaignlive.co.uk/article/british-airways-holidays-turns-comedy-campaign-uncommon-creative-studio/1809156" rel="noopener noreferrer" target="_blank">British Airways Holidays</a> and <a href="https://www.campaignlive.co.uk/article/cadbury-fills-tank-generosity-spot-vccp/1809516" rel="noopener noreferrer" target="_blank">Cadbury Dairy Milk</a> campaigns created by Uncommon Creative Studio and VCCP, respectively. </p><br><p><a href="https://www.campaignlive.co.uk/article/pick-week-saatchi-saatchi-does-number-government/1809877" rel="noopener noreferrer" target="_blank"><em>Campaign’s</em> Pick of the Week</a>, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.</p><p>These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.</p><p>To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.</p><br><p>These trends are based on the following reports:</p><br><p><a href="https://wavemakerglobal.com/uk/the-2022-growth-trends/" rel="noopener noreferrer" target="_blank">Wavemaker Growth Trends</a> </p><p><a href="https://www.dentsu.com/reports/media_trends_2023" rel="noopener noreferrer" target="_blank">Dentsu Media Trends</a></p><p><a href="https://www.accenture.com/us-en/insights/song/accenture-life-trends" rel="noopener noreferrer" target="_blank">Accenture Song Life Trends</a></p><br><p><strong>Further reading:</strong> <a href="https://www.campaignlive.co.uk/article/dentsu-downgrades-uk-ad-spend-forecast/1808270" rel="noopener noreferrer" target="_blank">Dentsu downgrades UK ad spend</a></p><br><p>The Campaign Podcast will take a short break over Christmas and return in January.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the <a href="https://www.campaignlive.co.uk/article/think-its-ho-ho-ho-ver%E2%80%A6/1806959" rel="noopener noreferrer" target="_blank">Christmas vs World Cup</a> penalty shootout cover story, pitting festive ads against football-related campaigns.</p><br><p>There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our <a href="https://www.campaignlive.co.uk/article/lists-2022-top-10-brands/1807016" rel="noopener noreferrer" target="_blank">Top 10 brands of 2022</a>), our <a href="https://www.campaignlive.co.uk/article/review-2022-back-normality-no-chance/1806763" rel="noopener noreferrer" target="_blank">review of the year</a> and a look ahead to what 2023 may bring, with Chris explaining why psychic Hoovers, goats, owls and cats all make an appearance throughout the pages.</p><br><p>As part of that Year Ahead section (which will appear online next month), Maisie looks at a round-table discussion between four advertising executives, while Matt talks about his piece looking at accelerating trend cycles (again available online next month) and gets rather misty-eyed about 80s youth cults.</p><br><p>Click <a href="https://cloud.3dissue.com/2349/3077/153983/Campaignwinter22/index.html?r=65" rel="noopener noreferrer" target="_blank">here</a> to read the latest issue of <em>Campaign</em>.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.</p><br><p>Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".</p><br><p>The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.</p><br><p><strong>Further reading: </strong></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648</a></p><br><p><a href="https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". </p><br><p>That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."</p><br><p>De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.</p><br><p>Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.</p><br><p>Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."</p><br><p>Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."</p><br><p>In part two of a review of Christmas work, the three guests critiqued <a href="https://www.campaignlive.co.uk/article/amazon-enlists-taika-waititi-direct-christmas-ad/1805058" rel="noopener noreferrer" target="_blank">Amazon "Joy is made" by Lucky Generals</a>, <a href="https://www.campaignlive.co.uk/article/legos-biggest-playful-festive-campaign-date-stars-katy-perry/1803825" rel="noopener noreferrer" target="_blank">Lego Group "Build a playful holiday" by The Lego Agency</a>, <a href="https://www.campaignlive.co.uk/article/mcdonalds-writes-alternative-christmas-list/1804754" rel="noopener noreferrer" target="_blank">McDonald's "The list" by Leo Burnett </a>and <a href="https://www.campaignlive.co.uk/article/argos-warns-shoppers-christmas-chaos-wry-festive-spot/1804602" rel="noopener noreferrer" target="_blank">Argos "Avalanche" by The & Partnership</a>.</p><br><p>The podcast was hosted by Gurjit Degun, creativity and culture editor at <em>Campaign</em>.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta.</p><br><p>Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project won both Sales Team and Media Brand of the Year. The pair discussed how they were awarded the top spot in their respective categories and what other work stood out for them on the night.