The Campaign Podcast

<p>Campaign UK editor Maisie McCabe is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Ant Nelson, executive creative director at Adam & Eve/DDB, and Jem Lloyd-Williams, chief executive of Mindshare UK, to talk all things Cannes Lions.</p><br><p>Topics include what to expect from the judging process, the perennial 'role of purpose' discussion point, campaigns to watch and how UK work might stack up against global competition.</p><br><p>Plus, the good and the bad of the festival itself and tips for first-time attendees.</p><br><p>Further reading:</p><p><a href="https://hbm.cms3.hbpl.co.uk/ArticleManager/1872190/%3Cp%3EPlus,%20the%20good%20and%20the%20bad%20of%20the%20festival%20itself%20and%20tips%20for%20first-time%20attendees.%3C/p%3E" rel="noopener noreferrer" target="_blank">Seven UK adland figures on Cannes Lions Shortlisting Jury</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>There’s no new episode this week, as the Media Week Podcast gang are hard at work preparing for Campaign’s Media360 conference later this month - but don’t despair, as we’ve picked a few of our favourite discussions from previous episodes all around the theme of creativity in media and advertising. You can hear even more about these topics at Media360, from 21-22 May. </p><br><p>Tickets on sale here: <a href="https://media360.campaignlive.co.uk/booking" rel="noopener noreferrer" target="_blank">https://media360.campaignlive.co.uk/booking</a></p><br><p>Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</p><br><p>Figures quoted in the MediaWeek podcast were accurate at the time of recording.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: <a href="https://forms.gle/HiBoYKYb7BaykuPG6" rel="noopener noreferrer" target="_blank">https://forms.gle/HiBoYKYb7BaykuPG6</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In this news episode, the Campaign editorial team take you through some of the biggest stories making headlines in the last week.</p><br><p>Tech editor Lucy Shelley and media editor Beau Jackson discuss <a href="https://www.campaignlive.co.uk/article/levis-picks-um-global-media-agency/1871060" rel="noopener noreferrer" target="_blank">Levi’s picking UM for their global media account</a>, research <a href="https://www.campaignlive.co.uk/article/two-thirds-adland-staff-want-spend-two-days-week-fewer-office/1870639" rel="noopener noreferrer" target="_blank">revealing adland's hybrid working disconnect</a> and the release of Campaign's market report, <a href="https://www.campaignlive.co.uk/article/fortunes-big-six-holding-companies-diverged-2023/1870944" rel="noopener noreferrer" target="_blank">The Big Divide</a>, which delves deeper into the "big six" holding companies.</p><br><p>Also in this episode, hear about the ads that have caught their eye this week. They discuss <a href="https://www.campaignlive.co.uk/article/jon-snow-joins-ant-dec-santander-spot/1871232" rel="noopener noreferrer" target="_blank">Santander's "Bank of Antandec" ad by House 337 and Mitre Studios</a>, promoting the Edge current account and the use of celebrity. Plus, they reveal their thoughts on <a href="https://www.campaignlive.co.uk/article/moneysupermarket-nca-send-judi-denchs-agents-undercover-opera/1871394" rel="noopener noreferrer" target="_blank">Moneysupermarket's next ad starring Dame Judi Dench</a> in command as the "MoneySuperSeven" go undercover at the opera.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> and <em>Media Week </em>have partnered with Pinterest to glean expert insights from industry leaders, as we explore how brands and media buyers can find shoppers where they want to be found. In this special podcast, we chat about: </p><p><br></p><ul><li>How shopping behaviour has changed since the pandemic</li><li>Where and when consumers are in a shopping mindset</li><li>Purchasing behaviours among different demographics </li><li>The importance of every touchpoint </li><li>The future of shopping </li></ul><p><br></p><p>Featuring: Matt Siberry, head of home, Pinterest; Rachel Morman, head of social, PHD Global; Eb Adeyeri, VP of paid social, Jellyfish</p><br><p><strong><em>This is podcast episode is sponsored by Pinterest. </em></strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's deputy editor Gemma Charles chats to editor Maisie McCabe and premium content editor Nicola Merrifield to find out what's new in <a href="https://www.campaignlive.co.uk/article/campaign-launches-school-reports-2024/1869582" rel="noopener noreferrer" target="_blank">this year's School Reports.</a></p><br><p>They discuss the agencies that <a href="https://www.campaignlive.co.uk/article/school-reports-2024-agencies-highest-marks/1869941" rel="noopener noreferrer" target="_blank">received the highest scores,</a> why Campaign is highlighting the shops that are <a href="https://www.campaignlive.co.uk/article/school-reports-2024-agencies-living-wage-foundation-accredited/1870348" rel="noopener noreferrer" target="_blank">Living Wage Foundation accredited</a> and those that are <a href="https://www.campaignlive.co.uk/article/school-reports-2024-agencies-champions/1870297" rel="noopener noreferrer" target="_blank">All In Champions</a>, plus why some agencies <a href="https://www.campaignlive.co.uk/article/why-agencies-wont-getting-official-school-report-mark-year/1867045" rel="noopener noreferrer" target="_blank">only received a provisional mark.</a></p><br><p>We also hear from agency bosses at Spark Foundry, Mother, Wieden & Kennedy, Goodstuff Communications and Dentsu Creative on two issues explored in new Campaign features:<a href="https://www.campaignlive.co.uk/article/take-learning-losses-fun-wins-%E2%80%93-agencies-deal-losing-lucrative-client/1870842" rel="noopener noreferrer" target="_blank"> how to deal with the loss of a major client,</a> and the ways <a href="https://www.campaignlive.co.uk/article/school-reports-2024-agencies-tackling-wild-ride-growing-staffing-numbers/1870477" rel="noopener noreferrer" target="_blank">agencies can grow their workforce sustainably.