Shola West on the unspoken realities of influencer marketing

<p>Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the&nbsp;unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).</p><br><p>Listen to audio from the session as West details how&nbsp;discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.</p><br><p>West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>