The Campaign Podcast

<p>PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the <em>Campaign</em> podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.</p><br><p>The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.</p><br><p><em>Campaign</em> reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.</p><br><p>Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.</p><br><p><strong>Further reading</strong></p><br><p>PwC/ISBA study: <a href="https://www.campaignlive.co.uk/article/unknown-delta-discovered-programmatic-supply-chain-transparency-improves/1810452" rel="noopener noreferrer" target="_blank">‘Unknown delta’ discovered as programmatic supply chain transparency improves</a></p><br><p><a href="https://www.campaignlive.co.uk/article/phd-ceos-describe-lessons-2022-marketing-needs-2023/1809509" rel="noopener noreferrer" target="_blank">PHD CEOs describe the lessons of 2022 and the marketing needs of 2023</a></p><br><p><a href="https://www.campaignlive.co.uk/article/sainsburys-pulls-clothing-ad-complaints-around-womens-safety/1810246" rel="noopener noreferrer" target="_blank">Sainsbury's pulls clothing ad after complaints around women's safety</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.</p><br><p>The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in <a href="https://www.campaignlive.co.uk/article/campaigns-winter-2022-23-issue/1806865" rel="noopener noreferrer" target="_blank">print and online</a> form the basis of this week’s podcast. </p><br><p><a href="https://www.campaignlive.co.uk/article/agency-leaders-express-worry-employee-morale-2023/1809402" rel="noopener noreferrer" target="_blank">Staff morale</a>, the role of the chief marketing officer and <a href="https://www.campaignlive.co.uk/article/year-ahead-ad-agencies-confidence-cross-industry-support/1808472" rel="noopener noreferrer" target="_blank">adland’s lack of swagger</a> were among the issues discussed by the host, <em>Campaign’s</em> creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.</p><br><p>The trio went on to review <a href="https://www.campaignlive.co.uk/article/british-airways-holidays-turns-comedy-campaign-uncommon-creative-studio/1809156" rel="noopener noreferrer" target="_blank">British Airways Holidays</a> and <a href="https://www.campaignlive.co.uk/article/cadbury-fills-tank-generosity-spot-vccp/1809516" rel="noopener noreferrer" target="_blank">Cadbury Dairy Milk</a> campaigns created by Uncommon Creative Studio and VCCP, respectively. </p><br><p><a href="https://www.campaignlive.co.uk/article/pick-week-saatchi-saatchi-does-number-government/1809877" rel="noopener noreferrer" target="_blank"><em>Campaign’s</em> Pick of the Week</a>, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.</p><p>These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.</p><p>To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.</p><br><p>These trends are based on the following reports:</p><br><p><a href="https://wavemakerglobal.com/uk/the-2022-growth-trends/" rel="noopener noreferrer" target="_blank">Wavemaker Growth Trends</a> </p><p><a href="https://www.dentsu.com/reports/media_trends_2023" rel="noopener noreferrer" target="_blank">Dentsu Media Trends</a></p><p><a href="https://www.accenture.com/us-en/insights/song/accenture-life-trends" rel="noopener noreferrer" target="_blank">Accenture Song Life Trends</a></p><br><p><strong>Further reading:</strong> <a href="https://www.campaignlive.co.uk/article/dentsu-downgrades-uk-ad-spend-forecast/1808270" rel="noopener noreferrer" target="_blank">Dentsu downgrades UK ad spend</a></p><br><p>The Campaign Podcast will take a short break over Christmas and return in January.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the <a href="https://www.campaignlive.co.uk/article/think-its-ho-ho-ho-ver%E2%80%A6/1806959" rel="noopener noreferrer" target="_blank">Christmas vs World Cup</a> penalty shootout cover story, pitting festive ads against football-related campaigns.</p><br><p>There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our <a href="https://www.campaignlive.co.uk/article/lists-2022-top-10-brands/1807016" rel="noopener noreferrer" target="_blank">Top 10 brands of 2022</a>), our <a href="https://www.campaignlive.co.uk/article/review-2022-back-normality-no-chance/1806763" rel="noopener noreferrer" target="_blank">review of the year</a> and a look ahead to what 2023 may bring, with Chris explaining why psychic Hoovers, goats, owls and cats all make an appearance throughout the pages.</p><br><p>As part of that Year Ahead section (which will appear online next month), Maisie looks at a round-table discussion between four advertising executives, while Matt talks about his piece looking at accelerating trend cycles (again available online next month) and gets rather misty-eyed about 80s youth cults.</p><br><p>Click <a href="https://cloud.3dissue.com/2349/3077/153983/Campaignwinter22/index.html?r=65" rel="noopener noreferrer" target="_blank">here</a> to read the latest issue of <em>Campaign</em>.