</a></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2024-z/1865610" rel="noopener noreferrer" target="_blank">School Reports 2024: A-Z</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2024-economic-headwinds-slow-agency-billings-growth/1865950" rel="noopener noreferrer" target="_blank">School Reports 2024: Economic headwinds slow agency billings growth</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2024-economic-headwinds-slow-agency-billings-growth/1865950" rel="noopener noreferrer" target="_blank">School Reports 2024: One step forward, two steps back for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2024-one-step-forward-two-steps-back-diversity/1868839" rel="noopener noreferrer" target="_blank">Now takes ‘heart-breaking’ decision to close after 13 years</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech.</p><br><p>The team, hosted by media editor Beau Jackson, discusses the <a href="https://www.campaignlive.co.uk/article/sky-shortlists-three-networks-media-review/1870382" rel="noopener noreferrer" target="_blank">Sky media shortlist</a> and why agency pitches are moving to a <a href="https://www.campaignlive.co.uk/article/will-agencies-move-holding-company-solution-biggest-clients/1868405" rel="noopener noreferrer" target="_blank">holding group solution their biggest clients</a>. Tech editor Lucy Shelley delves deeper into <a href="https://www.campaignlive.co.uk/article/brave-bisons-social-chain-acquisition-pays-off/1869896" rel="noopener noreferrer" target="_blank">Brave Bison's full-year results</a> and how the agency made the Social Chain <a href="https://www.campaignlive.co.uk/article/brave-bisons-social-chain-acquisition-pays-off/1869896" rel="noopener noreferrer" target="_blank">acquisition pay off</a>. Deputy news editor Marianne Calnan gives her verdict from being on the ground at the <a href="https://www.campaignlive.co.uk/article/rise-2024-conference-marketing-chiefs-offer-six-lessons-benefits-dei/1870208" rel="noopener noreferrer" target="_blank">Rise conference</a> last week.</p><br><p>Plus, the team reveal the campaigns that have caught their eye in the last week, including <a href="https://www.campaignlive.co.uk/article/saatchi-saatchi-london-says-wonky-waitrose-billboard-good-client/1870574" rel="noopener noreferrer" target="_blank">Waitrose's fallen billboard by Saatchi & Saatchi London</a>, <a href="https://www.campaignlive.co.uk/article/ovo-goodstuff-saatchis-team-give-alexa-users-power-nap/1870213" rel="noopener noreferrer" target="_blank">Ovo Energy's "Power nap" Alexa campaign</a> by Goodstuff and Saatchis, and <a href="https://www.campaignlive.co.uk/article/tailscom-enlists-army-labradors-otherworldly-brand-platform/1869863" rel="noopener noreferrer" target="_blank">Tails.com's abundance (or not?) of labradors</a> by TheOr.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/takes-heart-breaking-decision-close-13-years/1870059" rel="noopener noreferrer" target="_blank">Now takes ‘heart-breaking’ decision to close after 13 years</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Mail Metro Media, PHD and Zenith were among the big winners at this year’s sellout Campaign Media Awards.</p><br><p>Joining Campaign media editor Beau Jackson, they each discuss their competition; give behind-the-scenes insight into their award winning work; talk about where media makes a difference to a strong creative campaign and give a sneak-peak of what’s coming up this year.</p><br><p>She is joined by:</p><br><p>• Lauren Dick, executive director of media and data at Mail Metro Media, winner of Commercial Team of the Year</p><p>• Richard Clay, chief strategy officer at Zenith, whose seven wins included Banks & Financial Services, Best Use of Insight and Creative Idea - budget over £250K</p><p>• Tilly Macpherson-Bruty, associate planning director at PHD UK who worked on the Grand Prix winning "Pink sky thinking" campaign for Warner Bros' Barbie movie</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2024-winners-revealed/1868731" rel="noopener noreferrer" target="_blank">Campaign Media Awards 2024: winners revealed</a></p><p><a href="https://www.campaignlive.co.uk/article/pictures-campaign-media-awards-2024/1869506" rel="noopener noreferrer" target="_blank">In Pictures: Campaign Media Awards 2024</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2024-shortlist-revealed/1863238" rel="noopener noreferrer" target="_blank">Campaign Media Awards 2024: shortlist revealed</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.</p><br><p>Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</p><br><p>Figures quoted in the MediaWeek podcast were accurate at the time of recording.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign UK's editorial team discusses the news of the week, including <a href="https://www.campaignlive.co.uk/article/wpps-internal-whistleblower-reports-rose-64-2023/1868706" rel="noopener noreferrer" target="_blank">WPP's rise internal in internal whistleblower reports</a> and <a href="https://www.campaignlive.co.uk/article/publicis-shake-board-arthur-sadoun-takes-sole-charge-maurice-levy-moves-emeritus-role/1869256" rel="noopener noreferrer" target="_blank">Publicis shaking up its board</a>.</p><br><p>Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the <a href="https://www.campaignlive.co.uk/article/franki-goodwin-felix-richter-among-uk-figures-cannes-lions-awarding-jury/1868649" rel="noopener noreferrer" target="_blank">UK figures in the Cannes Lions Jury</a> and we ask if <a href="https://www.campaignlive.co.uk/article/individual-agency-brands-wane/1869113" rel="noopener noreferrer" target="_blank">agencies are losing their individuality</a> as they increasingly<a href="https://www.campaignlive.co.uk/article/will-agencies-move-holding-company-solution-biggest-clients/1868405" rel="noopener noreferrer" target="_blank"> move to a holding company solution for their biggest clients</a>.