</p><br><p><strong>Further reading:</strong> </p><p><a href="https://www.campaignlive.co.uk/article/advertisers-hit-pause-ahead-twitter-staff-cuts/1804231" rel="noopener noreferrer" target="_blank">Advertisers hit pause ahead of Twitter staff cuts</a></p><p><a href="https://www.campaignlive.co.uk/article/twitters-international-marketing-lead-among-planned-layoffs/1804362" rel="noopener noreferrer" target="_blank">Twitter’s international marketing lead among planned layoffs</a></p><p><a href="https://www.campaignlive.co.uk/article/media-week-awards-2022-winners-revealed/1801806" rel="noopener noreferrer" target="_blank">Media Week Awards 2022: winners revealed</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a <em>Campaign</em> first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis.</p><br><p>Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss the best strategies for brands to sustain meaningful growth while still having a positive impact on the world. </p><br><p><em>Campaign</em> editor-in-chief Gideon Spanier is joined by Carolina Cordero Mcnamara, marketing director, beauty, and head of media & sustainability at Henkel UK & Ireland; Jo McClintock, VP of brand at Trainline; Elliott Millard, head of planning at Wavemaker UK and Mudit Jaju, Wavemaker’s global head of eCommerce. And Kathryn Saxon, Wavemaker UK’s head of audience science, talks about the key takeaways from the agency’s research.</p><br><p>To find out more about the podcast recording and download Wavemaker’s cost of living research report, please visit <a href="https://wavemakerglobal.com/uk/wavemaker-insider-finding-a-better-way-to-grow-in-a-downturn-with-campaign/" rel="noopener noreferrer" target="_blank">here.</a> </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with<em> Campaign</em> talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.</p><br><p>In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including <a href="https://www.campaignlive.co.uk/article/publicis-spends-%E2%82%AC50m-exceptional-bonus-45000-staff-cope-cost-living/1802362" rel="noopener noreferrer" target="_blank">Publicis Groupe's exceptional staff bonuses to cope with the cost of living,</a> and where clients can go wrong on agency pitches.</p><br><p>Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.</p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/john-hegarty-future-talent-fluidity/1737084" rel="noopener noreferrer" target="_blank"><strong>John Hegarty: the future of talent is about fluidity</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/bbh-jack-nicholson-%E2%80%93-maverick-establishment/1791183" rel="noopener noreferrer" target="_blank"><strong>'BBH is like Jack Nicholson – maverick but establishment</strong></a></p><br><p><strong><span class="ql-cursor"> </span>For more information on The Business of Creativity course, go to </strong><a href="https://www.businessofcreativity.com/" rel="noopener noreferrer" target="_blank"><strong>businessofcreativity.com.</strong></a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales.</p><br><p>“We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of users “believe YouTube represents a wide range of voices, people and perspectives” and 70% “agree it has content that reflects the diversity of the UK today”.</p><br><p>Miles talked about separate research by Oxford Economics, which found the YouTube creative eco-system contributes more than £1.4bn a year to the UK, and answered questions about getting the balance right about ad load and frequency on the platform.</p><br><p>We also spoke to Adam Shepherd, editor of PodPod, the new editorial title from the makers of <em>Campaign</em> about the craft and business of podcasting, which launched this week, plus we discussed our visit to the IAB podcast upfronts presentation.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo? </p><br><p>Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, <em>Campaign</em>'s work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause.</p><br><p>She was joined by writer and editor Jennifer Small, who recently dug into the <a href="https://www.campaignlive.co.uk/article/brands-600bn-menopause-market-cashing-serving-ignored-consumers/1801811" rel="noopener noreferrer" target="_blank">$600bn menopause market,</a> alongside Helen Normoyle, co-founder of My Menopause Centre, an online clinic and community empowering women to take control of their menopause, and Kate Harris, regional director of Nabs.</p><br><p>And, up for review this week, <em>Campaign </em>highlights some recent ads, from <a href="https://www.campaignlive.co.uk/article/bombay-sapphire-teams-baz-luhrmann-spark-creativity/1801839" rel="noopener noreferrer" target="_blank">Bombay Sapphire's "Saw this, made this"</a> by Abbott Mead Vickers BBDO, <a href="https://www.campaignlive.co.uk/article/resuscitation-council-uk-the-manikin-youd-want-save-pablo/1802254" rel="noopener noreferrer" target="_blank">Resuscitation Council, "The mankini you'd want to save"</a> by Pablo, and <a href="https://www.campaignlive.co.uk/article/pick-week-palace-guccis-galactic-rave-bellissimo/1802620" rel="noopener noreferrer" target="_blank">Palace x Gucci "Things are looking up".</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.</p><br><p><em>Campaign</em> editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, <a href="https://www.campaignlive.co.uk/article/qatar-2022-world-cup-festive-footballs-big-money-gamble/1801144" rel="noopener noreferrer" target="_blank">Qatar 2022 World Cup: festive football’s big-money gamble.