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.</p><br><p>Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".</p><br><p>The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.</p><br><p><strong>Further reading: </strong></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648</a></p><br><p><a href="https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". </p><br><p>That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."</p><br><p>De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.</p><br><p>Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.</p><br><p>Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."</p><br><p>Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."</p><br><p>In part two of a review of Christmas work, the three guests critiqued <a href="https://www.campaignlive.co.uk/article/amazon-enlists-taika-waititi-direct-christmas-ad/1805058" rel="noopener noreferrer" target="_blank">Amazon "Joy is made" by Lucky Generals</a>, <a href="https://www.campaignlive.co.uk/article/legos-biggest-playful-festive-campaign-date-stars-katy-perry/1803825" rel="noopener noreferrer" target="_blank">Lego Group "Build a playful holiday" by The Lego Agency</a>, <a href="https://www.campaignlive.co.uk/article/mcdonalds-writes-alternative-christmas-list/1804754" rel="noopener noreferrer" target="_blank">McDonald's "The list" by Leo Burnett </a>and <a href="https://www.campaignlive.co.uk/article/argos-warns-shoppers-christmas-chaos-wry-festive-spot/1804602" rel="noopener noreferrer" target="_blank">Argos "Avalanche" by The & Partnership</a>.</p><br><p>The podcast was hosted by Gurjit Degun, creativity and culture editor at <em>Campaign</em>.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta.</p><br><p>Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project won both Sales Team and Media Brand of the Year. The pair discussed how they were awarded the top spot in their respective categories and what other work stood out for them on the night.</p><br><p><strong>Further reading:</strong> </p><p><a href="https://www.campaignlive.co.uk/article/advertisers-hit-pause-ahead-twitter-staff-cuts/1804231" rel="noopener noreferrer" target="_blank">Advertisers hit pause ahead of Twitter staff cuts</a></p><p><a href="https://www.campaignlive.co.uk/article/twitters-international-marketing-lead-among-planned-layoffs/1804362" rel="noopener noreferrer" target="_blank">Twitter’s international marketing lead among planned layoffs</a></p><p><a href="https://www.campaignlive.co.uk/article/media-week-awards-2022-winners-revealed/1801806" rel="noopener noreferrer" target="_blank">Media Week Awards 2022: winners revealed</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a <em>Campaign</em> first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis.</p><br><p>Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss the best strategies for brands to sustain meaningful growth while still having a positive impact on the world. </p><br><p><em>Campaign</em> editor-in-chief Gideon Spanier is joined by Carolina Cordero Mcnamara, marketing director, beauty, and head of media & sustainability at Henkel UK & Ireland; Jo McClintock, VP of brand at Trainline; Elliott Millard, head of planning at Wavemaker UK and Mudit Jaju, Wavemaker’s global head of eCommerce. And Kathryn Saxon, Wavemaker UK’s head of audience science, talks about the key takeaways from the agency’s research.</p><br><p>To find out more about the podcast recording and download Wavemaker’s cost of living research report, please visit <a href="https://wavemakerglobal.com/uk/wavemaker-insider-finding-a-better-way-to-grow-in-a-downturn-with-campaign/" rel="noopener noreferrer" target="_blank">here.</a> </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with<em> Campaign</em> talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.</p><br><p>In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including <a href="https://www.campaignlive.co.uk/article/publicis-spends-%E2%82%AC50m-exceptional-bonus-45000-staff-cope-cost-living/1802362" rel="noopener noreferrer" target="_blank">Publicis Groupe's exceptional staff bonuses to cope with the cost of living,</a> and where clients can go wrong on agency pitches.</p><br><p>Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.</p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/john-hegarty-future-talent-fluidity/1737084" rel="noopener noreferrer" target="_blank"><strong>John Hegarty: the future of talent is about fluidity</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/bbh-jack-nicholson-%E2%80%93-maverick-establishment/1791183" rel="noopener noreferrer" target="_blank"><strong>'BBH is like Jack Nicholson – maverick but establishment</strong></a></p><br><p><strong><span class="ql-cursor"> </span>For more information on The Business of Creativity course, go to </strong><a href="https://www.businessofcreativity.com/" rel="noopener noreferrer" target="_blank"><strong>businessofcreativity.com.