Season 3 · Episode 157
157. Taylor Swift's new favourite sport | Marmite's filthy puppets | Amazon | Direct Line
The Campaign Podcast · Campaign Magazine
October 5, 202329m 18s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
<p>With the annual London series of games taking place this month, <em>Campaign</em> features editor Matt Barker touches down with NFL UK‘s general manager Henry Hodgson to discuss Taylor Swift's new favourite sport.</p><br><p>American football continues to grow in popularity in this country, so what are the opportunities for brands and sponsorship partnerships to play ball, and will we see an NFL player appearing in a UK ad any time soon?</p><br><p>Barker is also joined by reporter Shauna Lewis to chat about recent news stories, including <a href="https://www.campaignlive.co.uk/article/media-buyers-look-forward-amazons-ad-tier-disney+-draws-mixed-response/1839274" rel="noopener noreferrer" target="_blank">Amazon's plans to launch an ad tier</a> in the new year, <a href="https://www.campaignlive.co.uk/article/filthy-minded-puppets-spread-marmite-toast-first-time/1839362" rel="noopener noreferrer" target="_blank">Marmite‘s targeting of a younger demographic with the help of puppets</a> and the return of <a href="https://www.campaignlive.co.uk/article/direct-line-set-relaunch-iconic-bugle-sound-identity/1839489" rel="noopener noreferrer" target="_blank">Direct Line‘s bugling brand asset.</a></p><br><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/media-buyers-look-forward-amazons-ad-tier-disney+-draws-mixed-response/1839274" rel="noopener noreferrer" target="_blank">Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response</a></p><p><a href="https://www.campaignlive.co.uk/article/filthy-minded-puppets-spread-marmite-toast-first-time/1839362" rel="noopener noreferrer" target="_blank">'Filthy-minded' puppets spread Marmite on toast for the first time</a></p><p><a href="https://www.campaignlive.co.uk/article/direct-line-set-relaunch-iconic-bugle-sound-identity/1839489" rel="noopener noreferrer" target="_blank">Direct Line set to relaunch iconic 'bugle' sound identity</a></p><p><br></p>
<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>