</p><br><p>Also discussed in this episode:</p><p><a href="https://www.campaignlive.co.uk/article/pablo-hires-creative-directors-adam-eve-ddb-special/1868779" rel="noopener noreferrer" target="_blank">Pablo hires creative directors from Adam & Eve/DDB and Special</a></p><p><a href="https://www.campaignlive.co.uk/article/dan-cullen-shute-exits-creature-agency-restructure/1869504" rel="noopener noreferrer" target="_blank">Dan Cullen Shute exits Creature in agency restructure</a></p><br><p>Coming up this week: Campaign's School Reports 2024 and an interview episode with the winners of the Campaign Media Awards 2024.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.</p><br><p>We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards tips.</p><br><p>Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media’s marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at <a href="https://www.britishpodcastawards.com/" rel="noopener noreferrer" target="_blank">britishpodcastawards.com</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).</p><br><p>Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.</p><br><p>West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:</p><ul><li><a href="https://www.campaignlive.co.uk/article/accenture-swoops-buy-uk-agency-group-unlimited/1868331" rel="noopener noreferrer" target="_blank">Accenture Song’s Unlimited acquisition</a></li><li><a href="https://www.campaignlive.co.uk/article/m-c-saatchi-reveals-strategy-shift-revenues-drop/1868259" rel="noopener noreferrer" target="_blank">M&C Saatchi’s new strategy</a></li><li><a href="https://www.campaignlive.co.uk/article/monzo-banks-digital-customer-experience-agency/1867804" rel="noopener noreferrer" target="_blank">Monzo signing AnalogFolk</a></li><li><a href="https://www.campaignlive.co.uk/article/havas-media-network-sets-centralised-planning-team/1868079" rel="noopener noreferrer" target="_blank">Havas Media Network's new centralised planning team</a></li><li><a href="https://www.campaignlive.co.uk/article/essencemediacoms-uk-boss-why-media-sit-top-table-creative/1868513" rel="noopener noreferrer" target="_blank">Interview with EssenceMediacom’s Kate Rowlinson</a></li></ul><p><br></p><p>Also coming up for the week ahead: the Mail Metro Media football tournament,<a href="https://www.campaignexperienceawards.com/" rel="noopener noreferrer" target="_blank"> Campaign Experience Awards</a> (17 April) and <a href="https://www.campaignmediaawards.com/" rel="noopener noreferrer" target="_blank">Campaign Media Awards</a> (18 April)</p><br><p><em>Note: When discussing Havas Media Network’s Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.</em></p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/m-c-saatchi-nabs-mccanns-rob-doubal-laurence-thomson/1868438" rel="noopener noreferrer" target="_blank">M&C Saatchi nabs McCann’s Rob Doubal and Laurence Thomson</a></p><p><a href="https://www.campaignlive.co.uk/article/m-c-saatchi-consider-us-acquisitions-bulk-creative-network/1868461" rel="noopener noreferrer" target="_blank">M&C Saatchi to consider US acquisitions to bulk up creative network</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Creative and social impact strategist Chloë Davies joins Imogen Watson, Campaign's work and inspiration editor, to give the backstory behind It Takes A Village, a global hub with a mission to celebrate and champion black women in advertising, media, marketing and communications.</p><br><p>Described as the culmination of her life's work, Davies officially launched the collective at the end of March, announcing plans to spotlight black women’s underused and unrecognised power. </p><br><p>In this episode, she explains how it will collect data to produce detailed insight and global reports over the next three years. </p><br><p>Davies has worked with the Diversity Standards Collective on <em>We Can't All Be Lying, </em>a survey which will delve into the experiences of black women across the industry through the intersectional lens of the gender and ethnicity pay gaps. The survey is due to go live next week.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>This week, the gang dissect whether April Fools is still a relevant cultural moment for brands to tap into (and pick out their favourite fake ads from this year’s crop) as well as looking at banned ads, Meta and Netflix’s data-sharing deal, and the idea of an ad-funded BBC. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</p><br><p>Figures quoted in the MediaWeek podcast were accurate at the time of recording.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Advertising Standards Authority has had a busy week of complaints, including bans for Nationwide and JML, its second in seven days.</p><br><p>Campaign's editorial team discusses the banned ads alongside others that have garnered ASA complaints and extreme responses, including ads from the Alzheimer's Society and Andrex, which was Campaign's Pick of the Week.</p><br><p>We also give you the headlines from media and creativity, including Amazon's media pitch shortlist and the Asos creative review.</p><br><p>This episode was hosted by tech editor Lucy Shelley and featured media editor Beau Jackson and reporter Charlotte Rawlings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/nationwide-campaign-banned-misleading-branch-closure-claims/1867376" rel="noopener noreferrer" target="_blank">Nationwide campaign banned over ‘misleading’ branch closure claims</a></p><br><p><a href="https://www.campaignlive.co.uk/article/alzheimers-society-tv-ad-prompts-128-complaints-asa/1867292" rel="noopener noreferrer" target="_blank">Alzheimer’s Society TV ad prompts 128 complaints to the ASA</a></p><br><p><a href="https://www.campaignlive.co.uk/article/asa-bans-second-jml-ad-within-week/1867280" rel="noopener noreferrer" target="_blank">ASA bans second JML ad within a week</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pick-week-andrex-breaks-toilet-ta-poo-style/1867616" rel="noopener noreferrer" target="_blank">Pick of the Week: Andrex breaks the toilet ta-poo with style</a></p><br><p><a href="https://www.campaignlive.co.uk/article/pick-week-calm-educating-nation-suicide-shows-strength-strategy-creative/1790869" rel="noopener noreferrer" target="_blank">CALM educating the nation on suicide shows strength of strategy and creative</a></p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The past few weeks in adland have been a busy period for mergers, but luckily in this episode of the Campaign podcast the editorial team has the lowdown to keep you up to speed.