Season 3 · Episode 83
83: EssenceMediacom
Group M’s global chief executive Christian Juhl on the reasons behind its merging of MediaCom and Essence
The Campaign Podcast · Campaign Magazine
May 19, 202234m 0s
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Show Notes
<p>At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. </p><p>This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.</p>
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