</strong></a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales.</p><br><p>“We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of users “believe YouTube represents a wide range of voices, people and perspectives” and 70% “agree it has content that reflects the diversity of the UK today”.</p><br><p>Miles talked about separate research by Oxford Economics, which found the YouTube creative eco-system contributes more than £1.4bn a year to the UK, and answered questions about getting the balance right about ad load and frequency on the platform.</p><br><p>We also spoke to Adam Shepherd, editor of PodPod, the new editorial title from the makers of <em>Campaign</em> about the craft and business of podcasting, which launched this week, plus we discussed our visit to the IAB podcast upfronts presentation.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo? </p><br><p>Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, <em>Campaign</em>'s work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause.</p><br><p>She was joined by writer and editor Jennifer Small, who recently dug into the <a href="https://www.campaignlive.co.uk/article/brands-600bn-menopause-market-cashing-serving-ignored-consumers/1801811" rel="noopener noreferrer" target="_blank">$600bn menopause market,</a> alongside Helen Normoyle, co-founder of My Menopause Centre, an online clinic and community empowering women to take control of their menopause, and Kate Harris, regional director of Nabs.</p><br><p>And, up for review this week, <em>Campaign </em>highlights some recent ads, from <a href="https://www.campaignlive.co.uk/article/bombay-sapphire-teams-baz-luhrmann-spark-creativity/1801839" rel="noopener noreferrer" target="_blank">Bombay Sapphire's "Saw this, made this"</a> by Abbott Mead Vickers BBDO, <a href="https://www.campaignlive.co.uk/article/resuscitation-council-uk-the-manikin-youd-want-save-pablo/1802254" rel="noopener noreferrer" target="_blank">Resuscitation Council, "The mankini you'd want to save"</a> by Pablo, and <a href="https://www.campaignlive.co.uk/article/pick-week-palace-guccis-galactic-rave-bellissimo/1802620" rel="noopener noreferrer" target="_blank">Palace x Gucci "Things are looking up".</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.</p><br><p><em>Campaign</em> editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, <a href="https://www.campaignlive.co.uk/article/qatar-2022-world-cup-festive-footballs-big-money-gamble/1801144" rel="noopener noreferrer" target="_blank">Qatar 2022 World Cup: festive football’s big-money gamble.</a></p><br><p>And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges. </p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513</a></p><p><a href="https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499</a></p><p><a href="https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week's episode looks at why <a href="https://www.campaignlive.co.uk/article/tesco-contest-goes-viral-14-million-tiktok-views/1800542" rel="noopener noreferrer" target="_blank">Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit. </a></p><br><p><em>Campaign </em>reporter Charlotte Rawlings and features editor Matt Barker discuss whether the <a href="https://www.campaignlive.co.uk/article/year-ahead-tech-platforms-tiktok-sights/1735681" rel="noopener noreferrer" target="_blank">popularity of TikTok can be matched by other potential rival platforms</a>, and what it takes for <a href="https://www.campaignlive.co.uk/article/key-gen-z-brands-speak-next-generation/1787110" rel="noopener noreferrer" target="_blank">brands to tap into Gen Z.</a></p><br><p>They are also joined by podcast host and <em>Campaign</em> premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of <em>Campaign'</em>s feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was<a href="https://www.campaignlive.co.uk/article/faces-watch-2022/1800067" rel="noopener noreferrer" target="_blank"> revealed only 15% believe they are paid enough. </a> It's a challenge that industry leaders are grappling with <a href="https://www.campaignlive.co.uk/article/pay-factor-attracting-junior-talent/1801012" rel="noopener noreferrer" target="_blank">as they contemplate whether salary is now the sole factor in recruiting new talent. </a></p><br><p>Finally, to keep up to date with the latest industry news, analysis and features, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a <em>Campaign</em> member</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><a href="https://www.campaignlive.co.uk/article/campaigns-autumn-2022-issue/1800101" rel="noopener noreferrer" target="_blank">The <em>Campaign</em> Autumn issue is out now</a> in print and online and its features were the main topic of discussion for this week’s podcast.</p><br><p>It was hosted by <em>Campaign</em> deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl.