75: Campaign podcast – Influencer marketing

<p>Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry.&nbsp;</p><p>Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join <em>Campaign</em> media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>