How brands can build stronger connections through values, not generations
The Campaign Podcast · Campaign Magazine
December 16, 202521m 36s
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Show Notes
From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? <em>Campaign’</em>s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead.
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