</p><br><p>Media editor Beau Jackson, tech editor Lucy Shelley and reporter Charlotte Rawlings cover the latest goings-on at <a href="https://www.campaignlive.co.uk/article/-partnership-msix-partners-merge-form-full-service-shop/1866137" rel="noopener noreferrer" target="_blank">The & Partnership and MSix & Partners</a>; <a href="https://www.campaignlive.co.uk/article/akqa-grey-merge-operations-five-markets-efficiency-drive/1866664" rel="noopener noreferrer" target="_blank">AKQA and Grey</a> and <a href="https://www.campaignlive.co.uk/article/forsman-bodenfors-london-studio-merges-cpb-london/1866949" rel="noopener noreferrer" target="_blank">Forsman & Bodenfors London and CPB London</a>. </p><br><p>The team also dig into Campaign’s deep-dive on the <a href="https://www.campaignlive.co.uk/article/were-people-business-why-agencies-championing-parental-leave/1845979" rel="noopener noreferrer" target="_blank">state of parental leave in adland</a>, and take a look at <a href="https://www.campaignlive.co.uk/article/uk-adland-concerned-dropping-down-warc-creative-100-rankings/1865960" rel="noopener noreferrer" target="_blank">what the industry thought</a> of the UK <a href="https://www.campaignlive.co.uk/article/warc-creative-100-uk-slips-bronze-2023-listing/1864833" rel="noopener noreferrer" target="_blank">slipping down the ranks</a> in the Warc Creative 100. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/will-ai-power-reboot-full-service-agencies/1867237" rel="noopener noreferrer" target="_blank">Will AI power a reboot of full-service agencies?</a></p><p><a href="https://www.campaignlive.co.uk/article/brandtech-group-raises-115m-ai-funding/1867214" rel="noopener noreferrer" target="_blank">Brandtech Group raises $115m in AI funding</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Caroline Pay, chief creative officer at Dentsu Creative, and Trevor Robinson, founder and executive creative director at Quiet Storm, join Campaign's reporter, Charlotte Rawlings, and work and inspiration editor, Imogen Watson, to review some of the latest ads.</p><br><p>Pay and Robinson dive into the V&A “If you’re into it, it’s in the V&A” by Adam & Eve/DDB, BBC “Things we love” by BBC Creative, British Airways "Everywhere we go" by Uncommon Creative Studio, Amazon “The grit” by Adam & Eve/DDB, Peta “This cartoon will change how you see bacon forever" by Grey London, and Just Eat “The joy of everyday” by McCann London.</p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/golf-knitting-taylor-swift-v-a-taps-unique-passions-targeted-campaign/1864767" rel="noopener noreferrer" target="_blank">Golf, knitting and Taylor Swift: the V&A taps into unique passions in targeted campaign</a></p><br><p><a href="https://www.campaignlive.co.uk/article/bbc-aardman-release-stop-motion-ads-real-family-voiceovers/1864356" rel="noopener noreferrer" target="_blank">BBC and Aardman release stop-motion ads with real family voiceovers</a></p><br><p><a href="https://www.campaignlive.co.uk/article/british-airways-launches-ad-campaign-uncommon-creative-studio/1865506" rel="noopener noreferrer" target="_blank">British Airways launches ad campaign by Uncommon Creative Studio</a></p><br><p><a href="https://www.campaignlive.co.uk/article/amazon-products-assist-players-uefa-womens-football-film/1864671" rel="noopener noreferrer" target="_blank">Amazon products assist players in Uefa Women’s Football film</a></p><br><p><a href="https://www.campaignlive.co.uk/article/peta-takes-inspiration-ren-stimpy-discourage-pork-consumption/1863716" rel="noopener noreferrer" target="_blank">Peta takes inspiration from Ren & Stimpy to discourage pork consumption</a></p><br><p><a href="https://www.campaignlive.co.uk/article/just-eat-ads-introduce-wes-anderson-inspired-furry-creatures/1863379" rel="noopener noreferrer" target="_blank">Just Eat ads introduce Wes Anderson-inspired furry creatures</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The pitching arena has gone wild in the last seven days, with multiple big advertising accounts going up for review, putting pressure on incumbents and hopefuls alike.</p><br><p>In this episode, the Campaign editorial team go behind the headlines and discuss Molson Coors and Co-op appointing new creative agencies, Sainsbury's reviewing its media account and Pringles reviewing its global creative account.</p><br><p>WPP's Mark Read announced in the company's 2023 full year results that the new business pipeline is "significantly higher" than last year. This prompted Beau Jackson, Campaign's media editor, to ask adland if 2024 was experiencing a "pitch palooza" as seen after the pandemic. The team discuss the responses seen in the article from both media and creative agencies in advertising.</p><br><p>In non-pitch related news, Imogen Watson, Campaign's work and inspiration editor, discusses Sheffield City Council's decision to ban fossil fuel ads on its billboards as well as advertising for unhealthy foods, gambling and alcoholic drinks.