37: Becoming creative 'factories' and ditching line managers

<div><em>Campaign</em> magazine duo Omar and Brittaney discuss three very different ad campaigns this week: Pornhub's sustainability messaging, Pringle's tie-up with a video game franchise, and EE's support for teachers during Covid-19.<br><br>They also take a closer look at Wonderhood Studios' chief creative officer Aidan McClure's revelation that the agency is being run <a href="https://www.campaignlive.co.uk/article/why-were-running-agency-factory/1706022">"like a factory"</a> in order to increase wellbeing.  <br><br>Then Jellyfish's Rob Pierre tells Omar about how the pandemic has impacted the digital marketing agency group, having just begun a global expansion fuelled by investment from French company Firmalac. Pierre firmly believes work should be like a "hobby", which in practice has meant getting rid of line managers and using a mathematical formula to calculate employees' pay. <br><br><strong>Running order</strong> (links to ads on <em>Campaign</em>'s site):<br>02:00 Pornhub <a href="https://www.campaignlive.co.uk/article/pornhub-sexstainability-in-house/1705638">"Sexstainability" </a>(in-house)<br>10:30 Pringles<a href="https://www.campaignlive.co.uk/article/pringles-meet-zombie-frank-grey/1705804"> "Meet zombie Frank"</a> (Grey)<br>14:30 EE <a href="https://www.campaignlive.co.uk/article/ee-a-message-teachers-saatchi-saatchi/1705945">"A message for teachers"</a> (Saatchi & Saatchi)<br>18:00 Should creative companies be more like factories?<br>26:00 Rob Pierre interview<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Listener feedback - please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>