183: Campaign podcast: sports and the changing nature of fandom

<p>Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould,&nbsp;senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships.</p><p>Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, before turning to sponsorship and messaging.&nbsp;</p><p>Finally, everyone looks forward to some intriguging sporting action throughout the remainder of the year, both in and out of the stadium.</p><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/why-londons-olympic-branding-changed-game/1796670</a>&nbsp;</p><br><p><a href="https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/olympics-golden-opportunity-brands-despite-reputation-risks/1856863</a></p><br><p><a href="https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/natwest-tv-spot-team-gb-encourages-people-reach-goals/1862015</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>