</p><br><p>This episode was hosted by Campaign's tech editor, Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/molson-coors-picks-creative-agency/1866244" rel="noopener noreferrer" target="_blank">Molson Coors picks creative agency</a></p><p><a href="https://www.campaignlive.co.uk/article/sainsburys-reviews-media-account/1866081" rel="noopener noreferrer" target="_blank">Sainsbury’s reviews media account</a></p><p><a href="https://www.campaignlive.co.uk/article/co-op-appoints-creative-agency-2024-project/1866055" rel="noopener noreferrer" target="_blank">Co-op appoints creative agency for 2024 project</a></p><p><a href="https://www.campaignlive.co.uk/article/pringles-reviews-global-creative-account/1865065" rel="noopener noreferrer" target="_blank">Pringles reviews global creative account</a></p><p><a href="https://www.campaignlive.co.uk/article/amount-new-business-pipeline-significantly-higher-2023/1865615" rel="noopener noreferrer" target="_blank">Is the amount of new business in the pipeline ‘significantly higher than 2023’?</a></p><p><a href="https://www.campaignlive.co.uk/article/sheffield-city-council-bans-fossil-fuel-ads/1865861" rel="noopener noreferrer" target="_blank">Sheffield City Council bans fossil fuel ads</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's Agency of the Year Awards took place last week in Royal Lancaster London hotel.</p><br><p>Leo Burnett, MG OMD and Rapp were among the top winners with eight trophies among them this year, including repeat wins for Leo Burnett and Rapp.</p><br><p>In this episode, Maisie McCabe, Campaign's UK editor, speaks to the award-winning chief executives at the agencies to discuss if H1's optimism will carry on for the year ahead, what place creative awards have in the media industry and why agencies must transform internally in order to transform their clients.</p><br><p>She is joined by:</p><p>Natalie Bell, CEO of MG OMD and winner of Head of Agency for Media,</p><p>Gabrielle Ludzker, CEO of Rapp and winner of Head of Agency for Customer Engagement,</p><p>and Carly Avener, CEO of Leo Burnett, who led the agency to bring home three awards.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/leo-burnett-rapps-double-aoy-wins-inspire-not-frustrate/1865325" rel="noopener noreferrer" target="_blank">Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-uk-agency-year-awards-2023-winners-revealed/1861184" rel="noopener noreferrer" target="_blank">Campaign UK Agency of the Year Awards 2023: winners revealed</a></p><p><a href="https://www.campaignlive.co.uk/article/vodafone-calls-leo-burnett-creative-duties/1858063" rel="noopener noreferrer" target="_blank">Vodafone calls on Leo Burnett for creative duties</a></p><p><a href="https://www.campaignlive.co.uk/article/vodafone-uk-ad-pitch/1859171" rel="noopener noreferrer" target="_blank">What to make of the Vodafone UK ad pitch?</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>The quizzing quartet put their gaming (and dating) knowledge to the test, discussing how to plan effectively in the space and what to do when you swipe left! Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</em></p><br><p>A Map of the Disney Entertainment Empire: <a href="https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html" rel="noopener noreferrer" target="_blank">https://www.openculture.com/2020/01/a-map-of-the-disney-entertainment-empire.html</a></p><br><p>Supplier of the Quiz: <a href="https://www.anzu.io/blog/gaming-marketing-mix" rel="noopener noreferrer" target="_blank">https://www.anzu.io/blog/gaming-marketing-mix</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's work and inspiration editor Imogen Watson is joined by features editor Matt Barker and reporter Charlotte Rawlings to discuss a trio of features delving into creative partnerships.</p><br><p>The first of the three features examined issues surrounding creative partnerships, the second focused on the relationships between creative and strategy departments, and the third focused on lone creatives.</p><p> </p><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/a-lot-love-heartache-why-creative-partnership-sometimes-feel-intense-marriage/1863629" rel="noopener noreferrer" target="_blank">'A lot of love and heartache': why a creative partnership can sometimes feel more intense than a marriage</a></p><p><a href="https://www.campaignlive.co.uk/article/hearts-minds-creativity-strategy-became-perfect-couple/1863667" rel="noopener noreferrer" target="_blank">Hearts and minds: how creativity and strategy became the perfect couple</a></p><p><a href="https://www.campaignlive.co.uk/article/collective-creative-thinking-death-don-draper/1864072?bulletin=campaign_sunday_supplement" rel="noopener noreferrer" target="_blank">Collective creative thinking and the death of Don Draper </a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.</p><br><p>The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.</p><br><p>Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/knorr-super-charges-digital-vegetables-video-game-mods/1864915" rel="noopener noreferrer" target="_blank">Knorr super-charges digital vegetables with video game mods</a></p><p><a href="https://www.campaignlive.co.uk/article/british-heart-foundation-phd-flatline-live-twitch-streams-cpr-campaign/1861680" rel="noopener noreferrer" target="_blank">British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's creativity and culture editor Gurjit Degun is joined by premium content editor Nicola Merrifield and feature's editor Matt Barker to talk about some recent articles.</p><br><p>They cover: the <a href="https://www.campaignlive.co.uk/article/not-afraid-change-decisions-asa-reversing-fka-twigs-objectification-ruling/1863912" rel="noopener noreferrer" target="_blank">Advertising Standards Authority's decision to overturn part of its ruling</a> on the Calvin Klein FKA twigs ad; Campaign's interview with <a href="https://www.campaignlive.co.uk/article/tough-standards-generous-praise-mccann-londons-chief-executive-moving-agency/1863496" rel="noopener noreferrer" target="_blank">McCann London's Polly McMorrow;</a> and Uncommon Creative Studio's <a href="https://www.campaignlive.co.uk/article/ladies-launch/1863461" rel="noopener noreferrer" target="_blank">start-up accelerator programme, Unrest.