20: Rethinking the events industry for the coronavirus age

<div>Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency.<br><br>They discuss the events industry and what needs to be done to save it, including the recent <a href="https://www.campaignlive.co.uk/article/banks-thames-turned-red-support-events-industry/1691702">#lightitinred campaign that saw buildings illuminated across the country.</a><br><br>The coronavirus pandemic essentially brought the live events sector to a standstill. While furlough schemes and government funding is helping, some say freelancers, self-employed people and suppliers, are not receiving the support needed. With the return to events now looking like a long slow journey, this podcast explores what the sector needs to thrive in the future. <br><br><strong>Running order:<br><br></strong>0:00<strong> - </strong>Intro and news with Simon Gwynn<strong><br><br></strong>1:00 - John Lewis dropping it's tagline</div><div><br></div><div>5:30 - Return to the office</div><div><br></div><div>9:30 - Simon’s experience of a socially distanced gig</div><div><br></div><div>14:00 - Introductions to Peter Heath and Helen Hanson</div><div><br></div><div>16:35 - The current state of the events industry</div><div><br></div><div>17:35 - The #lightitinred campaign</div><div><br></div><div>19:30 - How the pandemic has affected Helen’s business and other businesses</div><div><br></div><div>25:15 - Discussion on the furlough scheme and £1.75 billion Government help for buildings </div><div><br></div><div>28:40 - How will events work with social distancing?</div><div><br></div><div>31:52 - Are there things to look forward to?</div><div><br><strong>Get in touch with us:<br></strong><br>Email Omar or Ben with questions or ideas for future episodes: <a href="mailto:[email protected]">[email protected]</a>, <a href="mailto:[email protected]">[email protected]</a><br>Follow us on Twitter: <a href="https://twitter.com/campaignmag">@CampaignMag</a><br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.</div><div><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>