18: Bodyform, Viagra and breaking taboos about sex and bodies

<div><br>This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. <br><br></div><div>Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. <br><br></div><div>Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb stories”, as well as a long line of award-winning ads for the brand before that. Laurent Simon is chief creative officer and Tamryn Kerr is creative director at VMLY&R London, the agency behind Viagra’s campaign. <br><br></div><div><strong>Running order:</strong></div><div><br>Hellos and introductions: 0:28<br><br></div><div>Intro to Womb Stories: 2:24</div><div><br>Intro to Viagra Connect: 8:12<br><br></div><div>Choosing animation for both ads: 11:23</div><div><br>The new rules of sex and advertising: 14:11</div><div><br>Taboos and shame, the responsibility of advertisers? 19:26<br><br></div><div>Online comments and hate: 23:44<br><br></div><div>Remaining taboos in advertising: 26:50<br><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>