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to talk about the return of the A List, back after a four-year absence.</p><br><p>After touching on the selection process and logistical challenges of getting all the content together, talk quickly turns to some of the best responses from the A List questionnaire, not least the eternal debate around "cats or dogs?"</p><br><p>The trio then hand over to UK editor in chief Gideon Spanier, who interviewed Paramount’s chief content officer UK Ben Frow at last week's Campaign TV Advertising Summit.</p><br><p>https://www.campaignlive.co.uk/alist/2024</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The fabulous four are back, this week discussing Instagram's stalkery partner vibes, fake news on X, and how to spell banker. Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.</p><br><p>Figures quoted in the MediaWeek podcast were accurate at the time of recording.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's creativity and culture editor Gurjit Degun is joined by editor-in-chief Gideon Spanier and roving reporter Charlotte Rawlings to discuss some of the latest news.</p><br><p>They cover: <a href="https://www.campaignlive.co.uk/article/karen-blackett-leave-wpp-29-years/1863127" rel="noopener noreferrer" target="_blank">Karen Blackett,</a> WPP UK president, departing the business; <a href="https://www.campaignlive.co.uk/article/sky-calls-review-european-media-account/1863330" rel="noopener noreferrer" target="_blank">Sky's media planning and buying review</a>; the <a href="https://www.campaignlive.co.uk/article/campaign-media-awards-2024-shortlist-revealed/1863238" rel="noopener noreferrer" target="_blank">Campaign Media Awards shortlist</a> and Rawlings'<a href="https://www.campaignlive.co.uk/article/it-exists-not-exist-couple-years-why-cannes-introduced-humour-category/1862460" rel="noopener noreferrer" target="_blank"> interview with Cannes Lions' global director of awards Marian Brannelly.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/adam-eve-ddb-secret-cannes-success-comedys-return-consoling-creatives/1828172" rel="noopener noreferrer" target="_blank">Adam & Eve/DDB: secret to Cannes success, comedy's return and consoling creatives</a></p><p><a href="https://www.campaignlive.co.uk/article/cannes-lions-2023-grand-prix-winners/1827053" rel="noopener noreferrer" target="_blank">Cannes Lions 2023: see all the Grand Prix winners</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Emmy and Bafta award-winning director and producer James Strong spoke to Campaign UK editor Maisie McCabe about directing ITV’s hit drama Mr Bates vs The Post Office in a session at Campaign’s TV Advertising Summit on Tuesday (27 February).</p><br><p>Listen to audio from the session as Strong and McCabe discuss how the television drama about the British Post Office scandal transcended entertainment and became a catalyst for social change.</p><br><p>They also discuss the implications for the future of TV drama, the portrayal of real-life issues, and how this will influence the strategies of broadcasters seeking to attract advertisers.</p><br><p>More:</p><br><p><a href="https://www.campaignlive.co.uk/article/itvs-mr-bates-vs-post-office-debut-watched-record-92-million-viewers/1856966" rel="noopener noreferrer" target="_blank">ITV’s Mr Bates vs The Post Office debut watched by record 9.2 million viewers</a></p><p><a href="https://www.campaignlive.co.uk/article/mr-bates-vs-post-office-powerful-reminder-tv-deliver-cultural-change/1856964" rel="noopener noreferrer" target="_blank">Mr Bates vs The Post Office is a powerful reminder that TV can deliver cultural change</a></p><p><a href="https://www.campaignlive.co.uk/article/mr-bates-vs-post-office-hit-without-linear-tv/1857960" rel="noopener noreferrer" target="_blank">Could Mr Bates vs the Post Office have been such a hit without linear TV?</a></p><p><a href="https://www.campaignlive.co.uk/article/rsa-signs-mr-bates-vs-post-office-director/1862973" rel="noopener noreferrer" target="_blank">RSA signs Mr Bates vs The Post Office director</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Beau Jackson is joined by senior media reporter Shauna Lewis to discuss some of the latest news.</p><br><p>Items on the agenda include former Publicis Media UK chief executive <a href="https://www.campaignlive.co.uk/article/sue-frogley-lands-new-ceo-role-leaving-publicis-groupe/1862356" rel="noopener noreferrer" target="_blank">Sue Frogley's new job</a>, M&C Saatchi's <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-appoint-zaid-al-qassab-group-chief-executive/1862396" rel="noopener noreferrer" target="_blank">appointment of Zaid Al-Qassab as group chief executive</a>, and the <a href="https://www.campaignlive.co.uk/article/commercial-duo-set-exit-channel-4-latest-departures/1862075" rel="noopener noreferrer" target="_blank">latest departures at Channel 4.</a></p><br><p>The discussion also turns to <a href="https://www.campaignlive.co.uk/article/bbc-radio-extensions-spark-criticism-commercial-radio-industry/1862357" rel="noopener noreferrer" target="_blank">commercial broadcasters' reaction to BBC Radio launching four new stations.</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.</p><p>Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging. </p><p>Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.</p><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670</a> </p><br><p><a href="https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863</a></p><br><p><a href="https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.