</a></p><br><p>And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges. </p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513</a></p><p><a href="https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499</a></p><p><a href="https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week's episode looks at why <a href="https://www.campaignlive.co.uk/article/tesco-contest-goes-viral-14-million-tiktok-views/1800542" rel="noopener noreferrer" target="_blank">Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit. </a></p><br><p><em>Campaign </em>reporter Charlotte Rawlings and features editor Matt Barker discuss whether the <a href="https://www.campaignlive.co.uk/article/year-ahead-tech-platforms-tiktok-sights/1735681" rel="noopener noreferrer" target="_blank">popularity of TikTok can be matched by other potential rival platforms</a>, and what it takes for <a href="https://www.campaignlive.co.uk/article/key-gen-z-brands-speak-next-generation/1787110" rel="noopener noreferrer" target="_blank">brands to tap into Gen Z.</a></p><br><p>They are also joined by podcast host and <em>Campaign</em> premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of <em>Campaign'</em>s feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was<a href="https://www.campaignlive.co.uk/article/faces-watch-2022/1800067" rel="noopener noreferrer" target="_blank"> revealed only 15% believe they are paid enough. </a> It's a challenge that industry leaders are grappling with <a href="https://www.campaignlive.co.uk/article/pay-factor-attracting-junior-talent/1801012" rel="noopener noreferrer" target="_blank">as they contemplate whether salary is now the sole factor in recruiting new talent. </a></p><br><p>Finally, to keep up to date with the latest industry news, analysis and features, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a <em>Campaign</em> member</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><a href="https://www.campaignlive.co.uk/article/campaigns-autumn-2022-issue/1800101" rel="noopener noreferrer" target="_blank">The <em>Campaign</em> Autumn issue is out now</a> in print and online and its features were the main topic of discussion for this week’s podcast.</p><br><p>It was hosted by <em>Campaign</em> deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl.</p><br><p>They discussed Degun’s feature on <a href="https://www.campaignlive.co.uk/article/does-creativity-drive-business/1799650" rel="noopener noreferrer" target="_blank">the link between creativity and effectiveness</a> and another in-depth piece by features editor Matt Barker about creative education, the demise of the ad school and the creation of a diverse talent pool.</p><br><p>This week <em>Campaign’s</em> media editor Arvind Hickman pulled together a quick turnaround piece on <a href="https://www.campaignlive.co.uk/article/adland-responds-mini-budget-an-uncomfortable-silver-lining/1800065" rel="noopener noreferrer" target="_blank">adland’s reaction to the mini-budget</a> with Robinson as one of the contributors. She expanded on her thoughts and explained why the financial event provided “an uncomfortable silver lining”.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram. </p><p>In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.</p><p>This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.</p><p>Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".</p><p>And, up for review this week, <em>Campaign </em>highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out.</p><p>One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether brands should lean into cost-of-living crisis marketing or avoid it altogether.</p><br><p><strong>Further reading</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/agile-marketers-some-power-help-cost-living/1798081" rel="noopener noreferrer" target="_blank">Agile marketers do have (some) power to help with the cost of living</a></p><br><p><a href="https://www.campaignlive.co.uk/article/work-us-%E2%80%93-industry-reacts-truss-appoints-former-media-executive-culture-secretary/1798167" rel="noopener noreferrer" target="_blank">‘Work with us’ – Industry reacts as Truss appoints former media executive as culture secretary</a></p><br><p>Download: <a href="https://content.reachsolutions.co.uk/costofliving" rel="noopener noreferrer" target="_blank">Cost of living: What mainstream Britain really needs from brands </a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week.</p><br><p>Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by <a href="https://www.campaignlive.co.uk/article/rapp-trials-flexible-working-scheme-parents-summer-holidays/1796028" rel="noopener noreferrer" target="_blank">trialling a flexible working scheme</a> allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her column on the topic is <a href="https://www.campaignlive.co.uk/article/summer-juggle-tough-done-rapp-trying-help/1797346" rel="noopener noreferrer" target="_blank">here</a>.</p><br><p>The industry’s hope and fears for the coming “term” were also discussed, leading on from <a href="https://www.campaignlive.co.uk/article/back-school-whats-biggest-hope-fear-coming-term/1797348" rel="noopener noreferrer" target="_blank"><em>Campaign’s </em>Question of the Week article.