The Campaign Podcast

<p>The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.</p><br><p>In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.</p><br><p>WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.</p><br><p>In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.</p><br><p>This episode was hosted by Campaign's tech editor, Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/molson-coors-picks-creative-agency/1866244" rel="noopener noreferrer" target="_blank">Molson Coors picks creative agency</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-reviews-media-account/1866081" rel="noopener noreferrer" target="_blank">Sainsbury’s reviews media account</a></p><p><a href="https://www.campaignlive.co.uk/article/co-op-appoints-creative-agency-2024-project/1866055" rel="noopener noreferrer" target="_blank">Co-op appoints creative agency for 2024 project</a></p><p><a href="https://www.campaignlive.co.uk/article/pringles-reviews-global-creative-account/1865065" rel="noopener noreferrer" target="_blank">Pringles reviews global creative account</a></p><p><a href="https://www.campaignlive.co.uk/article/amount-new-business-pipeline-significantly-higher-2023/1865615" rel="noopener noreferrer" target="_blank">Is the amount of new business in the pipeline ‘significantly higher than 2023’?</a></p><p><a href="https://www.campaignlive.co.uk/article/sheffield-city-council-bans-fossil-fuel-ads/1865861" rel="noopener noreferrer" target="_blank">Sheffield City Council bans fossil fuel ads</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel.</p><br><p>Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp.</p><br><p>In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform internally in order to transform their clients.</p><br><p>She is joined by:</p><p>Natalie Bell, CEO of MG OMD and winner of Head of Agency for Media,</p><p>Gabrielle Ludzker, CEO of Rapp and winner of Head of Agency for Customer Engagement,</p><p>and Carly Avener, CEO of Leo Burnett, who led the agency to bring home three awards.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/leo-burnett-rapps-double-aoy-wins-inspire-not-frustrate/1865325" rel="noopener noreferrer" target="_blank">Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-uk-agency-year-awards-2023-winners-revealed/1861184" rel="noopener noreferrer" target="_blank">Campaign UK Agency of the Year Awards 2023: winners revealed</a></p><p><a href="https://www.campaignlive.co.uk/article/vodafone-calls-leo-burnett-creative-duties/1858063" rel="noopener noreferrer" target="_blank">Vodafone calls on Leo Burnett for creative duties</a></p><p><a href="https://www.campaignlive.co.uk/article/vodafone-uk-ad-pitch/1859171" rel="noopener noreferrer" target="_blank">What to make of the Vodafone UK ad pitch?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</em></p><br><p>A Map of the Disney Entertainment Empire: <a href="https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html" rel="noopener noreferrer" target="_blank">https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html</a></p><br><p>Supplier of the Quiz: <a href="https://www.anzu.io/blog/gaming-marketing-mix" rel="noopener noreferrer" target="_blank">https://www.anzu.io/blog/gaming-marketing-mix</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.</p><br><p>The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives.</p><p> </p><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/a-lot-love-heartache-why-creative-partnership-sometimes-feel-intense-marriage/1863629" rel="noopener noreferrer" target="_blank">'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriage</a></p><p><a href="https://www.campaignlive.co.uk/article/hearts-minds-creativity-strategy-became-perfect-couple/1863667" rel="noopener noreferrer" target="_blank">Hearts and minds: how creativity and strategy became the perfect couple</a></p><p><a href="https://www.campaignlive.co.uk/article/collective-creative-thinking-death-don-draper/1864072?bulletin=campaign_sunday_supplement" rel="noopener noreferrer" target="_blank">Collective creative thinking and the death of Don Draper </a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.</p><br><p>The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.</p><br><p>Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/knorr-super-charges-digital-vegetables-video-game-mods/1864915" rel="noopener noreferrer" target="_blank">Knorr super-charges digital vegetables with video game mods</a></p><p><a href="https://www.campaignlive.co.uk/article/british-heart-foundation-phd-flatline-live-twitch-streams-cpr-campaign/1861680" rel="noopener noreferrer" target="_blank">British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.</p><br><p>They cover: the <a href="https://www.campaignlive.co.uk/article/not-afraid-change-decisions-asa-reversing-fka-twigs-objectification-ruling/1863912" rel="noopener noreferrer" target="_blank">Advertising Standards Authority's decision to overturn part of its ruling</a> on the Calvin Klein FKA twigs ad; Campaign's interview with <a href="https://www.campaignlive.co.uk/article/tough-standards-generous-praise-mccann-londons-chief-executive-moving-agency/1863496" rel="noopener noreferrer" target="_blank">McCann London's Polly McMorrow;</a> and Uncommon Creative Studio's <a href="https://www.campaignlive.co.uk/article/ladies-launch/1863461" rel="noopener noreferrer" target="_blank">start-up accelerator programme, Unrest.