Sky media shortlist | Brave Bison's Social Chain effect | Rise conference

<p>Covering the news this week, the Campaign editorial team discusses adland's biggest issues across media, creativity and tech.</p><br><p>The team, hosted by media editor Beau Jackson, discusses the <a href="https://www.campaignlive.co.uk/article/sky-shortlists-three-networks-media-review/1870382" rel="noopener noreferrer" target="_blank">Sky media shortlist</a> and why agency pitches are moving to a <a href="https://www.campaignlive.co.uk/article/will-agencies-move-holding-company-solution-biggest-clients/1868405" rel="noopener noreferrer" target="_blank">holding group solution their biggest clients</a>. Tech editor Lucy Shelley delves deeper into <a href="https://www.campaignlive.co.uk/article/brave-bisons-social-chain-acquisition-pays-off/1869896" rel="noopener noreferrer" target="_blank">Brave Bison's full-year results</a> and how the agency made the Social Chain <a href="https://www.campaignlive.co.uk/article/brave-bisons-social-chain-acquisition-pays-off/1869896" rel="noopener noreferrer" target="_blank">acquisition pay off</a>. Deputy news editor Marianne Calnan gives her verdict from being on the ground at the <a href="https://www.campaignlive.co.uk/article/rise-2024-conference-marketing-chiefs-offer-six-lessons-benefits-dei/1870208" rel="noopener noreferrer" target="_blank">Rise conference</a> last week.</p><br><p>Plus, the team reveal the campaigns that have caught their eye in the last week, including <a href="https://www.campaignlive.co.uk/article/saatchi-saatchi-london-says-wonky-waitrose-billboard-good-client/1870574" rel="noopener noreferrer" target="_blank">Waitrose's fallen billboard by Saatchi & Saatchi London</a>, <a href="https://www.campaignlive.co.uk/article/ovo-goodstuff-saatchis-team-give-alexa-users-power-nap/1870213" rel="noopener noreferrer" target="_blank">Ovo Energy's "Power nap" Alexa campaign</a> by Goodstuff and Saatchis, and <a href="https://www.campaignlive.co.uk/article/tailscom-enlists-army-labradors-otherworldly-brand-platform/1869863" rel="noopener noreferrer" target="_blank">Tails.com's abundance (or not?) of labradors</a> by TheOr.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/takes-heart-breaking-decision-close-13-years/1870059" rel="noopener noreferrer" target="_blank">Now&nbsp;takes ‘heart-breaking’ decision to close after 13 years</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>