152. M&C Saatchi chair on celeb power & changes at the agency | latest ads reviewed

<p>Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.</p><br><p>Thompson also discusses corporate changes at M&C Saatchi, with CEO<a href="https://www.campaignlive.co.uk/article/moray-maclennan-leave-m-c-saatchi-ceo/1830987" rel="noopener noreferrer" target="_blank">&nbsp;Moray MacLennan leaving in September.</a>&nbsp;And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.</p><br><p>Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads:&nbsp;<a href="https://www.campaignlive.co.uk/article/apple-pay-pay-apple-way/1833675" rel="noopener noreferrer" target="_blank">Apple Pay “Pay the Apple way” (in-house)</a>;&nbsp;<a href="https://www.campaignlive.co.uk/article/amazon-books-that-reading-feeling-droga5-london/1833668" rel="noopener noreferrer" target="_blank">Amazon Books “That reading feeling” by Droga5 London</a>;&nbsp;<a href="https://www.campaignlive.co.uk/article/mini-dogs-trust-travel-happy-mediamonks/1834863" rel="noopener noreferrer" target="_blank">Mini and Dogs Trust “Travel happy” by Media.Monks.</a></p><br><p><strong>Further reading:</strong></p><br><p><a href="https://www.campaignlive.co.uk/article/moray-maclennan-leave-m-c-saatchi-ceo/1830987" rel="noopener noreferrer" target="_blank">Moray MacLennan to leave M&C Saatchi as CEO</a></p><p><a href="https://www.campaignlive.co.uk/article/apple-pay-pay-apple-way/1833675?bulletin=campaign_creativity_bulletin" rel="noopener noreferrer" target="_blank">Apple Pay "Pay the Apple way"</a></p><p><a href="https://www.campaignlive.co.uk/article/amazon-books-that-reading-feeling-droga5-london/1833668%20" rel="noopener noreferrer" target="_blank">Amazon Books "That reading feeling" by Droga5 London</a></p><p><a href="https://www.campaignlive.co.uk/article/mini-dogs-trust-travel-happy-mediamonks/1834863" rel="noopener noreferrer" target="_blank">Mini and Dogs Trust "Travel happy" by Media.Monks</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>