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.</p><br><p>After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"</p><br><p>The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramount’s chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.</p><br><p>https://www.campaignlive.co.uk/alist/2024</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</p><br><p>Figures quoted in the MediaWeek podcast were accurate at the time of recording.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.</p><br><p>They cover: <a href="https://www.campaignlive.co.uk/article/karen-blackett-leave-wpp-29-years/1863127" rel="noopener noreferrer" target="_blank">Karen Blackett,</a> WPP UK president, departing the business; <a href="https://www.campaignlive.co.uk/article/sky-calls-review-european-media-account/1863330" rel="noopener noreferrer" target="_blank">Sky's media planning and buying review</a>; the <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2024-shortlist-revealed/1863238" rel="noopener noreferrer" target="_blank">Campaign Media Awards shortlist</a> and Rawlings'<a href="https://www.campaignlive.co.uk/article/it-exists-not-exist-couple-years-why-cannes-introduced-humour-category/1862460" rel="noopener noreferrer" target="_blank"> interview with Cannes Lions' global director of awards Marian Brannelly.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-secret-cannes-success-comedys-return-consoling-creatives/1828172" rel="noopener noreferrer" target="_blank">Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creatives</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-grand-prix-winners/1827053" rel="noopener noreferrer" target="_blank">Cannes Lions 2023: see all the Grand Prix winners</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).</p><br><p>Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.</p><br><p>They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.</p><br><p>More:</p><br><p><a href="https://www.campaignlive.co.uk/article/itvs-mr-bates-vs-post-office-debut-watched-record-92-million-viewers/1856966" rel="noopener noreferrer" target="_blank">ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers</a></p><p><a href="https://www.campaignlive.co.uk/article/mr-bates-vs-post-office-powerful-reminder-tv-deliver-cultural-change/1856964" rel="noopener noreferrer" target="_blank">Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change</a></p><p><a href="https://www.campaignlive.co.uk/article/mr-bates-vs-post-office-hit-without-linear-tv/1857960" rel="noopener noreferrer" target="_blank">Could Mr Bates vs the Post Office have been such a hit without linear TV?</a></p><p><a href="https://www.campaignlive.co.uk/article/rsa-signs-mr-bates-vs-post-office-director/1862973" rel="noopener noreferrer" target="_blank">RSA signs Mr Bates vs The Post Office director</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.</p><br><p>Items on the agenda include former Publicis Media UK chief executive <a href="https://www.campaignlive.co.uk/article/sue-frogley-lands-new-ceo-role-leaving-publicis-groupe/1862356" rel="noopener noreferrer" target="_blank">Sue Frogley's new job</a>, M&C Saatchi's <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-appoint-zaid-al-qassab-group-chief-executive/1862396" rel="noopener noreferrer" target="_blank">appointment of Zaid Al-Qassab as group chief executive</a>, and the <a href="https://www.campaignlive.co.uk/article/commercial-duo-set-exit-channel-4-latest-departures/1862075" rel="noopener noreferrer" target="_blank">latest departures at Channel 4.</a></p><br><p>The discussion also turns to <a href="https://www.campaignlive.co.uk/article/bbc-radio-extensions-spark-criticism-commercial-radio-industry/1862357" rel="noopener noreferrer" target="_blank">commercial broadcasters' reaction to BBC Radio launching four new stations.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.</p><p>Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. </p><p>Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.</p><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670</a> </p><br><p><a href="https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863</a></p><br><p><a href="https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.</p><br><p>They discuss <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-hires-jo-bacon-chief-executive/1861493" rel="noopener noreferrer" target="_blank">M&C Saatchi's hiring of Jo Bacon</a> – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's <a href="https://www.campaignlive.co.uk/article/r-ga-parts-ways-strategy-head-fern-miller-amid-global-rejig/1861766" rel="noopener noreferrer" target="_blank">executive strategy director Fern Miller</a>, and how far <a href="https://www.campaignlive.co.uk/article/digital-advertising-saviour-linear-tv-downturn/1861612" rel="noopener noreferrer" target="_blank">digital advertising can save the linear TV downturn.