109. Campaign podcast: Hitachi & Mamapöol on their carbon-cutting film & the Campaign Ad Net Zero Awards

<p>Hitachi and agency Mamapool join this week's podcast to discuss their&nbsp;award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.</p><br><p>Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".</p><br><p>The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.</p><br><p><strong>Further reading:&nbsp;</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247</a></p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648</a></p><br><p><a href="https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>