33: Special edition: What is the Snapchat Generation and how can adland protect younger workers during Covid?

<div>In this special edition of <em>Campaign’</em>s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. <br><br>Please visit the <a href="https://www.campaignlive.co.uk/snap">Campaign-Snapchat hub</a> for more information about the Snapchat Generation. <br><strong><br>Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised. <br></strong><br></div><div><strong>Running order: <br>3:01</strong> How has young people’s time on Snapchat and online changed since the start of the pandemic?</div><div><strong>8:02</strong> Gen-Z: what we should know about them and the challenges they’ve faced in 2020?</div><div><strong>16:05 </strong>Forms of engagement for younger workers at home  </div><div><strong>19:24 </strong>Changes in approach to bringing new talent</div><div><strong>26:50</strong> The misconceptions brand marketers have about young consumers<br><strong>30:40 </strong>The likelihood of using more influencer marketing in campaigns <br><strong>38:15 </strong>Trends that accelerated due to the pandemic but will have a lasting impact</div><div><br>This special episode is hosted by <em>Campaign</em>'s media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry. <br><br></div><div>Read advertising industry news, features, and see the latest ads on <a href="https://www.campaignlive.co.uk/">campaignlive.co.uk</a>.<br>Follow us on Instagram: <a href="https://www.instagram.com/campaignmagazine/">Campaign Magazine</a><br>Tweet Tweet <a href="https://twitter.com/Campaignmag?">@CampaignMag</a><br>Join our <a href="https://www.linkedin.com/groups/3614115/">LinkedIn group</a><br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>