</a></p><br><p>And as Boris Johnson prepares to leave Number 10, <a href="https://www.campaignlive.co.uk/article/boris-johnson-advertising-industry/1796468" rel="noopener noreferrer" target="_blank">his legacy for adland</a> is scrutinised.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week, our editors from the UK, US and Asia sit down together to talk about <a href="https://www.campaignlive.co.uk/global" rel="noopener noreferrer" target="_blank">“Campaign for creativity”</a> – a new campaign from all of the editions of Campaign around the world.</p><br><p>Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.</p><br><p>We also talk about what we learned from working together on a three-part editorial series about <a href="https://www.campaignlive.co.uk/article/profit-vs-purpose-advertisings-global-balancing-act/1789559" rel="noopener noreferrer" target="_blank">profit v purpose,</a> the <a href="https://www.campaignlive.co.uk/article/making-global-advertisings-talent-pipeline-open/1789444" rel="noopener noreferrer" target="_blank">talent pipeline</a> and the <a href="https://www.campaignlive.co.uk/article/power-technology-enabler-enemy-creativity/1789445" rel="noopener noreferrer" target="_blank">dominance of technology</a> that launched “Campaign for creativity”.</p><br><p>Also see:</p><br><p><a href="https://www.campaignlive.co.uk/article/global-message-campaign-creativity/1789391" rel="noopener noreferrer" target="_blank">A global message from Campaign: We are for creativity</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages.</p><br><p>Please read: https://www.campaignlive.co.uk/article/agency-salaries-revealed-paid-enough/1794260</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year.</p><p>Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advertising is still so low.</p><p>They are all judges in this year's Channel 4 <a href="https://www.campaignlive.co.uk/article/try-harder-go-faster/1793427" rel="noopener noreferrer" target="_blank">Diversity in Advertising Award</a>.</p><p>Talk ranges from why disability lags behind ethnicity and race when it comes to diversity in ads and why brands might shy away from disability, to lived experiences that highlight the importance and impact of disabled representation in advertising.</p><p>The panel also calls out the campaigns that have gotten disability right and what can be learnt from them.</p><br><p>Check out the ads that we discuss in this episode:</p><br><p>Maltesers: <a href="https://www.campaignlive.co.uk/article/pure-tv-brilliance-maltesers-thinkboxes-awards-tv-ad-creativity/1417265" rel="noopener noreferrer" target="_blank">“New boyfriend”</a></p><p>Virgin Media: <a href="https://www.youtube.com/watch?v=3niz2IyQR7c&ab_channel=VirginMedia" rel="noopener noreferrer" target="_blank">“Vyper”</a></p><p>Channel 4: <a href="https://www.youtube.com/watch?v=tuAPPeRg3Nw&ab_channel=C4Paralympics" rel="noopener noreferrer" target="_blank">“Superhumans”</a></p><br><p>And, don’t forget, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a Campaign member</a> to keep up to date with the latest industry news, analysis and features.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland. </p><p>Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets. </p><p>But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP. </p><p>To make sense of the Bellwether report and what it means for the advertising industry, Campaign’s UK editor in chief Gideon Spanier and media editor Arvind Hickman are joined by the Institute of Practitioners in Advertising director general Paul Bainsfair and the7stars client planning partner Vicky Crouch-Marlow.</p><p>Check out our coverage of the <a href="https://www.campaignlive.co.uk/article/ipa-bellwether-marketing-budgets-stand-firm-financial-prospects-deteriorate/1793686" rel="noopener noreferrer" target="_blank">Bellwether report</a> for context.</p><p>To keep up to date with everything that is going on in advertising, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a member of Campaign</a> to support this podcast and have full access to our journalism.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>An <a href="https://ipa.co.uk/news/business-growth-conference-2022-whitepaper/" rel="noopener noreferrer" target="_blank">IPA-commissioned report, <em>Partnering for Growth,</em></a><em> </em>released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships.</p><br><p>In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients. </p><br><p>Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief executive of Now, in conversation with <em>Campaign </em>premium content editor Nicola Merrifield.</p><br><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">Subscribe to <em>Campaign</em></a> to keep up with the latest news, analysis and features in adland.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully?</p><br><p>Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media editor Arvind Hickman to discuss how sponsors and advertisers are supporting the Women's Euro and some of the campaigns that have shone.</p><br><p>We'll also discuss a Government proposal to ask businesses to divert their marketing and advertising budgets into prices cuts, and why the industry is not impressed.