19: The future of account management

<div>Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson, Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group, and Ben Caulfield, head of mothering at Mother, to talk about the new IPA report on The Future of Account Management. <br><br>This podcast aims to find out whether there really is a crisis for the discipline and if so, what agencies should be doing to rectify the situation.<br><br>Running order:<br><br>1:00 - Hellos to guests</div><div><br></div><div>6:00- What is in the IPA report?</div><div><br></div><div>8:00 - Is this a good vs bad thing?</div><div><br></div><div>11:45 - What skills need to be encouraged?</div><div><br></div><div>17:00 - Does it need to be a designated role?</div><div><br></div><div>18:30 - <a href="https://www.campaignlive.co.uk/article/creative-reckons-account-management-important-department/1691787">Comments on Paul Burke’s piece </a></div><div><br></div><div>25:30 - The problem of diversity and what can agencies do to improve the diversity of account management</div><div><br></div><div>29:40 - closing thoughts</div><div><br></div><div>30:20 - News and ad chat with Jeremy Lee</div><div><br><br></div><div><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>