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180: Campaign podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke
Season 3 · Episode 180

180: Campaign podcast: Super Bowl ads review with BBH, McCann and Publicis.Poke

The Campaign Podcast · Campaign Magazine

February 13, 202443m 42s

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Show Notes

<p>The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions.</p><br><p>Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game.</p><br><p>They critiqued: Uber Eats “Don’t forget” by Special Group; Paramount+ “Knuckles” by Droga5 New York; CeraVe with “Michael CeraVe” by Ogilvy; Apple Music with “Where’s Usher”; Reese’s "Yes!" by&nbsp;Erich & Kallman; Squarespace “Hello down there”; and Etsy “Gift mode” by Orchard.</p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>