</a></p><br><p>There is also the launch of <a href="https://www.campaignlive.co.uk/article/campaign-builds-north-america-presence-launching-canada/1861536" rel="noopener noreferrer" target="_blank">Campaign Canada</a> and the <a href="https://tv-advertising-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">upcoming Campaign TV Advertising Summit. </a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.</p><p>They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.</p><p>The trio also talk about brands' activity around Valentine's Day.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.</p><br><p>Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.</p><br><p>They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> and sister brand, <em>C&IT</em>, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.</p><br><p>In this podcast episode, we chat about:</p><ul><li>The role of event marketing: present, past and future</li><li>Why the relationship between brand and event agency breaks down</li><li>Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?</li></ul><p><br></p><p>Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea </p><br><p><strong><em>This podcast episode is sponsored by First Event.</em></strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Campaign podcast’s new format, now featuring <a href="https://www.campaignlive.co.uk/article/campaign-podcast-mothers-new-baby-amazon-prime-ads-google-cookies/1860367" rel="noopener noreferrer" target="_blank">twice a week</a>, returns today with a deep dive on mental health in adland.</p><p>Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.</p><p>Following Krichefski’s <a href="https://www.campaignlive.co.uk/article/ipas-josh-krichefski-calls-industry-leaders-pledge-staff-mental-health/1857920" rel="noopener noreferrer" target="_blank">People First Promise launched in January</a> the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.</p><p>Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”</p><p><em>Coming up later this month is the TV Advertising Summit – if you haven’t already, </em><a href="https://tv-advertising-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank"><em>book your spot here</em></a><em>.</em></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.</p><br><p>The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.</p><br><p>That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?</p><br><p>These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.</p><br><p>However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. </p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492</p><p>https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223</p><p>https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.</p><br><p>They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.</p><br><p>Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the <a href="https://www.campaignlive.co.uk/article/zaid-al-qassab-leave-channel-4/1859105" rel="noopener noreferrer" target="_blank">shock departure of Channel 4 chief marketing officer,</a> Zaid Al-Qassab.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Goalhanger’s top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit.</p><br><p>Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.</p><br><p>Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.</p><br><p>They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.</p><br><p>Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.</p><br><p>Further reading</p><p>https://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504</p><p>https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p><br><p><u>The Reading List:</u></p><br><p>"Media and Society: Critical Perspectives" edited by Graeme Burton</p><p>"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson</p><p>Convergence Culture: Where Old and New Media Collide" by Henry Jenkins</p><p>The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr</p><p>What Marketers Don't Know, Byron Sharp</p><p>Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom</p><p>Stephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974</p><p>How not to plan: https://www.apg.org.uk/publications-hownottoplan</p><br><p><u>Practitioners worth a LinkedIn follow: </u></p><br><p>Les Binet</p><p>Byron Sharp</p><p>Rory Sutherland</p><p>Sarah Carter</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.</p><br><p>Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.</p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847 </p><p>https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667</p><p>https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762 </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.</p><p>The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.