</p><br><p>They discussed Degun’s feature on <a href="https://www.campaignlive.co.uk/article/does-creativity-drive-business/1799650" rel="noopener noreferrer" target="_blank">the link between creativity and effectiveness</a> and another in-depth piece by features editor Matt Barker about creative education, the demise of the ad school and the creation of a diverse talent pool.</p><br><p>This week <em>Campaign’s</em> media editor Arvind Hickman pulled together a quick turnaround piece on <a href="https://www.campaignlive.co.uk/article/adland-responds-mini-budget-an-uncomfortable-silver-lining/1800065" rel="noopener noreferrer" target="_blank">adland’s reaction to the mini-budget</a> with Robinson as one of the contributors. She expanded on her thoughts and explained why the financial event provided “an uncomfortable silver lining”.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram. </p><p>In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.</p><p>This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.</p><p>Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".</p><p>And, up for review this week, <em>Campaign </em>highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something. </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out.</p><p>One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether brands should lean into cost-of-living crisis marketing or avoid it altogether.</p><br><p><strong>Further reading</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/agile-marketers-some-power-help-cost-living/1798081" rel="noopener noreferrer" target="_blank">Agile marketers do have (some) power to help with the cost of living</a></p><br><p><a href="https://www.campaignlive.co.uk/article/work-us-%E2%80%93-industry-reacts-truss-appoints-former-media-executive-culture-secretary/1798167" rel="noopener noreferrer" target="_blank">‘Work with us’ – Industry reacts as Truss appoints former media executive as culture secretary</a></p><br><p>Download: <a href="https://content.reachsolutions.co.uk/costofliving" rel="noopener noreferrer" target="_blank">Cost of living: What mainstream Britain really needs from brands </a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week.</p><br><p>Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by <a href="https://www.campaignlive.co.uk/article/rapp-trials-flexible-working-scheme-parents-summer-holidays/1796028" rel="noopener noreferrer" target="_blank">trialling a flexible working scheme</a> allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her column on the topic is <a href="https://www.campaignlive.co.uk/article/summer-juggle-tough-done-rapp-trying-help/1797346" rel="noopener noreferrer" target="_blank">here</a>.</p><br><p>The industry’s hope and fears for the coming “term” were also discussed, leading on from <a href="https://www.campaignlive.co.uk/article/back-school-whats-biggest-hope-fear-coming-term/1797348" rel="noopener noreferrer" target="_blank"><em>Campaign’s </em>Question of the Week article.</a></p><br><p>And as Boris Johnson prepares to leave Number 10, <a href="https://www.campaignlive.co.uk/article/boris-johnson-advertising-industry/1796468" rel="noopener noreferrer" target="_blank">his legacy for adland</a> is scrutinised.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week, our editors from the UK, US and Asia sit down together to talk about <a href="https://www.campaignlive.co.uk/global" rel="noopener noreferrer" target="_blank">“Campaign for creativity”</a> – a new campaign from all of the editions of Campaign around the world.</p><br><p>Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.</p><br><p>We also talk about what we learned from working together on a three-part editorial series about <a href="https://www.campaignlive.co.uk/article/profit-vs-purpose-advertisings-global-balancing-act/1789559" rel="noopener noreferrer" target="_blank">profit v purpose,</a> the <a href="https://www.campaignlive.co.uk/article/making-global-advertisings-talent-pipeline-open/1789444" rel="noopener noreferrer" target="_blank">talent pipeline</a> and the <a href="https://www.campaignlive.co.uk/article/power-technology-enabler-enemy-creativity/1789445" rel="noopener noreferrer" target="_blank">dominance of technology</a> that launched “Campaign for creativity”.</p><br><p>Also see:</p><br><p><a href="https://www.campaignlive.co.uk/article/global-message-campaign-creativity/1789391" rel="noopener noreferrer" target="_blank">A global message from Campaign: We are for creativity</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages.</p><br><p>Please read: https://www.campaignlive.co.uk/article/agency-salaries-revealed-paid-enough/1794260</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year.</p><p>Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advertising is still so low.</p><p>They are all judges in this year's Channel 4 <a href="https://www.campaignlive.co.uk/article/try-harder-go-faster/1793427" rel="noopener noreferrer" target="_blank">Diversity in Advertising Award</a>.