</p><br><p>They discuss <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-hires-jo-bacon-chief-executive/1861493" rel="noopener noreferrer" target="_blank">M&C Saatchi's hiring of Jo Bacon</a> – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's <a href="https://www.campaignlive.co.uk/article/r-ga-parts-ways-strategy-head-fern-miller-amid-global-rejig/1861766" rel="noopener noreferrer" target="_blank">executive strategy director Fern Miller</a>, and how far <a href="https://www.campaignlive.co.uk/article/digital-advertising-saviour-linear-tv-downturn/1861612" rel="noopener noreferrer" target="_blank">digital advertising can save the linear TV downturn.</a></p><br><p>There is also the launch of <a href="https://www.campaignlive.co.uk/article/campaign-builds-north-america-presence-launching-canada/1861536" rel="noopener noreferrer" target="_blank">Campaign Canada</a> and the <a href="https://tv-advertising-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">upcoming Campaign TV Advertising Summit. </a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news.</p><p>They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards.</p><p>The trio also talk about brands' activity around Valentine's Day.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.</p><br><p>Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.</p><br><p>They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p><em>Campaign</em> and sister brand, <em>C&IT</em>, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.</p><br><p>In this podcast episode, we chat about:</p><ul><li>The role of event marketing: present, past and future</li><li>Why the relationship between brand and event agency breaks down</li><li>Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?</li></ul><p><br></p><p>Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea </p><br><p><strong><em>This podcast episode is sponsored by First Event.</em></strong></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The Campaign podcast’s new format, now featuring <a href="https://www.campaignlive.co.uk/article/campaign-podcast-mothers-new-baby-amazon-prime-ads-google-cookies/1860367" rel="noopener noreferrer" target="_blank">twice a week</a>, returns today with a deep dive on mental health in adland.</p><p>Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS.</p><p>Following Krichefski’s <a href="https://www.campaignlive.co.uk/article/ipas-josh-krichefski-calls-industry-leaders-pledge-staff-mental-health/1857920" rel="noopener noreferrer" target="_blank">People First Promise launched in January</a> the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives rather than effect change.</p><p>Todd said: “We've got to be accountable for things that get results which all the People First agenda will help us do but we've also got to move from initiatives and policy to embedding good practice and, for me, that comes down to attention on people managers and making sure they are absolutely taken care of in the sense of being capable and able to create environments where people are struggling can speak up.”</p><p><em>Coming up later this month is the TV Advertising Summit – if you haven’t already, </em><a href="https://tv-advertising-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank"><em>book your spot here</em></a><em>.</em></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days.</p><br><p>The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction of Amazon's Prime Video ads and the news of Mother investing in sports and entertainment agency Run Deep.</p><br><p>That then leads to a quick preview of this weekend's Super Bowl and expected return to humour in ads. Big question is, will any of them actually be funny?</p><br><p>These new Tuesday morning podcasts will be news-round up chats, generally shorter than the usual Thursday editions, which will continue to be deeper dives into various issues surrounding the industry.</p><br><p>However, just to confuse you all, next week will see a Super Bowl special, reviewing the ads shown before, during and after the big game. And then on Thursday we'll have the news round-up. </p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/omnicom-buys-uk-post-production-studio-coffee-tv/1859492</p><p>https://www.campaignlive.co.uk/article/cma-google-cannot-proceed-cookie-deprecation-until-concerns-resolved/1860223</p><p>https://www.campaignlive.co.uk/article/mother-invests-sports-entertainment-agency/1859321</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.</p><br><p>They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.</p><br><p>Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the <a href="https://www.campaignlive.co.uk/article/zaid-al-qassab-leave-channel-4/1859105" rel="noopener noreferrer" target="_blank">shock departure of Channel 4 chief marketing officer,</a> Zaid Al-Qassab.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Goalhanger’s top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit.</p><br><p>Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in its The Rest Is franchise have come together for an exclusive crossover podcast.</p><br><p>Recorded at PodPod and Campaign’s Podcast Advertising Summit last week, this exclusive live recording - presented by headline partners Spotify Advertising - features Gary Lineker, Marina Hyde, Steph McGovern and Alastair Campbell giving their insights into what 2024 hosts for the world of podcasting and their respective areas of expertise, as well as how advertisers can best take advantage of key calendar events to share their messages.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account.</p><br><p>They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously.</p><br><p>Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creative panel featuring Lynsey Atkin of 4Creative, Chaka Sobhani, outgoing CCO at Leo Burnett Worldwide and CCO of Leo Burnett UK and Fallon UK, Dan Dawson of Grand Visual and Charlene Chandaresekaran and Dan Morris of TheOr, recorded earlier this month at the Campaign Year Ahead Breakfast Briefing event.