</p><p>And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/agency-leader-expresses-fear-risk-taking-media-2024/1856978" rel="noopener noreferrer" target="_blank">Agency leader expresses fear of 'risk taking' in media in 2024</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-creativity/1856971" rel="noopener noreferrer" target="_blank">The Year Ahead 2024: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-media-owners/1856567" rel="noopener noreferrer" target="_blank">The Year Ahead 2024: Media owners</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.</p><br><p>The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297</a></p><p><a href="https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383</a></p><p><a href="https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the fifth and final of our look backs at the best of 2023 podcasts, a tribute to the late, great Tony Cullingham.</p><br><p>The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher <a href="https://www.campaignlive.co.uk/article/tony-cullingham-creative-leaders-pay-tribute-adlands-guiding-light/1838843" rel="noopener noreferrer" target="_blank">for changing the course of their careers. </a></p><br><p>Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy. </p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the fourth of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.</p><br><p>Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, join  creativity and culture editor Gurjit Degun to discuss Black History Month. </p><br><p>Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.</p><br><p>Further reading:</p><br><p>https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343 </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It’s that time of the year. Campaign’s feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.</p><br><p>The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…</p><p>They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.</p><br><p>Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/thelists" rel="noopener noreferrer" target="_blank">The Lists 2023</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.</p><br><p>Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.</p><br><p>The quartet discuss the magazine’s cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue. </p><br><p>Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. </p><br><p>Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what’s to happen next, as Campaign begins a new chapter as a solely digital presence.</p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.</p><br><p>Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.</p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/barbenheimer-double-feature-everyone-talking/1830847</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's media editor Beau Jackson meets with Lydia Gough and Steve Harding-Hill from the Aardman animation studio, celebrating 40 years of making commercials.</p><br><p>Back in the studio, features editor Matt Barker and reporters Shauna Lewis and Charlotte Rawlings discuss various stories that have appeared on the Campaign site over the past week.</p><br><p>The trio chat about changes at EssenceMediacomX, before chewing over Ikea's invite for customers to have Christmas dinner in-store and a turkey-sized meatball, before taking a look at the Charlie's Bar Instagram ad that appeared on peak-time ITV.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/essencemediacomx-shakes-senior-leadership-team/1849950" rel="noopener noreferrer" target="_blank">EssenceMediacomX shakes up senior leadership team</a></p><p><a href="https://www.campaignlive.co.uk/article/ikea-cooks-giant-turkey-sized-meatball-christmas/1849957" rel="noopener noreferrer" target="_blank">Ikea roomsets become new Christmas dinner destination</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-gives-primetime-media-spot-viral-instagram-christmas-ad/1849680" rel="noopener noreferrer" target="_blank">ITV gives primetime media spot to viral Instagram Christmas ad</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Plus: Working like Mad Men, ByteDance's merry jig, BVOD myths and pass me the Dove soap box. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign UK editor-in-chief Gideon Spanier covers some of the biggest global media trends and the changing fortunes of tech giants and agency groups in conversation with Joanna O'Connell from R3 Worldwide, and Ian Jacob, whose portfolio of directorships includes chairing the board at UKOM.</p><br><p>Introducing the episode, Spanier and media editor Beau Jackson talk about the biggest stories of the week including the <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-restructure-uk-agencies-combine-super-group/1849008" rel="noopener noreferrer" target="_blank">shake-up at M&C Saatchi,</a> and the flurry of people moves adland is making in the lead up to the end of the year, mentioning <a href="https://www.campaignlive.co.uk/article/ddb-worldwide-hires-chaka-sobhani-international-cco/1849295" rel="noopener noreferrer" target="_blank">Chaka Sobhani’s move to DDB Worldwide,</a> and <a href="https://www.campaignlive.co.uk/article/google-makes-trio-appointments-uk-ad-leadership-team/1849138" rel="noopener noreferrer" target="_blank">Google adding Condé Nast’s Vanessa Kingori and Sophie Neary from Meta</a> to its leadership team.