Season 3 · Episode 113
113. Campaign podcast: ‘Year Ahead’ event & coverage under the spotlight
The Campaign Podcast · Campaign Magazine
January 12, 202342m 16s
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Show Notes
<p><em>Campaign</em> held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.</p><br><p>The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in <a href="https://www.campaignlive.co.uk/article/campaigns-winter-2022-23-issue/1806865" rel="noopener noreferrer" target="_blank">print and online</a> form the basis of this week’s podcast. </p><br><p><a href="https://www.campaignlive.co.uk/article/agency-leaders-express-worry-employee-morale-2023/1809402" rel="noopener noreferrer" target="_blank">Staff morale</a>, the role of the chief marketing officer and <a href="https://www.campaignlive.co.uk/article/year-ahead-ad-agencies-confidence-cross-industry-support/1808472" rel="noopener noreferrer" target="_blank">adland’s lack of swagger</a> were among the issues discussed by the host, <em>Campaign’s</em> creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.</p><br><p>The trio went on to review <a href="https://www.campaignlive.co.uk/article/british-airways-holidays-turns-comedy-campaign-uncommon-creative-studio/1809156" rel="noopener noreferrer" target="_blank">British Airways Holidays</a> and <a href="https://www.campaignlive.co.uk/article/cadbury-fills-tank-generosity-spot-vccp/1809516" rel="noopener noreferrer" target="_blank">Cadbury Dairy Milk</a> campaigns created by Uncommon Creative Studio and VCCP, respectively. </p><br><p><a href="https://www.campaignlive.co.uk/article/pick-week-saatchi-saatchi-does-number-government/1809877" rel="noopener noreferrer" target="_blank"><em>Campaign’s</em> Pick of the Week</a>, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.</p><p><br></p>
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