</p><br><p>Check out the ads that we discuss in this episode:</p><br><p><strong>EE's </strong><a href="https://www.campaignlive.co.uk/article/ee-not-problem-saatchi-saatchi/1791949" rel="noopener noreferrer" target="_blank">"Not her problem"</a></p><br><p><strong>Sports Direct’s</strong> <a href="https://www.youtube.com/watch?v=8jn605vMr00" rel="noopener noreferrer" target="_blank">“Girls Don’t Like Football, WE LOVE IT”</a></p><br><p><strong>Nike's </strong><a href="https://www.campaignlive.co.uk/article/nike-marks-euros-ad-showing-off-speed-technical-ability-lionesses-players/1792381" rel="noopener noreferrer" target="_blank">"Never Settle, Never Done"</a></p><br><p><strong>Heineken's</strong> <a href="https://www.youtube.com/watch?v=S7bLgddDz5E" rel="noopener noreferrer" target="_blank">“The 12th Woman”</a></p><br><p>Also remember, if you'd like to keep up to date with all of the latest industry news, analysis and features: <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a member of Campaign.</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gideon Spanier, UK editor in chief of <em>Campaign</em>, is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival.</p><br><p>We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon Gunning, the chief executive of CALM, and Will Grundy, head of planning at Adam & Eve/DDB, explain why “suicidal doesn’t always look suicidal” and the evolution of the charity’s communications.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change. <em>Campaign</em>’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the festival so far.  On top of all that, <em>Campaign</em>’s features editor Matt Barker takes us through his feature on Andy Warhol, what he learned about the cultural icon and his impact on adland.</p><p><br></p><h4><strong>Extra reading</strong></h4><p><br></p><p><a href="https://www.campaignlive.co.uk/article/campaigns-summer-2022-issue/1788089" rel="noopener noreferrer" target="_blank"><strong>Campaign's summer issue</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2022-live-blog-festival-news-award-winners/1790188" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2022 live blog</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>Subscribe to Campaign</strong></a><strong> to keep up with the latest news, analysis and features in adland.</strong></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at this year's Cannes Lions Festival of Creativity.</p><br><p><strong>Extra reading</strong></p><p><br></p><h4><a href="https://www.campaignlive.co.uk/article/campaigns-summer-2022-issue/1788089" rel="noopener noreferrer" target="_blank"><strong>Campaign's summer issue</strong></a></h4><h4><br></h4><h4><a href="https://www.campaignlive.co.uk/article/felix-richter-im-aware-im-lucky-bastard/1788119" rel="noopener noreferrer" target="_blank"><strong>Felix Richter: 'I'm very aware I'm a lucky bastard'</strong></a></h4><p><br></p><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>Subscribe to Campaign</strong></a><strong> to keep up with the latest news, analysis and features in adland</strong>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?</p><br><p><strong>Further reading for this episode</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ipa-isba-launch-pitch-positive-pledge/1755521" rel="noopener noreferrer" target="_blank">The Pitch Positive Pledge</a></p><p><a href="https://www.campaignlive.co.uk/article/julian-douglas-pitch-positive-pledge-id-happy-fewer-pitches-abroad/1755554" rel="noopener noreferrer" target="_blank">Julian Douglas on the pledge</a></p><p><a href="https://www.campaignlive.co.uk/article/pitching-broken-why-needs-reform/1754380" rel="noopener noreferrer" target="_blank">Is pitching broken? Campaign explores</a></p><p><a href="https://www.campaignlive.co.uk/article/four-flex-adam-eve-ddb-pushes-policy-bring-staff-together-office/1756692" rel="noopener noreferrer" target="_blank">Here's what the Four&Flex policy means</a></p><p><a href="https://www.campaignlive.co.uk/article/wavemakers-new-uk-crew-look-regain-cruising-speed/1787876" rel="noopener noreferrer" target="_blank">Wavemaker's Kelly & Katie</a></p><br><p>If you like this content,<strong> </strong><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>please subscribe</strong></a>, there's plenty more.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis. </p><p>In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe.</p><p>Media 360 is one of several industry events in the past week. Maisie and Campaign editor in chief Gideon Spanier unpack some of the themes from Creative Equals, PPA Festival and Enders Deloitte conference.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. </p><p>This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war.</p><br><p><em>Campaign's</em> Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that have raised spirits and rallied a ‘brave’ nation in its battle against Russia.</p><br><p>Banda is looking for more work to keep their teams busy while Ukraine's economy is largely closed. If you have any projects for the agency to dig into, please email: [email protected]. To support the effort in Ukraine, please visit <a href="https://standwithukraine.super.site/" rel="noopener noreferrer" target="_blank">standwithukraine.super.site</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings. </p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>