25: The state of podcast advertising and why Dentsu is merging iProspect with Vizeum

<div>It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWA\London chief strategy officer Anna Vogt who has launched <em>The Rebuilders </em>podcast as a side hustle. Strategy and tips galore for marketers and content creators. <br><br>This episode was hosted by Omar Oakes and edited by Ben Londesbrough at <em>Campaign</em>. <br><br>Running order:<br>1:45 - Why is Dentsu merging iProspect and Vizeum? (<a href="https://www.campaignlive.co.uk/article/dentsu-set-merge-iprospect-vizeum-uk/1696490">Read more</a>)<br>11:00 - How much money the government is paying agencies for Covid-19 comms (<a href="https://www.campaignlive.co.uk/article/govt-pays-78m-mullenlowe-mg-omd-covid-19-messaging/1696436">Read more</a>) <br>14:40 - The state of the podcast market, with Georgina Holt and Anna Vogt<br>46:10 - Ads review, featuring <a href="https://www.campaignlive.co.uk/article/black-farmer-black-history-month-neil-dawson-company/1696129">The Black Farmer</a>, <a href="https://www.campaignlive.co.uk/article/rustlers-better-think-droga5-london/1696265">Rustlers</a>, and <a href="https://www.campaignlive.co.uk/article/samsung-inspired-true-photo-onions-mother/1696251">Samsung</a><br><br><strong>Get in touch with us:</strong><br>Email Omar or Ben with questions or ideas for future episodes: <a href="mailto:[email protected]">[email protected]</a>, <a href="mailto:[email protected]">[email protected]</a><br>Follow us on Twitter: <a href="https://twitter.com/campaignmag">@CampaignMag</a><br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>