54: Campaign podcast: Rory Sutherland on the warpath to elevate role of creativity

<div><em><br>Campaign</em>’s associate editor Kate Magee interviews Rory Sutherland, vice-chairman of Ogilvy, to coincide with Nudgestock 2021, his annual festival of behavioural science and creativity.<br><br></div><div><br>Sutherland explains why adland needs to rebrand creativity so business understands it’s a crucial tool to solve business problems, not just “magic fairy dust” to be added on at the end, as well as discussing whether the Government’s nudges on Covid worked.<br><br></div><div><br>And he reveals how Nudgestock would probably have had a large virtual element this year, even without the pandemic, after last year’s event attracted an online audience of 120,000 – far more than a face-to-face version.<br><br></div><div><em><br>Listen below or tap ‘subscribe’ to get the podcast on Apple, Spotify and other platforms. <br></em><br></div> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>