How can an agency score a 9 in Campaign’s School Reports?

<p>Campaign's annual <a href="https://www.campaignlive.co.uk/article/school-reports-2026-full-list/1948997" rel="noopener noreferrer" target="_blank">School Reports</a> scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.</p><br><p>Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question.&nbsp;</p><br><p>For the last two years, no 9s were given, but this year, there were four awarded.&nbsp;</p><br><p>In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley. </p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-holding-companies/1952096" rel="noopener noreferrer" target="_blank">School Reports 2026: Top holding companies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-100-creative-agencies/1952091" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 100 creative agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-50-media-agencies/1952095" rel="noopener noreferrer" target="_blank">School Reports 2026 tables: Top 50 media agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-tables-top-regional-agencies/1952100" rel="noopener noreferrer" target="_blank">School Reports 2026: Top regional agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agency-billings-growth-slows-down-amid-industry-challenges/1952175" rel="noopener noreferrer" target="_blank">School Reports 2026: Agency billings growth slows down amid industry challenges</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-end-%E2%80%9Cperformative-window-dressing%E2%80%9D-diversity/1952794" rel="noopener noreferrer" target="_blank">School Reports 2026: The end of “performative window dressing” for diversity</a></p><p><a href="https://www.campaignlive.co.uk/article/school-reports-2026-agencies-highest-marks/1952752" rel="noopener noreferrer" target="_blank">School Reports 2026: Which agencies got the highest marks?</a></p><br><p><a href="https://www.campaignlive.co.uk/article/group-m/1907338" rel="noopener noreferrer" target="_blank">What&nbsp;is&nbsp;Group&nbsp;M?</a></p><p><a href="https://www.campaignlive.co.uk/article/holding-company-solutions-undermine-agency-brands/1908568" rel="noopener noreferrer" target="_blank">Do&nbsp;holding&nbsp;company&nbsp;solutions&nbsp;undermine&nbsp;agency&nbsp;brands?</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-launches-new-elevate28-strategy-four-core-divisions-500m-savings/1949663" rel="noopener noreferrer" target="_blank">WPP launches new Elevate28 strategy with four core divisions and £500m savings</a></p><br><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>