104. Campaign podcast: John Hegarty on creativity in recession, plus Publicis bonuses

<p>Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with<em> Campaign</em> talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.</p><br><p>In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including <a href="https://www.campaignlive.co.uk/article/publicis-spends-%E2%82%AC50m-exceptional-bonus-45000-staff-cope-cost-living/1802362" rel="noopener noreferrer" target="_blank">Publicis Groupe's exceptional staff bonuses to cope with the cost of living,</a> and where clients can go wrong on agency pitches.</p><br><p>Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.</p><br><p><strong>Further reading:</strong></p><p><a href="https://www.campaignlive.co.uk/article/john-hegarty-future-talent-fluidity/1737084" rel="noopener noreferrer" target="_blank"><strong>John Hegarty: the future of talent is about fluidity</strong></a></p><p><a href="https://www.campaignlive.co.uk/article/bbh-jack-nicholson-%E2%80%93-maverick-establishment/1791183" rel="noopener noreferrer" target="_blank"><strong>'BBH is like Jack Nicholson – maverick but establishment</strong></a></p><br><p><strong><span class="ql-cursor"></span>For more information on The Business of Creativity course, go to </strong><a href="https://www.businessofcreativity.com/" rel="noopener noreferrer" target="_blank"><strong>businessofcreativity.com.</strong></a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>