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The <a href="https://www.campaignlive.co.uk/article/campaign-big-awards-2023-winners-revealed/1846592" rel="noopener noreferrer" target="_blank">Campaign Big Awards</a> took place at the Londoner Hotel in Leicester Square last week.</p><br><p>Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night.</p><br><p>They also comment on <a href="https://www.campaignlive.co.uk/article/cannes-lions-introduces-humour-category-awards/1847908" rel="noopener noreferrer" target="_blank">Cannes Lions' decision to introduce a humour category.</a></p><br><p>Earlier in the episode, Campaign's editor Maisie McCabe and features editor Matt Barker discuss some of the latest news, including changes at <a href="https://www.campaignlive.co.uk/article/why-now-analysts-react-wunderman-thompson-vmly-r-merger/1844267" rel="noopener noreferrer" target="_blank">VML</a> and <a href="https://www.campaignlive.co.uk/article/accenture-song-restructures-deliver-speed-opportunity/1847508" rel="noopener noreferrer" target="_blank">Accenture Song.</a> They also note Bartle Bogle Hegarty's chief creative officer Alex Grieve's tribute to <a href="https://www.campaignlive.co.uk/article/tony-cullingham-creative-leaders-pay-tribute-adlands-guiding-light/1838843" rel="noopener noreferrer" target="_blank">Tony Cullingham, who passed away earlier this year.</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/campaign-podcast-tribute-tony-cullingham-unilevers-purpose-return-humour/1846149" rel="noopener noreferrer" target="_blank">Campaign Podcast: A tribute to Tony Cullingham</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-big-awards-2023-winners-revealed/1846592" rel="noopener noreferrer" target="_blank">All the Campaign Big Awards winners</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Lynsey Atkin, executive creative director at 4Creative, and Richard Brin, global chief creative officer at Adam & Eve/DDB, review a selection of the latest Christmas ads.</p><br><p>They critique the following ads: <a href="https://www.campaignlive.co.uk/article/john-lewis-partners-ad-recounts-christmas-tale-venus-flytrap/1846898" rel="noopener noreferrer" target="_blank">John Lewis & Partners</a> "Let your traditions grow" and <a href="https://www.campaignlive.co.uk/article/waitrose-partners-serves-grown-up-christmas-push-against-established-norms/1845980" rel="noopener noreferrer" target="_blank">Waitrose & Partners</a> "It's time for the good stuff" by Saatchi & Saatchi London; <a href="https://www.campaignlive.co.uk/article/etsys-christmas-ad-takes-inspiration-mission-impossible/1845704" rel="noopener noreferrer" target="_blank">Etsy</a> "Your mission" by Orchard; <a href="https://www.campaignlive.co.uk/article/asda-calls-michael-buble-highlight-quality-christmas-ad/1846298" rel="noopener noreferrer" target="_blank">Asda</a> “Make this Christmas incrediBuble” by Havas London; <a href="https://www.campaignlive.co.uk/article/morrisons-reveals-first-christmas-ad-leo-burnett/1846247" rel="noopener noreferrer" target="_blank">Morrisons</a> “More of the winning feeling” by Leo Burnett; <a href="https://www.campaignlive.co.uk/article/aldi-spoofs-willy-wonka-sharing-focused-christmas-ad/1846469" rel="noopener noreferrer" target="_blank">Aldi</a> “Kevin and the Christmas factory” by McCann UK; <a href="https://www.campaignlive.co.uk/article/mcdonalds-brings-back-raise-arches-2023-christmas-spot/1847066" rel="noopener noreferrer" target="_blank">McDonald's</a> “Fancy a McDonald’s this Christmas?” by Leo Burnett; <a href="https://hbm.cms3.hbpl.co.uk/ArticleManager/1847792/%20https://www.campaignlive.co.uk/article/friends-share-joy-amazons-beatles-soundtracked-christmas-ad/1846545" rel="noopener noreferrer" target="_blank">Amazon</a> “Joy ride” (in-house); and <a href="https://www.campaignlive.co.uk/article/lidl-puts-toy-donation-heart-christmas-ad/1846349" rel="noopener noreferrer" target="_blank">Lidl</a>"A magical Christmas" by DDB Germany.</p><br><p><a href="https://www.campaignlive.co.uk/article/christmas-2023-round-up-watch-festive-ads/1847387" rel="noopener noreferrer" target="_blank">Watch all the Christmas ads released this year so far here.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads.</p><br><p>The trio starts off with a review of <a href="https://www.campaignlive.co.uk/article/etsy-your-mission-orchard-creative/1845724" rel="noopener noreferrer" target="_blank">Etsy’s holiday ad campaign</a> (courtesy of Kolbusz’s Orchard), before chatting about <a href="https://www.campaignlive.co.uk/article/morrisons-reveals-first-christmas-ad-leo-burnett/1846247" rel="noopener noreferrer" target="_blank">Morrisons</a> (one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack.</p><br><p>Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah Waddingham masks and <em>The Golden Girls</em> (while some of the language becomes a tad <em>Get Gotti</em> in places).</p><br><p>The ads reviewed include Marks & Spencer Clothing & Home, M&S Food, Coca-Cola, Sainsbury’s, Asda and Boots.