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News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?
Season 3 · Episode 211

News: Shell is targeted by Brandalism | Asda's brand refresh | Are brands pitching for free ideas?

The Campaign Podcast · Campaign Magazine

May 21, 202416m 57s

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Show Notes

<p>Campaign's editorial team take you through some of the biggest stories of the week with the views from their news desks.</p><br><p>The team discusses <a href="https://www.campaignlive.co.uk/article/asda-unveils-new-brand-identity-summer-campaign/1873028" rel="noopener noreferrer" target="_blank">Asda's brand refresh</a> and the use of humour in the supermarket category, how <a href="https://www.campaignlive.co.uk/article/activists-hack-billboards-protest-against-shell-advertising/1872701" rel="noopener noreferrer" target="_blank">Shell and Havas were targeted by Brandalism</a> in an out-of-home protest and adland's answers to Campaign's question of the week where we asked <a href="https://www.campaignlive.co.uk/article/big-problem-brands-pitching-free-ideas/1872466" rel="noopener noreferrer" target="_blank">how big of a problem is brands pitching for free ideas</a>.</p><br><p>Taking you through the headlines and top stories, this episode is hosted by tech editor Lucy Shelley, joined by reporter Charlotte Rawlings and deputy news editor Marianne Calnan.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/halfords-appoints-media-planning-buying-agency-20m-account/1873166" rel="noopener noreferrer" target="_blank">Halfords appoints media planning and buying agency to £20m account</a></p><p><a href="https://www.campaignlive.co.uk/article/assembly-poaches-managing-partner-group-m/1872548" rel="noopener noreferrer" target="_blank">Assembly poaches managing partner from Group M</a></p><p><a href="https://www.campaignlive.co.uk/article/group-m-broadens-remit-wavemaker-global-chief-toby-jenner/1872970" rel="noopener noreferrer" target="_blank">Group M broadens remit of Wavemaker global chief Toby Jenner</a></p><p><a href="https://www.campaignlive.co.uk/article/craig-inglis-re-emerges-merlin-entertainments-first-cmo/1872800" rel="noopener noreferrer" target="_blank">Craig Inglis re-emerges as Merlin Entertainment’s first CMO</a></p><p><a href="https://www.campaignlive.co.uk/article/mother-hires-creative-directors-adam-eve-ddb-droga5-new-york/1872737" rel="noopener noreferrer" target="_blank">Mother hires creative directors from Adam & Eve/DDB and Droga5</a></p><p><a href="https://www.campaignlive.co.uk/article/monzo-unveils-debut-work-uncommon-creative-studio/1872288" rel="noopener noreferrer" target="_blank">Monzo&nbsp;unveils debut work by Uncommon Creative Studio</a></p><p><a href="https://www.campaignlive.co.uk/article/east-midlands-railway-appoints-five-agencies-creative-roster/1872859" rel="noopener noreferrer" target="_blank">East midlands appoints five agencies to roster</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>