Why are diverse minds more suited to advertising?

<p>Neurodiversity exists in between 15 and 20% of UK adults, but recent All In data counts over half of adland’s UK workforce as neurodiverse, at 55%.</p><br><p>This week is dyslexia awareness week, and to mark the occasion this episode looks into neurodiversity in adland, and how the industry supports people with different ways of thinking, both internally and in the ads it produces.&nbsp;</p><br><p>Hosted by Campaign's tech and multimedia editor, this episode welcomes guest Wayne Deakin, former global executive creative director at Wolff Olins, as well as media editor Beau Jackson and deputy media editor Shauna Lewis from the Campaign.</p><br><p>They discuss why advertising attracts people with different ways of thinking, how it impacts the work and the barriers and taboos that still exist making agency life challenging for those with neurodiversity.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/more-just-clothes-vanish-builds-autism-awareness-work/1867110" rel="noopener noreferrer" target="_blank">‘More than just clothes’: Vanish builds on autism awareness work</a></p><p><a href="https://www.campaignlive.co.uk/article/leaders-build-neurodiversity-friendly-workplace/1915015" rel="noopener noreferrer" target="_blank">How leaders can build a neurodiversity-friendly workplace</a></p><p><a href="https://www.campaignlive.co.uk/article/i-diagnosed-adhd-age-38/1816132" rel="noopener noreferrer" target="_blank">How I got diagnosed with ADHD at age 38</a></p><p><a href="https://www.campaignlive.co.uk/article/great-minds-dont-think-alike-tap-neurodivergent-talent-pool/1706520" rel="noopener noreferrer" target="_blank">Great minds don’t think alike: How to tap the neurodivergent talent pool</a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>