</p><br><p>Look out for the second part of our Christmas ads podcast spectacular next week.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/christmas-2023-round-up-watch-festive-ads/1846470" rel="noopener noreferrer" target="_blank">Christmas 2023 round-up: Watch all the festive ads</a></p><p><a href="https://www.campaignlive.co.uk/article/christmas-2023-round-up-watch-festive-ads/1846470" rel="noopener noreferrer" target="_blank">Pick of the Week: Orchard's Etsy campaign is the perfect present</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher <a href="https://www.campaignlive.co.uk/article/tony-cullingham-creative-leaders-pay-tribute-adlands-guiding-light/1838843" rel="noopener noreferrer" target="_blank">for changing the course of their careers.</a></p><br><p>Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy.</p><br><p>Elsewhere, Campaign reporter Charlotte Rawlings joins Watson to discuss recent news stories, including <a href="https://www.campaignlive.co.uk/article/new-unilever-ceo-downplays-purpose-hikes-adspend/1845488" rel="noopener noreferrer" target="_blank">Unilever’s decision to no longer “force-fit” purpose</a>, and Kantar’s report on the <a href="https://www.campaignlive.co.uk/article/its-official-ads-rediscover-funny-side-pandemic/1845471" rel="noopener noreferrer" target="_blank">return of humour in advertising.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The media gang bid farewell to Charlie from MiQ, discuss the rise of virtual influencers and what not to do when taking selfies at work. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Check out some virtual influencers here:</p><ul><li>Shudu – The virtual supermodel that partnered with Fenty</li><li>Tommy Hilfiger’s Virtual Amasador, Noah</li><li>Olaplex’s AI team member, Kai</li><li>Miquea – A 19-year-old ‘Robot’ with millions of IG followers</li></ul><p><br></p><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> features editor Matt Barker is joined by media editor Beau Jackson to discuss recent news stories, including <a href="https://www.campaignlive.co.uk/article/tfl-kicks-off-25bn-outdoor-review-pitches-tube-bus-contracts-together/1844885" rel="noopener noreferrer" target="_blank">Transport for London's £2.5bn review</a> and <a href="https://www.campaignlive.co.uk/article/eurostar-consolidates-%E2%82%AC30m-media-business-wavemaker/1844381" rel="noopener noreferrer" target="_blank">Eurostar awarding its European media planning and buying business to Wavemaker.</a></p><br><p>They are then joined by guests David White, PHD Media strategy director, Richard Friar, Starcom managing director and Simon Daglish, group commercial director at ITV, to chat about the recent <a href="https://www.campaignlive.co.uk/article/media-week-awards-2023-winners-revealed/1840207" rel="noopener noreferrer" target="_blank">Media Week Awards.</a></p><br><p>The trio, all of whom enjoyed great success at the awards, talk about their various category wins, including PHD Media's <a href="https://www.campaignlive.co.uk/article/media-week-awards-winners-2023-grand-prix/1840749" rel="noopener noreferrer" target="_blank">Grand Prix</a> for its work with The British Heart Foundation, Starcom's <a href="https://www.campaignlive.co.uk/article/media-week-awards-winners-2023-media-agency-year/1840748" rel="noopener noreferrer" target="_blank">Media Agency of the Year</a> and ITV's <a href="https://www.campaignlive.co.uk/article/media-week-awards-winners-2023-media-brand-year/1840744" rel="noopener noreferrer" target="_blank">Media Brand of the Year</a> and <a href="https://www.campaignlive.co.uk/article/media-week-awards-winners-2023-sales-team-year/1840747" rel="noopener noreferrer" target="_blank">Sales Team of the Year.</a></p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/media-week-awards-2023-winners-revealed/1840207" rel="noopener noreferrer" target="_blank">Media Week Awards: winners revealed</a></p><br><p><a href="https://www.campaignlive.co.uk/article/tfl-kicks-off-25bn-outdoor-review-pitches-tube-bus-contracts-together/1844885" rel="noopener noreferrer" target="_blank">TfL kicks off £2.5bn outdoor review as it pitches Tube and bus contracts together</a></p><br><p><a href="https://www.campaignlive.co.uk/article/eurostar-consolidates-%E2%82%AC30m-media-business-wavemaker/1844381" rel="noopener noreferrer" target="_blank">Eurostar consolidates €30m media business with Wavemaker</a></p><br><p><a href="https://www.campaignlive.co.uk/article/eurostar-consolidates-%E2%82%AC30m-media-business-wavemaker/1844381" rel="noopener noreferrer" target="_blank">In Pictures: Media Week Awards 2023</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our suited, booted and begowned gang chat British Heart Foundation, eBay Love Island, Bauer on the beach, Subway make your own and go crazy for Mimi. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.</p><br><p>Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. </p><br><p>Lloyd-Barnes talks about the Ad Association's <a href="https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343" rel="noopener noreferrer" target="_blank">All In Census findings.