</p><p>Talk ranges from why disability lags behind ethnicity and race when it comes to diversity in ads and why brands might shy away from disability, to lived experiences that highlight the importance and impact of disabled representation in advertising.</p><p>The panel also calls out the campaigns that have gotten disability right and what can be learnt from them.</p><br><p>Check out the ads that we discuss in this episode:</p><br><p>Maltesers: <a href="https://www.campaignlive.co.uk/article/pure-tv-brilliance-maltesers-thinkboxes-awards-tv-ad-creativity/1417265" rel="noopener noreferrer" target="_blank">“New boyfriend”</a></p><p>Virgin Media: <a href="https://www.youtube.com/watch?v=3niz2IyQR7c&ab_channel=VirginMedia" rel="noopener noreferrer" target="_blank">“Vyper”</a></p><p>Channel 4: <a href="https://www.youtube.com/watch?v=tuAPPeRg3Nw&ab_channel=C4Paralympics" rel="noopener noreferrer" target="_blank">“Superhumans”</a></p><br><p>And, don’t forget, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a Campaign member</a> to keep up to date with the latest industry news, analysis and features.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland. </p><p>Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets. </p><p>But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP. </p><p>To make sense of the Bellwether report and what it means for the advertising industry, Campaign’s UK editor in chief Gideon Spanier and media editor Arvind Hickman are joined by the Institute of Practitioners in Advertising director general Paul Bainsfair and the7stars client planning partner Vicky Crouch-Marlow.</p><p>Check out our coverage of the <a href="https://www.campaignlive.co.uk/article/ipa-bellwether-marketing-budgets-stand-firm-financial-prospects-deteriorate/1793686" rel="noopener noreferrer" target="_blank">Bellwether report</a> for context.</p><p>To keep up to date with everything that is going on in advertising, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a member of Campaign</a> to support this podcast and have full access to our journalism.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>An <a href="https://ipa.co.uk/news/business-growth-conference-2022-whitepaper/" rel="noopener noreferrer" target="_blank">IPA-commissioned report, <em>Partnering for Growth,</em></a><em> </em>released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships.</p><br><p>In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients. </p><br><p>Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief executive of Now, in conversation with <em>Campaign </em>premium content editor Nicola Merrifield.</p><br><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">Subscribe to <em>Campaign</em></a> to keep up with the latest news, analysis and features in adland.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully?</p><br><p>Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media editor Arvind Hickman to discuss how sponsors and advertisers are supporting the Women's Euro and some of the campaigns that have shone.</p><br><p>We'll also discuss a Government proposal to ask businesses to divert their marketing and advertising budgets into prices cuts, and why the industry is not impressed.</p><br><p>Check out the ads that we discuss in this episode:</p><br><p><strong>EE's </strong><a href="https://www.campaignlive.co.uk/article/ee-not-problem-saatchi-saatchi/1791949" rel="noopener noreferrer" target="_blank">"Not her problem"</a></p><br><p><strong>Sports Direct’s</strong> <a href="https://www.youtube.com/watch?v=8jn605vMr00" rel="noopener noreferrer" target="_blank">“Girls Don’t Like Football, WE LOVE IT”</a></p><br><p><strong>Nike's </strong><a href="https://www.campaignlive.co.uk/article/nike-marks-euros-ad-showing-off-speed-technical-ability-lionesses-players/1792381" rel="noopener noreferrer" target="_blank">"Never Settle, Never Done"</a></p><br><p><strong>Heineken's</strong> <a href="https://www.youtube.com/watch?v=S7bLgddDz5E" rel="noopener noreferrer" target="_blank">“The 12th Woman”</a></p><br><p>Also remember, if you'd like to keep up to date with all of the latest industry news, analysis and features: <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a member of Campaign.</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Gideon Spanier, UK editor in chief of <em>Campaign</em>, is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival.</p><br><p>We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon Gunning, the chief executive of CALM, and Will Grundy, head of planning at Adam & Eve/DDB, explain why “suicidal doesn’t always look suicidal” and the evolution of the charity’s communications.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change. <em>Campaign</em>’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the festival so far.  