101. Campaign podcast: A Christmas World Cup special

<p>The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.</p><br><p><em>Campaign</em> editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, <a href="https://www.campaignlive.co.uk/article/qatar-2022-world-cup-festive-footballs-big-money-gamble/1801144" rel="noopener noreferrer" target="_blank">Qatar 2022 World Cup: festive football’s big-money gamble.</a></p><br><p>And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges.&nbsp;</p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513</a></p><p><a href="https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499</a></p><p><a href="https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573" rel="noopener noreferrer" target="_blank">https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>