</p><br><p>Further reading</p><p>https://www.campaignlive.co.uk/article/b-lab-probe-strip-havas-agencies-b-corp-status-shell-win/1858504</p><p>https://www.campaignlive.co.uk/article/does-adland-staff-departures-personally/1857456</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p><br><p><u>The Reading List:</u></p><br><p>"Media and Society: Critical Perspectives" edited by Graeme Burton</p><p>"The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson</p><p>Convergence Culture: Where Old and New Media Collide" by Henry Jenkins</p><p>The Shallows: What the Internet Is Doing to Our Brains" by Nicholas Carr</p><p>What Marketers Don't Know, Byron Sharp</p><p>Buyology: Truth and Lies About Why We Buy" by Martin Lindstrom</p><p>Stephen King's Planning Guide: https://www.slideshare.net/luciodiasribeiro/stephen-king-jwt-planning-guide-march-1974</p><p>How not to plan: https://www.apg.org.uk/publications-hownottoplan</p><br><p><u>Practitioners worth a LinkedIn follow: </u></p><br><p>Les Binet</p><p>Byron Sharp</p><p>Rory Sutherland</p><p>Sarah Carter</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain.</p><br><p>Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", before chatting about a tribute to former Radio One DJ Annie Nightingale, written by Vicki Maguire, chief creative officer at Havas London.</p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/does-asa-need-revisit-its-gender-stereotyping-rules/1857847 </p><p>https://www.campaignlive.co.uk/article/annie-nightingale-shaped-creative-career-heres/1857667</p><p>https://www.campaignlive.co.uk/article/brits-optimistic-year-new-reality-leo-burnett-client-report/1857762 </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing.</p><p>The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape.</p><p>And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saatchi & Saatchi's chief strategy officer Richard Huntington. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/agency-leader-expresses-fear-risk-taking-media-2024/1856978" rel="noopener noreferrer" target="_blank">Agency leader expresses fear of 'risk taking' in media in 2024</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-creativity/1856971" rel="noopener noreferrer" target="_blank">The Year Ahead 2024: Creativity</a></p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-media-owners/1856567" rel="noopener noreferrer" target="_blank">The Year Ahead 2024: Media owners</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event.</p><br><p>The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/year-ahead-2024-strategy/1856297</a></p><p><a href="https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/xavier-rees-departs-havas-become-amv-group-chief-executive/1856383</a></p><p><a href="https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/global-indie-agency-rankings-wonderhood-catapults-creative-league/1851595</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the fifth and final of our look backs at the best of 2023 podcasts, a tribute to the late, great Tony Cullingham.</p><br><p>The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher <a href="https://www.campaignlive.co.uk/article/tony-cullingham-creative-leaders-pay-tribute-adlands-guiding-light/1838843" rel="noopener noreferrer" target="_blank">for changing the course of their careers. </a></p><br><p>Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creative at MHP Mischief; Tom Webber, creative director at Ogilvy; and Dan Scott, creative at Pablo, join Campaign's work and inspiration editor Imogen Watson, within the walls of the Barn, to discuss their experience of the Watford Ad Course and Cullingham’s lasting legacy. </p><br><p><br></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the fourth of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.</p><br><p>Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, join  creativity and culture editor Gurjit Degun to discuss Black History Month. </p><br><p>Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.</p><br><p>Further reading:</p><br><p>https://www.campaignlive.co.uk/article/census-results-sexism-wanes-minority-representation-improves/1822343 </p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>It’s that time of the year. Campaign’s feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists.</p><br><p>The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well…</p><p>They then talk about the return of the Agencies list, which went up on the site earlier this week and start to think about what's to come in 2024.</p><br><p>Finally, chat turns to the Top of the Pops-themed treatment for the Lists homepage and how, perhaps for the best, plans for staff to dress up as 1980s DJs and read out the countdowns in festive videos sadly had to be shelved. Maybe next year.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/thelists" rel="noopener noreferrer" target="_blank">The Lists 2023</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media.</p><br><p>Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: <a href="https://forms.gle/CXPYw4SDRSqXzZTt8" rel="noopener noreferrer" target="_blank">https://forms.gle/CXPYw4SDRSqXzZTt8</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

<p>In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months.</p><br><p>Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker.</p><br><p>The quartet discuss the magazine’s cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little insight into his creative thinking, before introducing the manifesto questions concept that runs through the issue. </p><br><p>Gurjit chats about her “Will we win the war against the robots?” piece (spoiler alert: yes, quite possibly), while Matt explains the thinking behind his “Is this really entertainment?” feature. </p><br><p>Maisie then talks about her equally provocative-sounding piece, “Will advertising agencies survive?”, before Chris rounds everything up with a sneak preview of what’s to happen next, as Campaign begins a new chapter as a solely digital presence.</p><br><p>Further reading:</p><p>https://www.campaignlive.co.uk/article/autumn-issue-campaign/1839796</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>