On top of all that, <em>Campaign</em>’s features editor Matt Barker takes us through his feature on Andy Warhol, what he learned about the cultural icon and his impact on adland.</p><p><br></p><h4><strong>Extra reading</strong></h4><p><br></p><p><a href="https://www.campaignlive.co.uk/article/campaigns-summer-2022-issue/1788089" rel="noopener noreferrer" target="_blank"><strong>Campaign's summer issue</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2022-live-blog-festival-news-award-winners/1790188" rel="noopener noreferrer" target="_blank"><strong>Cannes Lions 2022 live blog</strong></a></p><br><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>Subscribe to Campaign</strong></a><strong> to keep up with the latest news, analysis and features in adland.</strong></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at this year's Cannes Lions Festival of Creativity.</p><br><p><strong>Extra reading</strong></p><p><br></p><h4><a href="https://www.campaignlive.co.uk/article/campaigns-summer-2022-issue/1788089" rel="noopener noreferrer" target="_blank"><strong>Campaign's summer issue</strong></a></h4><h4><br></h4><h4><a href="https://www.campaignlive.co.uk/article/felix-richter-im-aware-im-lucky-bastard/1788119" rel="noopener noreferrer" target="_blank"><strong>Felix Richter: 'I'm very aware I'm a lucky bastard'</strong></a></h4><p><br></p><p><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>Subscribe to Campaign</strong></a><strong> to keep up with the latest news, analysis and features in adland</strong>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?</p><br><p><strong>Further reading for this episode</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/ipa-isba-launch-pitch-positive-pledge/1755521" rel="noopener noreferrer" target="_blank">The Pitch Positive Pledge</a></p><p><a href="https://www.campaignlive.co.uk/article/julian-douglas-pitch-positive-pledge-id-happy-fewer-pitches-abroad/1755554" rel="noopener noreferrer" target="_blank">Julian Douglas on the pledge</a></p><p><a href="https://www.campaignlive.co.uk/article/pitching-broken-why-needs-reform/1754380" rel="noopener noreferrer" target="_blank">Is pitching broken? Campaign explores</a></p><p><a href="https://www.campaignlive.co.uk/article/four-flex-adam-eve-ddb-pushes-policy-bring-staff-together-office/1756692" rel="noopener noreferrer" target="_blank">Here's what the Four&Flex policy means</a></p><p><a href="https://www.campaignlive.co.uk/article/wavemakers-new-uk-crew-look-regain-cruising-speed/1787876" rel="noopener noreferrer" target="_blank">Wavemaker's Kelly & Katie</a></p><br><p>If you like this content,<strong> </strong><a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank"><strong>please subscribe</strong></a>, there's plenty more.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis. </p><p>In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe.</p><p>Media 360 is one of several industry events in the past week. Maisie and Campaign editor in chief Gideon Spanier unpack some of the themes from Creative Equals, PPA Festival and Enders Deloitte conference.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. </p><p>This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war.</p><br><p><em>Campaign's</em> Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that have raised spirits and rallied a ‘brave’ nation in its battle against Russia.</p><br><p>Banda is looking for more work to keep their teams busy while Ukraine's economy is largely closed. If you have any projects for the agency to dig into, please email: [email protected]. To support the effort in Ukraine, please visit <a href="https://standwithukraine.super.site/" rel="noopener noreferrer" target="_blank">standwithukraine.super.site</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings. </p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.</p><p>Older adults remain ignored by marketers, appearing in less than 15% of media images. </p><p>It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. </p><p>In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency.</p><p>Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam.</p><p>Please note: this podcast was recorded prior to WPP stopping its operations in Russia.</p><br><p>Articles mentioned in the podcast include:</p><ul><li><a href="https://www.campaignlive.co.uk/article/agencies-ramp-support-ukrainian-staff/1748294" rel="noopener noreferrer" target="_blank">Agencies ramp up support for Ukrainian staff</a></li><li><a href="https://www.campaignlive.co.uk/article/comparethemarket-removes-russian-meerkat-ads-tv-news/1748234" rel="noopener noreferrer" target="_blank">Comparethemarket removes Russian meerkat ads from TV news</a></li><li><a href="https://www.campaignlive.co.uk/article/pick-week-kyiv-agency-banda-shows-world-why-standwithukraine/1748484" rel="noopener noreferrer" target="_blank">Pick of the Week: Kyiv agency Banda shows the world why it should #standwithukraine</a></li></ul><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads.