32: Media review of 2020: streaming wars, ecommerce explosions, and agency restructures

<div>Sue Frogley and Douglas McCabe discuss:<br>- how 2020's streaming wars and explosion of ecommerce has impacted commercial media<br>- how media agencies have (and haven't) restructured this year<br>- is it time for creative and media to come back together?<br>- what lasting impact did the Facebook brand boycott have?<br>- can cinema and outdoor bounce back in 2021?<br><br>McCabe: "Ecommerce has really exploded... as of this summer, we've jumped to 2024."<br>Frogley: "Often [brands] have completely different people in charge of creative and media. There’s no point in us creating a structure of something we think clients may want - particularly not now, because all clients are firefighting."<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>