Season 3 · Episode 182
182: Campaign Podcast: M&C Saatchi's new CEO | Digital ads rescuing linear TV | Campaign Canada
The Campaign Podcast · Campaign Magazine
February 20, 202416m 29s
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Show Notes
<p>Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features.</p><br><p>They discuss <a href="https://www.campaignlive.co.uk/article/m-c-saatchi-hires-jo-bacon-chief-executive/1861493" rel="noopener noreferrer" target="_blank">M&C Saatchi's hiring of Jo Bacon</a> – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's <a href="https://www.campaignlive.co.uk/article/r-ga-parts-ways-strategy-head-fern-miller-amid-global-rejig/1861766" rel="noopener noreferrer" target="_blank">executive strategy director Fern Miller</a>, and how far <a href="https://www.campaignlive.co.uk/article/digital-advertising-saviour-linear-tv-downturn/1861612" rel="noopener noreferrer" target="_blank">digital advertising can save the linear TV downturn.</a></p><br><p>There is also the launch of <a href="https://www.campaignlive.co.uk/article/campaign-builds-north-america-presence-launching-canada/1861536" rel="noopener noreferrer" target="_blank">Campaign Canada</a> and the <a href="https://tv-advertising-summit.campaignlive.co.uk/" rel="noopener noreferrer" target="_blank">upcoming Campaign TV Advertising Summit. </a></p><p><br></p>
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