39: KFC's mashups with Walkers and Pizza Hut + building your network despite lockdown

<div>Omar and Brittaney take a closer look at two KFC brand collaborations that launched within days of each other - Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What's KFC up to and do all brands win equally when marketing together?<br><br>Then Brittaney chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide <em>How to Build It</em> under Stormy’s publishing imprint #Merky Books. They get into how people starting out in advertising can build their network despite social distancing and how brands can market with purpose authentically.</div><div> </div><div><strong>Running order</strong> (links to stories on <em>Campaign</em>'s website):<br>2:30 KFC and Walkers <a href="https://www.campaignlive.co.uk/article/walkers-kfc-it-makes-sense-in-house/1707332">"It makes sense"</a> (in-house) / Pizza Hut <a href="https://www.campaignlive.co.uk/article/pizza-hut-kfc-popcorn-chicken-pizza-iris/1707478">"KFC popcorn chicken pizza"</a> (Iris)</div><div>9:15 Halifax <a href="https://www.campaignlive.co.uk/article/halifax-its-people-thing-nca/1707328">"It's a people thing"</a> (New Commercial Arts)</div><div>15:00 Habito <a href="https://www.campaignlive.co.uk/article/habito-the-road-completion-uncommon/1707169">"The road to completion"</a> (Uncommon Creative Studio)</div><div>18:15 Interview with Niran Vinod and Damola Timeyin<br><br>This episode was hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and edited by Lindsay Riley.<br><br>Want to ask us a question or respond to what you've heard? Please email <a href="mailto:[email protected]">[email protected]</a> with "Podcast" at the beginning of the subject line.<br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>