</a></p><br><p>Meanwhile <em>Campaign</em>'s creativity and culture editor Gurjit Degun and reporter Shauna Lewis discuss the <a href="https://www.campaignlive.co.uk/article/wpp-merges-vmly-r-wunderman-thompson/1841811" rel="noopener noreferrer" target="_blank">Wunderman Thompson and VMLY&R merger</a> and results from <em>Campaign</em>'s <a href="https://www.campaignlive.co.uk/article/faces-watch-rising-talent-wants-adland/1841855" rel="noopener noreferrer" target="_blank">Faces to Watch survey.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/why-now-analysts-react-wunderman-thompson-vmly-r-merger/1844267" rel="noopener noreferrer" target="_blank">‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger</a></p><p><a href="https://www.campaignlive.co.uk/article/faces-watch-rising-talent-wants-adland/1841855" rel="noopener noreferrer" target="_blank">Faces to Watch: what rising talent wants from adland</a></p><p><a href="https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343" rel="noopener noreferrer" target="_blank">All In Census results: sexism wanes as minority representation improves</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The media crusaders discuss why everyone’s getting into gaming, why agencies should work harder for B2B brands, how B2B brands can supercharge their marketing efforts, and when sunshine yellow can secure you a mortgage. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The arrival of the <a href="https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796" rel="noopener noreferrer" target="_blank">final ever quarterly print edition of <em>Campaign</em></a> brings together in the studio UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.</p><br><p>The quartet discuss the magazine’s cover design (a throwback to the news story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue.</p><br><p>Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. </p><p>Maisie then talks about her equally provocative-sounding piece, <a href="https://www.campaignlive.co.uk/article/will-advertising-agencies-survive/1839633" rel="noopener noreferrer" target="_blank">“Will advertising agencies survive?”,</a> before Chris rounds everything up with a sneak preview of what’s to happen next, as <em>Campaign</em> begins a new chapter as a solely digital presence.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796" rel="noopener noreferrer" target="_blank">The Autumn issue of <em>Campaign</em> is out now</a></p><p><a href="https://www.campaignlive.co.uk/article/will-advertising-agencies-survive/1839633" rel="noopener noreferrer" target="_blank">Will advertising agencies survive?</a></p><p><a href="https://www.campaignlive.co.uk/article/campaigns-final-quarterly-print-issue-map-future/1839623" rel="noopener noreferrer" target="_blank"><em>Campaign</em>'s final quarterly print issue is a map of the future</a></p><p><a href="https://www.campaignlive.co.uk/article/from-its-launch-1968-campaign-jewel-haymarkets-crown/1839627" rel="noopener noreferrer" target="_blank">'From its launch in 1968, <em>Campaign</em> has been the jewel in Haymarket's crown'</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>With the annual London series of games taking place this month, <em>Campaign</em> features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport.</p><br><p>American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player appearing in a UK ad any time soon?</p><br><p>Barker is also joined by reporter Shauna Lewis to chat about recent news stories, including <a href="https://www.campaignlive.co.uk/article/media-buyers-look-forward-amazons-ad-tier-disney+-draws-mixed-response/1839274" rel="noopener noreferrer" target="_blank">Amazon's plans to launch an ad tier</a> in the new year, <a href="https://www.campaignlive.co.uk/article/filthy-minded-puppets-spread-marmite-toast-first-time/1839362" rel="noopener noreferrer" target="_blank">Marmite‘s targeting of a younger demographic with the help of puppets</a> and the return of <a href="https://www.campaignlive.co.uk/article/direct-line-set-relaunch-iconic-bugle-sound-identity/1839489" rel="noopener noreferrer" target="_blank">Direct Line‘s bugling brand asset.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/media-buyers-look-forward-amazons-ad-tier-disney+-draws-mixed-response/1839274" rel="noopener noreferrer" target="_blank">Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response</a></p><p><a href="https://www.campaignlive.co.uk/article/filthy-minded-puppets-spread-marmite-toast-first-time/1839362" rel="noopener noreferrer" target="_blank">'Filthy-minded' puppets spread Marmite on toast for the first time</a></p><p><a href="https://www.campaignlive.co.uk/article/direct-line-set-relaunch-iconic-bugle-sound-identity/1839489" rel="noopener noreferrer" target="_blank">Direct Line set to relaunch iconic 'bugle' sound identity</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our fabulous four become CMOs of ITV, Roblox, X and Only Fans. What do their first 30 days in charge look like and where are the "Big Dog collabs"? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>