News: Apple's 'Crush' ad | PG Tips brand refresh | Pick of the Week

<p>It's been all about creativity the last week, with some ads that crushed it and some ads that got crashed...</p><br><p>In this news episode, Campaign's tech editor Lucy Shelley and reporter Charlotte Rawlings talk through some of the top stories of the last week with the view from our news desks. We discussed <a href="https://www.campaignlive.co.uk/article/apples-crush-ad-rated-19-stars-system1/1872223" rel="noopener noreferrer" target="_blank">Apple's "Crush" ad and the controversy that surrounded it</a> and <a href="https://www.campaignlive.co.uk/article/a-fresh-perspective-pg-tips-rebrand-aimed-reflect-modern-britain/1871915" rel="noopener noreferrer" target="_blank">PG Tips brand refresh</a> with its <a href="https://www.campaignlive.co.uk/article/pg-tips-releases-first-major-ad-campaign-eight-years-hiring-new-agency/1871448" rel="noopener noreferrer" target="_blank">first new work in eight years from new agency Calling</a>. Plus, Rawlings takes us through what makes a Campaign Pick of the Week with <a href="https://www.campaignlive.co.uk/article/pick-week-tui-lands-first-class-safety-film/1872002" rel="noopener noreferrer" target="_blank">Tui's first-class safety film by Leo Burnett UK</a>.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/creative-backlash-against-apple-crush-missed-point/1872355" rel="noopener noreferrer" target="_blank">The creative backlash against&nbsp;Apple&nbsp;'Crush' missed the point</a></p><p><a href="https://www.campaignlive.co.uk/article/omd-uk-head-strategy-departs-sustainability-startup/1871931" rel="noopener noreferrer" target="_blank">OMD UK head of strategy departs for sustainability startup</a></p><p><a href="https://www.campaignlive.co.uk/article/havas-media-network-sets-digital-centre-excellence-appoints-paul-bland-leader/1871817" rel="noopener noreferrer" target="_blank">Havas Media Network sets up digital centre of excellence and appoints Paul Bland as leader</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-chief-exec-mark-read-targeted-deepfake-scammers/1872321" rel="noopener noreferrer" target="_blank">WPP chief exec Mark Read targeted by deepfake scammers</a></p><p><a href="https://www.campaignlive.co.uk/article/peroni-nastro-azzurro-launches-global-creative-review/1872193" rel="noopener noreferrer" target="_blank">Peroni Nastro Azzurro launches global creative review</a></p><p><a href="https://www.campaignlive.co.uk/article/william-hill-place-bets-t-pm-creative-agency/1872014" rel="noopener noreferrer" target="_blank">William Hill to place bets on T&Pm as creative agency</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>