29: Making Christmas ads in the era of the coronavirus pandemic

<div><em>Campaign</em>'s Brittaney Kiefer is joined by some of advertising's top creative leaders to discuss this year's slate of Christmas ads and the unique challenges of creating them during the coronavirus pandemic.</div><div><br></div><div>Adam & Eve/DDB chief creative officer Rick Brim, Droga5 London CCO David Kolbusz and Havas London CCO Vicki Maguire share their perspectives in a festive edition of the podcast. </div><div><br></div><div>Brim gives a candid look at what went into making the much-anticipated John Lewis & Partners and Waitrose & Partners joint Christmas campaign. The group also talks about the increased diversity of the ads, picking the right soundtrack, which brands struck the right tone and this year’s biggest surprises. </div><div><br></div><div>Stick around until the end when Kolbusz shares a special festive song.</div><div><br></div><div><strong>Running order:</strong></div><div><br></div><div>2:00 - TK Maxx</div><div>6:15 - Sainsbury's</div><div>12:55 - John Lewis and Waitrose</div><div>22:30 - Tesco</div><div>34:17 - David Kolbusz's special Christmas song</div><div><br></div><div><strong>Listen here or subscribe on your favourite podcast player to make sure you don't miss a future episode:</strong></div><div><br>This episode was hosted by <em>Campaign</em>'s creativity and culture editor Brittaney Kiefer and edited by Ben Londesbrough.</div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>