100: Tesco's TikTok takeover and Campaign's Faces to Watch

<p>This week's episode looks at why <a href="https://www.campaignlive.co.uk/article/tesco-contest-goes-viral-14-million-tiktok-views/1800542" rel="noopener noreferrer" target="_blank">Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit. </a></p><br><p><em>Campaign </em>reporter Charlotte Rawlings and features editor Matt Barker discuss whether the <a href="https://www.campaignlive.co.uk/article/year-ahead-tech-platforms-tiktok-sights/1735681" rel="noopener noreferrer" target="_blank">popularity of TikTok can be matched by other potential rival platforms</a>, and what it takes for <a href="https://www.campaignlive.co.uk/article/key-gen-z-brands-speak-next-generation/1787110" rel="noopener noreferrer" target="_blank">brands to tap into Gen Z.</a></p><br><p>They are also joined by podcast host and <em>Campaign</em> premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of <em>Campaign'</em>s feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was<a href="https://www.campaignlive.co.uk/article/faces-watch-2022/1800067" rel="noopener noreferrer" target="_blank"> revealed only 15% believe they are paid enough. </a> It's a challenge that industry leaders are grappling with <a href="https://www.campaignlive.co.uk/article/pay-factor-attracting-junior-talent/1801012" rel="noopener noreferrer" target="_blank">as they contemplate whether salary is now the sole factor in recruiting new talent. </a></p><br><p>Finally, to keep up to date with the latest industry news, analysis and features, <a href="https://www.campaignlive.co.uk/membership" rel="noopener noreferrer" target="_blank">become a <em>Campaign</em> member</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>