Season 3 · Episode 80
80: What school students think about advertising & how to change perceptions
The Campaign Podcast · Campaign Magazine
March 30, 202228m 38s
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Show Notes
The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt.
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