Why are in-house teams taking top talent from agencies?

<p>In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, <a href="https://www.campaignlive.co.uk/article/allwyn-launches-in-house-creative-content-studio/1952227" rel="noopener noreferrer" target="_blank">Allwyn</a> launched an in-house studio, <a href="https://www.campaignlive.co.uk/article/itv-shifts-retained-creative-account-uncommon-in-house/1949384" rel="noopener noreferrer" target="_blank">ITV shifted its retained creative account</a> from Uncommon to ITV Creative and Uncommon’s executive creative director <a href="https://www.campaignlive.co.uk/article/bbc-creative-hires-uncommons-richard-biggs-ecd/1948616" rel="noopener noreferrer" target="_blank">Richard Biggs</a> jumped to BBC Creative.&nbsp;</p><br><p>Campaign Red analysed this trend and last month produced an in-depth global report, <a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">The Inside Job</a>, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies.&nbsp;</p><br><p>In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named <a href="https://www.campaignlive.co.uk/article/1938142/campaign-in-house-agency-awards-winners-2025-in-house-agency-leader" rel="noopener noreferrer" target="_blank">In-house Agency Leader</a> at Campaign’s In-House agency awards last year.</p><br><p>Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.</p><br><p>Further reading:</p><p><a href="https://www.campaign.red/article/1950321/brands-navigating-structural-shift-towards-in-housing-means-advertising-industry-across-globe" rel="noopener noreferrer" target="_blank">How to build a successful in-house agency</a></p><p><a href="https://www.campaignlive.co.uk/article/allwyns-media-director-in-house-shop-studio-59-aiming-%E2%80%9Cnewsroom-mentality%E2%80%9D/1952764" rel="noopener noreferrer" target="_blank">Allwyn's&nbsp;media director: in-house shop Studio 59 aiming for “newsroom mentality”</a></p><p><a href="https://www.campaignlive.co.uk/article/bbc-creative-appoints-natalie-lau-head-planning/1951721" rel="noopener noreferrer" target="_blank">BBC Creative appoints Natalie Lau as head of planning</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-creative-lead-dismisses-past-snobbery-aimed-in-house-agencies/1939692" rel="noopener noreferrer" target="_blank">ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-promotes-im-celebrity%E2%80%A6-south-africa-hand-drawn-animation/1951412" rel="noopener noreferrer" target="_blank">ITV promotes I’m a Celebrity… South Africa with hand-drawn animation</a></p><p><a href="https://www.campaignlive.co.uk/article/%E2%80%9Cthe-darker-side-water%E2%80%9D-behind-scenes-channel-4s-%E2%80%9Cthe-fountain-filth%E2%80%9D/1950070" rel="noopener noreferrer" target="_blank">“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”</a></p><p><a href="https://www.campaignlive.co.uk/article/lego-ad-calls-play-array-characters-performed-tom-holland/1930709" rel="noopener noreferrer" target="_blank">Lego ad calls 'play' with array of characters performed by Tom Holland</a></p><p><a href="https://www.campaignlive.co.uk/article/specsavers-highlights-audiology-services-rebranding/1913041" rel="noopener noreferrer" target="_blank">Specsavers highlights audiology services by 'rebranding'</a></p><p><a href="https://www.campaignlive.co.uk/article/four-10-in-house-agencies-want-brands-lead-agency-ihalc-research-finds/1939641" rel="noopener noreferrer" target="_blank">Over four in 10 in-house agencies want to be brand’s lead agency, IHALC research finds</a></p><p><a href="https://www.campaignlive.co.uk/article/itv-reckitt-pepsi-in-house-leaders-speak-campaigns-in-housing-summit/1932785" rel="noopener noreferrer" target="_blank">ITV, Reckitt and Pepsi in-house leaders to speak at Campaign's In-Housing&nbsp;Summit</a></p><p><a href="https://www.campaignlive.co.uk/article/lists-2025-top-five-in-house-creatives/1942216" rel="noopener noreferrer" target="_blank">The Lists 2025: Top five in-house creatives</a></p><p><a href="https://www.campaignlive.co.uk/article/campaign-in-house-agency-awards-2025-winners-revealed/1938136" rel="noopener noreferrer" target="_blank">Campaign In-House&nbsp;Agency&nbsp;Awards&nbsp;2025: winners revealed</a></p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. 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