</p><br><p>Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK editor-in-chief of Campaign, also join the conversation.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.</p><br><p>Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. </p><p>Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join <em>Campaign</em> media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The Campaign team discusses the key moments that defined 2021 for adland and what lies ahead in the final episode of the Campaign podcast this year. Topics include record breaking ad spend and recovery, Covid chaos and lockdowns, adland’s MeToo moment, COP26, the metaverse and, of course, GB News. Featuring: Campaign UK editor-in-chief Gideon Spanier is joined by editor Maisie McCabe, deputy editor Gemma Charles, media editor Arvind Hickman and work and inspiration editor Imogen Watson. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and the metaverse.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Conscious Advertising Networks’ Jake Dubbins and Harriet Kingaby discuss COP 26 and whether social media companies should do more to tackle climate change misinformation. E.On's Scott Somerville and Engine’s Rob Carter then discuss how a high-carbon brand can shift to being sustainable and the importance of advertising in this transition. Hosted by Campaign’s Imogen Watson, Nicola Merrifield and Arvind Hickman. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

In our first Christmas special for 2021, Campaign's Imogen Watson & Arvind Hickman are joined by AMV BBDO chief creative officer Alex Grieve & Droga5 creative director Charlene Chandrasekaran to discuss Christmas ads for John Lewis, Lidl, Disney, Boots, M&S Food, Bounty and Amazon. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

In this week’s podcast, we examine the surge in people moving jobs, dubbed The Great Resignation, and how adland can handle this talent crunch. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou.</p><br><p>2 mins: <a href="https://www.campaignlive.co.uk/article/john-lewis-controversial-home-insurance-ad-received-337-complaints-so-far/1730875" rel="noopener noreferrer" target="_blank">John Lewis insurance ad controversy</a></p><p>10.20: <a href="https://www.campaignlive.co.uk/article/dunelm-dun-way-creature/1730425" rel="noopener noreferrer" target="_blank">Dunelm ‘done your way’ by Creature</a></p><p>12.54: <a href="https://www.campaignlive.co.uk/article/wagamama-vegamama-uncommon-creative-studio/1730122" rel="noopener noreferrer" target="_blank">Wagamama "Vegamama" by Uncommon Creative Studio</a></p><p>16:17: <a href="https://www.campaignlive.co.uk/article/camden-town-brewery-marmite-kiss-in-house/1730779" rel="noopener noreferrer" target="_blank">Camden Town Brewery "Marmite kiss" (in-house)</a></p><p>19:55: Ad fraud with Dr Augustine Fou</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto.</p><br><p>1:10 <a href="https://www.campaignlive.co.uk/article/bespoke-european-brand-hub-launches-skys-biggest-ever-campaign/1729760" rel="noopener noreferrer" target="_blank">The launch of Sky Glass</a></p><p>7:00 <a href="https://www.campaignlive.co.uk/article/ikea-every-home-haven-mother/1729670" rel="noopener noreferrer" target="_blank">Ikea "Every home should be a haven" by Mother</a></p><p>8:50 <a href="https://www.campaignlive.co.uk/article/john-lewis-let-life-happen-adam-eve-ddb/1729925" rel="noopener noreferrer" target="_blank">John Lewis "Let life happen" by Adam & Eve/DDB</a></p><p>11:30 Bisto "Sticking together" by McCann London</p><p>14:10 <a href="https://www.campaignlive.co.uk/article/mother-25-its-disneyland-creatives/1728867" rel="noopener noreferrer" target="_blank">Mother at 25</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads.</p><br><p><strong>0:40 </strong><a href="https://www.campaignlive.co.uk/article/saved-world-james-bond-rescue-cinema/1729327" rel="noopener noreferrer" target="_blank">Can James Bond save cinema advertising?</a></p><p><strong>13:30 </strong><a href="https://www.campaignlive.co.uk/article/facebook-whistleblower-accuses-company-putting-profit-safety/1729325" rel="noopener noreferrer" target="_blank">Facebook's whistleblower revelations</a></p><p><strong>22:55</strong> <a href="https://www.campaignlive.co.uk/article/coca-cola-debuts-real-magic-global-brand-platform-emphasis-gaming/1729028" rel="noopener noreferrer" target="_blank">Coca-Cola “One Coke Away From Each Other” by BETC London</a></p><p><strong>27:00</strong> <a href="https://www.campaignlive.co.uk/article/starling-bank-setself-free-wonderhood-studios/1729444" rel="noopener noreferrer" target="_blank">Starling Bank "Set yourself free" by Wonderhood Studios</a></p><p><strong>29:50</strong> <a href="https://www.campaignlive.co.uk/article/verycouk-very-best-excuses-grey-london/1729193" rel="noopener noreferrer" target="_blank">Very.co.uk "Very best excuses" by Grey London</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>