189. Campaign Podcast: Charlotte Tilbury, British Heart Foundation & ex-Formula E marketers at the Campaign Gaming Summit

<p>More people play video games today than the entire global population when the first video game was released. This just shows the impact and advertising potential this colossal industry has.</p><br><p>The Campaign Gaming Summit 2024 took place yesterday (13 March) and in this episode Lucy Shelley, Campaign's new tech editor, brings you a recap of the most unmissable moments from the day.</p><br><p>Plus, you can hear the full panel debate from Sam Wahab, global head of gaming and XR at Charlotte Tilbury; Kieran Holmes-Darby, ex-gaming director at Formula E and Leah Mates, director of marketing, fundraising and engagement at the British Heart Foundation. They discuss how brands can build communities within gaming via co-creation and how important being a gamer is to understanding the gaming audience.</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/knorr-super-charges-digital-vegetables-video-game-mods/1864915" rel="noopener noreferrer" target="_blank">Knorr super-charges digital vegetables with video game mods</a></p><p><a href="https://www.campaignlive.co.uk/article/british-heart-foundation-phd-flatline-live-twitch-streams-cpr-campaign/1861680" rel="noopener noreferrer" target="_blank">British Heart Foundation and PHD to flatline live Twitch streams in CPR campaign</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>